Almost Heaven Saunas
Almost Heaven Saunas is a West Virginia-based residential sauna manufacturer and wholly-owned subsidiary of Finnish sauna technology leader Harvia Group. The company designs and sells barrel, cabin, indoor, hybrid, and infrared saunas, cold plunges, and Harvia heaters directly to US consumers via e-commerce with professional installation.
- Company typePrivate
- Founded1977
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Almost Heaven Saunas does
Almost Heaven Saunas is a West Virginia-based manufacturer of residential wellness products, founded in 1977 and operating as a wholly-owned subsidiary of Harvia Group Oyj, the Finnish publicly listed sauna technology company (NASDAQ Helsinki: HARVIA). The company designs and assembles a comprehensive portfolio including outdoor barrel, cabin, and cube saunas; indoor traditional, hybrid, and infrared saunas; Harvia-branded electric and wood-burning heaters; cold plunges with smart chiller systems (Polar, Glacier, Black Dip models); wood-fired hot tubs; outdoor showers; and a full accessories line. A custom-cut indoor sauna service enables dimensional tailoring for residential spaces, and the product ecosystem integrates with the Harvia Fenix smart controller and MyHarvia 2 mobile app for Wi-Fi-enabled remote operation.
The company operates a direct-to-consumer e-commerce model at almostheaven.com, supported by an interactive 3D barrel sauna configurator with AR preview, guided product quizzes (Perfect Sauna Quiz, Perfect Heater Quiz), and a nationwide professional installation network starting at $1,400. Revenue streams include one-time hardware sales (entry-level units below $5,000 to premium Harvia Collection units exceeding $39,000), accessories and components, and installation services. Payment accessibility is expanded through Affirm BNPL financing (0% interest for 3 months on qualified buyers) and Truemed HSA/FSA eligibility, allowing pre-tax health account purchases for eligible customers.
Almost Heaven serves US residential homeowners and health-conscious consumers seeking home wellness, recovery, and outdoor living amenities. Marketing emphasizes content (educational blog, Mayo Clinic-cited research), social media (Instagram, YouTube, Facebook, Pinterest), earned media (Martha Stewart Living feature), and high-visibility celebrity partnerships, including Grammy-nominated artist Jelly Roll as a flagship promotional partner for the contrast therapy line and Finnish medical doctor Dr. Emilia Vuorisalmi as a science-based brand ambassador. Almost Heaven is identified as a key contributor to Harvia's North American growth, with the US market driving 13% comparable group revenue growth and North American revenue rising 38.6%.
Almost Heaven Saunas firmographics
Firmographics- Name
- Almost Heaven Saunas
- Legal name
- Almost Heaven Saunas
- Website
- https://almostheaven.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Almost Heaven Saunas is a West Virginia-based residential sauna manufacturer and wholly-owned subsidiary of Finnish sauna technology leader Harvia Group. The company designs and sells barrel, cabin, indoor, hybrid, and infrared saunas, cold plunges, and Harvia heaters directly to US consumers via e-commerce with professional installation.
- Ownership category
- akta.pro rank
Almost Heaven Saunas industry classification
Industry- Product category
- Home Saunas and Wellness Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Furniture and Home Furnishings Retailers (4491)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Housewares & Fans (3634), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industries
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Almost Heaven Saunas is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Almost Heaven Saunas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sauna Hardware Sales: One-time purchase of pre-fabricated or custom-cut sauna units sold directly to consumers through e-commerce. Revenue generated from base sauna units with optional upgrades for heaters, wood types, doors, and windows. Price points range from entry-level models under $5,000 to premium units exceeding $39,000.
- Accessories and Components: Supplemental revenue from sauna accessories including heaters, stones, lighting, buckets, maintenance products, and smart controllers. Also includes cold plunges, wood-fired hot tubs, outdoor showers, and related wellness products.
- Professional Installation Services: Nationwide professional installation services starting at $1,400, providing revenue from installation labor and ensuring quality setup for customers who prefer not to self-install.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level saunas starting below $5,000 |
| Unit Pricing | Pay-as-you-go | Premium and specialty saunas $10,000-$40,000+ |
| Unit Pricing | Pay-as-you-go | Cold plunges and contrast therapy $3,000-$12,000 |
| Unit Pricing | Pay-as-you-go | Heaters and components $1,000-$5,000+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Almost Heaven Saunas product offering
Product offeringCore offering
Almost Heaven Saunas manufactures and sells handcrafted residential saunas (outdoor barrel, canopy, cabin, cube, indoor, hybrid, and infrared), electric and wood-burning sauna heaters, cold plunges, wood-fired hot tubs, and outdoor showers, sold directly to consumers. The company also supports its saunas with a 3D barrel configurator, custom-cut indoor sauna service, Harvia Fenix smart controller and MyHarvia 2 app integration, and a nationwide professional installation network.
