Lot Tourisme

What Lot Tourisme does

Lot Tourisme, officially the Agence Départementale du Tourisme du Lot (ADT du Lot), is the official tourism development and promotion agency for the Lot department in the Occitanie region of France. Founded in 1989 and headquartered in Cahors, the agency operates as a semi-public entity under the Lot departmental council, employing between 11 and 50 people. Its core function is to promote the Lot department as a tourism destination through the official website tourisme-lot.com, a mobile application (Lot Balades & Patrimoines), and a network of physical Offices de Tourisme throughout the territory. The platform aggregates local inventory — accommodations, activities, sites, restaurants, and events — and provides direct online booking for accommodations, guided tours, and activities such as canoeing, cycling, and hiking.

The agency's product portfolio is anchored on the department's distinctive territorial assets: UNESCO-listed prehistoric cave art at Grotte du Pech Merle, Saint-Jacques de Compostelle pilgrimage routes (GR6, GR65, GR651, GR652), designated Plus Beaux Villages de France (Rocamadour, Saint-Cirq-Lapopie), and the official V86 and V87 veloroutes. Beyond the booking platform, the agency has built out content marketing products including a multi-series podcast network ("Le Lot en Podcast"), a content creator network of approximately 22 travel bloggers and influencers, and editorial hiking and cycling guides. Strategic partnerships span FFRandonnée (French Hiking Federation), the Parc naturel régional des Causses du Quercy, and cross-departmental cycling route initiatives.

The business model is that of a public destination marketing organization rather than a commercial enterprise. Revenue is not publicly disclosed and is understood to come from departmental council subsidies, tourism taxes (taxe de séjour), potentially EU tourism development grants, and possibly booking commissions on the transactions facilitated through the platform. Individual tourism providers set their own pricing (e.g., canoe rental at €10-12 per person). Customer segments are diverse and include pilgrims on the Saint-Jacques de Compostelle routes, cycling and mountain biking enthusiasts, water sports participants, cultural and gastronomic tourists, and short-stay weekend visitors from Toulouse, Bordeaux, and Paris. There is no venture capital, private equity, or institutional ownership; the organization is government-affiliated and does not have traditional investor economics.

Name

Lot Tourisme

Legal name

Tourisme Lot (Agence Départementale du Tourisme du Lot)

Website

https://tourisme-lot.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Lot Tourisme is the official departmental tourism agency for the Lot department in France, operating a digital booking platform, mobile app, and content network to promote destinations, accommodations, and activities to leisure travelers, pilgrims, cyclists, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion and Booking

NAICS

Tour Operators (561520), Tour Operators (56152), Historical Sites (71212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination tourism promotion
• Online accommodation booking
• Outdoor activity reservations
• Travel information portal
• Regional tourism development

Headquarters

HQ city

Cahors

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism promotion services: Operates as the official departmental tourism board (Agence Départementale du Tourisme) for the Lot department in France, promoting tourism destinations, activities, and experiences. Revenue generation mechanisms may include membership fees from local tourism businesses, government funding, and booking commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lot Tourisme is the official tourism development agency for the Lot department in France, operating a digital platform that promotes regional destinations and enables visitors to discover, plan, and book accommodations, activities, and heritage visits. The agency aggregates hundreds of local tourism providers onto a centralized portal and mobile app, and supports them through marketing, editorial content, and an événements calendar. Its scope spans pilgrimage routes, cycling veloroutes, canoe rentals, guided tours, and gastronomic heritage across the Lot.

