What Confident does

ConfiDENT (legal entity: ConfiDENT, LLC) is a privately-held dental practice operating two clinical locations in Alpharetta and Cumming, Georgia, serving patients across the North Atlanta metropolitan corridor. Founded in 2017 and employing 11–50 staff, the practice delivers the full spectrum of general, cosmetic, restorative, surgical, and emergency dental services, with a particular specialization in implantology (single implants, All-on-X, implant dentures, bone grafting, sinus lifts) and laser-assisted periodontics (LANAP, LAPIP, BLAST). Lead dentist Dr. Cesar Tapia holds two Master's degrees in Implantology and ICOI Fellow/Master status, earned the American Academy of Implant Dentistry Associate Fellowship in November 2025, and is supported by Dr. Margi Patel, a UCSF-trained dentist who joined in April 2026.

The practice is anchored on an unusually dense capital equipment footprint for a two-location group: CEREC Primescan/Primemill for same-day crown and veneer fabrication, Planmeca ProMax CBCT for 3D imaging, SprintRay in-office 3D printing for surgical guides and appliances, and the PerioLase MVP-7 Nd:YAG laser for FDA-cleared LANAP/LAPIP/BLAST protocols. Adjacent offerings include SureSmile clear aligners, PHILIPS ZOOM whitening, porcelain veneers, sleep apnea appliances, TMJ treatment, Botox for facial aesthetics, and Velscope oral cancer screening. The clinical operation is complemented by a content-led marketing stack — SEO-optimized website, blog, and Instagram (@confident.alpharetta) — and patient testimonials.

Commercially, ConfiDENT operates a hybrid revenue model: fee-for-service billing for procedures, direct billing across seven in-network insurance carriers (Guardian, Humana, Metlife, Aetna, Blue Cross Blue Shield, Cigna, Delta Dental), and a subscription dental membership plan delivered through the Kleer platform for uninsured patients. There is no disclosed revenue, no external funding, and no parent company; ownership is concentrated with the founding/lead dentist. The practice has earned regional recognition including Best of North Atlanta 2024 and 2025 (Appen Media Group), Top Rated Dentist Alpharetta 2026, and an A+ Chamber of Commerce rating for 2024–25.

Name

Confident

Legal name

ConfiDENT, LLC

Website

https://confidentsmiles4u.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ConfiDENT is a privately-held, two-location dental practice in Alpharetta and Cumming, Georgia, offering general, cosmetic, restorative, implant, and laser periodontal services to North Atlanta consumer patients, led by Dr. Cesar Tapia.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Dental Implant Placement (Surgical Implantology) (HLABACAE), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant surgery
• Restorative dental care
• Laser gum therapy

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-for-Service Dental Care: Traditional dental service billing where patients pay for procedures at time of service. The practice accepts most major dental insurance plans and offers a membership plan (Kleer) for uninsured patients.
2. Dental Insurance Participation: In-network provider for multiple dental insurance carriers including Guardian, Humana, Metlife, Aetna, Blue Cross Blue Shield, Cigna, and Delta Dental. Collects payments directly from insurance companies for covered procedures.
3. Membership Plan: In-house dental membership plan offered through Kleer platform providing preventive care and discounts on services for a monthly or annual fee, targeting uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ConfiDENT operates a full-service dental practice delivering general, cosmetic, restorative, surgical, periodontal, orthodontic, and emergency dental care from two clinics in Alpharetta and Cumming, Georgia. The practice is differentiated by in-house advanced clinical technology (CEREC same-day CAD/CAM crowns, LANAP/LAPIP/BLAST laser periodontal and implant protocols, Planmeca CBCT 3D imaging, SprintRay 3D printing) and by the lead dentist's two Master's degrees in Implantology, enabling services ranging from routine cleanings to full-arch All-on-X implant reconstruction.

