Peugeot Romania

What Peugeot Romania does

Peugeot Romania is the authorized official importer and distributor of Peugeot-branded vehicles in Romania, operated by Trust Motors SRL — a Romanian private limited company (registered J40/778/2005, CUI 15301079) headquartered in Bucharest at Bd. Iuliu Maniu, Nr. 572-574, Sector 6. The entity functions as a subsidiary distribution arm under the Stellantis group (parent: Stellantis Europe S.p.A., the successor to PSA Automobiles SA which was renamed to Stellantis Auto SAS effective November 1, 2023). With 51–100 employees, the business sells passenger cars and commercial vehicles through an authorized dealer network across Romania, offering internal combustion, hybrid, plug-in hybrid, and battery-electric variants spanning the Peugeot 208, 2008, 3008, 408, 508, E-Traveller, and Peugeot Sport Engineered performance models. Pricing ranges from approximately €16,755 (Peugeot 208) to €29,510+ (3008) for passenger vehicles, and from €19,040+VAT for commercial/utility vehicles.

The company's revenue streams comprise one-time vehicle sales, recurring after-sales service and parts, subscription-based connected services (Connect PLUS, MyPeugeot app), and financing/leasing arrangements through the dealer network. Its go-to-market combines physical dealer showrooms with an end-to-end digital channel: an online vehicle configurator, full e-commerce purchase with home delivery or Click & Collect, online test drive and service appointment scheduling, and the MyPeugeot mobile app for post-sale vehicle management. The technology stack is largely inherited from global Peugeot/Stellantis, including the proprietary PEUGEOT i-Cockpit driving position system, ChatGPT voice assistant integration via SoundHound's AI platform, and a forthcoming BEV-by-design vehicle architecture on 800V (planned from 2025) that supports ultrarapid charging at 30 km/min.

Customer segments are hybrid: individual consumers purchasing for personal urban, family, or commuting use form the primary base, while business and corporate fleet customers represent a significant secondary segment for commercial vehicles and total-cost-of-ownership-driven purchases. The brand emphasizes over 200 years of heritage, French design language ("Feline Future"), and the Peugeot Sport performance sub-brand. By 2025, 100% of the Peugeot range is planned to be electrified, positioning the entity within Stellantis' broader European electrification roadmap rather than as an independent product innovator.

Name

Peugeot Romania

Legal name

Trust Motors SRL

Website

https://peugeot.com.ro

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Peugeot Romania is the authorized Peugeot vehicle importer in Romania, operated by Trust Motors SRL under the Stellantis group, distributing passenger cars, electric vehicles, and commercial vehicles through a national dealer network with online sales and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Peugeot vehicles including electric, plug-in hybrid, hybrid, and internal combustion engine models across passenger car and commercial vehicle segments.
2. After-sales Service and Maintenance: Vehicle maintenance, repairs, and spare parts through authorized dealer network.
3. Connected Services: Connected services including Connect PLUS subscription, MyPeugeot app services, and additional connected features.
4. Vehicle Financing: Financing and leasing options for vehicle purchases through dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peugeot Romania, operated by Trust Motors SRL, is the official importer and authorized dealer of Peugeot vehicles in Romania. The company sells new passenger cars and commercial vehicles across petrol, hybrid, plug-in hybrid, and fully electric powertrains (including the 208, 2008, 3008, E-3008, 408, 508, 9X8, E-Traveller and commercial utility range), supported by after-sales service, spare parts, connected services subscriptions, and vehicle financing/leasing through its dealer network.

Product overview

Peugeot Romania offers a comprehensive portfolio of vehicles under the Stellantis group, encompassing urban/subcompact cars (208, E-208), compact SUVs (2008, E-2008), mid-size SUVs (3008, E-3008), sedans (408, 508), performance variants (508 PEUGEOT SPORT ENGINEED), commercial vehicles, and the 9X8 hypercar. The portfolio is transitioning toward electrification with 100% electric, plug-in hybrid, and hybrid powertrains across most models. Core technology platforms include the PEUGEOT i-Cockpit® for driving experience, ChatGPT integration via i-Cockpit for AI dialogue, and the MyPeugeot app for vehicle management. By 2025, 100% of the Peugeot range will be electrified. The Peugeot INCEPTION concept previews future BEV-by-design vehicles with revolutionary design and technology.

