Expogroup

What Expogroup does

Expogroup, legally operated as EXPOSURE FZC, is a Dubai-headquartered international trade exhibition organizer founded in 1996 that has built a 30-year track record connecting global manufacturers and exporters with African market buyers. The company runs a portfolio of 25-28 annual exhibitions across more than 14 countries in the Middle East and Africa — concentrated operationally in Kenya (Carnivore Exhibition Grounds, Sarit Expo Centre) and Tanzania (Diamond Jubilee Expo Centre) — under 14 recognized sub-brands spanning automotive, building and construction, lighting, medical and healthcare, mining, power and energy, solar, water technology, industrial machinery, laboratory technology, electric mobility, tools and hardware, and wood industries.

Underlying the exhibition business is a digital infrastructure that includes multilingual websites in 13 languages, online exhibitor and visitor registration systems, event-specific landing pages, and 13 industry portals alongside 8 business publications. The platform supports event-driven marketing through content, email newsletters, social media, government and association partnerships (including KNCCI, MATRADE, ABDAS, KAPH, MEDAK, AMEK, and various Kenya and Tanzania government ministries), printed direct marketing, and pre-launch roadshows. Two-sided participation metrics are material: BUILDEXPO Kenya 2024 drew exhibitors from 43+ countries and visitors from 22+ countries, while AUTOEXPO consistently attracts exhibitors from 30+ countries.

Expogroup's business model combines (a) booth/space rental and exhibition management fees as the primary revenue stream, (b) advertising and tiered sponsorship packages within exhibitions and across the publication and portal network, and (c) recurring subscription and advertising revenue from its 8 publications and 13 industry portals. Pricing is opaque (no public booth or sponsorship rates), and revenue requires direct sales engagement. The company is privately held with no disclosed external investors, no parent company, and no public listing. There are no disclosed fundraising events, headcount figures, or financial statements in the available source material.

Name

Expogroup

Legal name

Expogroup

Website

https://expogr.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Expogroup is a Dubai-headquartered trade exhibition organizer founded in 1996 that runs 25-28 annual industry-focused exhibitions across the Middle East and Africa, complemented by 8 publications and 13 industry portals, connecting global manufacturers and exporters with African market buyers.

Ownership category

akta.pro rank

Product category

Trade Exhibition & Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

Technology & Innovation Expos Organizers (THAHABAE), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Professional & Association Conferences (MPAGAGAB)

Keywords

• Trade exhibition organizing
• International trade fairs
• Business publications
• Exhibition management
• B2B trade events

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Trade Exhibition Organization: Expogroup generates primary revenue from organizing international trade exhibitions and conferences in Africa and the Middle East. This includes booth/space rental to exhibitors, sponsorship packages, and exhibition management services. The company manages 25-28 annual events across various industries.
2. Advertising & Sponsorship: Revenue generated from advertising options within exhibitions, event sponsorship tiers, and promotional placement across exhibition materials and digital platforms.
3. Publications & Portals: The company maintains 8 business publications and 13 online portals across various industries, generating supplementary revenue through editorial content, advertising, and digital distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Expogroup organizes approximately 25-28 international trade exhibitions and conferences annually across Africa and the Middle East, spanning industry verticals such as medical/healthcare, building/construction, automotive, power/energy, solar, mining, water technology, industrial machinery, lighting, laboratory technology, EV/mobility, tools/hardware, and woodworking. The company also publishes 8 business publications and maintains 13 online industry portals, offering exhibitors booth space, sponsorship packages, market research, focused promotions, database collection, and media partnership services.

Product overview

Expogroup operates as a full-service international trade exhibition organizer with a portfolio of 25-28 annual exhibitions across Middle East & Africa. The company offers a platform of trade fair events organized by industry vertical (including MEDEXPO, MEDTEC, BUILDEXPO, AUTOEXPO, LIGHTEXPO, SOLAREXPO, MINEXPO, POWER & ENERGY, WATERTECH, INDUSMACH, TOOLS & HARDWARE, AFRIWOOD, AFRILAB, and EV EXPO), complemented by 8 business publications and 13 online portals covering various industry sectors. The exhibitions serve as matchmaking platforms connecting global manufacturers and exporters with African importers and buyers across diverse industries including medical/healthcare, construction, automotive, energy, mining, and industrial manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Autoexpo: International Trade Expo on Automotives, Spare Parts, Accessories & Transportation
• Buildexpo
• Lightexpo
• Minexpo
• Medexpo
• Medtec
• Power & Energy Africa
• Solar Africa
• Afrilab
• Indusmach
• EV Expo Africa
• Watertech Africa
• Afriwood
• Tools & Hardware Africa