Product overview

ConfiDENT is a dental practice offering a comprehensive suite of dental services through two locations in Alpharetta and Cumming, Georgia. The practice operates as a full-service dental care provider with a strong emphasis on advanced technology, including CEREC digital dentistry (Primescan, Primemill, and same-day crowns/veneers), 3D imaging (Planmeca ProMax CBCT, SprintRay 3D printing), laser dentistry (LANAP, LAPIP, BLAST using PerioLase MVP-7), and PHILIPS ZOOM whitening. The core service portfolio includes general dentistry, cosmetic dentistry (porcelain veneers, smile makeovers), restorative dentistry (crowns, bridges, implants), surgical dentistry (extractions, bone grafting, sinus lifts, wisdom teeth), orthodontics (SureSmile clear aligners), periodontal care, and sleep apnea/TMD treatments. The practice also offers emergency dental care and an in-house dental membership plan for uninsured patients.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine preventive and diagnostic dental services including cleanings, checkups, oral examinations, and ongoing oral health maintenance for individuals and families.
• CEREC Same-Day Crowns and Bridges Digital CAD/CAM dental restoration service that designs, fabricates, and places custom crowns and bridges in a single appointment using in-office scanning and milling technology.
• Dental Crowns Tooth-shaped caps placed over damaged teeth to restore strength, shape, size, and appearance.
• Dental Bridges Fixed dental prosthesis spanning gaps created by one or more missing teeth, anchored to adjacent natural teeth or implants.
• Inlays and Onlays Custom-made indirect dental restorations that repair moderately damaged teeth while preserving healthy tooth structure.
• Root Canals Endodontic procedure to save damaged or infected teeth by removing pulp, treating infection, and sealing the tooth.
• Dentures Removable prosthetic devices replacing missing teeth and surrounding tissues.
• Composite Fillings Tooth-colored (white) dental restorations for treating cavities that blend naturally with existing teeth.
• Chipped Tooth Repair Dental bonding and restoration procedures to repair minor tooth damage using tooth-colored composite material.
• Dental Sealants for Children Protective resin coatings applied to the chewing surfaces of children's teeth to prevent cavities.
• Cosmetic Dentistry and Smile Makeovers Comprehensive aesthetic dental treatments combining multiple procedures to transform the appearance of a patient's smile.
• Porcelain Veneers Thin custom-designed porcelain shells bonded to the front surface of teeth to correct imperfections such as chips, stains, gaps, and misshapen teeth.
• PHILIPS ZOOM Teeth Whitening Professional in-office teeth whitening using a light-activated whitening gel that can brighten teeth up to eight shades in a single visit.
• SureSmile Clear Aligners Clear aligner orthodontic system for discreet, comfortable teeth straightening at any age.
• Dental Implants Titanium tooth replacement solutions that function like natural tooth roots, anchoring crowns, bridges, or dentures.
• All-on-X Dental Implants Full-arch dental implant system for replacing an entire arch of missing teeth using four or more implants as a foundation.
• Implant Dentures Dentures anchored by dental implants for improved stability and function compared to traditional removable dentures.
• Bone Grafting Surgical procedure to augment insufficient jawbone density to support dental implants.
• Sinus Lift Surgical procedure adding bone to the upper jaw in the molar and premolar areas to enable dental implant placement.
• Wisdom Teeth Removal Surgical extraction of third molars, typically recommended for patients aged 17-25.
• Tooth Extractions Removal of damaged, decayed, or problematic teeth.
• Periodontal Care and Gum Disease Treatment Non-surgical and laser-assisted treatments for gum disease, including scaling, root planing, and LANAP therapy.
• LANAP Laser Gum Therapy Minimally invasive laser treatment for gum disease that targets and eliminates bacteria while preserving healthy tissue and promoting gum reattachment.
• LAPIP Laser Dental Implant Restoration Laser protocol specifically designed to treat failing dental implants by removing infected tissue and promoting regeneration.
• BLAST Laser Dental Implant Maintenance Laser treatment protocol for maintaining healthy dental implants and preventing peri-implantitis.
• Emergency Dentistry Urgent dental care for dental emergencies including cracked teeth, broken crowns, severe tooth pain, and dental injuries.
• TMJ/TMD Treatment Diagnosis and treatment of temporomandibular joint disorders causing jaw pain, clicking, and dysfunction, including therapeutic toxin injections.
• Night Guards and Bite Guards Custom-fitted oral appliances to protect teeth from grinding (bruxism) and clenching during sleep.
• Sleep Apnea Appliances Oral appliances designed to treat sleep apnea by repositioning the jaw and tongue to keep airways open during sleep.
• Botox for Facial Aesthetics Botulinum toxin treatments to smooth fine lines and wrinkles around the mouth, forehead, and eyes, complementing dental aesthetics.
• Dental Membership Plan In-house subscription savings plan offered through the Kleer platform for patients without dental insurance, providing preventive care benefits and discounted rates on dental services for a monthly or annual fee.

