NutriZing

What NutriZing does

NutriZing is a UK-based, privately held nutraceutical company founded in 2014 that formulates, manufactures, and distributes a portfolio of vitamins, probiotics, and health supplements direct to consumers via its Shopify-powered e-commerce storefront (nutrizing.co.uk), supplemented by a B2B wholesale channel. The product catalog centers on bone-health formulations (notably a natto-derived Vitamin K2 MK-7 at 600mcg and a synergistic Vitamin D3 + K2 + Magnesium combo), digestive-wellness probiotics (a flagship 16-strain, 30 billion CFU Multibiotics with time-release delivery, plus Lactobacillus Acidophilus and women-specific Bio-Cultures), and adjacent superfoods and omegas (organic pea protein, Manuka honey, turmeric curcumin, hemp oil, and omega-3/3-6-9 softgels). Manufacturing occurs in the UK under GMP, ISO 9001, and HACCP quality frameworks, with products certified vegan and non-GMO using HPMC capsule shells.

The business model rests on three revenue streams: one-time DTC e-commerce purchases (unit prices ranging from approximately £9.96 to £43.51), a Subscribe & Save subscription program offering 10% off recurring orders with monthly/bi-monthly/quarterly cadence, and a wholesale channel with 9 SKUs available for bulk purchase by retailers. Marketing is content-led through a health blog, an email newsletter branded "The Mind, Body, and Soul Inner Circle," WhatsApp customer support, and organic social. The company ships globally with multi-currency and multi-language storefront support across 25+ countries (Europe, North America, Asia Pacific, Middle East). The company won the 2020 Beauty Shortlist & Wellbeing Awards, references a community of 150,000+ members, and reports a 4.5/5 rating across 26 reviews on its flagship Multibiotics product. No external funding, headcount, or revenue figures are publicly disclosed.

Name

NutriZing

Legal name

NutriZing

Website

https://nutrizing.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NutriZing is a UK-based, privately held nutraceutical company founded in 2014 that formulates and distributes vitamins, probiotics, and health supplements direct-to-consumer via a Shopify e-commerce storefront and a small B2B wholesale channel, serving health-conscious adults, women, and vegan consumers globally.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

Keywords

• Vitamin supplements
• Probiotic formulations
• Nutraceutical products
• Dietary supplements
• Vegan supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product purchases through online storefront at nutrizing.co.uk. Customers purchase individual products or bundled health packages at fixed retail prices.
2. Subscription Program: Subscribe and Save program offering 10% discount on recurring orders with flexible delivery frequencies (monthly, bi-monthly, quarterly). Auto-renews but can be skipped or cancelled anytime.
3. Wholesale Distribution: B2B wholesale channel offering bulk pricing to retailers and business customers. 9 wholesale products available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NutriZing manufactures and sells UK-made vitamins, probiotics, superfoods, and omega supplements. The product range targets health-conscious consumers, with vegan-friendly formulations, a 16-strain probiotic offering, and adherence to GMP, ISO 9001, and HACCP quality standards. Products are packaged in 100% recyclable materials and sold primarily through a direct-to-consumer online storefront with a subscription option.

Product overview

NutriZing is a UK-based nutraceutical company (established 2014) offering a portfolio of vitamins, health supplements, and superfoods. The product line centers on core supplement products across key health categories: bone health (Vitamin K2, D3+Magnesium combinations), digestive wellness (16-strain probiotics, Lactobacillus Acidophilus, women's-specific formulations), and general wellness (Omega 3s, superfoods including pea protein and Manuka honey). These core products are also bundled into targeted health packs addressing specific needs such as heart health, women's wellness, gut cleanse, digestion, energy restoration, and weight management. The company operates a wholesale channel alongside direct-to-consumer e-commerce, with products manufactured in the UK under GMP standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamins range UK-manufactured vitamin supplements targeting health-conscious adult consumers seeking daily nutritional support.
• Probiotics range Probiotic supplement range featuring a 16-strain formulation, aimed at consumers seeking gut-health support and vegan-friendly options.
• Superfoods range Superfood supplements positioned for health-conscious consumers seeking plant-based nutritional support.
• Omega supplements Omega supplement products targeting adult consumers seeking daily essential fatty acid intake.
• Subscribe and Save Recurring delivery subscription offering a discounted per-unit price on NutriZing supplements for repeat individual consumers.
• Wholesale supply Wholesale supply of NutriZing's certified, UK-manufactured supplement range to retail partners and resellers.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NOW Foods: Large US supplements manufacturer/distributor with broad catalog of vitamins, probiotics, omega-3s, and superfoods. Comparable product breadth to NutriZing across vitamins, omegas, and protein powders.
• Vitabiotics: One of the UK's largest vitamins and supplements brands (Wellwoman, Wellman ranges). Comparable on supplement category and UK origin, but vastly larger scale and broader portfolio than NutriZing.
• Solgar: Established premium vitamins and supplements brand with multi-strain probiotic offerings. Comparable positioning to NutriZing's vitamin K2, D3, and probiotic portfolio at the premium end of the category.
• Garden of Life: US-based premium probiotics and supplements brand owned by Nestle Health Science. Comparable on certified-organic, vegan, and multi-strain probiotic SKUs, but operates at much larger scale.

Direct peers

• Healthspan: UK direct-to-consumer vitamins and supplements brand with broad catalog and subscription model. Comparable to NutriZing on DTC motion, subscription pricing, and UK-manufactured positioning.
• Bio-Kult: UK-based probiotic brand offering multi-strain live bacteria supplements. Directly competes with NutriZing's Multibiotics line on gut-health positioning, shelf-stable formats, and UK manufacturing credibility.
• Culturelle: Probiotic brand centered on Lactobacillus rhamnosus GG with digestive and women's health ranges. Directly comparable to NutriZing's Lactobacillus Acidophilus and Women's Bio-Cultures SKUs.
• Optibac Probiotics: UK probiotics specialist selling strain-specific supplements (including women's formulations) DTC and wholesale. Closely comparable to NutriZing on strain-level differentiation and wellness-segment targeting.
• BetterYou: UK premium supplements brand with strong DTC and pharmacy presence, including sublingual vitamins and K2/D3 combinations. Overlaps NutriZing on bone-health positioning and vegan-friendly formulations.

Others

• Holland & Barrett: UK's largest health-food retailer; both a potential wholesale customer for NutriZing and a competitive channel. Highly relevant as the dominant UK shelf for the same product categories NutriZing sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NutriZingHealth
• Facebookfacebook.com/NutriZingHealth
• LinkedInlinkedin.com/company/nutrizing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriZing