What Internetbolaget does

Internetbolaget, now operating under the Internetnord Sweden brand, is a Stockholm-based residential fiber broadband internet service provider serving consumer households in Sweden and Germany. The company offers a tiered portfolio of symmetric fiber broadband subscriptions — Bredband 500/500 (498 SEK/month), Bredband 1000/1000 (568 SEK/month), and Bredband 2000/2000 (798 SEK/month) — all delivered without binding contract periods and with short termination notice. The underlying fiber connectivity is provided in collaboration with infrastructure partner Open Infra, indicating that Internetnord operates as a distribution and customer-facing layer rather than a vertically integrated network operator.

Revenue is generated exclusively through monthly recurring subscription fees, distributed via direct-to-consumer e-commerce on country-specific domains (internetnord.se and internetnord.de). The company has expanded its product surface beyond pure broadband via a partnership with Gardio, bundling smart home automation as an add-on service. Co-founder and CEO Fredrik Berglund leads a small team of 1–10 employees. The 2024 rebrand from Internetbolaget to Internetnord was explicitly tied to international expansion, and the company has extended that strategy with the launch of its German storefront.

Name

Internetbolaget

Legal name

Internetnord

Website

https://internetbolaget.nu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Internetbolaget (Internetnord Sweden) is a Stockholm-based residential fiber broadband ISP selling tiered symmetric fiber subscriptions (500/1000/2000 Mbps) to households in Sweden and Germany via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Residential Fiber Broadband Internet

NAICS

Wired Telecommunications Carriers (517111)

akta.pro primary industry

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

akta.pro secondary industries

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

Keywords

• Fiber broadband services
• Internet service provider
• Residential broadband subscriptions
• Symmetric fiber internet
• Smart home automation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Broadband Subscription Services: Monthly recurring subscription fees for fiber internet access at various speed tiers. Customers pay fixed monthly rates for broadband connectivity with no binding contract periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Internetbolaget (now Internetnord Sweden) is a residential fiber broadband internet service provider selling symmetric fiber internet subscriptions in three speed tiers (500/500, 1000/1000, and 2000/2000 Mbps) to households in Sweden and Germany. Subscriptions are sold direct-to-consumer with no binding contracts, short cancellation notice periods, and monthly billing in Swedish kronor, complemented by Gardio smart home automation services.

Product overview

Internetbolaget (now Internetnord Sweden) operates as a fiber broadband internet service provider offering a tiered portfolio of symmetric fiber internet subscriptions. The core offering consists of three broadband tiers: Bredband 500/500 (500 Mbps), Bredband 1000/1000 (1 Gbps), and Bredband 2000/2000 (2 Gbps), each providing equal download and upload speeds via fiber infrastructure. The company differentiates through no contract commitments, flexible cancellation terms, and transparent pricing. Add-on services include Gardio smart home services and broader smart home automation features that integrate with the internet connection for remote control, convenience, and security applications. The company rebranded from Internetbolaget to Internetnord Sweden to support international expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Open Infra: Infrastructure partner providing network status and connectivity services

Products and services

• Bredband 500/500

Quantifiable outcome

• Trustpilot rating of 4.4 out of 5.0 based on customer reviews

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Open InfracoreTechnology or IntegrationInfrastructure partnership for network operations and status monitoring. Open Infra provides the operational status platform (openinfra.com/status/) used by Internetnord to communicate service status and outage information to customers.
• GardiominorOthersAdditional service partner offering smart home services. Referenced on Internetnord website as an additional service offering beyond core broadband.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tele2: Major Swedish broadband and mobile operator serving consumer and business segments. Comparable as a fiber broadband provider at scale, and a key competitor in the same Swedish market.
• Telia: Dominant Swedish telecom incumbent offering fiber broadband, mobile, and TV bundles. Provides the competitive context against which Internetnord must win subscribers, with vastly larger scale, capital, and bundled offerings.
• Telekom Deutschland: Largest German telecom incumbent with extensive fiber and VDSL footprint. The dominant fixed-line competitor Internetnord faces in Germany with bundled mobile/broadband/TV propositions.
• Vodafone Deutschland: Major German telecom operator with cable and fiber broadband offerings. Defines the competitive benchmark for German fiber ISP pricing and bundled services.
• 1&1 Versatel: German fiber and DSL broadband provider serving consumer and business customers. Comparable as a German broadband competitor and as a potential infrastructure-level partner or rival to Internetnord's German operations.

Regional players

• NetCologne: Regional German fiber and broadband provider operating primarily in the Cologne/Bonn region. Comparable as a regional fiber ISP competitor and as a model for how regional fiber players differentiate against national incumbents.
• Allente: Nordic-focused TV and broadband provider serving Scandinavian markets. Comparable as a regional Nordic broadband/TV player with overlapping geographic focus on Sweden.

Direct peers

• Deutsche Glasfaser: German fiber-to-the-home provider focused on underserved and regional markets. Directly comparable to Internetnord's German operations, with a similar challenger positioning and reliance on fiber infrastructure partnerships.
• Ownit: Swedish challenger fiber broadband provider serving residential customers with symmetric speeds and competitive pricing. Comparable as a small-to-mid Swedish fiber ISP competing against incumbents on customer experience.
• Bahnhof: Swedish independent fiber ISP offering consumer broadband with a strong brand reputation for speed and customer service. Directly comparable to Internetnord in product (symmetric fiber to the home), target customer (Swedish households), and DTC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/internetbolaget-sverige-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internetbolaget