Gardio
Gardio AB is a Swedish smart home security company founded in 2010 in Sollentuna. It sells camera-based home alarm subscriptions, broadband, smart locks, and WiFi6 hardware on recurring monthly contracts to Swedish residential customers.
- Company typePrivate
- Founded2010
- HeadquartersSollentuna, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gardio does
Gardio AB is a Swedish smart home security provider founded in 2010 and headquartered in Sollentuna, Sweden. The company sells and operates an integrated residential security platform built around HD IP cameras, intelligent video analytics, and a mobile app that provides alarm control, live viewing, and incident management. Its differentiated proprietary features include a sound-recognition algorithm that learns the user's existing smoke-detector signal to deliver fire alerts with live images, a pet-detection algorithm that distinguishes household cats and dogs from intruders, end-to-end encryption, and a social 'alarm watch' community feature that enables neighbours and family to view images when an alarm triggers. Guard monitoring and physical dispatch are outsourced to Nokas/Avarn alarm centrals.
The revenue model is primarily subscription-based. The flagship Gardio Trygg tier is priced at 249 kr/month on a 24-month term and includes two HD cameras, Avarn alarm central integration, and free guard dispatches; additional HD3 cameras can be purchased for 695 kr each with a 20 kr/month per-camera license fee. Recurring revenue is supplemented by bundled broadband services (Bredband 500/1000/2000 at 518–798 kr/month) leveraging Internetnord infrastructure, WiFi6 router and mesh access point rentals (69–129 kr/month), and a resold Glue Smart Lock Pro subscription at 149 kr/month. Distribution is mainly direct-to-consumer through the gardio.se e-commerce storefront, with lead generation via partner channels such as Larmkollen and Adressändring; the target customer is the Swedish homeowner or apartment resident seeking an affordable, self-installable alternative to traditional alarm operators.
Gardio firmographics
Firmographics- Name
- Gardio
- Legal name
- Gardio AB
- Website
- https://gardio.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gardio AB is a Swedish smart home security company founded in 2010 in Sollentuna. It sells camera-based home alarm subscriptions, broadband, smart locks, and WiFi6 hardware on recurring monthly contracts to Swedish residential customers.
- Ownership category
- akta.pro rank
Gardio industry classification
Industry- Product category
- Home Security Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)
- akta.pro secondary industries
- Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Home Network & Wi‑Fi Security (Router/Firewall) Services (HSAHAJAB), Network/Wi‑Fi & Connectivity Setup for Alarm Systems (HSAHABAG)
Keywords
Where Gardio is headquartered
LocationHeadquarters
- HQ city
- Sollentuna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Gardio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Home alarm subscription services: Monthly subscription fees for alarm monitoring services. Gardio Trygg (249 kr/month) includes HD images in the mobile app, Avarn alarm central, and guards with free guard dispatches. Additional camera license fees of 20 kr/month per camera apply. The system requires an active base subscription to function.
- Hardware sales — cameras and accessories: One-time purchase of physical products including HD3 surveillance cameras (695 kr one-time), smoke detectors (125 kr), alarm signs and window decals (179 kr). Hardware is either purchased outright or rented as part of the subscription bundle.
- Broadband internet services: Monthly broadband subscription plans: Bredband 500 (518 kr/month, 500/500 Mbit/s), Bredband 1000 (598 kr/month, 1000/1000 Mbit/s), Bredband 2000 (798 kr/month, 2500/2500 Mbit/s). No binding period and one month notice for cancellation.
- Smart lock subscription (Glue Smart Lock Pro): Glue Smart Lock Pro 3rd Gen sold as a subscription service at 149 kr/month with a 24-month subscription period. Includes digital key management, Bluetooth/WiFi unlock, Apple Watch support, and smart door alerts.