Quantifiable outcome

• LANAP protocol achieves up to 50% reduction in pocket depth and significant tissue regeneration
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• GuardianminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• HumanaminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• MetlifeminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• AetnaminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• Blue Cross Blue ShieldminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• CignaminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• Delta DentalminorOthersInsurance provider accepted at ConfiDENT for covered dental procedures
• KleercoreTechnology or IntegrationKleer membership platform enables ConfiDENT to offer subscription-based dental membership plans to uninsured patients, providing an alternative revenue stream and patient loyalty program through a white-label membership management system

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Community Dental Partners: Community Dental Partners is a fast-growing emerging DSO focused on multi-location family and pediatric dental practices across the Southern US. It serves as a comparable emerging-DSO peer relevant to ConfiDENT's potential path to scale via partnership or DSO affiliation.
• Tend: Tend is an emerging tech-forward dental brand blending in-office care with a premium patient experience, including cosmetic and implant services. As a digitally enabled, consumer-brand-driven dental operator, it represents the next-gen positioning ConfiDENT could evolve toward as it scales its advanced-technology stack.

Direct peers

• Heartland Dental: Heartland Dental is the largest US dental support organization (DSO), providing non-clinical support to thousands of doctor-owned practices across general, restorative, and specialty dentistry. It is a comparable multi-specialty, multi-location dental services operator against which ConfiDENT's two-location model is benchmarked.
• North American Dental Group: North American Dental Group supports over 200 dental practices across the US with comprehensive general and specialty care, including implants and clear aligners. As a DSO with multi-specialty clinical capabilities, it is a directly comparable operating and strategic peer to ConfiDENT.
• ClearChoice Dental Implant Centers: ClearChoice is a national network of dental implant centers specializing in full-arch implant solutions (All-on-X, bone grafting, sinus lifts) — services that overlap directly with ConfiDENT's surgical implant offering. Comparable on patient acuity, implant-driven revenue mix, and adoption of CBCT/digital-impression technology.
• Aspen Dental: Aspen Dental operates one of the largest networks of branded dental offices in the US, offering general dentistry, implants, and clear aligners in a multi-location DSO format. Like ConfiDENT, it competes for suburban fee-for-service patients with strong in-network insurance participation and an emphasis on implants and cosmetic services.
• Western Dental & Orthodontics: Western Dental is a large multi-location dental provider across the Western and Southern US offering general dentistry, orthodontics, implants, and cosmetic services under PPO and DSO-style operations. Comparable to ConfiDENT on comprehensive service breadth, insurance participation, and scale-driven operating economics.
• Great Expressions Dental Centers: Great Expressions is a multi-state DSO with hundreds of locations offering general, cosmetic, endodontic, and implant dentistry. It mirrors ConfiDENT's broad service catalog and in-network insurance model, and operates with similar suburban footprint strategies in the Southeast US.
• Affordable Dentures & Implants: Affordable Dentures & Implants operates hundreds of US locations focused on extractions, dentures, and implants — directly overlapping with ConfiDENT's implant denture, All-on-X, and surgical extraction services. Comparable on patient demographic and procedure mix targeting tooth replacement.
• Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across the US, focused on comprehensive general dentistry, periodontics, and implants. Its supported-practice model with specialty integration (including LANAP and laser-assisted care) makes it a directly comparable operating peer to ConfiDENT's tech-forward, multi-specialty approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/confident.alpharetta
• Xx.com/ConfiDenT_LLC

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confident