Gold Medal Squared
Gold Medal Squared is a 40-year-old volleyball coaching company that delivers on-site camps, in-person clinics, and the GMS+ online platform to high school programs, clubs, and individual coaches across the US, grounded in a science-based motor learning methodology.
- Company typePrivate
- Founded1985
- HeadquartersCave Creek, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gold Medal Squared does
Gold Medal Squared (GMS) is a US-based volleyball coaching education and training company founded in 1985 by Dr. Carl McGown. The company delivers science-based volleyball coaching methodology built on motor learning principles, refined over four decades using statistical analysis of thousands of data points. GMS serves high school and club volleyball programs (both boys and girls), individual volleyball coaches, and middle school programs through four core service lines: (1) on-site team volleyball camps (2.5 or 4 days, $279-$395 per athlete) where GMS travels to client locations and handles all logistics, (2) in-person coaching clinics ($399 per coach) held at eight US regional locations, (3) the GMS+ online coaching platform with subscription access ($79/6mo or $109/yr) to video courses, a drill library with 100+ drills, pre-built whiteboard practice plans, and a community discussion board available via iOS and Android mobile apps, and (4) a certification program ($179 standalone or $119 for GMS+ subscribers) comprising 9 modules, 195 lessons, and 12 educational hours, officially endorsed by USA Volleyball.
The company's business model combines event-driven field sales (on-site camps and regional clinics targeting program-level buyers at schools and clubs) with a self-serve product-led growth motion (GMS+ subscriptions, certification, and a PDF store targeting individual coaches). Marketing relies on content marketing (blog, free drills library, newsletter), testimonial-driven credibility, and earned media through the USA Volleyball endorsement. The coaching staff includes Olympic coaches, collegiate champions, and Hall of Fame inductees, with documented customer outcomes including 1,000+ state championships, 2,000+ league championships, and 12 Olympic medals associated with GMS-trained programs. GMS is privately held, independently owned with no external funding, and operates with 1-10 employees from its headquarters in Cave Creek, Arizona.
Gold Medal Squared firmographics
Firmographics- Name
- Gold Medal Squared
- Legal name
- Gold Medal Squared
- Website
- https://goldmedalsquared.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gold Medal Squared is a 40-year-old volleyball coaching company that delivers on-site camps, in-person clinics, and the GMS+ online platform to high school programs, clubs, and individual coaches across the US, grounded in a science-based motor learning methodology.
- Ownership category
- akta.pro rank
Gold Medal Squared industry classification
Industry- Product category
- Volleyball Coaching and Training Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports-Specific Group Conditioning (HSADABAK)
Keywords
Where Gold Medal Squared is headquartered
LocationHeadquarters
- HQ city
- Cave Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gold Medal Squared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Team Volleyball Camps: On-site volleyball training camps delivered at high school and club programs. GMS travels to client locations and handles all logistics. Camps run 2.5 or 4 days with per-athlete pricing.
- Coaching Clinics: In-person 2.5-day coaching clinics held at various US locations. Individual coach registration at $399 per person with group discounts available.
- Certification Program: Online volleyball coaching certification with 9 video modules, 195 lessons, and 12 educational hours. Offered as standalone ($179) or GMS+ add-on ($119).
- GMS+ Toolbox Subscription: Monthly or annual subscription to online coaching platform providing video courses, drill library, practice plans, and community access. $79 per 6 months or $109 per 12 months.
- PDF Store: Downloadable coaching resources including tryout guides, tournament formats, coaching language books, rotation guides, and practice plan ebooks at various price points ($19.99-$39.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2.5-Day Volleyball Camp |
| Unit Pricing | Pay-as-you-go | 4-Day Volleyball Camp (Flagship) |
| Unit Pricing | Pay-as-you-go | Small Program Camp |
| Per seat | Pay-as-you-go | Coaching Clinic (2.5 Days) |
| Subscription | Pay-as-you-go | GMS+ Toolbox 6-Month Plan |
| Subscription | Annual | GMS+ Toolbox Annual Plan |
| One time/ perpetual license | Multi-year contract | Certification (Non-GMS+ Subscribers) |
| One time/ perpetual license | Multi-year contract | Certification (GMS+ Subscribers) |
| One time/ perpetual license | Pay-as-you-go | PDF Educational Resources |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Gold Medal Squared product offering
Product offeringCore offering
Gold Medal Squared provides volleyball coaching through on-site team training camps that travel to high schools and clubs, in-person coaching clinics for individual coaches, and the GMS+ online platform with video courses, drill libraries, practice plans, and community features. The company also offers a multi-module volleyball coaching certification program and a storefront of downloadable coaching PDFs. All offerings are built on a science-based motor learning methodology developed over 40+ years with Olympic and Hall of Fame coaches.
Product overview
Gold Medal Squared offers a unified coaching ecosystem with three core service lines: team volleyball camps that travel to programs, in-person coaching clinics, and the GMS+ online platform. The GMS+ platform serves as the digital hub, offering video courses, a drill library, practice plans, and community features. Add-on modules include coaching certification (a separate paid program with 9 modules and 195 lessons) and a PDF store for downloadable educational materials. The company was founded in 1985 and has helped programs achieve 1000+ state championships, 2000+ league championships, and 2000+ regional championships.
Differentiator
Problem solved
Functional benefit
Products and services
- Volleyball Camps (2.5-Day and 4-Day) Team-based volleyball training camps delivered on-site at high schools and clubs. Available in 2.5-day and 4-day formats, covering fundamental skills, offensive and defensive systems, and coaching reps for staff. GMS travels to the program location and handles all logistics including staff, flights, hotels, and meals.
- Coaching Clinics In-person 2.5-day coaching clinics designed for volleyball coaches at all levels, featuring classroom sessions, on-court experiential learning, setter training, video analysis, and a 120-page clinic manual. Includes 90 days of free GMS+ access. Scheduled at multiple US locations with individual coach registration.
- GMS+ Online Coaching Platform Subscription-based online coaching platform providing video courses, drill library with video examples and diagrams, pre-built practice plans in whiteboard format, discussion board, coaching articles, and live shows. Accessible via web and mobile apps (iOS and Android). Available in 6-month ($79) and 12-month ($109) plans with a free tier option.
- Volleyball Coaching Certification Program Online volleyball coaching certification consisting of 9 video modules (Motor Learning, Defensive Systems, Offensive Systems, Passing, Attacking, Setting, Blocking, Digging, and Serving) totaling 195 lessons and 12 educational hours. Priced at $179 standalone or $119 for GMS+ subscribers, with inclusion of quizzes and ongoing updates.
- PDF Coaching Resource Store Direct-to-consumer digital storefront for downloadable coaching resources including Volleyball Tryout Plan, GMS Language Book, 400s Volleyball Tournament Guide, Volleyball Rotation Guide, Youth Volleyball Practice Plans, and Triples/Doubles Tournament guides. Price points range from $19.99 to $39.99.
Quantifiable outcome
- Teams report significant record improvements including records going from 3-26 to 20-14 and from 5 wins to 15 wins
- +3 more outcomes
Companies that use Gold Medal Squared
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Gold Medal Squared technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gold Medal Squared partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA VolleyballcoreGold Medal Squared is officially endorsed by USA Volleyball as an approved coaching education program. This endorsement validates the company's certification curriculum and positions GMS as a trusted provider within the national volleyball governing body's coaching development ecosystem.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Gold Medal Squared competitors and assessment
Company assessmentBroad incumbents
- USA Volleyball: USA Volleyball is the national governing body for the sport and runs its own coaching education, certification pathways, and IMPACT program. Overlaps with GMS in coach education and is the body that has endorsed GMS's curriculum.
