Exped.io
Exped AG is a Swiss-founded outdoor equipment manufacturer (since 1983) designing sleeping mats, sleeping bags, backpacks, tents, and accessories sold exclusively through specialty outdoor retailers in 26 countries, with proprietary technologies like DownMat, T-Rex carry, and UHMWPE shells.
- Company typePrivate
- Founded1983
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Exped.io does
Exped AG (operating as EXPED) is a privately held Swiss outdoor equipment manufacturer founded in Zürich in 1983 by Heidi and Andi Brun and transitioned from third-party distribution to proprietary manufacturing in 1997. The company designs and sells a full-spectrum adventure gear portfolio across 11 product categories — sleeping mats, sleeping bags, backpacks, tents and tarps, pillows, booties, dry storage, hammocks, bivybags, ponchos, and accessories — emphasizing minimalist, repairable, premium-quality construction with proprietary technologies such as DownMat insulation, T-Rex and Air-Flow carry systems, the Schnozzel Pumpbag, and UHMWPE-based pack shells.
Underlying technology is mechanical and materials-science driven rather than software-driven; flagship innovations include 20+ years of DownMat iteration, flat-valve designs with cross-brand mat-valve compatibility, and ultra-light UHMWPE pack constructions validated through independent trade-press testing. Sustainability is embedded into the platform stack through bluesign, oeko-tex 100, Responsible Down Standard (RDS), Responsible Wool Standard (RWS), FSC-certified packaging, 100% PFAS-free verified textiles, and company-wide myclimate CO2-balance from 2024.
Revenue is generated through wholesale hardware sales to specialty outdoor retailers across 26 countries — including a US subsidiary (Exped USA) and a B2B Lite portal for professional repair and warranty services — with the company explicitly stating it does not sell direct to consumers. End customers are outdoor enthusiasts, alpinists, mountaineering guides, and expedition organizers served via brand ambassadors such as Roger Schäli and partner operators including Berg + Tal, Exped Tribe, and Survival Outdoor School. Ownership remains closely held by the founder family, with operations led by three long-standing employees.
Exped.io firmographics
Firmographics- Name
- Exped.io
- Legal name
- Exped AG
- Website
- https://exped.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exped AG is a Swiss-founded outdoor equipment manufacturer (since 1983) designing sleeping mats, sleeping bags, backpacks, tents, and accessories sold exclusively through specialty outdoor retailers in 26 countries, with proprietary technologies like DownMat, T-Rex carry, and UHMWPE shells.
- Ownership category
- akta.pro rank
Exped.io industry classification
Industry- Product category
- Outdoor Equipment
- NAICS
- Textile Bag and Canvas Mills (314910)
- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industries
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Exped.io is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Exped.io business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Equipment Sales: EXPED generates revenue through the design, manufacture, and sale of outdoor equipment including sleeping mats, sleeping bags, backpacks, tents, tarps, pillows, booties, storage solutions, hammocks, bivybags, ponchos, and accessories. Products are sold exclusively through specialty outdoor retailers in 26 countries.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Exped.io product offering
Product offeringCore offering
EXPED designs, manufactures, and distributes high-performance outdoor equipment across 11 product categories including sleeping mats, sleeping bags, backpacks, tents and tarps, pillows, booties, storage solutions, hammocks, bivybags, ponchos, and accessories. The products are engineered for mountaineering, trekking, hiking, camping, expedition climbing, and adventure travel, featuring proprietary technologies such as DownMat insulation, Schnozzel Pumpbag inflation system, T-Rex carrying system, and Air-Flow back system, with materials including RDS-certified down, UHMWPE fabric, bluesign-approved textiles, and PFAS-free coatings.
