What AMA Herbal does

AMA Herbal Laboratories Pvt. Ltd. is an Indian natural products manufacturer founded in 1996 and headquartered in Lucknow, Uttar Pradesh. The company is best known for developing and commercializing the first extract form of natural textile dyes in 1996, building a 75+ SKU portfolio across botanical-derived colorants (Bio Indigo, Yeliona, Mallow, Nimbus, Rubia, Bee, Kareel, Leafy Green, Rennet, Insect, and the liquid Bio Indigo PReR). Its underlying technology rests on proprietary botanical extraction and a biochemical pre-reduction process for liquid natural indigo, enabling energy-efficient dyeing that reportedly reduces processing time from three days to four hours. The manufacturing footprint is a 65,000 sq ft facility with a DSIR-recognized in-house R&D center.

The business operates across multiple segments. The core B2B revenue stream is bulk natural dye sales to textile mills, garment exporters, denim manufacturers, and sustainable fashion brands, supplemented by private-label and contract manufacturing of GMP-certified cosmetics and personal care for third-party brands. A B2C e-commerce channel (shop.vegetalindia.com and amaherbal.com) sells organic cosmetics, PPD-free hair color (Vegetal Bio Color), and herbal gulal directly to Indian consumers. The HûMaree division, launched in 2022, serves B2B professional cleaning markets, while the 2023 AMAzing Earth vertical sells sustainability traceability services. Geographic reach spans 36+ countries including the USA, Germany, France, Italy, the UK, Japan, South Korea, Bangladesh, Turkey, and Australia.

The go-to-market combines direct enterprise sales with technical support (mordanting guidance, shade troubleshooting), event-driven presence at industry forums such as ITMA Milan and Bharat Tex, and exports through established international textile trade channels. Pricing is quote-based for B2B bulk orders and direct-to-consumer via e-commerce, with no public price list. AMA Herbal is bootstrapped and founder-owned (Yawer Ali Shah and Masood Zaidi), holds ISO 9001:2015, GMP, AYUSH, GOTS Version 7.0, ZDHC Level 3, REACH, and ECOCERT Cosmos Organic certifications, and has a Dun & Bradstreet 3A3 credit rating.

Name

AMA Herbal

Legal name

AMA Herbal Laboratories Pvt. Ltd.

Website

https://amaherbal.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

AMA Herbal Laboratories is an Indian manufacturer of natural textile dyes, organic cosmetics, and herbal products, founded in 1996 and based in Lucknow. It serves textile mills, garment exporters, cosmetic brands, and B2C consumers across 36+ countries with GOTS-certified botanical dyes and PPD-free hair color.

Ownership category

akta.pro rank

Product category

Natural Textile Dyes

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Industrial Organic Chemicals (2860), Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industries

Natural Dyes, Tannins & Colorants from Forest Products (AFAMAFAJ), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Natural textile dyes
• Organic cosmetics
• Herbal hair colors
• Professional cleaning products
• Contract manufacturing

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Natural Dye Sales: B2B bulk sales of natural dyes (Bio Indigo, Yeliona, Nimbus, Rubia, Bee, Kareel, Mallow, Rennet, Leafy Green, Insect) to textile mills, garment exporters, denim manufacturers, and fabric producers worldwide. Revenue generated through repeat bulk orders with full traceability documentation.
2. Private Label Manufacturing: Contract manufacturing services for skincare, haircare, and cosmetic products under third-party brands. Includes custom formulation, regulatory compliance, and GMP-certified production at Lucknow facility.
3. Contract Manufacturing: Full-service contract manufacturing to various renowned companies from state-of-the-art 65,000-square-foot facility. ISO, GMP, and Ayush-registered manufacturing.
4. B2C E-commerce Sales: Direct-to-consumer sales through shop.vegetalindia.com and amaherbal.com for organic cosmetics, natural hair colors, and herbal products. 24x7 availability across PAN India including remote areas.
5. HûMaree Professional Cleaning Range: B2B specialized professional cleaning products for Housekeeping, Kitchen Care, Descaling, Personal Care, and Degreasing launched in 2022.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