- IMG Academy: IMG Academy is a large, multi-sport elite training institution offering volleyball among many other sports. A broad incumbent in elite athletic training; not volleyball-specialized but competes for elite athlete development mindshare and coach education credibility.
Direct peers
- US Sports Camps / Nike Sports Camps: US Sports Camps operates the Nike Sports Camps network including volleyball camps at high schools and clubs across the U.S. Operates the same on-site camp delivery model for youth sports, making it a direct comparator for GMS's camp business.
- Art of Coaching Volleyball: Art of Coaching Volleyball offers volleyball coaching clinics, online courses, and educational content aimed at the same high-school and club coach audience as GMS. Direct competitor in volleyball-specific coaching education with overlapping clinic and online product lines.
Others
- CoachTube: CoachTube is a broad online sports coaching education marketplace where independent coaches sell video courses. Adjacent platform that competes for the same coach-learner's wallet on online course purchases, though it is sport-agnostic.
- NCSA (Next College Student Athlete): NCSA is a college athletic recruiting platform that helps high-school athletes, including volleyball players, connect with college programs. Adjacent to GMS's high-school/club audience through the athlete-recruiting angle rather than direct coaching competition.
- American Volleyball Coaches Association (AVCA): AVCA is the professional association for volleyball coaches, providing education, events, and learning resources. Ecosystem participant and potential distribution channel rather than a direct competitor, but addresses the same coach-education need as GMS's certification.
- The Coaching Manual: The Coaching Manual is an online coaching education platform with structured video courses for soccer and other sports. Not volleyball-specific but represents the category of digital coach-education platforms that compete for coach training budgets.
- Junior Volleyball Association (JVA): JVA is the industry association for junior volleyball clubs and runs its own coaching education, tournaments, and best-practices programming. Addresses the same club-coach audience as GMS through association-led education rather than commercial coaching IP.
Emerging players
- Volleyball 1on1: Volleyball 1on1 produces online volleyball training videos, interviews with elite coaches and players, and digital coaching content. Overlaps with GMS+ on online volleyball education but focuses more on video interviews and skill demonstrations than structured curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Gold Medal Squared social profiles
Digital presenceGold Medal Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gold Medal Squared leadership team
Management profileNumber of profiles
Profiles3 records
Gold Medal Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gold Medal Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gold Medal Squared
What does Gold Medal Squared do?
Gold Medal Squared provides volleyball coaching through on-site team training camps that travel to high schools and clubs, in-person coaching clinics for individual coaches, and the GMS+ online platform with video courses, drill libraries, practice plans, and community features. The company also offers a multi-module volleyball coaching certification program and a storefront of downloadable coaching PDFs. All offerings are built on a science-based motor learning methodology developed over 40+ years with Olympic and Hall of Fame coaches.
Is Gold Medal Squared a public or private company?
Gold Medal Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gold Medal Squared founded?
Gold Medal Squared was founded in 1985. It employs 1 to 10 people.
Where is Gold Medal Squared based?
Gold Medal Squared is headquartered in Cave Creek, United States, in the North America region.
How does Gold Medal Squared make money?
Five revenue lines are on record. Team Volleyball Camps are the primary driver. The others are coaching Clinics, certification Program, GMS+ Toolbox Subscription and PDF Store.
Who are Gold Medal Squared's main competitors?
Broad incumbents on record are USA Volleyball and IMG Academy. Direct peers are US Sports Camps / Nike Sports Camps and Art of Coaching Volleyball. Others are CoachTube, NCSA (Next College Student Athlete), American Volleyball Coaches Association (AVCA), The Coaching Manual and Junior Volleyball Association (JVA). Volleyball 1on1 is listed as an emerging player.
Does Gold Medal Squared have an API?
No public API is recorded for Gold Medal Squared.
What industry is Gold Medal Squared in?
Gold Medal Squared's product category is Volleyball Coaching and Training Services. Its primary akta.pro industry code is MPAKAJAC, Elite Performance Training Centers (High-Performance/Pro Prep), with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 61162 and its SIC code is 8200.