Products and services

• LIGHTEXPO East Africa's largest lighting industry trade exhibition featuring residential, commercial, and industrial lighting products and accessories, held at Carnivore Exhibition Grounds, Nairobi, Kenya. Branched out from BUILDEXPO previously.
• SOLAR AFRICA / SOLAREXPO Premier solar energy and renewable energy trade exhibition held concurrently with Power & Energy Africa events across East Africa, held at Carnivore Exhibition Grounds, Nairobi, Kenya.
• BUILDEXPO KENYA East Africa's prominent building and construction trade exhibition featuring products, equipment, and machinery for the construction industry, held at Carnivore Exhibition Grounds, Nairobi, Kenya. The 2024 edition featured exhibitors from over 43 countries and visitors from 9 African and 13 other countries.
• AUTOEXPO KENYA Africa's largest automotive, spare parts, accessories, and transportation trade exhibition held at Carnivore Exhibition Grounds, Nairobi, Kenya, with exhibitors from over 30 countries and visitors from more than 18 countries.
• WATERTECH AFRICA Africa's premier water technology and maintenance exhibition showcasing the latest technology and products in water solutions, held at Carnivore Exhibition Grounds, Nairobi, Kenya. Branched out from Buildexpo Africa.
• MINEXPO AFRICA Mining and mineral processing trade exhibition featuring latest technology in mining, mineral extraction, earthmoving, and safety equipment, held at Carnivore Exhibition Grounds, Nairobi, Kenya.
• POWER & ENERGY TANZANIA International trade exhibition for power, oil, gas, and renewable energy sources in Africa, held at Diamond Jubilee Expo Center, Dar es Salaam, Tanzania, concurrently with SOLAR TANZANIA.
• AUTOEXPO TANZANIA International Trade Expo on Automotives, Spare Parts, Accessories and Transportation held annually in Tanzania, attracting exhibitors from more than 28 countries and visitors from all over East and Central Africa.
• MEDEXPO KENYA Africa's premier medical and healthcare exhibition featuring medical manufacturing products, equipment, machinery, services, and solutions, held at Sarit Expo Centre, Nairobi, Kenya.

Quantifiable outcome

• Exhibitors from over 30 countries participating at individual events
• +2 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and flagship.

