Intermarket

What Intermarket does

Intermarket is a specialist strategic communications consultancy headquartered in New York, United States. Founded in 1986, the firm operates as a private, for-profit boutique with 11-50 employees, focused on strategic communications services for organizations and brands. Its positioning as a specialist rather than a generalist consultancy suggests a narrow domain focus or a high-touch service model built on senior practitioner expertise rather than scale or volume.

The firm's business model is professional services-based: revenue is generated through bespoke consulting engagements, with services scoped and priced per client. As a strategic communications consultancy, its value proposition centers on advisory expertise in communications, message development, stakeholder engagement, and related disciplines where client demands for senior-level judgment and discretion typically command premium pricing. The New York location provides structural access to major corporate, financial services, media, and government clients in the US Northeast corridor.

The firm's longevity — 38+ years of continuous operation — is its most notable structural feature and suggests an established reputation and stable client base within its specialist niche. However, the sustained 11-50 employee band over a long period indicates that Intermarket has remained a boutique rather than scaling into a mid-sized or large consultancy. Limited public visibility into the firm's client roster, revenue, service line composition, or recent strategic moves constrains deeper analysis. The input data set is sparse for Intermarket specifically; richer scraped data in the source material relates to a different entity (Lansons, a UK-based communications consultancy) and should not be attributed to Intermarket.

Name

Intermarket

Legal name

Lansons

Website

https://intermarket.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Intermarket is a private, specialist strategic communications consultancy founded in 1986 and headquartered in New York, serving corporate and brand clients with 11-50 employees through bespoke advisory engagements.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

akta.pro secondary industry

Investor Relations (IR) Services (BPAFADAC)

Keywords

• Strategic communications
• Reputation management
• Corporate communications
• Public relations
• Media relations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communications and Reputation Management Consulting: Lansons generates revenue through professional consulting engagements, providing communications strategy, reputation management, public policy advisory, brand positioning, and related professional services to corporate and public sector clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intermarket is a specialist strategic communications consultancy providing strategic advisory and creative execution services to organizations and brands. Service offerings span corporate advisory, strategy and insight, brand and purpose, public policy, sustainability communications, social and digital communications, and change and employee engagement. The firm assembles bespoke teams combining stakeholder relationships with multi-channel thinking to help clients shape, protect and transform their reputations across multiple sectors.

Product overview

Lansons | Team Farner is a communications and reputation management consultancy offering a unified suite of professional services. The firm combines strategic advisory with creative execution across seven interconnected service lines: Corporate Advisory, Strategy & Insight, Brand & Purpose, Public Policy, Sustainability Communications, Social & Digital Communications, and Change & Employee Engagement. Services are delivered through bespoke teams assembled to meet specific client challenges, combining stakeholder relationships with multi-channel thinking. The firm operates across multiple sectors including Financial Services, Healthcare, Public Sector, Technology & Fintech, Transport, Energy, and Sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Advisory
• Strategy & Insight
• Brand & Purpose
• Public Policy
• Sustainability Communications
• Social & Digital Communications
• Change & Employee Engagement

Named customers36 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Team FarnercoreStrategic or Co-development PartnerLansons operates as part of the Team Farner global communications group, positioning itself as 'Lansons | Team Farner'. This affiliation provides access to global communications capabilities and reinforces the firm's international reach and resources.

Scale indicators2 records

Recent moves1 record

Broad incumbents

• Edelman: World's largest PR firm with deep corporate advisory, brand, and public affairs capabilities. Competes with Intermarket for enterprise mandates but offers materially broader geographic coverage and integrated communications services at significant scale advantage.
• Weber Shandwick: Global public relations and communications agency within IPG Dxtra. Overlaps with Intermarket on corporate reputation and public affairs work but offers broader integrated marketing communications capabilities, social media, and healthcare practices at greater scale.
• FTI Consulting (Strategic Communications): Global advisory firm with a strategic communications segment serving corporate, financial, and public sector clients on reputation, crisis, and public affairs. Broader offering than Intermarket with overlapping enterprise clientele, particularly in regulated industries.

Direct peers

• Lansons: UK-headquartered strategic communications and reputation management consultancy, affiliated with the same Team Farner global network. Operates as a near-twin to Intermarket with overlapping service lines (Corporate Advisory, Brand & Purpose, Public Policy, Sustainability) and similar blue-chip client roster including BlackRock, HSBC, and Vodafone.
• Portland Communications: Specialist strategic communications and public affairs consultancy with strong political and corporate reputation practice. Closely comparable boutique positioning and senior counsel-led engagement model, with notable strength in geopolitical and public affairs advisory.
• Kekst CNC: Strategic communications consultancy advising corporates, investors, and boards on corporate reputation, M&A, and crisis. Closely comparable boutique specialist positioning, senior-led engagement model, and similar financial services and industrial client mix.
• SEC Newgate: Global strategic communications consultancy offering corporate advisory, public affairs, and brand communications. Competes with Intermarket for similar mandates and operates a comparable multi-sector client model with both public and private sector engagements.
• Brunswick Group: Specialist strategic communications and advisory firm focused on corporate, financial, and public affairs engagements. Closely comparable to Intermarket in service mix and senior counsel-led engagement model, with a particularly strong financial services and M&A client roster.
• H/Advisors: Communications advisory firm specializing in corporate positioning, financial communications, and public affairs. Comparable boutique strategic communications positioning serving enterprise clients across sectors, with similar senior counsel-led model.
• FGS Global: Strategic communications advisory formed from the merger of Finsbury, Glover Hering, and Sard Verbinnen. Competes directly with Intermarket for crisis, M&A, and corporate reputation engagements, particularly for financial sponsors and large corporates, with deeper bench strength.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IntermarketPR
• Facebookfacebook.com/intermarketpr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermarket