What Solaris Paper does

Solaris Paper is an Australian-operated, privately held paper products manufacturer and distributor established in 2010. The company operates a state-of-the-art converting and finishing facility of approximately 18,000m2 in Pemulwuy, Western Sydney, and operates in close conjunction with its sister company Sorbent Paper Company, which maintains an 85,000m2 manufacturing site in Melbourne. The business is built around a vertically integrated model: rapidly renewable fibre from Eucalyptus and Acacia plantations (6-8 year harvest cycles) is supplied by strategic partner Asia Pulp and Paper (APP) from Indonesian mills, then converted in Australia. Core manufacturing technology includes advanced interlocking weave paper-making technology used in the Handee Ultra kitchen towel line, as well as PEFC Chain of Custody-certified processes ensuring 100% sustainable fibre sourcing.

Solaris Paper serves two distinct markets via two brand portfolios. The B2B/Away-from-Home portfolio comprises Livi (a global brand distributed across 37 countries and 5 continents, supplying bulk toilet paper, paper hand towel, facial tissues, commercial wipes, and dispenser systems to healthcare, Horeca, education, government, and corporate facilities), Sorbent Professional (a premium workplace washroom range extending the Sorbent consumer brand into B2B), and Handee Ultra (positioned as Australia's No.1 kitchen towel). The consumer portfolio — Sorbent, Handee, Deeko, and Purex — is distributed through retail channels via the sister company Sorbent Paper Company. The company also offers private label products targeting B2B customers seeking national-brand-equivalent quality at competitive pricing.

Revenue is generated through wholesale and direct sales of branded and private-label tissue and hygiene products. Go-to-market is executed via dedicated field sales teams organised regionally across Australia (WA/SA, QLD/NT, VIC/TAS, NSW/ACT), a National Business Manager, and a National Account Manager for the Away-from-Home business, supported by brand-specific websites and downloadable catalogues. Pricing is not publicly disclosed. The company holds several sustainability and ethical-sourcing credentials — PEFC Chain of Custody certification, Sedex membership, and Australian Modern Slavery Act 2018 and Illegal Logging Prohibition compliance — which serve as procurement prerequisites for institutional B2B customers. Leadership was refreshed in 2023 with the appointments of CEO Australia Con Gendis (August) and Head of Sales AFH Rob Graham (July).

Name

Solaris Paper

Legal name

Solaris Paper

Website

https://solarispaper.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Solaris Paper is an Australian privately held manufacturer and distributor of tissue and hygiene products, operating a converting facility in Western Sydney and serving B2B/Away-from-Home customers (healthcare, hospitality, education, government, corporate) via the Livi, Sorbent Professional, and Handee Ultra brands, with consumer brands distributed through sister company Sorbent Paper Company.

Ownership category

akta.pro rank

Product category

Tissue and Hygiene Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Industrial and Personal Service Paper Merchant Wholesalers (424130), Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Bathroom Tissue & Toilet Paper (CRADALAA)

Keywords

• Tissue paper manufacturing
• Away-from-home hygiene
• Commercial washroom supplies
• Private label tissue
• Kitchen towel products

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Tissue and Hygiene Products: Wholesale supply of tissue and hygiene products to commercial facilities including bulk toilet paper, paper hand towel, facial tissues, commercial wipes and dispenser systems through Livi and Sorbent Professional brands
2. Consumer Paper Products: Retail distribution of household paper products including toilet paper, kitchen towels through consumer brands Sorbent, Handee and Purex via retail stores
3. Private Label Products: Premium private branded products that are national brand equivalent quality at competitive value for B2B customers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Solaris Paper manufactures and distributes a wide range of toilet and tissue paper products through two brand portfolios. Business Brands (Livi, Sorbent Professional, Handee Ultra) supply Away-from-Home commercial and private facilities with bulk toilet paper, paper hand towels, facial tissues, commercial wipes and dispenser systems. Consumer Brands (Sorbent, Handee, Deeko, Purex) deliver household tissue, kitchen towel and toilet paper products through Australian retail.

Product overview

Solaris Paper is an Australian-operated company distributing toilet and tissue products through two brand portfolios. Business Brands include Livi (B2B/Away-from-Home tissue and hygiene products distributed globally in 37 countries), Sorbent Professional (premium B2B range for professional washrooms), and Handee Ultra (Australia's No.1 kitchen towel). The Consumer Brands, supplied by sister company Sorbent Paper Company, include Sorbent (iconic Australian consumer tissue brand), Handee (paper towel), Deeko, and Purex. The company operates manufacturing facilities in Western Sydney (18,000m2) and Melbourne (85,000m2), with products sourced from Indonesian mills.

