NOYS VR
- Company typePrivate
- Founded2018
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
NOYS VR firmographics
Firmographics- Name
- NOYS VR
- Legal name
- NOYS VR UG (haftungsbeschränkt)
- Website
- https://noysvr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NOYS VR industry classification
Industry- Product category
- Virtual Reality Entertainment Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where NOYS VR is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NOYS VR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Revenue model
- VR Platform Access: Revenue from VR concert experiences distributed through the Oculus store ecosystem. The specific monetization model (paid downloads, subscription, or in-experience purchases) is not publicly disclosed.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NOYS VR product offering
Product offeringCore offering
NOYS VR builds a social virtual reality platform for live music concerts and interactive music experiences. Rather than replicating existing 360-degree concert footage, it co-creates concerts natively for VR, letting fans move freely, meet other fans worldwide, and experience artists up close.
Product overview
NOYS VR is a unified social VR platform for live music concerts and interactive music experiences. The company offers its platform across multiple VR hardware ecosystems, with dedicated applications for Oculus Rift and Oculus Quest (beta). The platform enables artists to co-create concerts natively for virtual reality, giving fans freedom of movement and social interaction with other fans worldwide in immersive virtual environments.
Differentiator
Problem solved
Functional benefit
Products and services
- NOYS VR A social virtual reality platform for live music concerts and interactive music experiences, where artists and fans connect in virtual environments. The platform enables co-creation of concerts natively built for VR rather than replicating traditional 360-degree concert formats.
- NOYS VR for Oculus Rift Oculus Rift version of the NOYS VR platform, available for download on the Oculus Store for VR headset owners.
- NOYS VR for Oculus Quest Oculus Quest version of the NOYS VR platform, available via a beta access program for Quest devices.
Companies that use NOYS VR
Customer profileSegments2 records
Ideal customer profiles2 records
NOYS VR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NOYS VR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Epic GamescoreNOYS VR utilizes Unreal Engine for developing VR concert experiences, as evidenced by Unreal Engine attribution on their website footer. This indicates a core technology partnership for 3D environment creation and real-time rendering.
- VR DaysminorNOYS VR participated in the Halo Awards program at VR Days, an industry VR/AR conference, suggesting involvement in the VR industry event ecosystem and potential collaboration with other VR innovators.
- Music WorXminorNOYS VR has association with Music WorX, a music innovation program, indicating involvement in the music technology startup ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
NOYS VR competitors and assessment
Company assessmentDirect peers
- Sine Wave Entertainment: VR concert and music streaming platform producing live performances for headsets, directly comparable to NOYS VR's native VR concert focus and target audience.
- Within: VR-native content company (acquired by Meta) that produced immersive VR concert and storytelling experiences directly competing with NOYS VR's core offering of native VR concert streaming.
- Wave: Live virtual concert platform that has hosted high-profile livestreamed VR performances (e.g., Justin Bieber, The Weeknd), targeting the same artist-to-fan immersive concert use case as NOYS VR.
Broad incumbents
- VRChat: Established social VR platform that hosts user-generated concerts and live music events, competing for the same fan attention within the VR headset ecosystem.
- Meta Horizon Worlds: Meta's social VR platform that includes virtual events and live experiences on Quest hardware, representing a broad incumbent that could absorb the immersive concert niche NOYS VR targets.
Emerging players
- Sensorium Galaxy: VR music/metaverse platform offering immersive virtual concerts, clubs, and artist venues, overlapping with NOYS VR's native concert use case while pursuing its own metaverse economy model.
- The Sandbox: Blockchain-based virtual world that has hosted major immersive concerts (e.g., Snoop Dogg, Travis Scott), competing for the same VR-adjacent live music audience with a different revenue model.
- Rec Room: Cross-platform social VR app that runs live music and event experiences, comparable as a social VR content surface where fans gather around artists and activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NOYS VR social profiles
Digital presenceNOYS VR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOYS VR leadership team
Management profileNumber of profiles
Profiles4 records
NOYS VR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOYS VR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOYS VR
What does NOYS VR do?
NOYS VR builds a social virtual reality platform for live music concerts and interactive music experiences. Rather than replicating existing 360-degree concert footage, it co-creates concerts natively for VR, letting fans move freely, meet other fans worldwide, and experience artists up close.
Is NOYS VR a public or private company?
NOYS VR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOYS VR founded?
NOYS VR was founded in 2018. It employs 1 to 10 people.
Where is NOYS VR based?
NOYS VR is headquartered in Hamburg, Germany, in the Europe region.
How does NOYS VR make money?
One revenue line is on record: VR Platform Access.
Who are NOYS VR's main competitors?
Direct peers on record are Sine Wave Entertainment, Within and Wave. Broad incumbents are VRChat and Meta Horizon Worlds. Emerging players are Sensorium Galaxy, The Sandbox and Rec Room.
Does NOYS VR have an API?
No public API is recorded for NOYS VR.
What industry is NOYS VR in?
NOYS VR's product category is Virtual Reality Entertainment Platform. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 711320 and its SIC code is 7900.