What Planit does

Planit is a UK-based, founder-led performance marketing agency operating from London under the legal entity Planit LGPM Limited. Founded in 2011 by Steve Cox, the firm has remained privately held and bootstrapped with no disclosed external funding. It delivers managed multi-channel performance marketing services to B2B and B2C clients ranging from startups to global enterprises, with a stated emphasis on "full-funnel, multi-channel strategies bespoke to each brand."

The agency's core service portfolio spans Paid Search (Google Ads, Microsoft Ads, Apple Search), Paid Social (Meta, TikTok, LinkedIn, X, Pinterest, Snapchat), Affiliate & Direct Media (Awin, Impact, direct publishers, content commerce, cashback), Content Marketing, SEO, and a newer AI visibility service line focused on generative search discoverability. Underlying this portfolio is a managed affiliate network providing access to 200,000+ performance media partners, combined with tier-1 platform certifications (Meta Business Partner, Google Ads, Microsoft Advertising).

Planit operates on a managed-services revenue model, charging either commission-based fees tied to media spend or monthly retainers for ongoing engagement. The client base spans more than 15 named logos across at least 10 verticals — including Tesco, NBC Universal, Ladbrokes, The Times, Which?, Towergate, The AA, Readly, and Hayu — with multi-year engagements (Ladbrokes since 2014) indicating account stickiness. The firm has earned multiple Performance Marketing Awards, including Gold in 2026 for AI visibility work with The AA, signaling reputational positioning at the upper end of mid-market UK performance marketing.

Name

Planit

Legal name

Planit LGPM Limited

Website

https://planit.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agency Commission Model: Commission-based pricing where the agency charges a percentage of the media budget for campaigns managed. Aligns agency interests with client results. Also offers retainer-based pricing for ongoing consistent marketing assistance.
2. Affiliate & Direct Media: Managed solution connecting clients to 200,000+ performance media partners, including Awin, Impact, and direct publisher partnerships. Revenue generated through affiliate commissions and media buying services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Planit is a full-service performance marketing agency that designs and manages full-funnel, multi-channel campaigns for brands across Paid Search, Paid Social, Affiliate & Direct Media, Content Marketing, SEO, and AI visibility. Services are delivered as managed solutions or consultancy to B2B and B2C clients from SMEs to global enterprises in ecommerce, finance, travel, media, and SaaS sectors.

Product overview

Planit is a multi-channel performance marketing agency offering a unified portfolio of services including Paid Search, Paid Social, Affiliate & Direct Media, Content Marketing, SEO, and AI. The company positions itself as a 'smart, multi-channel performance engine' that creates full-funnel, multi-channel strategies bespoke to each brand, tailored to their unique challenges, business requirements, and budget. Services are delivered across B2B and B2C segments from SMEs to global enterprises, with core channels including Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, and affiliate networks (Awin, Impact). The AI service offering is a distinct capability focused on helping brands achieve visibility in generative AI search experiences. All services operate from the company's London office.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search

Quantifiable outcome

• Bloombox Club doubled average monthly revenue within 6 months at effective ROAS
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Four partnerships are on record, tiered core.

• Meta Business PartnerscoreGTM or Marketing PartnerMeta Business Partner with certified media buying professionals. Planit holds Meta Certified Media Buying Professional status and Facebook Business Partner designation, enabling advanced advertising capabilities on Meta platforms.
• Google/Microsoft Advertising PartnerscoreTechnology or IntegrationCertified partner for Google Ads and Microsoft Advertising with Media Planning Professional certification. Enables access to advertising platforms and support resources.
• AwincoreTechnology or IntegrationAffiliate marketing partner providing access to Awin's affiliate network for client campaigns. Specialisms include direct publisher partnerships and content commerce.
• ImpactcoreTechnology or IntegrationAffiliate marketing partner providing partnership automation platform for managing affiliate and partner relationships. Enables tracking, payment, and relationship management for performance-based partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zenith: Publicis-owned global media agency with performance marketing capabilities across paid search, paid social, and programmatic. Overlaps with Planit's paid media offering but operates at holding-company scale with broader service portfolio.
• iProspect: Global performance marketing agency within Dentsu offering paid search, SEO, paid social, and content services to enterprise clients. Overlaps with Planit's full-funnel performance proposition but operates at significantly larger scale across more geographies.
• Performics: Publicis Groupe's performance marketing network delivering paid media, affiliate, SEO, and commerce media services worldwide. Direct overlap with Planit's affiliate, paid media, and AI-driven optimisation offerings, but with global holding company scale.
• Wavemaker: WPP-owned media, content, and technology agency with strong performance and affiliate marketing practices. Comparable to Planit's paid media and affiliate offering but serves larger global enterprise clients through WPP's network.
• Havas Media: Global media agency network offering paid media, programmatic, SEO, and content services to enterprise clients. Comparable to Planit's channel mix but with significantly larger geographic footprint and holding company resources.
• GroupM: WPP's media investment group encompassing Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners. Comparable to Planit at the holding company level across paid media, affiliate, and SEO services, with much greater scale and enterprise relationships.
• Merkle: Dentsu-owned performance marketing and customer experience agency with strengths in data, analytics, and media. Comparable to Planit in performance media execution but offers a much broader data and martech stack.
• Jellyfish: Global digital marketing agency within The Brandtech Group covering paid media, SEO, content, and creative for enterprise brands including Google. Comparable service mix to Planit but with larger scale and creative production capabilities.

Direct peers

• Croud: UK-headquartered digital marketing agency offering paid media, SEO, content, and programmatic across similar B2B and B2C enterprise clients. Closest direct competitor to Planit in terms of multi-channel performance marketing proposition and UK mid-market focus.
• Brainlabs: UK-founded digital media and performance marketing agency offering paid search, paid social, SEO, and programmatic services. Comparable to Planit in channel mix, enterprise client orientation, and data-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planit