Altice Media Ads & Connect

Name

Altice Media Ads & Connect

Legal name

RMC BFM ADS

Website

https://alticemedia-adsconnect.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Broadcast Advertising Services

NAICS

Media Representatives (541840), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Advertising sales house
• Broadcast advertising
• Digital advertising
• Media sponsorship
• Programmatic advertising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Commercialization of advertising spots across BFM TV, BFM2, BFM Business national channels and 9 regional BFM Locales stations. Revenue generated from TV spot advertising sales.
2. Radio Advertising: Commercialization of radio advertising across RMC, RMC Gold, RMC Découverte, RMC Story, RMC Life, RMC Sport, and RMC BFM Play. Also commercializes Les Indés Radios network.
3. Digital Advertising: Digital advertising solutions across all digital platforms including websites and applications, generating 640 million video views per month.
4. Sponsorship: Brand sponsorship opportunities integrated within programming across TV and radio properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Altice Media Ads & Connect (operating as RMC BFM ADS) is a French audiovisual advertising sales house (régie publicitaire) that commercializes advertising space across a portfolio of 10 national and 9 regional television channels (BFM TV, BFM2, BFM Business, BFM Locales), multiple radio stations (RMC, RMC Gold, BFM Radio), and digital platforms (RMC BFM Play). It sells advertising solutions across Television, Radio, Digital, and Sponsoring formats, with a self-serve campaign configurator starting at €500 and an AI-powered advertising agent (ADésia) for campaign creation and optimization.

Product overview

RMC BFM ADS operates as an integrated multi-platform advertising network representing a portfolio of 10 national and 9 regional television channels, multiple radio stations, and digital streaming properties. The platform offers four core advertising solutions: Television, Radio, Sponsoring, and Digital, enabling advertisers to reach French audiences across broadcast and digital channels. The portfolio includes news channels (BFMTV, BFM Business), entertainment channels (RMC Découverte, RMC Story, RMC Life, RMC Sport), regional BFM Locales channels, radio stations (RMC, RMC Gold, BFM Radio), and the streaming platform RMC BFM Play. The platform recently introduced ADésia, an AI advertising agent, to assist with campaign management. Starting from 500€, the platform provides campaign creation tools accessible to advertisers of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• BFMTV: Primary news television channel of the BFM brand
• BFM2
• BFM Business
• BFM Radio
• BFM Régions / BFM Locales
• RMC
• RMC Gold
• RMC Découverte
• RMC Story
• RMC Life
• RMC Sport
• RMC BFM Play

Products and services

• Television Advertising Commercialization of advertising spots across BFM TV, BFM2, BFM Business national channels and 9 regional BFM Locales stations (Lyon, Marseille, Toulon, Lille, Strasbourg, Nice, Caen, Gap, Dunkerque) for national and local advertisers and agencies.
• Radio Advertising Commercialization of radio advertising across RMC, RMC Gold, RMC Découverte, RMC Story, RMC Life, RMC Sport, and BFM Radio stations, as well as the Les Indés Radios independent network. Targeted at national and regional advertisers seeking radio ad placements.
• Digital Advertising Digital advertising solutions across all BFM and RMC websites and applications, generating 640 million video views per month. Available alongside TV and radio for integrated multi-screen campaigns.
• Sponsorship Solutions

Quantifiable outcome

• 52 million French people reached monthly
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Les Indés RadioscoreChannel Partner/ Reseller/ DistributorRMC BFM ADS commercializes advertising for Les Indés Radios, a major independent radio network in France. This partnership extends RMC BFM ADS's radio advertising reach beyond its own RMC stations to include the Indés Radios network stations.
• Hello WorkminorStrategic or Co-development PartnerPartnership for 'La Nouvelle Voix de l'After' contest, a promotional campaign combining RMC BFM programming with Hello Work's employer branding expertise.
• RenaultminorStrategic or Co-development PartnerRMC BFM Drive project with Renault developing personalized embedded radio experiences in vehicles. CMA Media also involved as partner in this automotive radio innovation.
• CMA MediaminorStrategic or Co-development PartnerPartner with Renault in RMC BFM Drive project for developing personalized embedded radio in vehicles.
• Brut.minorStrategic or Co-development PartnerBrut. launched a dedicated channel through RMC BFM ADS partnership, expanding content distribution across RMC BFM platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sky Media: Advertising sales arm of Sky (UK), commercializing TV, streaming, and digital advertising across British markets. Comparable as a multi-platform broadcasting advertising sales house, but focused on the UK.
• ITV Media: Advertising sales arm of ITV plc (UK), selling broadcast and digital advertising across ITV's channels and streaming platform. Comparable as a UK broadcasting advertising sales house with a multi-screen model.
• RTL Advertising: Advertising sales operations of RTL Group (Bertelsmann), the European broadcaster operating across Germany, France, and other markets. Comparable as a multi-territory broadcasting advertising sales house, though primarily Germany-focused.

Direct peers

• France Télévisions Publicité: Advertising sales arm of France's public broadcaster, commercializing advertising across France 2, France 3, and digital properties. Directly comparable as a French audiovisual advertising sales house serving national advertisers.
• M6 Publicité: Advertising sales house of Groupe M6, commercializing TV, radio (RTL), and digital advertising. Closely comparable as a multi-platform French advertising sales house with similar broadcast + digital model.
• TF1 Publicité: Advertising sales house of the TF1 Group, the largest commercial broadcaster in France. Direct competitor selling TV, digital, and sponsorship advertising to French national advertisers with overlapping multi-platform capabilities.
• NRJ Global: Advertising sales house of the NRJ Group, commercializing radio (NRJ, Nostalgie, Chérie FM) and digital advertising. Comparable as a French radio-led multi-platform advertising sales house.
• Lagardère Publicité: Advertising sales house for Lagardère's media properties including Europe 1, Virgin Radio, and Lagardère News. Comparable as a French media advertising sales house, particularly in radio and digital.
• Canal+ Publicité: Advertising sales arm of Canal+, the leading premium pay-TV operator in France. Comparable as a French premium content advertising sales house selling across TV channels and digital platforms.

Emerging players

• Teads: French-based global ad-tech platform specializing in video and connected-TV advertising. Adjacent peer that is also owned by Altice, providing programmatic and digital video ad technology that overlaps with RMC BFM ADS's digital offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AlticeMediaAds
• LinkedInlinkedin.com/company/altice-media-connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altice Media Ads & Connect