Freemodel

What Freemodel does

Freemodel operates a managed marketplace for presale home renovations, connecting homeowners preparing to sell their properties with real estate agents, locally-deployed project directors (who also function as designers), and a vetted contractor network. Founded in 2020 and headquartered in Burlingame, California, the company scopes, estimates, designs, and manages cosmetic and upgrade renovations intended to maximize sale prices, with pay-at-close financing made available through external lending partners to eliminate upfront costs for sellers.

The platform combines on-the-ground project management with a software layer that enables bid-based fixed pricing, contractor dispatch, transparent progress tracking, and approval workflows. Operationally, Freemodel runs a regional model: each market is served by dedicated project directors (22+ are publicly named across Northern California regions) who visit sites, coordinate trades, and act as the single point of contact for the agent and homeowner. The platform supports three programs: a core presale renovation service, a Renovation Services module for non-selling homeowners, and an Agent Partnership Program that distributes the offering through brokerages. The company has expanded from its Northern California base into Florida (Jacksonville, Sarasota), Texas (Houston, Dallas-Ft. Worth, Austin), San Diego, and Los Angeles, and has 51–100 employees overall.

Freemodel monetizes through project-based fees paid at escrow closing (transactional revenue) or via fixed-bid contracts billed biweekly, with payment deferral available through lending partners such as Feeasy. Distribution is strictly B2B2C: the company markets exclusively to real estate agents and brokerages, who originate the majority of renovation opportunities; homeowners who reach Freemodel directly are referred to partner agents rather than served directly. The company is privately held and has raised approximately $23.35 million in venture funding across a 2021 seed round, a 2023 round led by QED Investors, and a 2026 follow-on, with backing from investors including 1984 Ventures, 1Sharpe Ventures, Crossbeam Venture Partners, FJ Labs, LL Funds, QED Investors, and RWT Horizons.

Name

Freemodel

Legal name

Freemodel, Inc.

Website

https://freemodel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Freemodel operates a managed marketplace for presale home renovations, connecting homeowners, real estate agents, local project directors, and contractors across multiple U.S. markets, with pay-at-close financing to maximize seller proceeds.

Ownership category

akta.pro rank

Product category

Presale Home Renovation Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

akta.pro secondary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Presale home renovation
• Real estate renovation services
• Home seller financing
• Contractor marketplace platform
• Proptech renovation management

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Renovation Project Fees: Freemodel charges homeowners for presale renovation services. The company provides a fixed bid proposal including scope of work and project timeline. Payment is due at escrow when the home sells, allowing homeowners to defer costs.
2. Pay-at-Close Financing: Through trusted lending partners, homeowners can defer renovation costs until the home sells. Freemodel is paid directly out of escrow for the contract amount at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Freemodel designs, manages, and funds presale home renovations for homeowners preparing to sell, delivered through dedicated local Project Directors who also act as skilled designers. The service includes fixed-bid proposals, end-to-end project management, contractor coordination, and pay-at-close financing through lending partners so homeowners pay nothing out-of-pocket until the property sells.

Product overview

Freemodel is a managed marketplace for presale home renovations. The core offering is the Freemodel Presale Renovation Service, where dedicated local project directors (who are also skilled designers) scope, estimate, design, and manage all renovation work to help homeowners sell properties faster and for higher prices. The service integrates with lending partners to offer pay-at-close financing. The company also offers Renovation Services as a separate module for homeowners not actively selling. Supporting programs include a Contractor Partner Program (vendor network) and an Agent Partnership Program, creating a three-sided marketplace connecting homeowners, agents, and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Freemodel Presale Renovation Service

Quantifiable outcome

• Homes sell 194%-2032% ROI on renovation investment
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Red Oak RealtyminorGTM or Marketing PartnerRed Oak Realty features Freemodel on their website through the 'Enhance Program' which helps sellers maximize returns on their properties through presale renovations.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Compass Concierge: Compass Concierge is the in-house presale renovation/staging service from Compass, one of the largest US residential brokerages. It directly competes with Freemodel's agent-channel model by offering free upfront funding for listing-prep work, eliminating the need for a third-party renovation partner.
• Opendoor: Opendoor is the largest US iBuyer that directly buys homes, performs renovations, and resells them. While its model bypasses agents, its renovation operations and pricing algorithms are highly comparable to what Freemodel executes on behalf of sellers, and any iBuyer expansion into agent-assisted selling would directly compete.
• Offerpad: Offerpad is a major US iBuyer with in-house renovation capabilities and an agent partnership program (Offerpad Marketplace). Its renovation-to-resale workflow parallels Freemodel's renovation-to-sale model, and its agent channel directly competes in markets where Freemodel operates.
• Angi (Angie's List): Angi is a large home services marketplace connecting homeowners with contractors. While it serves a broader post-purchase renovation use case, its contractor network and homeowner acquisition engine overlap with Freemodel's contractor partner program and could expand into pre-sale renovation services.
• RedfinNow: Redfin's iBuying arm (now wound down but with related services) handled direct home purchases with renovations. Redfin's brokerage also offers listing-prep support to its agents. As a large brokerage with technology depth, Redfin represents both a potential partner and competitor to Freemodel's agent-driven model.

Direct peers

• Hometap: Hometap provides home equity investment financing that lets homeowners unlock equity without monthly payments, repaid when the home is sold or refinanced. The financing structure parallels Freemodel's pay-at-close model and serves the same homeowner cash-flow-constrained segment.
• Knock: Knock provides a 'Home Trade-In' service that buys a customer's old home before they list, funds renovations, and provides a guaranteed sale price. Its integrated financing plus renovation offering targets the same pre-sale home preparation pain point as Freemodel but with a more capital-intensive model.
• Sweeten: Sweeten is a managed marketplace matching homeowners with vetted general contractors for renovations, with technology for bid comparison and project tracking. It serves a similar homeowner-segment needing renovation management, though without the pay-at-close financing or agent channel that differentiate Freemodel.
• Block Renovations: Block is a managed marketplace for home renovations with a focus on transparency, fixed pricing, and curated contractor networks. Its tech-enabled project management approach closely parallels Freemodel's software platform, though Block lacks the presale focus and pay-at-close financing.
• EasyKnock: EasyKnock provides sale-leaseback and equity unlock products that let homeowners access home equity without selling immediately. Its financing-on-sale structure is conceptually adjacent to Freemodel's pay-at-close renovation financing, targeting the same cash-constrained homeowner demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getfreemodel
• LinkedInlinkedin.com/company/freemodel
• Instagraminstagram.com/freemodelinc
• Xx.com/GetFreemodel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freemodel