Farm Credit University

Name

Farm Credit University

Legal name

Farm Credit University

Website

https://fcuniversity.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Lending Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Agriculture & Food Production (EDABALAA)

akta.pro secondary industry

Crop, Soil & Agronomy Technician Training (EDAOAOAF)

Keywords

• Agricultural lending training
• Professional development
• ELearning platform
• Credit analysis training
• Agricultural finance education

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Development Training Services: FCU provides professional development courses and training programs for Farm Credit employees, farmers, and agricultural lenders. Revenue is generated through training program enrollment fees charged to Farm Credit associations and individual participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Farm Credit University delivers blended eLearning and instructor-led professional development training for agricultural lenders, Farm Credit employees, and agricultural producers. Courses are organized into four academies—Credit & Lending, Leadership & Management, Operations Systems, and Producer—and are administered through the Cornerstone OnDemand learning management system.

Product overview

Farm Credit University (FCU) is a unified eLearning and professional development platform offering training services for Farm Credit employees, farmers, and agricultural lenders. The platform delivers courses through four distinct academies: Credit & Lending Academy, Leadership & Management Academy, Operations Systems Academy, and Producer Academy. FCU offers multiple course delivery methods including eLearning (on-demand content), blended courses (combining online and instructor-led components), and instructor-led workshops. Notable course products include Launch Pad (new employee orientation), Commercial Ag Lender Course, Lifestyle Lender Course, Credit Analysis series (Fundamentals, Intermediate, Advanced), Distressed Loan Workshop, Ag Biz Basics, Ag Biz Planner, and various leadership courses. The platform is owned and maintained by AgFirst Farm Credit Bank and utilizes Cornerstone OnDemand as its learning management system.

Differentiator

Problem solved

Functional benefit

Brands

• Credit Academy: Credit & Lending Academy - Designed for employees of ag lending organizations to enhance knowledge of the agriculture industry, the ag lending environment, credit analysis, and relationship lending skills.
• Leadership Academy
• Operations Systems Academy
• Producer Academy

Products and services

• Credit & Lending Academy
• Leadership & Management Academy
• Operations Systems Academy
• Producer Academy
• Launch Pad
• Commercial Ag Lender Course
• Lifestyle Lender Course
• Ag Biz Basics
• Ag Biz Planner

Quantifiable outcome

• Over 8,000 participants enrolled from over 100 agricultural finance organizations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AgFirst Farm Credit BankcoreOthersFCU is owned and maintained by AgFirst Farm Credit Bank, headquartered in Columbia, SC. The bank funds and supports FCU operations and provides staff resources including Dr. Jodi Kennedy (VP of People Solutions), Alicia Morris (Director of FCU Training), and multiple Learning Partners who manage and deliver FCU curricula.
• AgBizInfo.comminorStrategic or Co-development PartnerFCU is a proud member of the agbizinfo.com community, which provides essential training resources and financing information for young, beginning, and small farmers. The partnership connects FCU training with agricultural financing resources.
• Virginia TechcoreStrategic or Co-development PartnerFCU originated from Alicia Morris' master's degree research project at Virginia Tech in 2002, supervised by Dr. David Kohl (Professor Emeritus). The academic partnership established the research-based foundation for FCU's online learning approach.
• Farm Credit Associations (AgFirst District)coreChannel Partner/ Reseller/ DistributorFCU provides training programs to associations within the AgFirst District. Associations like Alabama Ag Credit and AgGeorgia Farm Credit serve as referral partners, covering course costs for their customers and employees and referring participants to FCU programs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• eXtension Foundation: National eLearning network for Cooperative Extension Service, offering online courses across agriculture and rural topics — comparable to FCU as an ag-focused eLearning platform serving professionals and producers.
• RightRisk: Provides risk management education and training courses for agricultural producers and lenders, with a similar extension-style delivery model focused on building ag lending and business planning skills.
• Center for Farm Financial Management (University of Minnesota): University-based program that delivers farm financial management education, software tools (FINBIN, AgPlan), and training for ag producers and lenders — directly comparable to FCU's Producer Academy and credit analysis curriculum.

Broad incumbents

• Farm Credit Council: Trade association for the Farm Credit System that runs system-wide training, conferences, and leadership development for the broader Farm Credit network — comparable to FCU but at a system-wide rather than district level.
• Skillsoft: Large corporate eLearning and professional development platform offering leadership, management, and compliance courses that partially overlap FCU's Leadership Academy offerings for ag lending professionals.
• AgriBank District FCB Training Programs: Peer Farm Credit Bank that runs its own district training programs for associations in the AgriBank District — directly comparable to FCU's role within the AgFirst District, though structured differently.
• American Bankers Association (ABA) - Ag Lending Training: National banking association offering ag lending and credit analysis training programs for commercial bank lenders, overlapping with FCU's target audience of "other ag lenders" outside the Farm Credit System.

Others

• Cornerstone OnDemand: Learning management system platform that FCU uses to deliver its courses; an infrastructure layer that mirrors FCU's technology stack and serves as both partner and potential substitute for in-house training.

Regional players

• Texas A&M AgriLife Extension Service: Land-grant extension service providing agricultural education and professional development courses across Texas — comparable as an ag-focused educational provider, but with a regional geographic emphasis.

Emerging players

• Agoro Carbon Alliance (Yara) Education Programs: Adjacent agronomy-focused education and training programs for farmers and advisors — comparable as ag-specific professional training but emerging in a different sub-domain (sustainable agriculture) than FCU's credit-focused curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farmcredituniversity
• LinkedInlinkedin.com/company/agrivisions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Credit University