Luxe Places International Realty

What Luxe Places International Realty does

Luxe Places International Realty is a privately held luxury real estate brokerage founded in 1995 and headquartered in Healdsburg, California (DRE#01522223). The firm operates 13 physical offices across California spanning San Francisco, Healdsburg, Santa Rosa, Ukiah, Gualala/Sea Ranch, Lakeport, Napa, Mill Valley, Beverly Hills, Sonoma, the Mendocino Coast, Tahoe, and Rancho Mirage, with roughly 150 licensed agents. It serves ultra-high-net-worth buyers and sellers of luxury primary residences, vacation homes, vineyards, wineries, and investment properties, and operates an affiliated global referral network of 60+ independent luxury brokerages across North America, Europe, Central/South America, and Australia/Oceania that route international listings through LuxePlaces.com.

The firm's core platform is a luxury property marketplace and agent-operations environment powered by Moxiworks, featuring an interactive map and directory that lets clients browse global luxury inventory and connect with local partner brokerages. On top of this core platform, Luxe Places offers LuxeRefine, an add-on renovation-financing program (partnered with Free Model) that lets sellers fund pre-sale improvements with payment deferred to close of escrow. The company also runs a separate wine-country vacation-rental site (winecountryestatemanagement.com) and lists commercial properties.

Luxe Places' revenue is generated through traditional real estate commissions on individual transactions, with agents retaining up to 95% of commission for life and no franchise fees, leaving the firm a residual share of each closing. The company is led by co-founders Tom Larson (CEO/Broker, licensed since 1990, vineyard/winery specialist) and Kellie Larson (CFO, licensed since 1997), supported by an Executive Director, regional sales managers, and a Marketing Director (since 2019) who runs centralized social, web, and email marketing for all offices. Go-to-market is sales-led, blending local physical offices with a digital discovery surface and cross-border partner referrals; the firm has no disclosed institutional investment and remains under founding-principal ownership.

Name

Luxe Places International Realty

Legal name

Luxe Places International Realty

Website

https://luxeplaces.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Luxe Places International Realty is a privately held, Healdsburg-based luxury real estate brokerage operating 13 California offices and a 60-city global partner network, serving ultra-high-net-worth buyers and sellers of estates, vineyards, and vacation properties via a Moxiworks-powered platform and a 150-agent sales force.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Luxury real estate brokerage
• Residential property sales
• Commercial real estate
• Real estate agent services
• Global property listings

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Traditional real estate commission-based revenue model. The company provides a platform for agents who earn commissions on property sales. Commission splits offered are up to 95% for agents for life without franchise fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Luxe Places International Realty is a luxury real estate brokerage operating 13+ offices across California and coordinating a global network of 60+ independent luxury brokerages. The firm provides buying and selling services for luxury estates, vineyards, vacation homes, and investment properties, supported by a Moxiworks-powered technology platform with interactive property search. The company also operates the LuxeRefine home renovation program that maximizes property sale value with deferred payment at closing.

Product overview

Luxe Places International Realty is a luxury real estate brokerage operating as a platform-plus-services model. The core product is the Luxe Places International Realty Platform, a luxury real estate marketplace connecting buyers with luxury estates worldwide through a network of 60+ independent brokerages. The platform includes the LuxeRefine add-on module for home renovation services. The Agent Platform, powered by Moxiworks, enables independent luxury brokers to join the network with commission splits up to 95%.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe REfine: Innovative home remodel program designed to enhance property appeal and maximize market value through comprehensive renovation services