Product overview
Almost Heaven Saunas, founded in 1977 and headquartered in West Virginia, operates as a subsidiary of Finnish sauna technology firm Harvia Group. The company offers a comprehensive portfolio of wellness products centered around handcrafted sauna experiences. The core offering includes outdoor barrel saunas (classic and canopy styles), outdoor cabin saunas, indoor saunas (traditional, hybrid, and infrared variants), and the premium Harvia Collection featuring European-crafted models. The product ecosystem extends to cold plunges with smart chiller systems, wood-fired hot tubs, outdoor showers, and a complete range of Harvia heaters (electric and wood-burning) with smart Fenix controller integration. Supporting infrastructure includes the MyHarvia 2 mobile app for remote sauna control, a 3D configurator for barrel customization, and custom-cut indoor sauna services. Products are available through direct purchase with financing options via Affirm and HSA/FSA eligibility through Truemed, with professional installation available nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Barrel Saunas Handcrafted cedar barrel saunas in classic and canopy styles, built in the USA with ball-and-socket construction, offered in 2- to 8-person capacities with electric or wood-burning heater options for residential backyards.
- Outdoor Cabin Saunas Spacious cabin-style outdoor saunas featuring traditional Finnish design with cedar construction, multiple heater options including wood-burning stoves, and capacities geared toward family or group use.
- Indoor Saunas Indoor saunas available in traditional, hybrid, and infrared variants, crafted from hemlock, Nordic spruce, or cedar with electric heater configurations, with custom-cut options available for precise space fitting.
- Hybrid Saunas Combination saunas blending traditional electric heat with infrared technology, offering both dry heat and deep-penetrating warmth in a single unit, built in the USA with cedar construction.
- Infrared Saunas Infrared saunas using FAR infrared panels to heat the body directly at lower operating temperatures (120-155°F), enabling deep tissue penetration and improved circulation.
- Harvia Collection (European-crafted premium saunas) European-crafted premium sauna collection exclusive to Almost Heaven, including Everwood, Tyrol, Wolfpine, Alpina, View, Saddle Mountain, Timberline, Takoa Half Moon, Nordik, and Kuuma models paired with Harvia heaters, priced $8,107 to $39,735.
- Electric Sauna Heaters Harvia electric heaters including KIP, Spirit, Virta, Virta Combi, Cilindro, Club, and The Wall models, available in 6kW to 10.5kW capacities with optional Fenix smart controller integration.
- Wood-Burning Sauna Heaters Traditional wood-burning heaters including Harvia M3, Pro 20, and Legend models with chimney kits and optional water heating capabilities for an authentic Finnish sauna experience.
- Harvia Fenix Smart Controller Wi-Fi enabled touchscreen controller with MyHarvia 2 app integration for remote temperature, timer, lighting, and fan control, featuring intelligent learning technology, a safety timer, and a 4.3-inch glossy black glass display.
- MyHarvia 2 Mobile App Mobile application enabling remote sauna control including temperature adjustment, session scheduling, real-time notifications, and integrated safety timer management from a smartphone.
- Sauna Heater Components and Accessories Replacement parts and accessories including Harvia chimney water tanks, heating elements, and component kits for sauna heater maintenance and upgrades.
- Cold Plunges Premium cold plunge baths with smart chiller systems maintaining temperatures of 37-65°F, built-in filtration and ozone purification for chemical-free water treatment, including Polar, Glacier, and Black Dip models priced $3,018 to $11,200.99.
- Wood-Fired Hot Tubs Authentic cedar wood-fired soak tubs providing a natural, chemical-free soaking experience with no electricity, pumps, or wiring required, including Kirami, Sindri, and Serenity models priced $10,600 to $13,250.
- Outdoor Showers Handcrafted outdoor showers including The Wall, Tower, and Ellipse models with rustic cedar or metal finishes, designed for backyard and poolside installations.
- Sauna Accessories Complete accessory line including buckets, ladles, thermometers, sauna stones (standard and vulcanite), LED lighting, backrests, robe hooks, sand timers, speakers, aroma oils, cleaning products, and flooring kits.
- Professional Installation Services Nationwide professional sauna installation services starting at $1,400, with a final quote provided before work begins, available for customers who prefer expert setup over DIY across the United States.
- Custom-Cut Indoor Saunas Bespoke indoor sauna service tailoring dimensions, wood type, heater selection, bench configuration, and glass/door styles to fit precise spatial requirements, available exclusively for indoor residential applications.
Quantifiable outcome
- Regular sauna use 2-3 times/week reduces heart disease risk by over 20%; 4-7 times/week reduces it by 50%
- +3 more outcomes
Companies that use Almost Heaven Saunas
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Almost Heaven Saunas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Almost Heaven Saunas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Jelly RollflagshipGrammy-nominated artist Jelly Roll serves as promotional partner for Almost Heaven's contrast therapy product launch, including the Auburn IR Hybrid Sauna and Glacier Cold Plunge. Uses the equipment on his national tour, bringing professional-grade recovery routines to mainstream attention.
