Opel

What Opel does

Opel is a German automobile manufacturer founded in 1862 and headquartered in Rüsselsheim, operating as a wholly-owned subsidiary of Stellantis NV since the 2021 PSA-FCA merger. The company designs, manufactures, and distributes passenger vehicles (Corsa, Mokka, Astra, Frontera, Grandland, Zafira) and light commercial vehicles (Combo, Vivaro, Movano) across European markets, with powertrains spanning petrol, diesel, hybrid, plug-in hybrid, and fully electric variants. Manufacturing is conducted at four major plants in Rüsselsheim, Eisenach, Zaragoza, and Figueruelas, with product design and engineering centralized in Germany.

The company's technology backbone is the Stellantis STLA platform shared across multiple group brands, supplemented by proprietary systems including the Intelli-Lux HD adaptive matrix lighting, Pure Panel digital cockpit, and the GSE (Grand Sport Electric) performance sub-brand. Opel is leveraging a co-development partnership with Chinese EV maker Leapmotor to access Chinese electric architecture and battery technology, reducing new EV program timelines to under two years; the first jointly developed C-segment SUV is planned for 2028 production at Zaragoza targeting 50,000 units annually. Capital intensity is significant, with Stellantis committing over €1 billion in Opel Germany operations through 2030, and the brand is extending into Formula E racing and rally competition to validate electric performance technology.

Opel generates revenue through new vehicle sales (one-time purchase and retail financing via DNB Finans), subscription-based private and business leasing (through Ayvens, Drivalia, and Santander Leasing), service and parts, and a nascent licensing/royalty stream from the Leapmotor partnership. Go-to-market is hybrid: direct-to-consumer via online configurators, private leasing portals, and 58 authorized Swedish dealers (including 12 Professional Centers for fleet customers), plus channel-partner distribution across Europe and emerging segments in car sharing (Free2move) and government social leasing programs (France 2026). Customer segments span individual consumers, business and fleet operators, government and municipal buyers, commercial transport operators, and mobility service providers.

Name

Opel

Legal name

Opel

Website

https://opel.se

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Opel is a German automobile manufacturer and Stellantis subsidiary producing passenger cars, light commercial vehicles, and electric vehicles for European consumer, fleet, government, and commercial transport markets, distributed through dealer networks and online channels.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714), Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industries

Convertible & Roadster Luxury Rentals (THADAMAE), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK), Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ), Luxury Wedding & Special Event Car Rentals (THADAMAH), Luxury SUV & Performance SUV Rentals (THADAMAC)

Keywords

• Passenger vehicles
• Electric vehicles
• Commercial vehicles
• Automotive manufacturing
• Vehicle leasing

Headquarters

HQ city

Rüsselsheim

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sale of new automobiles including passenger vehicles (Corsa, Astra, Mokka, Frontera, Grandland) and commercial vehicles (Combo, Vivaro, Movano). Sales through dealer network and direct online channels with pricing ranging from approximately 259,900 SEK (Combo) to 679,900 SEK (Grandland Long Range).
2. Electric Vehicle Sales: Growing revenue stream from fully electric models including Corsa Electric, Astra Electric, Mokka Electric, Frontera Electric, Grandland Electric, and electric commercial vehicles. Electric variants command premium pricing with ranges from 320 km to 680 km WLTP.
3. Business Lease: Operational leasing through Santander Leasing covering fleet customers with all-inclusive monthly payments including service, insurance, winter tires, and guaranteed residual value. Contract terms of 24, 36, or 48 months with mileage options from 1,000 to 3,500 km/year.
4. Private Leasing: Consumer leasing through Ayvens Sweden AB and Drivalia with monthly payments from approximately 2,999 SEK/month (Frontera Electric) including service and warranty. Terms of 12 or 36 months with 1,000 km/year included.
5. Retail Financing: 0% interest financing through DNB Finans with 36-month terms and free service included for 3 years. Monthly payments range from 2,499 SEK (Corsa) to 5,799 SEK (Zafira VIP).
6. Service and Parts: Revenue from authorized service, maintenance, repairs, spare parts, accessories, and winter tire storage through dealer network. Includes fixed-price service plans (Opel 4+, Opel 10+) and AC/windshield repair services.
7. Leapmotor Partnership Revenue: Co-development partnership with Leapmotor expected to generate new electric SUV models by 2028, targeting 50,000 units annually at Zaragoza plant, leveraging Chinese EV technology for European markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Opel designs, manufactures and sells passenger cars, SUVs and light commercial vans across European markets in petrol, diesel, hybrid, plug-in hybrid and fully electric powertrain variants. The lineup spans the sub-compact Corsa through to the Grandland family SUV and large Movano van, complemented by operational and private leasing programmes, retail financing, authorised after-sales service and parts, and connected vehicle services through the MyOpel app and OpelConnect platform. The brand sells predominantly through an authorised European dealer network (58 dealers in Sweden alone) supported by direct online configurators and booking tools, with dedicated Professional Centers serving fleet and business customers.

