BlueTec
BlueTec AS is a Norwegian energy solutions provider, owned by OBOS, that designs and installs solar panel systems, battery energy storage, and EV charging infrastructure for private households, housing cooperatives, commercial and industrial customers, the public sector, and agricultural operations across Norway.
- Company typePrivate
- Founded2016
- HeadquartersTønsberg, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BlueTec does
BlueTec AS is a Norwegian energy solutions provider founded in 2016 and headquartered in Tønsberg, operating exclusively in the domestic market. The company designs, sells, and installs three integrated product lines: rooftop, facade, carport, ground-mounted, and AgriPV solar panel systems (Solceller); EV charging infrastructure ranging from residential chargers to fast chargers for heavy electric transport (Ladeanlegg); and battery energy storage solutions from compact household units up to 125kW/261kWh cabinet systems and large container-based industrial systems (Energilagring). A proprietary product called ArcBox extends the storage and charging offering. All three lines can be connected into a single smart energy system that balances production, storage, and consumption.
The company is wholly owned by OBOS, one of Norway's largest housing cooperative organizations, which provides both financial backing and a structural distribution channel into the borettslag segment. BlueTec serves five customer segments: private households, commercial and industrial customers, public sector entities, agricultural operations, and housing cooperatives. Notable enterprise references include Brunvoll AS (1,632 kWp installation, Molde), Sirkulærparken (1,025 kWp, Skarnes), Fossveien 43 (887 kWp), Intility Arena (747 kWp, Oslo), OBOS Ammerud housing cooperative (650 kWp), BI Oslo (578.8 kWp), and Molde Kommune (400.78 kWp).
BlueTec operates a project-based, hardware-led revenue model. Revenue is generated primarily through one-time sales and installation of solar, storage, and charging systems, supplemented by ongoing operations and maintenance subscriptions. Pricing is quote-based and not publicly disclosed, though the company provides self-service price estimation tools on its website and integrates consumer financing through Svea Finans. Distribution is direct, via a sales/consultation team and the website, with marketing supported by an active presence on Facebook, Instagram, and LinkedIn and an extensive case-study portfolio on the website.
BlueTec firmographics
Firmographics- Name
- BlueTec
- Legal name
- BlueTec AS
- Website
- https://bluetec.no
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlueTec AS is a Norwegian energy solutions provider, owned by OBOS, that designs and installs solar panel systems, battery energy storage, and EV charging infrastructure for private households, housing cooperatives, commercial and industrial customers, the public sector, and agricultural operations across Norway.
- Ownership category
- akta.pro rank
BlueTec industry classification
Industry- Product category
- Solar and Energy Storage Installation Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Solar Electric Power Generation (221114)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)
- akta.pro secondary industries
- Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces) (EUAFAMAF), Battery Management Systems (BMS) & Safety Controls (EUAFAAAD), Interoperability, Protocols & Standards (OCPP, ISO 15118, OCPI, OpenADR) (EUAFAMAH)
Keywords
Where BlueTec is headquartered
LocationHeadquarters
- HQ city
- Tønsberg
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
BlueTec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Solar Panel System Sales and Installation: One-time sales and installation of solar panel systems for rooftops, facades, carports, and ground-mounted installations. Covers private, commercial, and public sector customers.
- Energy Storage Solutions: Battery storage systems ranging from compact units for private households, scalable cabinet solutions (125kW/261kWh) to large container-based systems for commercial and industrial applications.
- EV Charging Infrastructure: Charging installations for housing cooperatives, commercial customers, and private individuals, as well as powerful fast chargers for heavy electric transport such as buses and trucks.
- Ongoing Operations and Maintenance: Continued operation and maintenance services for installed systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BlueTec product offering
Product offeringCore offering
BlueTec delivers complete energy solutions spanning solar panel systems (rooftop, facade-integrated BIPV, carport, ground-mounted, and AgriPV variants), battery energy storage (residential, 125 kW/261 kWh cabinet, and container-scale industrial), and EV charging infrastructure (private, housing cooperative, commercial, and heavy transport fast chargers). Solutions are sold, engineered, installed, and serviced by BlueTec, with all components connectable into a single smart energy management system that balances production, storage, and consumption.
Product overview
BlueTec is an energy solutions provider offering a portfolio of three core product lines: Solceller (solar panel systems), Ladeanlegg (EV charging infrastructure), and Energilagring (battery energy storage). These solutions serve residential housing cooperatives, commercial and industrial customers, public sector, and agricultural sectors. All three product lines can be integrated into a unified smart energy management system where production, storage, and consumption are balanced. BlueTec also offers ArcBox as an additional product. The company provides complete energy solutions from initial consultation through installation and ongoing operations, positioning itself as a single partner for the entire energy system.
