What World's Greatest Television does

World's Greatest Television, produced by How2Media, is a privately held edutainment media company founded in 2006 by father-and-son team Gordon Freeman and Kyle Freeman and headquartered in Boynton Beach, Florida. The company produces the long-running "World's Greatest..." television series, which features behind-the-scenes 4K Ultra HD footage and interviews of companies, products, technologies, people, and travel destinations. The show has produced 400+ episodes across 27+ seasons over more than 20 years of national television, featuring both Fortune 500 brands (Coca-Cola, Samsung, 3M, P&G, Dow, NASCAR) and smaller "hidden gem" businesses selected through a proprietary vetting process. Distribution runs across national broadcast on Bloomberg Television as sponsored content, on-demand streaming on Roku and Amazon Fire TV, and a proprietary streaming website offering both free episodes and paid subscription tiers.

The business model combines three revenue streams. First, television advertising and sponsored content partnerships sold to brands seeking access to business-minded audiences, anchored by the Bloomberg broadcast slot. Second, a direct-to-consumer three-tier subscription product on the company's streaming website: Essential at $60 per year, Standard at $120 per year, and Executive at $180 per year, offering increasing levels of episode and bonus content access. Third, ancillary revenue from the "Best of World's Greatest" monthly podcast launched in 2024. In 2023 the show adopted a more documentary-style format refresh, and the company has remained family-controlled with no institutional investors, no funding rounds, and no M&A activity disclosed in the available material.

The company serves two primary customer segments: companies seeking credible national television exposure and third-party brand validation as the "best of" feature subject, and business-minded viewers consuming edutainment content across broadcast, streaming, and podcast channels. Operations are lean at 11-50 employees, led by co-founders Kyle Freeman (Creator and Executive Producer) and Gordon Freeman, with COO Josh Kessler (with How2Media since 2007), television writer/producer Robert "Roberto" Baccarie, and Senior Production Accountant Jordan Hammond. Production is supported by a long-tenured team rather than external capital, and content distribution relies on a mix of free and paid access points rather than paywalled exclusivity.

Name

World's Greatest Television

Legal name

World's Greatest Television

Website

https://worldsgreatesttelevision.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

World's Greatest Television, produced by How2Media, is a privately held edutainment media company that produces a long-running national TV series featuring behind-the-scenes content of companies, products, and travel destinations, distributed on Bloomberg, Roku, Fire TV, and a subscription streaming website for business-minded viewers and featured brands.

Ownership category

akta.pro rank

Product category

Edutainment Television Programming

NAICS

Motion Picture and Video Industries (5121), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

General Entertainment Cable Networks (MPABAFAA)

Keywords

• Edutainment television production
• Corporate documentary video
• Streaming video content
• Branded entertainment production
• National broadcast programming

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription streaming: Three-tier subscription model (Essential, Standard, Executive) providing streaming access to episodes and bonus content on the company's streaming platform.
2. Television advertising: The show runs commercials during airing on Bloomberg, generating advertising revenue from brands seeking to reach the show's business-minded audience.
3. Sponsored content partnerships: Unique, nurtured advertising connecting with business-minded audiences and corporate leaders alongside show content featuring companies from various industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

World's Greatest Television is a full-service video production company that produces and distributes a long-running edutainment television series showcasing companies, products, technologies, people, and travel destinations. The company monetizes the show through commercial advertising aired on Bloomberg, sponsored-content partnerships with brands, and tiered streaming subscriptions (Essential $60/year, Standard $120/year, Executive $180/year) on its own website, Roku, and Amazon Fire TV. It also produces the monthly "Best of World's Greatest" podcast and earns revenue from advertising sold to brands seeking to reach business-minded audiences.

