What Effe Perfect Wellness does

Effe Perfect Wellness, legally registered as Effegibi Srl, is an Italian designer and manufacturer of premium wellness equipment headquartered in Cesena, Italy, with origins dating to 1987 and a 30+ year track record in heat-therapy product development. The company produces saunas, Turkish baths (hammams), steam generators, water-experience products (sensory showers, Kneipp therapy, WaterDream, WaterSuite), and complementary accessories for both residential and commercial installations. Its portfolio spans four named collections (BodyLove, Logica Plus, Yoku, Natural) alongside standalone sauna models and fully custom-engineered spa projects, with design collaborations involving Patricia Urquiola, Rodolfo Dordoni, and Michele Angelini.

The company's underlying technology centers on proprietary steam-generation systems featuring stainless-steel boilers with automatic cold-water cleaning that eliminates mechanical filters, plus energy-saving load management that uses maximum power to reach temperature then reduces absorption by half to two-thirds during operation. Hardware is paired with smart connectivity through Wi-Fi modules, Touch&Steam controls, and the My Effe mobile application, which provides remote operation and personalized wellness guidance for installed products.

Effe operates a dual B2B/B2C distribution model combining direct project sales with a global network of more than 50 agents and distributors spanning 15+ countries across Europe, North America, the Middle East, Russia, and Central America. Revenue is generated primarily through hardware sales of saunas, hammams, steam generators, and accessories, plus custom spa project services covering design, space planning, installation, and after-sales support. The company is privately held under the holding entity EFFEGIBI SERVICE S.R.L., operates dedicated showrooms in Cesena and Athens, and runs a North American distribution operation in Brooklyn, New York. Pricing is quote-based through a professional dealer network and a Pro Area B2B portal targeting architects, designers, and installers.

Name

Effe Perfect Wellness

Legal name

Effegibi Srl

Website

https://effe.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Effe Perfect Wellness (Effegibi Srl) is an Italian manufacturer of premium saunas, hammams, steam generators, and custom spa solutions, serving residential homeowners, hospitality venues, and public wellness centers through a global network of 50+ distributors across 15+ countries.

Ownership category

akta.pro rank

Product category

Sauna and Hammam Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Sauna manufacturing
• Hammam systems
• Steam generators
• Spa equipment
• Wellness products

Headquarters

HQ city

Cesena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wellness Equipment Sales: Sale of manufactured sauna, hammam, steam generators, spas, and water features including accessories and optional components. Products are sold through direct B2B channels and global distribution network.
2. Custom Spa Project Services: Design assistance and custom project development for complete wellness centers including consultation, space planning, and ongoing support from conception through installation and maintenance.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Effe Perfect Wellness (Effegibi Srl) designs, manufactures, and sells saunas, Turkish baths (hammam), steam generators, spa systems, and complementary water-based wellness products. The company delivers complete wellness solutions through product collections (BodyLove, Logica Plus, Yoku, Natural), standalone sauna models, smart steam generators, water experience systems, and accessories, complemented by custom design and project management services for residential and hospitality installations.

Product overview

Effe Perfect Wellness is an Italian wellness company with 30 years of experience producing saunas, Turkish baths (hammam), and spa solutions. The product portfolio includes four main collections (BodyLove, Logica Plus, Yoku, and Natural) available in multiple variants (standalone Sauna, standalone Hammam, combined Sauna+Hammam, and Infrared), plus standalone sauna models (Aladdin, Air, Sky Corner, Sky, Kanso, Auki, Bio-Sauna, Idea, Idea IR), outdoor sauna (Cabanon), steam generators (Touch&Steam Smart, Easysteam Smart, Inside, Nuvola Smart, Aquasteam Smart), water experience products (WaterDream, WaterSuite, Sensory Shower), and accessories (Fit doors, Tuttovetro glass systems, Kneipp hose, Insulation Kit). The company also offers the My Effe mobile app for remote product control and personalized wellness guidance, along with custom spa design and construction services.