Product overview

Opel is a German automobile manufacturer owned by Stellantis, offering a comprehensive portfolio of passenger vehicles and commercial vans. The product lineup includes compact cars (Corsa), SUVs (Mokka, Grandland, Frontera), family cars (Astra, Astra Sports Tourer), and commercial vehicles (Combo, Vivaro, Movano) available with petrol, diesel, hybrid, plug-in hybrid, and fully electric powertrains. Performance-oriented GSE variants (Corsa GSE, Mokka GSE) represent the sporty sub-brand, while business solutions include Opel Business Lease, privatleasing, and financing options. The brand emphasizes German engineering, electric mobility, and connected services through OpelConnect and the MyOpel app.

Differentiator

Problem solved

Functional benefit

Brands

• GSE (Grand Sport Electric): High-performance electric vehicle sub-brand featuring sporty variants like Corsa GSE and Mokka GSE
• GS Line
• Opel Professional Center

Products and services

• Opel Corsa B-segment hatchback available in petrol, hybrid and fully electric versions. Germany's best-selling small car with modern design and efficient powertrains, from 299,900 SEK with 2,499 SEK/month 0% financing.
• Opel Corsa Electric Fully electric version of the Corsa with up to 428 km range (WLTP), 156 hp output and 20-80% fast charging in approximately 30 minutes. Available from 369,900 SEK.
• Opel Astra Compact-class bestseller available in petrol, diesel, plug-in hybrid and fully electric versions. Features illuminated Opel Blitz emblem, Vizor design and Intelli-Lux HD lighting. Electric version offers up to 454 km WLTP range.
• Opel Astra Sports Tourer Estate version of the Astra with the same powertrain options as the hatchback; electric variant offers up to 445 km WLTP range and additional cargo space for families.
• Opel Mokka Compact SUV available in petrol, hybrid and fully electric versions with distinctive Vizor design. Hybrid from 339,900 SEK and Mokka Electric offering up to 403 km range. Includes the launch of the Mokka GSE performance variant.
• Opel Grandland Mid-size SUV available as hybrid, plug-in hybrid and fully electric. Grandland Electric offers up to 694 km WLTP range. Designed, engineered and manufactured in Germany from 399,900 SEK.
• Opel Frontera Family SUV available as hybrid or fully electric with bold design, spacious interior seating up to seven, and competitive pricing from 319,900 SEK.
• Opel Zafira Multi-purpose vehicle (MPV) available as a 2.2-litre diesel with nine seats and premium lounge-like interior; fully electric Zafira Electric variant offers up to 350 km range, fast charging and seating for up to nine. Diesel from 499,900 SEK.
• Opel Corsa GSE High-performance all-electric variant of the Corsa delivering 207 kW (281 hp) with 0-100 km/h in 5.5 seconds, Torsen mechanical limited-slip differential, Alcon high-performance brakes and V2L bidirectional charging. Shares platform with Peugeot e-208 GTI.
• Opel Mokka GSE Sporty all-electric variant of the Mokka with 207 kW (281 hp) motor and rally-inspired design, positioning Opel in the electric performance SUV segment.
• Opel Combo Compact light commercial van for cargo or passenger use featuring the FlexCargo loading system with up to 3,440 mm load length. Available with petrol and electric powertrains from 259,900 SEK.
• Opel Combo Electric Fully electric compact commercial van with up to 330 km range and FlexCargo load-through system. Combines zero-emission driving with practical functionality from 359,900 SEK.
• Opel Vivaro Mid-size van available in multiple body lengths with FlexCargo system, up to 6.6 m³ load volume and 1,200 kg payload. Diesel from 347,900 SEK; also available with the new 2.2L 132 kW diesel engine.
• Opel Vivaro Electric Fully electric Vivaro with up to 350 km WLTP range, offering zero-emission capability with the same practicality (up to 6.6 m³, 1,200 kg payload) as the ICE version and up to 860 kg max payload.
• Opel Movano Large van with up to 1.35 tonne payload and 17 m³ load volume, available in three lengths and heights as panel van, crew van or chassis. Diesel from 399,900 SEK.
