Amana Colonies Golf Club

What Amana Colonies Golf Club does

Amana Colonies Golf Club is a private 18-hole championship golf course and social event venue located in Amana, Iowa, founded in 1989 and operated on roughly 500 acres. The company is managed by Kahler Golf, with Stephen Kahler serving as general manager, and runs a single-site operation with 11-50 employees. Beyond the course, it operates a clubhouse, a dedicated event barn, an indoor golf simulator offering, a pro shop, and food and beverage service, positioning the property as a year-round leisure and hospitality destination in eastern Iowa.

The business generates revenue from a diversified mix of channels: public green fees (weekday rates around $55-$60 and weekend rates around $75 in peak season), season pass programs, leagues and tournaments, indoor simulator bookings, and a growing events calendar anchored on weddings and corporate outings held in the clubhouse and the Lakeside Barn. It also packages golf with local lodging (including Hotel Millwright) into multi-day Stay & Play offerings aimed at regional travelers. A retail component sells apparel and equipment through the pro shop. Editorial recognition — top public course in Iowa from Golf Digest and Golf Magazine, plus Golfweek Best Public Golf Courses lists in 2019 and 2022 — supports premium pricing and draws visitors from beyond the immediate catchment.

In 2024 the company executed a significant capital program: a new 14,000 sq ft clubhouse, a new Lakeside Barn event venue, and added indoor golf simulators. These investments collectively extend the operating season, broaden the addressable customer base from golfers to event planners, and lift the per-visit revenue ceiling across both F&B and venue rental lines. The single-site, asset-heavy nature of the model means growth is driven by capacity utilization, pricing, and event mix rather than unit replication.

Name

Amana Colonies Golf Club

Legal name

Amana Colonies Golf Club

Website

https://amanagolf.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Amana Colonies Golf Club is a private 18-hole championship golf course and social event venue in Amana, Iowa, generating revenue from green fees, season passes, tournaments, simulators, weddings, corporate events, and Stay & Play lodging packages.

Ownership category

akta.pro rank

Product category

Public Golf Course & Event Venue Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Public golf course
• Golf tournaments
• Wedding venue
• Golf instruction
• Corporate golf outings

Headquarters

HQ city

Amana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees and Cart Rental: Core revenue from 18-hole, 9-hole, twilight, and replay rates. Rates include cart and practice balls. Season-based pricing (early season, peak season, late season) with weekday/weekend differentiation.
2. Pass Programs: Annual Pass, Players Pass, and Corporate Pass programs providing recurring revenue and customer loyalty.
3. Golf Simulators: $40+tax per hour regardless of player count. Allows year-round indoor play on famous courses including Augusta National, TPC Scottsdale, Sahalee, and Wayzata CC.
4. Tournaments and Corporate Outings: Full shotgun start (100-144 players), modified shotgun start (72-99 players), and tee time start (12-71 players). Professional tournament services including scoring, carts, personalized signage, food and beverage.
5. Golf Shop Retail: Merchandise sales featuring Nike, Under Armour, Titleist, Footjoy, Adidas, Travis Mathew, Oakley, Bushnell, and boutique gift items.
6. Event Hosting: Wedding packages and event hosting at clubhouse (up to 150 guests) and Lakeside Barn (up to 200 guests). Banquet food and beverage service.
7. Stay & Play Packages: 36-hole golf packages with Hotel Millwright accommodations. Average rates starting at $150+tax per guest per day (double occupancy).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Amana Colonies Golf Club operates an 18-hole championship public golf course winding through 500 acres of white oak forest, streams, and ponds, with 5 tee placements ranging from 5,228 to 6,824 yards. Surrounding the course it sells green-fee-based public play, pass-program memberships, golf instruction, tournaments and corporate outings, wedding and banquet event hosting in its clubhouse and Lakeside Barn, year-round aboutGOLF simulator play, Stay & Play packages with Hotel Millwright, and on-site and online golf retail merchandise.

