What Accommodation Australia does

Accommodation Australia is the largest peak industry association for accommodation providers in Australia, formed on 1 July 2023 through the Fair Work Commission-ordered amalgamation of the Accommodation Association of Australia (AAoA) and the Australian Hotels Association (Accommodation Division), commonly known as Tourism Accommodation Australia (TAA). It represents over 3,500 accommodation providers operating more than 120,000 rooms across approximately 1,700 properties, ranging from regional motels, caravan parks and pubs-with-accommodation to international hotel groups such as Accor, Hilton, IHG, Marriott, TFE, The Star Entertainment Group, EVT, Ovolo Group, Wyndham Destinations, Choice Hotels, Lancemore Group, Quest Apartment Hotels and Big 4 Holiday Parks. The association is headquartered at Level 4 Hudson House, 131 Macquarie Street, Sydney, employs 19 staff, and operates across all eight Australian states and territories through state offices and a partnership with AHA State Branches.

The organization's core technology and product surface is modest and member-services oriented. The primary proprietary platform is MemNet, an online member portal used for registration, login, account management and access to member-only resources. In December 2024, AA launched eeger, a government-funded national careers and training platform developed in partnership with the Australian Government under a $10 million grant, designed to address tourism and hospitality workforce shortages. The association also runs the AHA National Awards for Excellence and the Accommodation Australia NSW Awards for Excellence, and offers STR benchmarking data, industrial relations support, policy submissions, and corporate partner discounts.

Revenue is generated primarily through recurring membership dues (with tiered access and benefits) and capitation fees from AHA State Branches. Membership pricing is not publicly disclosed and prospective members are directed to the MemNet registration portal or state offices. Beyond membership, AA supplements income with government grants tied to specific projects (notably eeger) and corporate partnership revenue. The association is governed by a national board with state/territory representation, is led by CEO James Goodwin (appointed September 2024), and holds a Registered Organisation status under Australian workplace relations law that confers formal industrial representation rights.

Name

Accommodation Australia

Legal name

Accommodation Australia

Website

https://accommodationaustralia.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Accommodation Australia is the largest peak industry association for Australian accommodation providers, representing over 3,500 members and 120,000+ rooms across all eight states and territories, delivering advocacy, industrial relations, benchmarking, awards and the eeger government-funded careers platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Accommodation Australia generates revenue through annual membership fees from accommodation providers. Membership tiers appear to include different levels of access and benefits. The association also may receive capitation fee income from AHA State Branches.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Accommodation Australia is a national industry association that advocates on behalf of, and provides member services to, Australian accommodation providers. It delivers industrial relations and workplace relations support, statistical benchmarking through STR, tourism research, policy advocacy to federal and state governments, awards programs, networking events, and corporate partner discounts. Members access services through the MemNet online portal and state offices across Australia.

Product overview

Accommodation Australia operates as a member-based industry association providing a unified platform of services to accommodation providers. The core member infrastructure includes MemNet, an online member portal for accessing accounts and resources. In December 2024, the organization launched eeger, a government-funded careers and training platform developed in partnership with the Australian Government to address workforce shortages in the tourism and hospitality sectors. The association also facilitates industry awards programs including the NSW Awards for Excellence and AHA National Awards for Excellence. The organization functions as an advocacy and member services body rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• MemNet Member Portal