• Opel Movano Electric Fully electric Movano large van with up to 430 km range from a 110 kWh battery, zero-emission capability for heavy commercial use, from 639,900 SEK.
• Opel Business Lease Operational leasing solution for business and fleet customers, administered through Santander Leasing, with all-inclusive monthly payments covering service, insurance, winter tyres and guaranteed residual value. Terms of 24, 36 or 48 months with 1,000-3,500 km/year mileage options. From 4,499 SEK/month for plug-in hybrids.
• Opel Private Leasing (Privatl leasing) Personal leasing subscription with 12 or 36-month terms through Ayvens Sweden AB and Drivalia. Monthly payments include service and new car warranty, with insurance available as an add-on. Configurable and signable online via BankID.
• Opel Billån (Retail Vehicle Financing) Retail vehicle financing through DNB Finans offering 0% interest car loans with 36-month terms and 3 years of free service included in the monthly payment. Down payment of approximately 20% and residual value of approximately 50% with 1.99% promotional rate also available.

Quantifiable outcome

• Corsa GSE delivers 281 hp with 0-62 mph in 5.5 seconds, fastest production Corsa ever
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• LeapmotorcoreStrategic or Co-development Partner · 8 May 2026Expanded joint venture co-developing new Opel-branded all-electric C-segment SUV using Leapmotor's latest electric architecture and battery technology. Vehicle designed by Opel in Rüsselsheim, Germany with development teams in both Germany and China. Production planned for 2028 at Stellantis Zaragoza plant targeting 50,000 units annually. Partnership builds on successful launch of Leapmotor International which expanded to over 850 sales points across Europe and shipped 40,000+ vehicles in 2025. Enables 'China speed' development timeline of under 2 years vs typical 3+ years for new EV programs.
• Jung von MattminorGTM or Marketing Partner · 23 April 2026Creative agency responsible for pan-European 360-degree 'Feel the made in Germany' marketing campaign for Opel Astra, spanning TV, online, social media, print, and out-of-home formats across Germany and European markets.
• Free2moveminorChannel Partner/ Reseller/ Distributor · 21 February 2025Stellantis-owned car sharing subsidiary integrating 400 Opel Corsa vehicles into Free2move's car sharing fleet across Berlin, Munich, and Frankfurt, Germany. Supports sustainable urban mobility initiatives.
• Ayvens Sweden ABcoreChannel Partner/ Reseller/ DistributorPrimary leasing partner for Opel private leasing in Sweden offering all-inclusive subscriptions including vehicle, service, and optional insurance. Provides 36-month term leases with 1,000 km/year included and excess mileage at 20 SEK/km.
• DNB FinanscoreChannel Partner/ Reseller/ DistributorFinancing partner providing 0% interest car loans for Opel vehicles with 36-month terms. Monthly payments include free 3-year service package. Handles credit assessment and loan administration for retail customers.
• DrivaliamajorChannel Partner/ Reseller/ DistributorAlternative leasing partner for Opel private leasing offering 36-month terms with 1,000 km/year included. Excess mileage charged at 15 SEK/km. Provides flexible insurance options with Opel insurance add-on.
• Santander LeasingmajorChannel Partner/ Reseller/ DistributorFinancial partner for Opel Business Lease operational leasing program covering commercial fleet customers. Handles lease administration, residual value guarantees, and fleet management services.
• ThuleminorGTM or Marketing PartnerAccessory partnership offering Thule branded products (roof racks, bike carriers, roof tents, bags) worth up to 15,000 SEK for Opel Business Lease customers, enhancing lifestyle and utility positioning.
• GSE Formula E TeamcoreStrategic or Co-development PartnerOpel's factory racing team entering Formula E World Championship from Season 13 (2026/27) with GEN4 cars delivering up to 600 kW (816 hp). Taking over DS Automobiles' spot in the series. Represents technical showcase for Opel electric vehicle technology.