- Dr. Emilia VuorisalmicoreBrand ambassador and content partnership spanning Harvia's three regional brands (Harvia, Almost Heaven Saunas, and ThermaSol) for the North American market. Partnership produces science-based multimedia content highlighting health benefits of authentic Finnish sauna practices. Dr. Vuorisalmi is a Finnish medical doctor and wellness expert who makes expert-led sauna knowledge accessible to consumers.
- Harvia GroupflagshipFinnish parent company and global leader in sauna technology. Almost Heaven operates as the North American residential brand under Harvia, gaining exclusive access to Harvia heating technology (75+ years of Finnish engineering), quality standards, and corporate backing. Harvia acquired Almost Heaven in the late 2010s for a few million dollars and has grown it into a major contributor to its $800M+ market cap.
- AffirmminorFinancing partner enabling installment payments for sauna purchases. Offers 0% interest for 3 months for qualified customers and extended payment plans of 3-18 months at competitive interest rates (10-36% APR).
- TruemedminorHealth savings account (HSA) and flexible spending account (FSA) eligibility partner. Enables customers to use pre-tax health account funds for sauna purchases, saving approximately 30% for eligible customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Almost Heaven Saunas competitors and assessment
Company assessmentDirect peers
- Sun Home Saunas: Direct-to-consumer infrared sauna brand offering a similar product range (infrared, outdoor barrel) and competing head-to-head for the same home wellness buyer as Almost Heaven.
- Clearlight Saunas: Premium infrared sauna manufacturer that competes in the same premium home wellness segment, with comparable low-EMF infrared technology and direct-to-consumer sales.
- Dynamic Saunas: D2C infrared sauna manufacturer offering mid-range infrared units across 1-4 person configurations, directly competing with Almost Heaven's indoor infrared and hybrid SKUs.
- Plunge: Premium direct-to-consumer cold plunge brand that competes directly with Almost Heaven's Polar/Glacier/Black Dip cold plunge line for the same wellness-focused consumer.
- Finnleo Saunas: US-based traditional and infrared sauna manufacturer with a comparable product portfolio and similar Finnish-heritage positioning, competing for the same residential buyer.
- Sun Stream Saunas: Manufacturer of outdoor barrel and cabin saunas with analogous product offerings, directly competing in the outdoor residential sauna segment.
Broad incumbents
- ThermaSol: Sibling brand under Harvia Group, also targeting the North American residential wellness market with steam shower products. Closely related through shared ownership and joint marketing initiatives.
- Harvia: Global sauna technology leader and Almost Heaven's parent company, offering the broader Harvia heating platform and serving as both supplier and adjacent competitor in the residential sauna market.
Emerging players
- Sweat Tent: Portable infrared sauna brand targeting a more affordable, niche use case (athletes, small spaces), competing for the same wellness-motivated consumer at a lower price point.
- Renu Therapy: Cold plunge brand with chiller systems and contrast therapy bundles, overlapping with Almost Heaven's Glacier Cold Plunge + Chiller offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Almost Heaven Saunas social profiles
Digital presenceAlmost Heaven Saunas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Almost Heaven Saunas leadership team
Management profileNumber of profiles
Profiles1 record
Almost Heaven Saunas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Almost Heaven Saunas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Almost Heaven Saunas
What does Almost Heaven Saunas do?
Almost Heaven Saunas manufactures and sells handcrafted residential saunas (outdoor barrel, canopy, cabin, cube, indoor, hybrid, and infrared), electric and wood-burning sauna heaters, cold plunges, wood-fired hot tubs, and outdoor showers, sold directly to consumers. The company also supports its saunas with a 3D barrel configurator, custom-cut indoor sauna service, Harvia Fenix smart controller and MyHarvia 2 app integration, and a nationwide professional installation network.
Is Almost Heaven Saunas a public or private company?
Almost Heaven Saunas is a private company. It is classified as corporate owned and is currently operating.
When was Almost Heaven Saunas founded?
Almost Heaven Saunas was founded in 1977. It employs 11 to 50 people.
Where is Almost Heaven Saunas based?
Almost Heaven Saunas is headquartered in Holland, United States, in the North America region.
How does Almost Heaven Saunas make money?
Three revenue lines are on record. Sauna Hardware Sales are the primary driver. The others are accessories and Components and professional Installation Services.
Who are Almost Heaven Saunas's main competitors?
Direct peers on record are Sun Home Saunas, Clearlight Saunas, Dynamic Saunas, Plunge, Finnleo Saunas and Sun Stream Saunas. Broad incumbents are ThermaSol and Harvia. Emerging players are Sweat Tent and Renu Therapy.
Does Almost Heaven Saunas have an API?
No public API is recorded for Almost Heaven Saunas.
What industry is Almost Heaven Saunas in?
Almost Heaven Saunas's product category is Home Saunas and Wellness Equipment. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy). Its NAICS code is 333415 and its SIC code is 3430.