Escola de Volei Bernardinho

What Escola de Volei Bernardinho does

Escola de Volei Bernardinho is a Brazilian mini-volleyball training school founded in 2007 and headquartered in Rio de Janeiro, associated with Bernardinho, one of Brazil's most celebrated volleyball coaches. The company teaches volleyball to children aged 7–16 and to adults using a proprietary methodology built around age-differentiated categories (Mini 1: 7–10, Mini 2: 11–13, 4x4: 14–16, Adults: 17+), each with adapted court dimensions, net heights, ball specifications, and team sizes designed to maximize child success and engagement. The methodology is organized into three class phases — warm-up and individual technique, tactical development, and live game play — combined with values-based character development (discipline, cooperation, responsibility, overcoming). A national franchise/licensing arm (Licenciamento) operates 31 licensed units plus 2 company-owned units across at least six Brazilian states, with new licensees paying an initial fee starting at R$22,000 and receiving comprehensive training, operational manuals, marketing support, and ongoing supervision; estimated unit ROI is 24–36 months. Additional revenue and impact lines include monthly student tuition at licensed units and a Social Projects Program enabling corporate sponsors to fund underprivileged children's participation, exemplified by the Rede Cruzada partnership at Shopping Nova América serving over 120 children annually.

Name

Escola de Volei Bernardinho

Legal name

Escola de Vôlei Bernardinho

Website

https://escoladevoleibernardinho.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Escola de Volei Bernardinho is a Brazilian mini-volleyball training school operating a 33-unit franchise network that teaches age-differentiated volleyball to children and adults using a proprietary Bernardinho-branded methodology, with embedded programs in schools and a corporate-sponsored social inclusion initiative.

Ownership category

akta.pro rank

Product category

Sports Education

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Club Sports Programs (EDALAIAB)

Keywords

• Volleyball training
• Mini volleyball
• Youth sports education
• Sports franchise licensing
• Athletic skills development

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licensing Fees: Initial licensing investment starting from R$22,000 paid to the licensor, plus annual contract fees. The licensee must also purchase the initial enrollment kit (82 units) directly from an approved supplier.
2. Student Tuition: Monthly tuition fees charged to students/parents for volleyball classes at licensed units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Escola de Vôlei Bernardinho operates a volleyball training school network offering age-differentiated mini-volleyball programs for children (ages 7-16) and adults (17+), using proprietary teaching methodology and age-adapted equipment. The company expands through a licensing/franchise model with 31 licensed units and 2 company-owned units across Brazil, and runs a corporate-sponsored social inclusion program for underprivileged children.

Product overview

Escola de Vôlei Bernardinho operates as a volleyball training school network offering age-differentiated programs under a proprietary teaching methodology. The core product portfolio includes four training categories: Mini 1 (ages 7-10), Mini 2 (ages 11-13), 4x4 (ages 14-16), and Adult volleyball (17+), all utilizing adapted court sizes, net heights, and equipment suitable for children. The company also operates a licensing (franchise) program allowing entrepreneurs to establish units using its methodology and brand, with 31 units currently operating across Brazil. A social projects program enables corporate sponsorship of underprivileged children's participation in volleyball training.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Vôlei (Mini 1)

Quantifiable outcome

• Social project serves 176 children per base model across 6 classes with 2x weekly sessions
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Estácio (Faculdade Estácio)minorGTM or Marketing PartnerOfficial sponsor of Escola de Vôlei Bernardinho. Estácio is a major Brazilian educational institution that provides marketing visibility and brand association through the sponsorship relationship.
• Rede Cruzada (Shopping Nova América)coreStrategic or Co-development PartnerSocial partnership through the Plantando o Amanhã project, operating since 2014. Rede Cruzada provides the facility and operational support at Shopping Nova América, while the school provides volleyball instruction. The partnership serves over 120 children annually with subsidized volleyball lessons, with Rede Cruzada investing in educational, sports, and professional training activities for the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Top Spin Volleyball Academy: International volleyball training academy offering structured youth volleyball programs with age-appropriate progressions and values-based coaching. Comparable through its codified youth volleyball methodology and franchise-style delivery model.
• Minas Tênis Clube (Escola de Vôlei): Major Brazilian sports club operating one of the country's most prestigious volleyball training programs for youth. Comparable as a competitive volleyball instruction school in Brazil targeting the same age demographic with branded methodology.
• Gold Medal Squared: Volleyball coaching education and training organization specializing in codified methodology for coaches and youth athletes. Comparable through its proprietary curriculum-driven volleyball instruction framework targeting youth development.
• Projeto Grael: Brazilian non-profit sports education program offering sailing and multi-sport instruction to underprivileged youth, with a similar social inclusion mission and adapted-equipment methodology to Escola de Vôlei Bernardinho's Social Projects Program.
• Instituto Esporte & Educação: Brazilian non-profit dedicated to youth sports education and inclusion, partnering with schools and municipalities. Comparable through its youth-focused, school-embedded sports instruction model and social impact orientation.

Broad incumbents

• SESC (Serviço Social do Comércio): Brazilian nationwide social service organization operating sports and recreation programs including volleyball classes for children and adults across hundreds of units. Comparable as a large-scale provider of structured, multi-tier volleyball instruction in Brazil.
• Smart Fit: Latin America's largest fitness franchise network with deep penetration across Brazil. Comparable as a large-scale, franchise-driven sports/fitness services brand in Brazil, though focused on adult fitness rather than youth sport instruction.
• Clube de Regatas do Flamengo (Vôlei): Major Brazilian multi-sport club with one of the country's top volleyball divisions and youth development programs. Comparable through its branded youth volleyball training in Brazil, though it operates as part of a broader multi-sport club ecosystem.
• AABB (Associação Atlética Banco do Brasil): Brazilian nationwide social and sports club network offering volleyball and other sports instruction to members and their families. Comparable through its multi-unit, member-based youth sports instruction model in Brazil.
• SESI (Serviço Social da Indústria): Brazilian industrial social service that runs extensive youth sports programs including volleyball and team sports at schools and community centers. Comparable through its nationwide youth athletic development mission and institutional delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/escoladevoleibernardinho
• Instagraminstagram.com/escoladevoleibernardinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola de Volei Bernardinho