• ProparcocoreOthers · 6 July 2026French development finance institution providing funding to Tibu Health, a healthcare startup that participates in Expogroup medical exhibitions. While not directly a partnership with Expogroup, Proparco's funding enables healthcare companies to attend and benefit from medical exhibitions organized by Expogroup.
• Kenya National Chambers of Commerce & Industry (KNCCI)coreStrategic or Co-development PartnerGovernment-backed business association supporting trade development in Kenya, partnered with Expogroup events to enhance exhibitor turnout and business networking opportunities.
• MATRADEcoreStrategic or Co-development PartnerMalaysia External Trade Development Corporation supporting Malaysian exporters participating in Expogroup exhibitions across Africa.
• African Business Development Association (ABDAS)coreStrategic or Co-development PartnerPan-African business development organization supporting trade facilitation and business matching at Expogroup events.
• Kenya Association of Private Hospitals (KAPH)coreStrategic or Co-development PartnerHealthcare industry association providing support and endorsements for Medexpo Kenya and medical technology exhibitions.
• Medical Technology Industry Association of Kenya (MEDAK)coreStrategic or Co-development PartnerIndustry association for medical technology companies in Kenya, supporting medical exhibitions and buyer introductions.
• Association of Medical Engineering of Kenya (AMEK)coreStrategic or Co-development PartnerProfessional engineering association supporting medical technology exhibitions and providing industry expertise.
• Ministry of Health KenyaflagshipStrategic or Co-development PartnerGovernment ministry providing official endorsement and support for healthcare and medical technology exhibitions in Kenya.
• Ministry of Investment, Trade and Industry KenyaflagshipStrategic or Co-development PartnerGovernment ministry supporting industrial and trade exhibitions, providing trade facilitation and policy alignment.
• Pharmaceutical Society of KenyacoreStrategic or Co-development PartnerProfessional pharmacy association supporting pharmaceutical-focused exhibitions and industry networking.
• Ministry of Health TanzaniaflagshipStrategic or Co-development PartnerTanzanian government ministry providing official support for medical and healthcare exhibitions including Medtec Tanzania.
• Tanzania Trade and Development Authority (TANTRADE)coreStrategic or Co-development PartnerGovernment trade development authority supporting Tanzania exhibitions and facilitating international trade participation.
• Medical Stores Department TanzaniacoreStrategic or Co-development PartnerGovernment healthcare procurement agency supporting medical exhibitions and providing industry insights.
• Aga Khan Health CentrecoreStrategic or Co-development PartnerHealthcare provider and development organization supporting medical technology exhibitions in East Africa.
• Africa Automotive Market Association (APMA)coreStrategic or Co-development PartnerAutomotive industry association supporting EV Expo Kenya and automotive sector exhibitions.
• Ministry of Investment, Trade and Industry Kenya (MITI)flagshipStrategic or Co-development PartnerGovernment ministry providing official endorsement and support for automotive and EV exhibitions.
• Electric Cars Society of East AfricacoreStrategic or Co-development PartnerRegional electric vehicle advocacy organization supporting EV Expo Kenya with industry expertise and networking.
• Association of Kenya Employers (AENU)coreStrategic or Co-development PartnerEmployers association supporting industrial exhibitions and automotive sector events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Global B2B exhibition organizer operating hundreds of trade shows across multiple industries including healthcare, construction, and automotive. Directly comparable as a horizontal trade-fair competitor with significantly larger scale, broader geographic reach, and deeper exhibitor databases than Expogroup.
• RX Global (Reed Exhibitions): Operates a global portfolio of trade exhibitions and events across industries including automotive, travel, and energy. Comparable to Expogroup as a multi-vertical trade-show organizer, though with materially greater international footprint and digital infrastructure.
• Comexposium Group: Paris-based major trade-show organizer operating across agriculture, food, security, and retail verticals. Comparable multi-vertical model to Expogroup, with deeper digital-event capabilities and broader European exhibitor relationships.
• Messe München (Bauma network): Global organizer of industrial and construction trade fairs including Bauma and IFAT. Comparable to Expogroup's Indusmach, Minexpo, and Watertech events through shared industrial-machinery and infrastructure verticals.
• Messe Frankfurt: Global trade-fair organizer running flagship events in automotive, lighting, and industrial sectors — directly comparable verticals to Expogroup's Autoexpo, Lightexpo, and Indusmach. Operates with much larger marketing reach and proprietary exhibitor databases.

Direct peers

• dmg events: Major exhibition organizer with strong Middle East and Africa presence (e.g., Big 5 construction events). Directly competes with Expogroup's Buildexpo and Power & Energy Africa events in the construction and energy verticals across the same regions.
• Tarsus Group: B2B media and events group with emerging-markets exhibitions. Operates vertical-specific trade shows similar to Expogroup's Autoexpo and Medexpo, and competes for the same pool of global exhibitors targeting African and Middle Eastern buyers.
• ITE Group: Emerging-markets-focused trade exhibition organizer with significant presence in CIS, South Asia, and parts of Africa. Closely comparable to Expogroup's emerging-market B2B trade-show model and vertical diversification strategy.

Regional players

• Montgomery Group Africa: Specialist organizer of food, hospitality, and lifestyle exhibitions with African operations. Comparable regional B2B exhibition organizer targeting similar buyer demographics in Sub-Saharan Africa, though focused on different verticals.
• Fairtrade Messe: European-rooted trade-fair organizer with growing activity in African markets. Comparable mid-sized peer pursuing similar horizontal B2B trade-show model across emerging markets, though based outside Expogroup's primary operating geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EXPOGR
• YouTubeyoutube.com/user/ExpogroupUAE
• Facebookfacebook.com/expogroup
• LinkedInlinkedin.com/showcase/medexpo-africa
• Instagraminstagram.com/expogroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expogroup