Product overview

Lot Tourisme is a comprehensive tourism promotion platform for the Lot department in France, offering a unified information portal with integrated online booking for accommodations, visits, and activities. The product portfolio includes curated hiking experiences (GR651 Voie du Célé, GR6 Figeac-Rocamadour), cycling routes (V86 Vallée du Lot, V87 La Vagabonde), canoe rentals on the Célé river, an audio podcast series, and a content creator network. The platform serves both leisure travelers and active tourism enthusiasts seeking pilgrim routes, cycling adventures, and nature-based experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Portal Official tourism portal for the Lot department in France providing comprehensive information about destinations, villages, activities, accommodations, and events across the region. Targeted at leisure travelers seeking to discover and plan visits to the Lot.
• Online Booking System Direct booking platform for accommodations, visits, and activities with real-time availability, search functionality with date selection, guest counts, and category filtering. For visitors and tourists booking stays and experiences in the Lot.
• Accommodation Listings and Bookings Bookable directory of hotels, gîtes, bed & breakfasts, campsites, unusual accommodations (treehouses, bubbles, lodges), vacation villages, and boat rentals available across the Lot department. For travelers seeking lodging during their visit.
• GR651 Hiking Route - Via Podiensis Variant 53 km pilgrimage hiking route from Figeac to Rocamadour along the GR651, a variant of the Chemin de Saint-Jacques de Compostelle (Via Podiensis). Features 7 stages taking 4-6 days with downloadable GPX files. For pilgrims and long-distance hikers.
• Voie du Célé 6-Day Hiking Experience 6-day self-guided hiking itinerary along the Célé valley from Figeac to Cahors, covering 55 km through preserved landscapes and medieval villages. For trekkers seeking multi-day immersion in the Lot's valleys.
• V86 Véloroute - Vallée du Lot à Vélo 143 km cycling route (V86) along the Lot valley from La Canourgue to Fumel, passing through Cahors wine region with 4 stages designed for family cycling. For leisure cyclists and families.
• V87 Véloroute - La Vagabonde 500+ km cycling route (V87) from Montluçon to Montech, traversing the Lot department across 3 stages with significant elevation changes. For long-distance and adventure cyclists.
• Canoë sur le Célé - Canoe Rental Canoe and kayak rental services on the Célé river with multiple providers offering routes from 1.5 to 4.5 hours, plus multi-day descents. For water sports enthusiasts and families.
• Guided Tours and Heritage Visits Bookable guided tours including Petit Train de Cahors, boat cruises, cave visits, steam train rides, and castle visits. For visitors interested in cultural heritage and guided experiences.
• Lot Balades & Patrimoines Mobile App Smartphone application for exploring the Lot department with walking tours, heritage information, and on-the-go access to local recommendations. Available on iOS and Android. For tourists exploring the Lot during their visit.
• Le Lot en Podcast Audio podcast series featuring stories about the Lot region including 'Les Yeux Au Célé, La Tête Dans Les Étoiles' (nature micro-adventures), 'En attendant la deuxième bouteille' (Cahors wine stories), 'Le Coin à Champignon' (local identity), and 'L'oreille en éveil' (Grand-Figeac area). For culturally curious travelers and prospective visitors.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Local tourism offices (Offices de Tourisme)coreChannel Partner/ Reseller/ DistributorNetwork of local tourist offices throughout the Lot department serving as physical touchpoints for visitors, providing information, and facilitating bookings. Includes offices in major towns and villages.
• Accommodation providerscoreChannel Partner/ Reseller/ DistributorPartnerships with hundreds of local accommodation providers including hotels, gîtes, bed & breakfasts, campsites, unusual accommodations (treehouses, bubbles, lodges), and vacation villages. Providers are listed with booking capabilities on the platform.
• Activity and experience providerscoreChannel Partner/ Reseller/ DistributorPartnerships with local activity providers offering canoeing, kayaking, cycling rentals, hiking guides, cave tours, wine tastings, cooking classes, and other experiences. Includes providers such as Kalapca Loisirs, Lot Aventure, Passion Aventure.
• Travel bloggers and content creatorsminorGTM or Marketing PartnerCollaboration with approximately 22 travel bloggers and content creators who produce editorial content about their Lot experiences. Includes partnerships with Nathalie Baillon (La Sportive outdoor), Voyageurs Français, Les 4 Vandrouilleurs, The French Wanderess, and others.
• Parc naturel régional des Causses du QuercycoreStrategic or Co-development PartnerCollaboration with the Regional Nature Park covering the Quercy Causses territory, coordinating conservation efforts and tourism promotion of natural landscapes, trails, and heritage sites within the park boundaries.
• Solène Eveillard (podcast creators)minorGTM or Marketing PartnerCollaboration with podcast producers creating audio content about the Lot, including episodes about Cahors wine region and local identities. Features Radio Vino's 'En attendant la deuxième bouteille' and 'Le Coin à Champignon'.
• La Vagabonde V87 initiative partnerscoreChannel Partner/ Reseller/ DistributorPartnership with the La Vagabonde veloroute initiative spanning 500+ km from Montluçon to Montech, coordinating 'Accueil Vélo' certified accommodations and services along the route through Creuse, Corrèze, and Lot departments.
• FFRandonnée (French Hiking Federation)coreStrategic or Co-development PartnerCollaboration with the French Hiking Federation for management and promotion of Grande Randonnée (GR) trails through the Lot, including GR6, GR65, GR651, and GR652 pilgrimage routes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: The dominant accommodation booking platform competing for the same hotel/gîte/camping inventory that Tourisme Lot aggregates on its portal. Functions as an indirect competing channel for accommodation demand and as a benchmark for booking UX expectations.
• VisitBritain: National tourism agency of the UK with the same official destination-marketing mandate, public funding, and content-driven portal strategy. A useful structural peer for benchmarking DMO operating models and content marketing investment (though at a much larger scale).
• Viator (Tripadvisor company): Global activities and tours marketplace listing the same guided caves, canoe rentals, castle visits and wine tastings that Tourisme Lot packages. A key competitive channel for activity bookings, particularly for international leisure travelers.

Direct peers

• Agence de Développement Touristique de la Dordogne: Neighboring departmental tourism agency covering the Dordogne valley, with an overlapping tourism product (canoeing, Plus Beaux Villages, heritage gastronomy, prehistoric sites) and a similar public-funded digital booking platform. Shares the same Lot/Dordogne valley tourist and likely competes for overlapping visitors.
• Agence d'Attractivité et de Développement Touristique - Aveyron: Neighboring French departmental tourism agency (ADT Aveyron) operating with the same public-sector mandate: promoting destinations, aggregating local providers, running an official portal with accommodation/activity booking across its own department. Most structurally analogous to Tourisme Lot given shared geography in Occitanie.
• Office de Tourisme Vallon Pont d'Arc / Gorges de l'Ardèche: French local/area tourist office managing a southern French canyon destination with similar river-canoeing, hiking, and prehistoric cave tourist products. Operates a comparable booking/portal infrastructure for stays and activities in a defined geographic territory.
• Tourisme Cantal: Another French departmental tourism agency (Cantal) covering a rural heritage/Volcano/parc region with comparable portfolio of GR hiking routes, Plus Beaux Villages, and natural attractions, operated by a similar small ADT/CRT structure.

Regional players

• Comité Régional du Tourisme et des Loisirs d'Occitanie: Regional DMO at the parent Occitanie region level above Lot Tourisme. Operates a regional destination portal, promotes the same Lot assets, and is functionally a broader-geography upstream peer that Lot Tourisme cooperates with rather than competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lottourisme
• Facebookfacebook.com/lottourisme
• Instagraminstagram.com/lottourisme
• LinkedInlinkedin.com/company/lot-tourisme-agence-de-d-veloppement-touristique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lot Tourisme