Scale indicators8 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Peugeot: Stellantis sister brand built on the same STLA platforms as Opel (e.g., Corsa/e-208, Mokka/e-2008, Astra/e-308). Competes head-to-head across B- and C-segments in France, Germany, UK, and broader Europe with overlapping dealer networks.
• Citroën: Stellantis sister brand sharing Opel's STLA architecture and commercial van platforms (Berlingo/Combo, Jumpy/Vivaro, Jumper/Movano). Competes directly in European passenger and LCV segments, including in social leasing programs alongside Opel.
• Renault: Closest French mass-market competitor to Opel across Clio/Corsa, Megane/Astra, Captur/Mokka, and Trafic/Vivaro segments. Direct rival for European consumer and fleet buyers, with aggressive EV push via Megane E-Tech and forthcoming Twingo.
• Volkswagen: German mass-market leader and benchmark 'made in Germany' competitor. Polo/Corsa, Golf/Astra, T-Roc/Mokka, Tiguan/Grandland are direct segment rivals, with VW ID.2/ID.3/ID.4 challenging Opel's BEV lineup.
• Škoda Auto: Volkswagen Group value brand with similar mainstream positioning to Opel — affordable, practical, broad lineup including Fabia/Corsa, Scala/Astra, Kamiq/Mokka, Karoq/Grandland. Key rival for cost-conscious European buyers and fleet operators.
• Fiat: Stellantis sister brand with overlapping B-segment and small-EV offerings (500e, 600e). Competes with Corsa Electric and Mokka Electric across Italy, France, Germany, and other EU markets.
• Hyundai: Korean mass-market competitor with strong EV portfolio (i20/Corsa, Kona/Mokka, Ioniq 5/6 competing with Grandland/Astra EV). Increasingly price-competitive in Europe and a credible threat in fleet channels.
• Kia: Sister brand to Hyundai with shared E-GMP platform EVs (EV3, EV4, EV6, EV9) competing directly with Opel's Corsa Electric through Grandland Electric. Strong European dealer footprint and award-winning design.

Broad incumbents

• Ford: Broader European incumbent with overlapping passenger (Puma/Corsa, Kuga/Grandland) and commercial (Transit Connect/Combo, Transit Custom/Vivaro, Transit/Movano) segments. Not a Stellantis platform peer, but a key fleet rival.

Emerging players

• BYD: Chinese EV manufacturer rapidly expanding across Europe with Dolphin, Atto 3, Seal, and Seal U priced aggressively against Corsa Electric, Mokka Electric, and Grandland Electric. Represents the primary low-cost BEV threat Opel explicitly identifies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Opel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opel