Differentiator

Problem solved

Functional benefit

Brands

• Livi®: High quality B2B brand in the Away-from-Home supply of wholesale tissue and hygiene products including bulk toilet paper, paper hand towel, facial tissues, commercial wipes, and dispenser systems for Australian commercial and private facilities.
• Sorbent® Professional
• Handee Ultra

Products and services

• Livi Market brand leader in Away-from-Home wholesale supply of tissue and hygiene products including bulk toilet paper, paper hand towel, facial tissues, commercial wipes and dispenser systems for Australian commercial and private facilities across healthcare, Horeca, education, government and corporate institutions. Distributed in 37 countries across 5 continents.
• Sorbent Professional Premium B2B range bringing the comfort of home to workplaces, including toilet paper, facial tissues and hand towel products designed to be soft, strong and absorbent for professional washrooms.
• Handee Ultra Australia's No.1 kitchen towel featuring advanced interlocking weave paper-making technology for super absorbency and ultra-strength wet or dry; biodegradable paper product used in commercial kitchens and households.
• Sorbent Iconic Australian consumer tissue brand, a long-standing household name loved for decades, providing toilet paper, facial tissues and related household paper products through Australian retail.
• Handee Australia's favourite paper towel consumer brand, marketed as super absorbent and ultra-strong for everyday household kitchen use.
• Deeko Well-loved Australian consumer tissue brand offering household paper products distributed through retail channels.
• Purex Well-loved Australian consumer tissue product line offering household toilet paper and tissue products distributed through retail channels.
• Private Label Tissue Products Premium private branded tissue and hygiene products manufactured for B2B customers at national brand equivalent quality at competitive value.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Asia Pulp and Paper (APP)coreStrategic or Co-development PartnerPrimary strategic fiber and base paper supply partner. Solaris Paper and APP promote responsibly grown and managed Rapidly Renewable Fibre (RRF) plantations. The partnership enables a vertically integrated business model providing customers with economic and quality benefits of an efficient, responsibly managed organisation. APP operates Indonesian mills that adhere to Solaris Paper's stringent quality and accreditation requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sofidel Group: Privately held Italian tissue manufacturer of consumer and AFH tissue (Regina, Nicky) with vertically integrated pulp and a strong cross-border private-label offering; mirrors Solaris's combination of consumer brands and Away-from-Home private label supply.
• Essity: Swedish global hygiene and tissue company (Tork, Tempo, Velvet) operating a large Away-from-Home tissue and dispenser business across the same healthcare, hospitality, and workplace customers as Solaris's Livi and Sorbent Professional ranges; Essity also owns the former Australian peer Asaleo Care, giving it direct Australian shelf and AFH presence.
• WEPA Industrie: Family-owned European tissue group producing branded consumer tissue (Tempo, Silk Soft, Plenty) and AFH/private-label, comparable to Solaris's dual-track consumer-plus-AFH business model in a similar mid-sized private-company context.
• Cascades Inc. Canadian tissue and hygiene manufacturer with AFH and consumer tissue lines (Tuftex, Cascades PRO) and a converted/recycled fibre focus; competes with Solaris for institutional and private-label tissue contracts and shares the vertical-integration-via-converting profile.
• Lotus Hygiene Group: African-origin, now globally operating private-label and AFH tissue converter (Lotus, Nouvelle, Diad), one of the most relevant pure-play comparables to Solaris's converting-and-AFH business model and private-label strategy.
• ABC Tissue Products: Australian-owned tissue and hygiene products manufacturer and converter supplying consumer and AFH markets domestically; competes with Solaris on private-label and AFH tenders across the same Australian end markets.

Broad incumbents

• Procter & Gamble: Global consumer tissue leader (Charmin, Bounty, Puffs) whose brands and innovation pipeline set the consumer-shelf benchmark against which Sorbent, Handee, Purex and Deeko compete, even though P&G is not primarily an AFH specialist.
• Kimberly-Clark Professional: Global consumer-and-AFH tissue giant (Kleenex, Scott, WypAll) running a dedicated Away-from-Home/K-C Professional division that competes head-on with Solaris's Livi for institutional and dispenser programs, especially with multinational corporate and healthcare buyers.

Others

• Asia Pulp & Paper (Sinar Mas): Indonesian pulp and paper group and Solaris's strategic fibre and base paper supply partner, with overlapping downstream tissue brands; comparable as an upstream input provider and group-affiliated tissue player rather than a head-to-head Australian competitor.

Regional players

• Asaleo Care: Australian and New Zealand tissue and hygiene company (Tork, Purex, Sorbent pre-acquisition) historically the most direct Australian shelf and AFH competitor to Solaris; now part of Essity, the former brand ownership underpins the largest overlapping competitor in the Australian market Solaris serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SolarisPaper

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solaris Paper