Performance Nutrition

What Performance Nutrition does

Performance Nutrition is a Brazil-based, private direct-to-consumer e-commerce retailer of nutritional supplements founded in 1987 and headquartered in Santo André. The company sells its own-brand sports nutrition and wellness products — including whey protein, creatine, amino acids (BCAAs, glutamine, L-arginine, taurine), vitamins and minerals (vitamin C, vitamin C+D+Zn, copper chelate), collagen (peptides, capsules, UC-II), fatty acids (fish oil, garlic oil), joint-health ingredients (hyaluronic acid), sleep/mood supplements (melatonin, 5-HTP via "Very Joy"), fat-management formulations ("Lean Caps," "Lean Chews"), and specialty launches such as "Beta Science" featuring VERISOL — through its owned online storefront. Pricing is structured per SKU (e.g., whey protein from R$33.97 for a 900g bag to R$549.97 for a 1.8kg "Puro Whey" bag; collagen capsules around R$89.97; smaller specialty SKUs in the R$59.97–R$129.97 range), with no disclosed subscription tiers or wholesale distribution channels.

The business operates as a lean 1–10-person organization with no disclosed outside funding, no M&A activity, and no named partnerships. Marketing is conducted through owned media (a blog, YouTube content, webinars, social media, and email), and product labels cite gluten-free, non-GMO, and ANVISA-compliant credentials. Commercial moats rely primarily on proprietary formulation branding, content marketing assets, and incumbency in a single domestic market rather than on technology, scale, or network effects. The company has no disclosed AI/ML capabilities, no research publications, and no enterprise sales motion; its product launches in 2024 (Beta Science, Fish Oil Ultra Puro, Collagen Peptides, Puro Whey Bag 1.8kg) indicate active SKU expansion rather than a pivot in channel, geography, or technology.

Name

Performance Nutrition

Legal name

Performance Nutrition

Website

https://performancenutrition.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Nutrition is a Brazil-based, private DTC e-commerce retailer of its own-brand nutritional supplements — whey protein, creatine, amino acids, vitamins, collagen, and fatty acids — founded in 1987 and serving Brazilian consumers online with no disclosed funding or partnerships.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Sports nutrition supplements
• Whey protein products
• Vitamin and mineral supplements
• Collagen peptide supplements
• Amino acid supplements

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of nutritional supplements through owned e-commerce platform (loja.performancenutrition.com.br). Products include proteins, amino acids, vitamins, minerals, fatty acids, collagen, and specialty supplements sold in various sizes and formulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Performance Nutrition is a Brazilian direct-to-consumer retailer that sells its own brand of nutritional supplements, including whey proteins, amino acids/BCAAs, pre-workouts, creatine, multivitamins, minerals, fish oil/omega-3, probiotics, and collagen peptides, packaged as finished capsules, powders, and ready-to-drink bottles. The company targets health-conscious Brazilian consumers interested in sports performance, general wellness, and beauty-from-within applications, operating primarily through its own e-commerce storefront in Santo André, Brazil. The company was founded in 1987 and has built a multi-decade catalog covering sports, health, and beauty supplement categories.

Product overview

Performance Nutrition is a Brazilian nutritional supplement company offering a diversified portfolio of health and sports nutrition products. The product line is organized into distinct categories including: Proteins (Whey Protein, Isolates, Hydrolyzed forms), Amino Science (BCAA, Glutamine, Arginine, Taurine, Beta-Alanine, Creatine), Endurance supplements, Rock Solid (energy products like FUN KOFFEE ENERGY), Joint Support (UC-II Collagen, HMB), Joint & Beauty (Collagen products including Verisol and Collagen Peptides), Chelated Minerals (Magnesium variants, Copper, Zinc), Fatty Acids (Fish Oil Ultra Puro, Safflower Oil, Garlic Oil), Multivitamins, Vitamin C products (standalone and combined formulations), Special Items (Melatonin, Hyaluronic Acid), and Hypercaloric supplements. The company positions itself around scientific formulation and clean-label principles, with products featuring advanced delivery systems (chewable tablets, capsules, powders) and targeted solutions for muscle gain, joint health, beauty from within, immune support, and athletic performance optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Very Joy: Collagen supplement brand featuring Peptídeos Bioativos de Colágeno Hidrolisado VERISOL for skin, nail, and hair health.
• Melatonin Sweet Dreams

Products and services

• Whey Protein Powders

Quantifiable outcome

• Beta Science beta-alanine provides 2g per serving for strength gain, muscle fatigue prevention, and hypertrophy support
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dux Nutrition: Brazilian D2C sports nutrition brand offering whey, creatine, pre-workouts, and amino acids. Direct comparable in D2C-only go-to-market and target Brazilian fitness consumer.
• Integralmedica: Brazilian supplement manufacturer with broad sports nutrition and wellness lines sold via pharmacy and online channels. Comparable product mix (whey, BCAA, collagen, vitamins) and Brazilian D2C/retail hybrid distribution.
• Growth Supplements: Brazilian D2C sports nutrition and supplement brand with a wide catalog of proteins, amino acids, and vitamins sold primarily online. Highly comparable as a Brazil-focused, online-first supplement retailer targeting athletes and fitness enthusiasts with a similarly broad SKU strategy.
• Vitafor: Brazilian supplement brand spanning sports nutrition, vitamins, minerals, and beauty-from-within (collagen). Direct overlap with Performance Nutrition's protein plus collagen plus vitamins portfolio and Brazilian D2C focus.
• Probiótica: Established Brazilian supplement manufacturer with sports nutrition, vitamins, and functional foods sold via retail and online. Comparable product breadth and Brazil-only geographic focus with similar heritage positioning.
• Atlhetica Nutrition: Brazilian supplement manufacturer and retailer with extensive whey, amino acid, and pre-workout lines sold direct and via retail. Comparable on product breadth and target athlete demographic in the Brazilian market.
• Max Titanium: Major Brazilian sports nutrition brand offering whey, BCAA, creatine, and pre-workouts through e-commerce and select retail. Comparable product mix, similar Brazilian athlete-targeted positioning, and overlapping D2C + omnichannel distribution model.
• Black Skull USA: Brazilian sports nutrition and supplement brand with strong D2C presence, known for pre-workouts, proteins, and creatine. Comparable in audience (Brazilian athletes, gym-goers) and online-first retail model.

Broad incumbents

• MyProtein: Global D2C sports nutrition brand under THG, with a massive whey, amino acid, and vitamin catalog and localized Brazilian storefront. Comparable on product mix and category; broader scale and international reach make it an incumbent competitor rather than a peer-equivalent.
• Optimum Nutrition (ON): Global gold-standard sports nutrition brand owned by Glanbia, sold in Brazil through retail and online. Comparable in protein, creatine, and BCAA product categories; competes as a premium incumbent rather than a like-sized peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCF57qtUgizMzhmTpt59AYNg
• Facebookfacebook.com/performancenutritionbr
• Instagraminstagram.com/performancenutritionoficial
• Xx.com/performancenut
• LinkedInlinkedin.com/company/performance-trading-importacao-exportacao-e-comercio

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Nutrition