AMA Herbal manufactures and sells extract-form natural textile dyes (Bio Indigo, Yeliona, Mallow, Nimbus, Rubia, Bee, Kareel, Leafy Green, Rennet, Insect, Bio Indigo PReR liquid variant), textile auxiliaries, organic cosmetics and the world's first PPD-free hair colour under the Vegetal brand, herbal gulal, and a B2B professional cleaning range (HûMaree). Commercial sales are split between B2B bulk supply to textile mills/garment exporters/denim manufacturers and B2C e-commerce through shop.vegetalindia.com and amaherbal.com, alongside private-label and contract manufacturing services for third-party cosmetics brands at the company's 65,000-square-foot GMP/AYUSH-certified Lucknow facility.

Product overview

AMA Herbal Group operates as a diversified natural products company with natural textile dyes as its core product line and multiple complementary divisions. The primary product portfolio consists of 10 branded natural textile dyes (BIO INDIGO®, YELIONA®, MALLOW®, NIMBUS®, RUBIA®, BEE®, KAREEL®, LEAFY GREEN®, RENNET®, INSECT®) plus a liquid variant (Bio Indigo PReR™), supplemented by textile auxiliaries (Vegebact-N, VegeFeel). Additional divisions include personal care (Vegetal Bio Color hair color, Vegetal Organic Cosmetics Range, Herbal Gulal), professional cleaning (HûMaree®), a sustainability/traceability platform (AMAzing Earth), and a B2C e-commerce channel (shop.vegetalindia.com). The company sells to textile manufacturers, garment exporters, sustainable fashion brands, and consumers across more than 36 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Vegetal®: Organic cosmetics, natural hair colors, and derma products (Cosmoderma) - 100% chemical-free range certified by ECOCERT on COSMOS Organic Standards
• Bio Indigo®
• Yeliona®
• Mallow®
• Nimbus®
• Rubia®
• Bee®
• Kareel®
• Leafy Green®
• Rennet®
• Insect®
• Bio Indigo PReR™
• HûMaree®
• Vegetal Bioactives
• AMAzing Earth

Products and services

• BIO INDIGO® GOTS-certified plant-based indigo dye extracted from Indigofera tinctoria for blue shades on cotton, silk, wool, denim, and linen; the only powder-form indigo dye certified under GOTS Version 7.0 by Control Union Netherlands.
• YELIONA® Plant-based yellow dye extracted from marigold (Tagetes erecta) and tesu (Butea monosperma) flowers delivering bright yellow shades with antibacterial properties for cotton, silk, wool, and denim.
• MALLOW® Natural yellow/khaki dye extracted from pomegranate peel (Punica granatum), produced under a Best-Out-of-Waste philosophy; mordant-free application on cotton and linen with antibacterial properties.
• NIMBUS® Natural red dye derived from Kerria lacca (lac insect stick) producing crimson, burgundy, and wine red shades on cotton, silk, and wool; contains laccaic acid as the active red pigment.
• RUBIA® Heritage botanical madder root dye from Rubia cordifolia (Indian Madder Root) delivering warm terracotta, brick red, and clay shades; rich in alizarin and purpurin anthraquinone pigments.
• BEE® Natural brown/catechu dye extracted from Acacia catechu heartwood (by-product of kattha production) providing warm brown and khaki shades with UV-protective, antibacterial, and astringent properties.
• KAREEL® Natural dye and mordant extracted from Terminalia chebula (Myrobalan) producing yellow, khaki, and grey shades; rich in tannin with antibacterial and antimicrobial properties.
• LEAFY GREEN® Dark green dye derived from chlorophyll in silkworm secretions from mulberry trees (Morus Alba), offering high biodegradability and compatibility with silk farming processes.
• RENNET® Ivory/light yellow dye extracted from Gall Nut (Quercus infectoria) with antibacterial and astringent properties; collection process generates rural employment opportunities.
• INSECT® Greenish-yellow dye extracted from Himalayan Rhubarb rhizome (Rheum emodi) for textile applications with anti-inflammatory and medicinal properties.
• Bio Indigo PReR™ Biochemically pre-reduced liquid natural indigo dye for denim mills and textile dyeing units; compatible with existing rope dyeing, slasher dyeing, and yarn dyeing systems without additional machinery.
• Vegetal Bio Color (PPD-free Hair Colour) World's first PPD-free hair colour launched in the UAE (2006), certified by Dubai Municipality and SGS India Ltd; nourishes hair while providing natural color and shine.
• Vegetal Organic Cosmetics Range 2025 100% chemical-free organic cosmetics including face serums, sunscreens (SPF30-50), body lotions, face washes, night creams, shower creams, and toners; all products ECOCERT COSMOS Organic certified with 95-99% organic content.
• Herbal Gulal 100% natural herbal gulal made from leftover natural dye colors, free from talc and harmful chemicals; certified by Cosmetic Standard of the European Union.
• HûMaree® Professional Cleaning Range B2B professional cleaning range including surface cleaners, air fresheners, hand washes, bathroom cleaners, and furniture maintenance products launched in 2022.
• shop.vegetalindia.com B2C E-commerce Platform B2C e-commerce platform making 100% natural products available 24x7 with PAN India delivery, including hair care, skin care, and cosmetic products.