Product overview
Exped.io is a Swiss outdoor equipment manufacturer offering a comprehensive portfolio of adventure gear across 11 product categories. The core product lines include: Sleeping Mats (Ultra, Dura, Versa, Flex, LuxeMat, MegaMat series) with R-Value ratings for thermal insulation; Sleeping Bags (Terra, Ultra, Comfort, Deepsleep, Dura, LuxeWool lines) in various temperature ratings; Backpacks (Lightning, Skyline, Whiteout, Ridgeline, Typhoon, Icefall series) ranging from day packs to expedition volumes; Tents and Tarps (Cassira, Vega, Orion, Lyra, Venus, Ceres, Polaris) in UL and Extreme configurations; plus Pillows, Storage (Drybags, Organizers), Booties, Hammocks, Bivybags, and Ponchos. Accessories include pumps, repair kits, valve adapters, and compression stuff bags. All products emphasize sustainability with recycled materials, bluesign/oeko-tex certifications, RDS-certified down, and PFAS-free textiles. Products are sold exclusively through specialty outdoor retailers across 26 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Sleeping Mats Inflatable and self-inflating sleeping mats with R-Value thermal ratings for camping and mountaineering. Available in Ultra, Dura, Versa/Flex, MegaMat, and LuxeMat series. Features proprietary DownMat insulation technology combining down insulation with sleeping mat construction. Designed for backpackers, mountaineers, and campers requiring thermal insulation from the ground.
- Sleeping Bags
Quantifiable outcome
- Lightning 40 weighs just 1150 grams with 40 litres volume while offering best-in-class comfort for a lightweight backpack
- +2 more outcomes
Companies that use Exped.io
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Exped.io technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Exped.io partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- myclimatecoreEXPED partners with myclimate for climate protection. From 2024, all product groups and operations are CO2-balanced with myclimate. Based on calculated emissions for products, they fund certified climate protection projects through myclimate. This partnership helps uncover opportunities for cost savings and implement effective improvement measures.
- European Outdoor Group (EOG)coreEXPED partners with EOG for decarbonization of the supply chain. By joining forces with European Outdoor Group, more can be achieved in addressing the major challenge of supply chain decarbonization for the globalized economy.
- Responsible Down Standard (RDS)coreAll down used in EXPED products is certified according to RDS and fully traceable. RDS adheres to strictest animal welfare guidelines guaranteeing species-appropriate animal husbandry without live plucking or forced feeding. Each bag's down is traceable throughout supply chain with QR code linking to compliance data from IDFL.
- oeko-tex 100coreEXPED products mainly feature oeko-tex 100 approved fabrics, buckles and zippers, ensuring materials meet highest quality and safety standards.
- bluesigncoreAn increasing number of EXPED products feature bluesign approved fabrics. bluesign certification ensures responsible use of resources and minimization of environmental impact in textile production.
- Responsible Wool Standard (RWS)coreEXPED commits to source 100% of wool from RWS certified farmers and suppliers. RWS aims to improve welfare of sheep and land they graze on, based on five provisions and animal welfare aims including no mulesing.
- European Outdoor Conservation Association (EOCA)coreEXPED is a member of EOCA. Through EOCA they help fund global nature conservation projects. In addition to membership fee, they contribute proceeds from sales events to EOCA projects.
- Protect Our Winters Switzerland (POW)coreEXPED supports POW Switzerland, the voice of the outdoor community for climate protection. The goal is strengthening outdoor community commitment to climate protection through awareness-raising and political advocacy. EXPED team participated in glacier tour to raise awareness.
- createlabminorLocal partner createlab offers equipment rental services - rent equipment and simply return it, supporting circular economy and giving products multiple lives.
- 2nd PeakminorSecondhand outdoor store partner supporting circular economy initiatives. Used and repaired products find new owners through this partnership.
- Roger SchälicoreProfessional alpinist and brand ambassador. Has climbed the Eiger North Face over 50 times. Uses and tests EXPED products including Whiteout backpack on expeditions. Provides feedback for product development based on extreme alpine use.
- Exped TribecoreYoung dedicated startup organizing unique expeditions and tours since 2022. Partners with EXPED for first-class equipment used in climbing, ski mountaineering, and alpine tours worldwide and in the Alps.
- Thomas OschwaldminorAdventure athlete who documents outdoor experiences. Paddled from mouth of Rhine to source (1200km), paddled to North Cape in winter. Tests and documents EXPED products.
- Survival Outdoor SchoolcoreFounder Christof Hagen is external team member of EXPED. Tests products and prototypes in real-life situations during courses year-round regardless of season. Provides extensive outdoor expertise feedback for product enhancements.
- Norbert BlankminorProfessional photographer who has traveled to over 100 countries. Captures world and its people in pictures while using EXPED gear.
- Patrick FelderminorMountain guide based in central Switzerland who relies on EXPED products, tests them to the core, and supplies valuable feedback.