Quantifiable outcome

• Representing over 3,500 accommodation providers across Australia
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Tourism & Transport Forum (TTF)coreStrategic or Co-development Partner · 29 April 2026AA partnered with TTF and Caravan Industry Association of Australia to call for a national fuel information platform to encourage Aussie road trip holidays and address fragmented fuel pricing.
• Caravan Industry Association of Australia (CIAA)coreStrategic or Co-development Partner · 29 April 2026AA partnered with CIAA and Tourism & Transport Forum to advocate for national fuel information platform to support the caravan and road trip tourism sector.
• Australian Government (Albanese Labor Government)flagshipStrategic or Co-development Partner · 25 July 2025The Australian Government, working in partnership with Accommodation Australia, launched eeger - a government-funded, industry-led national careers and training platform. The $10 million platform is designed to address workforce development challenges, skills shortages, and career growth in tourism, hospitality, and travel sectors. Workforce demand is expected to grow by nearly 150,000 people by 2033.
• Trade Minister Don FarrellflagshipOthers · 25 July 2025Trade Minister Don Farrell and Accommodation Australia partnered to launch the eeger platform, with the government providing $10 million in funding to strengthen the visitor economy.
• NoVacancycoreStrategic or Co-development Partner · 4 April 2024Accommodation Australia NSW has a platinum partnership with NoVacancy - Australia's premier hotel and accommodation event. The partnership focuses on knowledge exchange, empowering industry experts, and driving sustainability in the hotel and accommodation sector.
• STR (CoStar)coreTechnology or IntegrationSTR provides hotel market data and analytics to Accommodation Australia, offering benchmarking services to members. The partnership enables AA to provide statistical resources and market intelligence to accommodation providers across Australia.
• Department of Home AffairscoreOthersAA has representation on the Tourism Visa Advisory Group and works with the department on immigration and visa policies affecting the accommodation sector.
• Department of EmploymentcoreOthersAA participates in the Mature Age Employment Committee and works with the department on labor and skills issues.
• AustradecoreOthersAA participates in Austrade's Labour & Skills Roundtable and engages on tourism policy and international visitor promotion.
• Department of Environment & EnergyminorOthersAA has representation on the CBD Review Reference group related to commercial building environmental efficiency.
• Australian Hotels AssociationflagshipStrategic or Co-development PartnerAA and AHA work closely together following the July 2023 amalgamation. AHA State Branches provide ongoing capitation fee income from the enlarged accommodation membership base. Joint submissions are made on key issues including skills, migration, and tourism policy.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Australian Hotels Association: Closely intertwined peak industry body for hotels in Australia; AA and AHA share capitation fee arrangements, joint policy submissions, and overlapping industrial relations work, making AHA the most direct functional peer.
• Restaurant & Catering Australia: Peak industry body for Australia's restaurant and catering sector; provides advocacy, industrial relations, and member services to a hospitality-adjacent industry, giving it a directly comparable business model and member-services mix.
• Australian Tourism Industry Council: Australia-wide tourism industry council offering advocacy, research, and member services to tourism operators; closely comparable purpose and operating model to AA's tourism-accommodation remit.
• Tourism Council Australia: Australian tourism industry peak body focused on policy advocacy and member engagement for the broader tourism sector, with a member-services and representation model directly comparable to AA's.
• Caravan Industry Association of Australia: National peak body for the caravan and holiday park industry; AA is an active partner with CIAA on joint advocacy and represents caravan park operators as members, making it a closely comparable member-funded industry association.
• Tourism & Transport Forum (TTF): National advocacy body for Australia's tourism and transport sectors; AA partners with TTF on joint submissions (e.g., the national fuel information platform), and both serve overlapping policy and advocacy functions for members.

Regional players

• Hotel Association of Canada: National association representing Canadian hotels and lodging providers; comparable membership, advocacy, and benchmarking services in a different regulatory region.
• UKHospitality: UK peak body representing hotels, restaurants, pubs and broader hospitality; analogous membership-funded advocacy and representation model operating in a different geography.
• Tourism Industry Association of New Zealand: Closest cross-Tasman equivalent peak body for tourism and accommodation operators; operates a similar membership and advocacy model in a comparable regulatory environment, making it a strong regional peer.

Broad incumbents

• American Hotel & Lodging Association: The largest US hotel and lodging industry association; offers a much broader portfolio of services but operates an analogous member-funded advocacy, research, and standards model for accommodation providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AccommAust
• Facebookfacebook.com/AccommAustralia
• LinkedInlinkedin.com/company/accommodation-association-of-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accommodation Australia