Differentiator

Problem solved

Functional benefit

Brands

• Peugeot Sport Engineered: High-performance electrified vehicle sub-brand offering sports variants of Peugeot models
• MyPeugeot
• Peugeot i-Cockpit
• Peugeot Inception Concept

Products and services

• PEUGEOT 208 Compact urban hatchback available in petrol, hybrid, and fully electric (E-208) variants, featuring the PEUGEOT i-Cockpit, for individual consumers and small families.
• PEUGEOT 2008 Compact SUV available in petrol and fully electric (E-2008) variants for urban families and active lifestyle buyers.
• PEUGEOT 3008 Mid-size SUV with the panoramic PEUGEOT i-Cockpit, available in plug-in hybrid and fully electric (E-3008) variants with up to 525 km WLTP range.
• PEUGEOT E-3008 All-electric fastback SUV featuring the spectacular PEUGEOT Panoramic i-Cockpit, up to 700 km planned range, and dual motor AWD configuration.
• PEUGEOT 408 Fastback sedan with elegant new silhouette and next-generation PEUGEOT i-Cockpit, offered with petrol or plug-in hybrid powertrains.
• PEUGEOT E-208 GTi Performance-oriented electric urban hatchback reviving the GTi performance nameplate for the electric era.
• 508 PEUGEOT SPORT ENGINEERED High-performance sedan and SW variants delivering sporty driving sensations with low emissions, featuring electrified powertrain technology from Peugeot Sport.
• PEUGEOT Utility Vehicles Full range of commercial/utility vehicles for professional and fleet use, including 100% electric variants, starting from €19,040 + VAT.
• PEUGEOT E-Traveller 100% electric van/MPV seating up to 9 with up to 350 km WLTP range (75 kWh battery) for commercial passenger transport and family use.
• PEUGEOT INCEPTION Concept Next-generation BEV-by-design concept vehicle previewing future Peugeot electric models from 2025 with revolutionary Hypersquare controls, 800 km range, 500 kW motor, and 0-100 km/h in 3 seconds.
• MyPeugeot Mobile Application Free mobile application for vehicle owners providing real-time consumption monitoring, maintenance tracking, battery charging supervision, and temperature control.

Quantifiable outcome

• Plug-in hybrid vehicles can travel up to 59 km in 100% electric mode for daily commutes
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, core and major.

• J. DemskyminorStrategic or Co-development Partner · 1 January 2023Visual artist who created the artistic design for PEUGEOT 9X8 in 2023, contributing to the vehicle's distinctive graphics and unique line.
• Stellantis Europe S.p.A.coreStrategic or Co-development PartnerParent company of Stellantis group, headquartered in Turin, Italy (C.so G. Agnelli 200, 10135 - Torino, Italia). Hosts Peugeot Romania website on servers and acts as automotive manufacturer.
• PSA Automobiles SA (now Stellantis Auto SAS)coreStrategic or Co-development PartnerFormer parent company, renamed to Stellantis Auto SAS from November 2023. Headquarters: Bd. de l'Europe nr. 2-10 - 78300 Poissy, France. Registered at RCS Versailles: 542 065 479.
• Peugeot SportmajorStrategic or Co-development PartnerPeugeot Sport division collaborates with Peugeot Design on the PEUGEOT 9X8 Hypercar project, continuing the partnership initiated in 2020 with the 2024 version developed entirely in-house.
• Trust Motors SRLcoreChannel Partner/ Reseller/ DistributorOfficial Peugeot importer in Romania, operating the peugeot.ro website. Located in Bucharest at Bd. Iuliu Maniu, Nr. 572-574, Sector 6. Handles all customer data processing and local operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toyota Romania: Major Japanese OEM importer in Romania with parallel dealer network, hybrid powertrain emphasis, and overlapping B-SUV and sedan segments versus Peugeot 2008/3008/408.
• Renault Romania: Direct rival in the Romanian passenger and light commercial market, sharing dealer-channel economics and competing aggressively in electrified segments (Megane E-Tech, etc.).
• Hyundai Romania: Korean OEM importer competing in similar Romanian segments with strong hybrid/EV offerings (Tucson, Kona Electric) and a comparable authorized dealer model.
• Volkswagen Romania: Competing German OEM importer; targets similar corporate fleet and premium-leaning consumer buyers in Romania with comparable electrified lineups (ID.3, ID.4).
• Ford Romania: Authorized importer with established dealer footprint in Romania, competing directly in passenger SUVs, commercial vehicles, and emerging electrified powertrains.
• Kia Romania: Sister brand to Hyundai with overlapping dealer economics; competes with Peugeot Romania on design-led SUVs (Sportage, EV6) at similar price points.
• Opel Romania: Stellantis-owned marque in Romania; directly overlaps with Peugeot's passenger and light commercial vehicle segments, sharing corporate fleet buyers and competing on electrified powertrains.
• Citroën Romania: Sister Stellantis brand operating through its own Romanian importer under the same Stellantis umbrella; directly competes with Peugeot Romania in similar price segments using a parallel dealer network.

Regional players

• BMW Group Romania: Premium German importer in Romania; competes with Peugeot's higher-end offerings (508, 3008 GT) for affluent buyers and corporate executive fleets in Bucharest.

Broad incumbents

• Dacia (Renault Group Romania): Volume leader in Romania and the dominant mass-market brand; competes head-to-head with Peugeot Romania's 208 and 2008 on price and dealer reach, particularly with the Dacia Spring EV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peugeotro
• Facebookfacebook.com/OfficialPeugeotRomania
• LinkedInlinkedin.com/company/trust-motors-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peugeot Romania