- Berg + TalcoreLeading Swiss mountain guiding company for over 20 years. Mountain guides coach, train, belay, climb, plan, ski and always carry backpacks from EXPED. Shares basic values with EXPED including quality and continuity.
- Alpine WeltenminorMountain guides from German-speaking countries accompany guests on moderate or demanding mountain tours in Alps and worldwide mountains.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Exped.io competitors and assessment
Company assessmentDirect peers
- MSR (Mountain Safety Research): Cascade Designs brand covering tents, sleeping pads, and expedition gear with deep specialty outdoor channel presence. Direct competitor in EXPED's tent and sleep system categories.
- Osprey: Premium backpack maker covering hiking, mountaineering, and expedition packs. Direct competitor to EXPED in the technical backpack category across the same specialty outdoor channel.
- NEMO Equipment: US-based maker of sleeping pads, sleeping bags, tents, and outdoor accessories with strong DTC and specialty distribution. Competes head-to-head with EXPED on premium sleep systems and ultralight shelters.
- Sea to Summit: Australian outdoor gear maker with overlapping product lines in sleeping mats, sleeping bags, dry sacks, and travel packs. Closest direct competitor to EXPED in the specialty outdoor channel for sleep systems and lightweight packs.
- Big Agnes: US outdoor brand specializing in sleeping bags, tents, and sleeping pads distributed through specialty retailers. Overlaps materially with EXPED's sleep systems and shelter categories.
- Therm-a-Rest (Cascade Designs): Inventor of the self-inflating sleeping mat and dominant player in insulated sleeping pads, plus tents and sleeping bags. Direct overlap with EXPED's flagship DownMat technology and sleep system category.
- Deuter: German backpack and sleeping bag specialist with strong specialty and European distribution. Closest direct peer to EXPED's backpack line (Lightning, Skyline, Whiteout) on carrying systems and load comfort.
Broad incumbents
- Mountain Hardwear: Columbia-owned outdoor brand covering apparel, sleeping bags, tents, and packs. Competes with EXPED in technical shelters, sleep systems, and packs from a broader incumbent position.
- Black Diamond Equipment: Climbing and mountain sports brand covering hardware, packs, shelters, and apparel. Overlaps with EXPED in alpine and expedition backpacks plus shelter categories, with a much wider product portfolio.
- Mammut: Swiss broad-line outdoor brand with apparel, hardware, backpacks, sleeping bags, and avalanche safety. Overlaps with EXPED in mountain backpacks, sleeping bags, and expedition gear but at much larger scale and broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Exped.io social profiles
Digital presenceExped.io compliance and trust
Trust signalCompliance7 records
Exped.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exped.io leadership team
Management profileNumber of profiles
Profiles3 records
Exped.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exped.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exped.io
What does Exped.io do?
EXPED designs, manufactures, and distributes high-performance outdoor equipment across 11 product categories including sleeping mats, sleeping bags, backpacks, tents and tarps, pillows, booties, storage solutions, hammocks, bivybags, ponchos, and accessories. The products are engineered for mountaineering, trekking, hiking, camping, expedition climbing, and adventure travel, featuring proprietary technologies such as DownMat insulation, Schnozzel Pumpbag inflation system, T-Rex carrying system, and Air-Flow back system, with materials including RDS-certified down, UHMWPE fabric, bluesign-approved textiles, and PFAS-free coatings.
Is Exped.io a public or private company?
Exped.io is a private company. It is classified as family owned and is currently operating.
When was Exped.io founded?
Exped.io was founded in 1983. It employs 11 to 50 people.
Where is Exped.io based?
Exped.io is headquartered in Zürich, Switzerland, in the Europe region.
How does Exped.io make money?
One revenue line is on record: outdoor Equipment Sales.
Who are Exped.io's main competitors?
Direct peers on record are MSR (Mountain Safety Research), Osprey, NEMO Equipment, Sea to Summit, Big Agnes, Therm-a-Rest (Cascade Designs) and Deuter. Broad incumbents are Mountain Hardwear, Black Diamond Equipment and Mammut.
Does Exped.io have an API?
No public API is recorded for Exped.io.
What industry is Exped.io in?
Exped.io's product category is Outdoor Equipment. Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAMAI, Backpacks, Bags & Load-Carriage Retail. Its NAICS code is 314910.