Product overview

Amana Colonies Golf Club is a single-location 18-hole championship public golf course in Amana, Iowa offering a unified service model centered on its core golf product. The course (opened 1989) is complemented by facilities including a new 14,000 sq ft clubhouse with dining and banquet space, a 3,200 sq ft Lakeside Barn event venue, and 2 aboutGOLF golf simulators. Additional services include professional golf instruction, tournament and group outing management, wedding/event hosting, stay-and-play packages with Hotel Millwright, and a retail golf shop. Tee time and simulator booking are handled through the foreUP online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course 18-hole championship public golf course opened in 1989, winding through 500 acres of white oak forest, streams, and ponds, with 5 tee placements from 5,228 to 6,824 yards for players of all skill levels. Consistently ranked top public golf course in Iowa by Golf Digest and Golf Magazine.
• Golf Instruction Professional golf instruction including full swing, short game, putting, and course management, offered as personal lessons, group lessons, single plans, and multiple lesson plans tailored to individual student goals.
• Tournaments and Group Outings Hosted golf tournaments and group outings for 12 to 144 players across Full Shotgun, Modified Shotgun, and Tee Time start formats, including professional tournament services, scoring, personalized cart signs, scorecards, format sheets, electronic scoreboard, custom tournament website, and food and beverage options.
• Wedding and Event Hosting Wedding and social event hosting using the clubhouse banquet room (up to 150 guests) and the Lakeside Barn (up to 200 guests), including ceremony setup, banquet facilities, and event coordination.
• Stay & Play Packages Bundled golf and accommodation packages partnered with Hotel Millwright, including 36-hole green fees plus room, with package rates from $90 to $120 per day depending on season and day, averaging $150+tax per guest per day (double occupancy) for golf and room.
• Clubhouse Facilities and Banquet Space 14,000 square foot clubhouse completed in 2024 offering a banquet room, golf shop, sandwich shop, simulator area, and cart storage, accommodating event groups up to 150 guests.
• Lakeside Barn Event Venue 3,200 square foot climate-controlled lakeside event venue accommodating up to 200 guests, used for weddings, bridal and baby showers, graduation and retirement parties, and golf outings.
• Golf Simulators Two aboutGOLF indoor golf simulators available for year-round play on famous virtual courses, priced at $40+tax per hour regardless of player count, open Monday-Sunday 9:00 A.M. to 9:00 P.M.
• Golf Shop Retail On-site and online golf retail shop carrying men's and women's apparel and equipment from Nike, Under Armour, Titleist, Footjoy, Adidas, Travis Mathew, Oakley, Pukka, NexBelts, Bushnell, Sterling Cut Glass, Team Effort, CMC, and AM&E, plus gift cards.
• Pass Programs Recurring golf membership options including Annual Pass, Players Pass, and Corporate Pass programs with various benefits and rates for unlimited play and customer loyalty.

Quantifiable outcome

• Named 'top public golf course in Iowa' numerous times
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Hotel MillwrightcoreStrategic or Co-development PartnerPartnership with Hotel Millwright for Stay & Play packages. Hotel Millwright provides on-site accommodations for golfers visiting from outside the area. Packages include 36-hole green fees plus room accommodations with average rates starting at $150+ tax per guest per day (double occupancy).
• ForeUP (foreupgolf.com)coreTechnology or IntegrationTee time and simulator booking platform integrated into website. Provides online reservation system for tee times and simulator bookings. Powers the online booking functionality for both course play and simulator experiences.
• Septagon ConstructionminorOthersConstruction company that built the new 14,000 square foot clubhouse completed in 2024. The clubhouse includes Banquet Room, Golf Shop, Sandwich Shop, Simulator Area, Cart Storage, and restrooms.
• aboutGOLFcoreTechnology or IntegrationSupplier of top-of-the-line golf simulators. Provides technology enabling year-round play on famous courses including Augusta National, TPC Scottsdale, Sahalee, Wayzata CC, and Wilderness Golf Club.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SentryWorld: Wisconsin-based destination golf course with event hosting, F&B, and Stay & Play-style offerings. Comparable to Amana Colonies in pairing championship golf with events and lodging partnerships.
• Troon: Largest third-party golf course management company globally, operating hundreds of courses across daily-fee, private, and resort categories. Comparable to Amana Colonies in managing public golf operations, though at massive scale and broader portfolio.
• KemperSports: Golf course and hospitality management company operating public, private, and resort courses across the U.S. Comparable to Amana Colonies as a multi-service golf operator with event and F&B capabilities, though at broader regional scale.
• Streamsong Resort: Florida destination golf resort with multiple courses, lodging, and event venues. Comparable to Amana Colonies in bundling golf with hospitality and event infrastructure, though at a larger, resort scale.

Emerging players

• X Golf: Golf simulator venue chain offering year-round indoor play on famous courses. Comparable to Amana Colonies' aboutGOLF simulator offering, though X Golf is a dedicated simulator venue operator rather than a course operator.
• Topgolf: Golf entertainment venue offering simulator-driven indoor/outdoor play alongside food and event spaces. Comparable to Amana Colonies' simulator and event extensions, though at much larger scale and entertainment-first positioning.

Direct peers

• Erin Hills: Wisconsin public golf course hosting major tournaments and Stay & Play packages. Comparable to Amana Colonies as a Midwest public course with national recognition and event hosting.
• Cog Hill Golf & Country Club: Midwest public golf facility with banquet, event, and tournament hosting operations. Comparable to Amana Colonies as a regionally recognized public course with diversified event revenue streams.
• Brown Deer Golf Club: Midwest municipal-style public golf course with tournament and outing services. Comparable to Amana Colonies in single-asset public course model with corporate outing focus.

Regional players

• Palmer Hills Golf Course: Iowa public golf course competing for the same regional golfer base. Comparable to Amana Colonies in product offering (public championship golf) and Iowa/regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmanaGolf
• Instagraminstagram.com/amanagolf
• LinkedInlinkedin.com/company/amana-colonies-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amana Colonies Golf Club