Differentiator

Problem solved

Functional benefit

Brands

• My Effe: Mobile application for connecting Effe products and receiving personalized lifestyle advice for health and wellness.

Products and services

• BodyLove Collection A wellness collection available in SH (Sauna+Hammam), S (Sauna only), and H (Hammam only) variants designed for home installation, featuring compact dimensions and modern design.
• Logica Plus Collection
• Yoku Collection
• Natural Collection
• Caban

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major and core.

• HD Las VegasmajorGTM or Marketing Partner · 1 January 2023Trade show participation as direct exhibitor in 2023 to reach hospitality buyers in North American market, with goals of increasing revenue in target markets and strengthening brand image among contract and hospitality specialists.
• BDNY (Boutique Design New York)majorGTM or Marketing Partner · 1 January 2023Trade show participation as direct exhibitor in 2023 for hospitality and design industry networking in North America.
• Xenia AthensmajorGTM or Marketing Partner · 1 January 2023Trade show participation as direct exhibitor in 2023 to strengthen presence in Greek market.
• Patricia UrquiolacoreStrategic or Co-development PartnerRenowned Italian designer collaborating with Effe on wellness product design, including the Baluar collection featured at Salone del Mobile 2026.
• Rodolfo DordonicoreStrategic or Co-development PartnerItalian designer collaborating on Cabanon outdoor sauna collection along with Michele Angelini.
• Michele AngelinicoreStrategic or Co-development PartnerCo-designer of Cabanon outdoor sauna collection with Rodolfo Dordoni.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Harvia: Finnish publicly-listed global leader in sauna and spa solutions, including heaters, cabins, steam generators, and infrared products serving residential and commercial customers — competes head-to-head with Effe in core product categories and at larger scale.
• Klafs: German premium sauna, hammam, and spa equipment manufacturer serving both residential and hospitality segments with custom project capabilities — the closest direct analogue to Effe in terms of product portfolio, premium positioning, and European design heritage.
• BainUltra: Canadian manufacturer of therapeutic baths, spas, and home wellness products including hammam-inspired installations — comparable to Effe in delivering premium wellness experiences for high-end residential and hospitality projects in North America.
• Teuco: Italian manufacturer of hydromassage tubs, spa enclosures, and wellness solutions — a domestic peer to Effe with overlapping custom wellness offerings for hospitality and premium residential buyers.
• Tylo (now part of Harvia Group): Swedish-origin premium sauna and steam bath manufacturer (acquired by Harvia) with strong presence in residential wellness and hospitality installations — overlaps with Effe on steam generators, sauna cabins, and design-led wellness products.

Broad incumbents

• Duravit: International premium bathroom and wellness brand with steam/shower solutions and designer collaborations — addresses the same hospitality and high-end residential design-led buyers as Effe, though saunas and hammams are not its core focus.
• Jacuzzi: Global bath and wellness incumbent with broad portfolio spanning hot tubs, swim spas, saunas, and steam showers — overlaps with Effe in steam/sauna categories but operates at much larger scale and broader retail distribution.
• Villeroy & Boch: Premium German lifestyle brand with wellness/bathroom lines including steam and shower systems — comparable in targeting luxury hotels and residences but as part of a much wider ceramics and bath portfolio rather than a specialized sauna maker.

Regional players

• Almost Heaven Saunas: US-based residential and commercial sauna manufacturer with strong North American dealer footprint — competes for the residential wellness segment Effe serves in the US market, though with a less design-led, more mass-market positioning.

Emerging players

• Auroom: European premium home sauna brand targeting design-conscious residential buyers — overlaps with Effe's BodyLove/Yoku collections on style-led compact sauna cabins but lacks Effe's hammam and hospitality project capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EffePerfectWellness
• LinkedInlinkedin.com/company/effegibi
• YouTubeyoutube.com/channel/UCgDf
• Instagraminstagram.com/effewellness
• Pinterestpinterest.com/effewellness
• Xx.com/EffePerfectWell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effe Perfect Wellness