Differentiator
Problem solved
Functional benefit
Products and services
- Solceller (Solar Panel Systems) Solar energy systems for residential, commercial, public sector, and agricultural customers. Panels can be mounted on roofs, walls, or facades as standalone or building-integrated installations, and can also be delivered as carport solutions, greenhouse-integrated arrays, or vertical AgriPV panels on cultivated farmland.
- Ladeanlegg (EV Charging Infrastructure) Electric vehicle charging installations for housing cooperatives, commercial customers, and private individuals, including heavy-duty fast chargers adapted for electric buses and trucks.
- Energilagring (Battery Energy Storage) Battery energy storage systems delivered in three tiers: compact units for private households, scalable cabinet solutions at 125 kW/261 kWh for commercial applications, and large container-based systems for industrial customers. Storage lowers electricity bills, improves utilization of self-produced solar energy, and increases supply security.
- ArcBox BlueTec's proprietary product offering for energy storage and EV charging applications, marketed as a standalone solution within the company's integrated energy portfolio.
- Smart Energy Management System Integration Integrated orchestration of solar production, battery storage, and EV charging consumption in a single connected system, sold and delivered as part of BlueTec's full-service energy solutions contract to keep production, storage, and consumption balanced.
Companies that use BlueTec
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
BlueTec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BlueTec partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BlueTec competitors and assessment
Company assessmentDirect peers
- Otovo: Norway-headquartered residential solar installer and subscription-based solar provider; competes directly with BlueTec in the Norwegian household and small commercial solar segment with a digital-first, partially subscription-driven model.
- Zaptec: Norwegian EV charging hardware manufacturer and solutions provider for residential, commercial, and housing cooperatives; directly comparable to BlueTec's Ladeanlegg product line and shares the Norwegian housing cooperative channel.
- Svea Solar: Leading Nordic residential and commercial solar installer with operations in Sweden, Norway, and other markets; offers integrated solar and battery solutions with a similar one-stop-shop value proposition as BlueTec.
- Easee: Norwegian smart EV charger manufacturer serving residential, commercial, and borettslag segments; competes with BlueTec in the Norwegian housing cooperative charging market with a strong consumer brand.
Emerging players
- Tibber: Norwegian digital energy retailer and home energy management platform integrating electricity supply, EV charging, and smart home devices; an adjacent competitor in the smart energy management layer that BlueTec targets.
- Sunlit: Nordic solar installer and energy services company active in Sweden and the broader Nordic region; comparable business model and product set to BlueTec with a similar focus on integrated solar and storage.
Regional players
- NorgesEnergi: Norwegian electricity retailer with growing portfolio of solar, battery, and EV charging solutions; competes with BlueTec for residential and commercial customers across overlapping product categories.
Broad incumbents
- Schneider Electric: Global energy management and automation major supplying inverters, electrical balance-of-system equipment, and EV charging solutions relevant to BlueTec's component stack and competitive context.
- Elmera Group: Norwegian energy retail and services group offering electricity supply and energy solutions to households and businesses; overlaps with BlueTec on solar and energy efficiency offerings distributed through Norwegian channels.
- Å Energi: Major Norwegian vertically integrated utility offering grid services, electrification, and distributed energy solutions including solar and EV charging; competes with BlueTec on commercial-scale projects and municipal contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BlueTec social profiles
Digital presenceBlueTec financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueTec leadership team
Management profileNumber of profiles
Profiles1 record
BlueTec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueTec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueTec
What does BlueTec do?
BlueTec delivers complete energy solutions spanning solar panel systems (rooftop, facade-integrated BIPV, carport, ground-mounted, and AgriPV variants), battery energy storage (residential, 125 kW/261 kWh cabinet, and container-scale industrial), and EV charging infrastructure (private, housing cooperative, commercial, and heavy transport fast chargers). Solutions are sold, engineered, installed, and serviced by BlueTec, with all components connectable into a single smart energy management system that balances production, storage, and consumption.
Is BlueTec a public or private company?
BlueTec is a private company. It is classified as corporate owned and is currently operating.
When was BlueTec founded?
BlueTec was founded in 2016. It employs 11 to 50 people.
Where is BlueTec based?
BlueTec is headquartered in Tønsberg, Norway, in the Europe region.
How does BlueTec make money?
Four revenue lines are on record. Solar Panel System Sales and Installation is the primary driver. The others are energy Storage Solutions, EV Charging Infrastructure and ongoing Operations and Maintenance.
Who are BlueTec's main competitors?
Direct peers on record are Otovo, Zaptec, Svea Solar and Easee. Emerging players are Tibber and Sunlit. NorgesEnergi is listed as a regional player. Broad incumbents are Schneider Electric, Elmera Group and Å Energi.
Does BlueTec have an API?
No public API is recorded for BlueTec.
What industry is BlueTec in?
BlueTec's product category is Solar and Energy Storage Installation Services. Its primary akta.pro industry code is EUAMABAG, Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers), with a secondary code of EUAFAMAF, Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces). Its NAICS code is 334512 and its SIC code is 3822.