- WiFi router and mesh access point rental: Gardio WiFi6 Router HT v4 at 129 kr/month and WiFi6 Access Point (mesh unit) at 69 kr/month, rented on a monthly basis. Equipment is returned upon termination of the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gardio Trygg — alarm with 2 HD cameras and guard dispatch |
| Unit Pricing | Monthly | HD3 surveillance camera (add-on) |
| Unit Pricing | Pay-as-you-go | Optical smoke detector (accessory) |
| Unit Pricing | Pay-as-you-go | Alarm signs and window decals |
| Subscription | Monthly | Bredband 2000 — 2500/2500 Mbit/s broadband |
| Subscription | Monthly | Bredband 1000 — 1000/1000 Mbit/s broadband |
| Subscription | Monthly | Bredband 500 — 500/500 Mbit/s broadband |
| Subscription | Monthly | Glue Smart Lock Pro 3rd Gen — smart door lock subscription |
| Subscription | Monthly | Gardio WiFi6 Router HT v4 |
| Subscription | Monthly | Gardio WiFi6 Access Point (HT v4) — mesh unit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Gardio product offering
Product offeringCore offering
Gardio develops and operates a cloud-based, self-installable home alarm and HD camera surveillance service sold primarily as a monthly subscription (Gardio Trygg at 249 kr/month) bundled with guard dispatch via Nokas/Avarn. The offering extends to symmetric broadband internet subscriptions (Bredband 500/1000/2000), WiFi6 router and mesh rentals, a Glue Smart Lock Pro subscription, and add-on hardware (HD3 cameras, smoke detectors, alarm signs) sold through its own e-commerce storefront and reseller partners in Sweden.
Product overview
Gardio is a Swedish smart home security company offering an integrated platform combining a camera-based home alarm system, broadband internet, and smart home devices. The core product is the Gardio Larm 2.0 alarm system — a DIY-preinstalled, self-monitored security system built around HD IP cameras with live video to the mobile app, integrated smoke detector recognition, and on-demand guard dispatch via Nokas/Avarn alarm monitoring. The alarm system is sold primarily through the Gardio Trygg subscription (249 kr/month, 24-month term) which includes two HD cameras and free guard response. Add-on hardware includes the standalone Bevakningskamera HD3 (695 kr + 20 kr/month/license), optisk brandvarnare mini smoke detector (125 kr), and Larmskyltar deterrent kit (179 kr). Broadband services (Bredband 500/1000/2000 at 518–798 kr/month) and WiFi6 router/access point hardware (69–129 kr/month) are offered as companion connectivity products. Smart lock access is available via the Glue Smart Lock Pro 3rd Gen (149 kr/month). All services are managed through the Mina Sidor web portal and mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Gardio Larm 2.0
Quantifiable outcome
- Guard response time of 10-30 minutes in urban areas (with Nokas/Skandinaviens næststørste vagtvirksomhed)
- +2 more outcomes
Companies that use Gardio
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
Gardio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Gardio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- NokascoreNokas is one of Scandinavia's leading security companies and operates as Gardio's alarm monitoring partner. When a user presses the red alarm button in the app or on the web, Nokas receives the alarm, contacts the user, and dispatches guards if needed. Nokas operates three alarm monitoring centres and has a well-developed guard network across Sweden. Normal guard response time is 10-30 minutes in urban areas. This partnership is central to Gardio's value proposition of providing both visual awareness and rapid professional response.
- Avarn (previously referenced as a prior/current alarm central partner)coreAvarn is Gardio's alarm central partner (mentioned on product pages as 'Avarn larmcentral'). The company operates the alarm monitoring service for Gardio customers, receiving alarm signals and coordinating guard dispatches. The service is mentioned as being within Avarn's normal coverage area (marked in blue on gardio.se/täckning). Extra costs may apply for addresses outside the coverage area.
- Internetnord (parent company / group)majorGardio operates as part of the Internetnord Group (evidenced by the cookie policy domain internetnord.net/gardio-se/cookies/, shared customer service infrastructure, and cross-linking between gardio.se and internetnord.net). Internetnord provides the broadband and network infrastructure that Gardio leverages for its services. The partnership enables bundled broadband and alarm offerings.
- LarmkollenminorLarmkollen is a third-party lead generation and reseller partner for Gardio. Customer data is collected when users fill in contact forms on Gardio's website or through partners such as Larmkollen and Adressändring.
- AdressändringminorAdressändring is a third-party partner through which Gardio collects customer information when users fill in contact forms or sign up for services. This is part of Gardio's broader data collection and lead generation network.