Products and services

• Luxe Places International Realty Brokerage Platform A luxury real estate brokerage platform providing access to luxury estates for sale across California (San Francisco, Healdsburg, Santa Rosa, Napa, Sonoma, Mill Valley, Beverly Hills, Lakeport, Mendocino, Tahoe, Rancho Mirage) and globally via a network of 60+ independent luxury brokerages. Features an interactive map and directory of affiliate brokerages worldwide, serving ultra-high-net-worth buyers and sellers of luxury primary residences, vacation homes, vineyards, wineries, and investment properties.
• LuxeRefine An innovative home remodel program designed to enhance property appeal and maximize market value before sale. In partnership with Free Model, the program offers fully managed renovations with designers, contractors, and stagers, covering landscape and moving costs, with all improvements paid at close of escrow at no interest and no money up-front. Available to Luxe Places sellers seeking to maximize sale price.
• Agent Affiliation Platform A brokerage affiliation offering for independent luxury real estate agents, powered by Moxiworks, enabling agents to collaborate across affluent cities worldwide while retaining up to 95% of their commissions for life without franchise fees. Designed for experienced agents seeking high commission splits, technology support, marketing department assistance, and customized business plans.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Free ModelcoreImplementation/ SI/ Consulting PartnerLuxe Refine program partnered with Free Model to offer fully managed renovations with no money up-front for property sellers. Free Model provides comprehensive home improvement services including designers, contractors, and stagers to make homes 'show ready' and sell for more. All improvements paid at close of escrow with no interest. They can also cover landscape and moving costs.
• MoxiworkscoreTechnology or IntegrationTechnology platform powered by Moxiworks, providing the underlying technology infrastructure for the company's website, property listings, and agent management systems.
• Vail Luxury Real EstateminorChannel Partner/ Reseller/ DistributorPartner brokerage in Vail, Colorado for luxury property listings. Contact: Theresa W Smith. Listings include Golden Peak Penthouse and other Vail luxury properties.
• Elite Ocean View RealtyminorChannel Partner/ Reseller/ DistributorPartner brokerage for Miami Beach listings including 6860 Abbott Ave multi-family property. Contact: Teo Palmieri.
• Reese RealtorsminorChannel Partner/ Reseller/ DistributorPartner for New Orleans luxury real estate listings and referrals.
• Los Cabos AgentminorChannel Partner/ Reseller/ DistributorPartner for Cabo San Lucas luxury real estate listings and referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker Global Luxury: Luxury program within Coldwell Banker, a large national brokerage franchise with heavy California presence. Comparable on luxury client segment and global reach, but operates on a franchise model with lower agent splits than Luxe Places' up-to-95% offering.
• Compass: Large U.S. tech-enabled residential brokerage with significant luxury exposure in California (San Francisco, Beverly Hills, Napa). Comparable because it competes for the same agents and luxury listings, but with a broader mid-market mix and proprietary technology rather than a third-party platform.
• Berkshire Hathaway HomeServices: Large national franchise brokerage with a luxury division and notable Northern and Southern California coverage. Competes for the same high-end listings, especially in Beverly Hills, Napa, and Rancho Mirage, against Luxe Places' owned offices.

Direct peers

• Christie's International Real Estate: Luxury brokerage network affiliated with Christie's auction house. Competes head-to-head in the same high-net-worth buyer pool, including California, Vail/Colorado, and international luxury destinations where Luxe Places also lists.
• The Agency: Luxury-focused residential brokerage with strong California (Beverly Hills, Malibu) presence and a global affiliate footprint. Directly comparable in client segment, brand positioning, and California luxury concentration.
• Sotheby's International Realty: Global luxury real estate brand and brokerage network affiliated with the Sotheby's auction house. Most directly comparable to Luxe Places' combination of high-end residential brokerage and a worldwide affiliate network spanning California wine country and major international cities.
• Engel & Völkers: European-origin luxury and premium residential brokerage operating through independent license partners worldwide. Comparable to Luxe Places' model of independent agents/brokerages operating under a luxury brand with international referral flow.
• Alain Pinel Realtors (Compass): Bay Area luxury and high-end residential brokerage now part of Compass. Competes for the same Silicon Valley and Peninsula luxury listings, agents, and seller relationships as Luxe Places' San Francisco and Mill Valley offices.
• Golden Gate Sotheby's International Realty: Northern California affiliate of Sotheby's International Realty covering San Francisco, Marin, Napa, Sonoma, and the East Bay. Direct competitor for the same wine country and Bay Area luxury listings and agent talent.

Regional players

• Pacific Union International: California-focused luxury and high-end residential brokerage (Northern California in particular). Most directly comparable to Luxe Places' Northern California wine country and Bay Area office concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/luxeplacesinternationalrealty
• LinkedInlinkedin.com/company/luxeplacesinternationalrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Places International Realty