Quantifiable outcome

• Dyeing time reduced from 3 days to 4 hours through energy-efficient processes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Amity School of FashioncoreStrategic or Co-development PartnerAMA Herbal signed MOU with Amity School of Fashion for collaboration on sustainable fashion education and research. Partnership supports industry-academia linkage for developing next-generation sustainable textile professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stony Creek Colors: US-based manufacturer of plant-based indigo dye for the denim industry. Directly comparable to AMA Herbal's Bio Indigo and Bio Indigo PReR franchises as both target denim mills with GOTS-eligible, sustainable indigo alternatives.
• Forest Essentials: Indian luxury Ayurvedic beauty brand using botanical ingredients. Comparable to AMA Herbal's Vegetal organic cosmetics range as a high-end India-based natural personal-care player with GMP manufacturing.
• Sudeep Industries (SD International): Indian manufacturer and exporter of natural dyes and herbal extracts serving textile mills globally. Closest India-headquartered direct competitor to AMA Herbal's natural textile dye business with similar end-markets.
• Kama Ayurveda: Indian premium natural and Ayurvedic personal care brand. Comparable to AMA Herbal's Vegetal cosmetics range as an India-headquartered natural beauty brand with overlapping ECOCERT/Ayurvedic positioning.

Emerging players

• Colorifix: UK-based biotech company producing sustainable textile dyes via engineered microorganisms. Comparable as a sustainability-positioned textile dye challenger, though using synthetic biology rather than botanical extraction.
• Botanical Colors: US-based small-scale supplier of natural dyes to artisans and designers. Comparable as a niche natural dye provider focused on botanical sourcing, though operating at a smaller scale and artisan-vs-industrial mix.
• PILI Bio: France-based bio-fabrication company producing dyes from microorganisms for textile applications. Comparable as a sustainable textile dye innovator targeting the same downstream apparel and textile customers as AMA Herbal.

Broad incumbents

• Huntsman Textile Effects: Division of Huntsman Corporation supplying dyes, chemicals and digital inks to textile mills worldwide. Broad incumbent comparable to AMA Herbal as an end-to-end textile dye supplier, though primarily synthetic.
• DyStar Group: Major global supplier of dyes, auxiliaries and chemicals for the textile industry, with sustainability programs (e.g., Cadira). Broad incumbent comparable to AMA Herbal in textile dye supply but with a predominantly synthetic portfolio.
• Archroma: Swiss global specialty chemicals company serving textile, paper and coatings markets with extensive sustainable dye lines. Comparable incumbent that AMA Herbal competes against in GOTS-certified and eco-friendly textile dye procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amaherbalgroup
• Facebookfacebook.com/amaherbalgroup
• LinkedInlinkedin.com/company/ama-herbal-group
• Xx.com/AMAHerbal_Group

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Herbal