Product overview

World's Greatest Television operates as a multi-platform edutainment company featuring a flagship television show (World's Greatest Television Show) that has aired 400+ episodes over 20 years. The company offers tiered subscription streaming plans (Essential, Standard, and Executive at $60/120/180 per year), a free episodes platform accessible via Bloomberg TV, Roku, and Amazon Fire TV, and the Best of World's Greatest Podcast. The show features behind-the-scenes content of companies ranging from Fortune 500 corporations to hidden gems, presented in a documentary-style format since 2023. The company also provides advertising services for brands seeking to reach business-focused audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Best of World's Greatest Podcast: Podcast featuring in-depth stories of fan-favorite show winners, released monthly.

Products and services

• World's Greatest Television Show Award-winning edutainment television series featuring behind-the-scenes footage and interviews of companies, products, services, technologies, people, and travel destinations, airing nationally on Bloomberg and producing 400+ episodes over 20 years.
• Best of World's Greatest Podcast Monthly podcast featuring in-depth stories of fan-favorite show winners, documenting their journey from the phone call through filming to their feature on national television.
• World's Greatest Streaming Subscriptions Three-tier subscription streaming service (Essential $60/year, Standard $120/year, Executive $180/year) providing streaming access to episodes and bonus content on the company's streaming website.
• Television Advertising Services Commercial advertising opportunities aired during the show's national Bloomberg broadcast, connecting brands with business-minded audiences and corporate leaders. Includes sponsored-content partnerships that place brand messaging alongside show features of companies from various industries.

Quantifiable outcome

• Sales increased 400% after feature, with anticipated 800% growth
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BloombergcoreGTM or Marketing PartnerWorld's Greatest airs as sponsored content on Bloomberg Television, providing national broadcast reach to business-minded audiences. This distribution partnership enables the show to reach corporate leaders and business professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Radical Media: Independent production and content company known for documentary-style branded content and television series. Comparable to WGT in delivering premium, documentary-format content to brands and broadcasters, though with a more advertiser-funded model.

Direct peers

• Sharp Entertainment: Independent non-fiction production company producing docuseries and branded factual content for cable and streaming. Directly comparable to WGT in creating storytelling-driven episodes about companies, products, and lifestyles for distribution partners.
• ITV America: US arm of ITV Studios producing unscripted and factual programming for US networks and streamers. Comparable to WGT in producing episodic business and lifestyle docuseries sold into national distribution partners.
• Magilla Entertainment: Independent factual and reality production company producing docuseries and business-driven non-fiction content. Comparable to WGT as a peer-sized indie producer monetizing storytelling content via national network distribution deals.
• Leftfield Entertainment: US-based unscripted TV production company known for docuseries and branded factual programming (e.g., Pawn Stars, American Restoration). Closely comparable to WGT in producing episodic, business/storytelling-driven non-fiction content for national networks.
• How2Media: The production company founded by the same Freeman family that produces World's Greatest Television. Most directly comparable as the parent production entity operating the same show and a portfolio of business-feature programs.

Broad incumbents

• ITV Studios: Global content producer and distributor owning production labels that create entertainment and factual programming for broadcasters and streamers. Comparable to WGT as a TV production company packaging branded entertainment content for distribution partners.
• Entertainment Studios: Privately held, vertically integrated media company that produces and distributes syndicated television content across broadcast and cable. Comparable to WGT in operating a multi-platform national content distribution model with ad-supported monetization.
• A+E Networks: Joint venture operating cable networks (History, A&E, Lifetime) with substantial factual and edutainment programming. Comparable to WGT in monetizing business and lifestyle factual content through national distribution, though at a portfolio scale.
• Discovery (Warner Bros. Discovery): Global media company operating a portfolio of factual and edutainment networks (e.g., Discovery Channel, Science Channel) featuring shows like How It's Made. Comparable to WGT in producing business/lifestyle factual content, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wrldsgreatesttv
• Facebookfacebook.com/worlds-greatest-419241274779502
• Instagraminstagram.com/wix
• Pinterestpinterest.com/wixcom
• LinkedInlinkedin.com/company/world-s-greatest-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World's Greatest Television