- Glue (smart lock OEM/partner)minorGardio resells the Glue Smart Lock Pro 3rd Gen as a subscription service at 149 kr/month. Glue is a digital smart lock that integrates with the Gardio ecosystem. The lock is controlled via smartphone, supports Apple Watch, and uses AES 256-bit encryption. Glue's smart lock is sold exclusively through Gardio's subscription model.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Gardio competitors and assessment
Company assessmentDirect peers
- Sector Alarm: One of the largest residential alarm providers in the Nordics, offering professionally installed and monitored home alarm subscriptions. Most direct Swedish competitor to Gardio's subscription model and target customer.
- Verisure: Europe's largest home alarm and monitoring company, with deep Swedish presence. Competes head-on with Gardio for the Swedish residential subscriber, with a much larger marketing budget and sales force.
- Ring (Amazon): Amazon-owned DIY home security brand built around Wi-Fi cameras, doorbells, and alarm kits with optional professional monitoring. Direct competitor on the camera-based, self-install proposition.
- Google Nest: Google's smart-home security line (Nest Cam, Nest Protect, Nest Hub) with optional subscription monitoring. Targets the same DIY, app-centric, camera-verified consumer segment as Gardio.
- SimpliSafe: US-originated DIY home security company with pre-configured hardware, no-contract monitoring subscriptions, and integrated cameras. Closest model peer for Gardio's self-install + subscription approach.
- Vivint: US smart-home security provider combining professionally installed alarm systems, cameras, and smart-home devices on a subscription basis. Comparable on the integrated alarm + smart-home stack.
- Frontpoint Security: US DIY home security company with self-install wireless equipment and monthly professional monitoring subscriptions. Closely mirrors Gardio's pre-configured, app-first, no-contract-required go-to-market.
Broad incumbents
- Securitas: Swedish-headquartered global security services group spanning guarding, monitoring, and home security. Overlaps with Gardio in residential alarm monitoring as part of a much broader portfolio.
Emerging players
- Yale Home (ASSA ABLOY): Smart-lock and connected-home brand under ASSA ABLOY, increasingly bundled with residential security ecosystems. Comparable to Gardio's Glue Smart Lock Pro offering in the smart-lock layer of the stack.
- Alarm.com: Cloud platform powering professionally monitored home and business security systems, with mobile-app control and video analytics. Comparable on the software/cloud backbone of Gardio's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Gardio social profiles
Digital presenceGardio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gardio leadership team
Management profileNumber of profiles
Profiles1 record
Gardio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gardio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gardio
What does Gardio do?
Gardio develops and operates a cloud-based, self-installable home alarm and HD camera surveillance service sold primarily as a monthly subscription (Gardio Trygg at 249 kr/month) bundled with guard dispatch via Nokas/Avarn. The offering extends to symmetric broadband internet subscriptions (Bredband 500/1000/2000), WiFi6 router and mesh rentals, a Glue Smart Lock Pro subscription, and add-on hardware (HD3 cameras, smoke detectors, alarm signs) sold through its own e-commerce storefront and reseller partners in Sweden.
Is Gardio a public or private company?
Gardio is a private company. It is classified as corporate owned and is currently operating.
When was Gardio founded?
Gardio was founded in 2010. It employs 11 to 50 people.
Where is Gardio based?
Gardio is headquartered in Sollentuna, Sweden, in the Europe region.
How does Gardio make money?
Five revenue lines are on record. Home alarm subscription services are the primary driver. The others are hardware sales — cameras and accessories, broadband internet services, smart lock subscription (Glue Smart Lock Pro) and wiFi router and mesh access point rental.
Who are Gardio's main competitors?
Direct peers on record are Sector Alarm, Verisure, Ring (Amazon), Google Nest, SimpliSafe, Vivint and Frontpoint Security. Securitas is listed as a broad incumbent. Emerging players are Yale Home (ASSA ABLOY) and Alarm.com.
Does Gardio have an API?
No public API is recorded for Gardio.
What industry is Gardio in?
Gardio's product category is Home Security Services. Its primary akta.pro industry code is HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages, with a secondary code of HSAHACAB, Remote Video Monitoring Services (Live/Virtual Guard). Its NAICS code is 561621 and its SIC code is 7373.