Rural Health

What Rural Health does

Rural Health, Inc. (RHI) is a private, not-for-profit Federally Qualified Health Center (FQHC) founded in 1978 and headquartered at 513 N. Main Street in Anna, Illinois. The organization delivers integrated primary care across five clinical sites — Anna (flagship), Dongola, Goreville, Metropolis, and Vienna — serving Johnson, Massac, and Union counties in rural Southern Illinois. Service lines include Family Medicine, Obstetrics and Gynecology, Behavioral Health, General Dentistry (Anna and Goreville), on-site Laboratory, an eight-year Medication-Assisted Treatment program for opioid use disorder across all five clinics, and, since October 2025, an on-site community pharmacy at the Anna main clinic. RHI accepts most private insurance, Medicare, and Medicaid, operates a sliding-fee discount program based on family income and size, and imposes no income, age, or residency requirements for service.

The technology stack is deliberately modest and standards-based. Patient-facing services run through the Athenahealth patient portal (bill pay, lab results, medication list, secure messaging, vaccine history, care summaries, and data transmission), with HIPAA-compliant electronic registration kiosks used at check-in to surface real-time insurance and benefit information and reduce wait times. A UserWay accessibility widget supports WCAG 2.0 compliance on the public website. RHI is a member of the National Health Service Corps across all five sites and receives federal funding through HRSA, including a Rural Communities Opioid Response Program (RCORP) grant, and earned three HRSA Community Health Quality Recognition badges in 2023 (Access Enhancer, COVID-19 Public Health Hero, Health Center Quality Leader).

The business model blends fee-for-service patient revenue (insurance, Medicare, Medicaid, self-pay on a sliding scale) with recurring federal FQHC grant funding supporting the mission of serving underserved populations. Go-to-market is community-anchored: SHIP counselors and Get Covered Illinois navigators conduct insurance enrollment outreach, supported by a Facebook/Instagram/YouTube presence, a podcast ("Your Rural Health Connection"), and community events (health fairs, school physicals). Leadership rests with CEO Cynthia K. Flamm. Recent 2025 actions — pharmacy launch, Metropolis clinic groundbreaking, weekend hours expansion, and the addition of two new providers — point to incremental capacity build rather than geographic or vertical diversification.

Name

Rural Health

Legal name

Rural Health, Inc.

Website

https://ruralhealthinc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Rural Health, Inc. is a private, not-for-profit Federally Qualified Health Center operating five clinics in Johnson, Massac, and Union counties in Southern Illinois. It provides primary care, OB-GYN, dental, behavioral health, lab, MAT, and on-site pharmacy services to underserved populations regardless of income, age, or residency.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

akta.pro secondary industries

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Community health services
• Rural primary care
• Behavioral health services
• General dentistry care
• Federally qualified health center

Headquarters

HQ city

Anna

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Service Revenue: Rural Health, Inc. generates revenue through fee-for-service healthcare delivery including primary care, OB-GYN, dental, behavioral health, and pharmacy services. The organization accepts most private insurance carriers, Medicare, and Medicaid.
2. Sliding Fee Discount Program: Discounted services based on family income and size for patients experiencing financial difficulties. Payment plans are available to help patients maintain good credit standing.
3. Federally Qualified Health Center Funding: As a designated FQHC, Rural Health, Inc. receives federal funding to provide healthcare services to underserved populations in Johnson, Massac, and Union counties, Illinois.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rural Health, Inc. is a private, not-for-profit Federally Qualified Health Center that delivers integrated primary medical, OB-GYN, dental, and behavioral health care across five clinic locations in Southern Illinois. Services are offered under a patient-centered medical home model with no income, age, or residency requirements, accepting most private insurance, Medicare, and Medicaid with sliding fee discounts available.

Product overview

Rural Health, Inc. operates as a Federally Qualified Health Center (FQHC) providing integrated healthcare services through a network of five clinical locations in Southern Illinois (Anna, Dongola, Goreville, Metropolis, and Vienna). The organization offers a unified suite of services centered on primary care Family Medicine, supplemented by specialized OB/GYN, Behavioral Health, General Dentistry, Laboratory, and Pharmacy services. Additional support programs include Medication-Assisted Treatment (MAT) for opioid use disorders, Chronic Disease Management for conditions like asthma and diabetes, Immunizations, Hepatitis C treatment, Social Services, and insurance enrollment assistance through SHIP and Marketplace navigation. The patient-centered medical home model integrates these services to provide comprehensive, whole-patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine Comprehensive acute, chronic, and preventive medical care for individuals of all ages delivered through a patient-centered medical home model providing healthcare for the entire family.
• Obstetrical & Gynecological Care Maternity care for mothers and babies during pregnancy and delivery, along with specialized care for disorders of the female reproductive system, urinary systems, and preventive women's healthcare.
• Behavioral Health Services Mental health services for treatment of a variety of behavioral health diagnoses, provided at Anna, Vienna, Goreville, and Metropolis locations.
• General Dentistry Premier dental services at Anna and Goreville locations with prevention as the primary focus, including general dentistry and dental hygiene services.
• Laboratory Services Onsite laboratory testing including urinalysis, rapid strep, pregnancy, allergy, and flu tests.
• Medication-Assisted Treatment (MAT) Program using medications combined with counseling and behavioral therapies for treatment of opioid use disorders, offered across all five clinic locations.
• Rural Health+ Community Pharmacy On-site pharmacy at the main Anna clinic accepting all insurance plans with discount programs in development.
• Senior Health Insurance Program (SHIP) Medicare counseling and assistance program helping seniors understand their health insurance options.
• Outreach and Enrollment Assistance Health insurance enrollment assistance including Marketplace navigation, available at Anna, Goreville, and Metropolis sites.
• Chronic Disease Management Management programs for chronic conditions including asthma and diabetes with ongoing monitoring and treatment.
• Immunizations Vaccination services including pediatric flu vaccines, standard immunizations, and high-dose flu vaccines for seniors 65+.
• Hepatitis C Screening and Treatment Screening and medical treatment services for Hepatitis C infection.
• Family Planning Reproductive health services including pregnancy testing and family planning assistance.

Quantifiable outcome

• No income, age, or residency requirements for services
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• National Health Service CorpscoreStrategic or Co-development PartnerRural Health, Inc.'s five clinical sites are a member of the National Health Service Corps. This partnership allows the organization to access federal loan repayment programs for healthcare providers and demonstrates commitment to serving underserved populations.
• AthenahealthsupportingTechnology or IntegrationRural Health, Inc. utilizes the Athenahealth patient portal platform for online patient services including bill pay, lab results, secure messaging, and health records access.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Erie Family Health Centers: Federally Qualified Health Center operating multiple clinic locations in the Chicago metropolitan area and Illinois providing family medicine, OB-GYN, behavioral health, and dental services to underserved populations — comparable Illinois FQHC with integrated care model.
• Sun River Health: Federally Qualified Health Center operating 40+ clinical sites across the Hudson Valley, New York City, and Long Island, providing primary care, dental, behavioral health, and integrated services to underserved populations — comparable multi-site FQHC with similar service mix.
• HealthPoint (Washington): Multi-site Federally Qualified Health Center serving suburban and rural King County, Washington, with family medicine, dental, behavioral health, and pharmacy services. Similar scale, federal funding structure, and patient-centered medical home model to RHI.
• Shawnee Health Service: Federally Qualified Health Center operating multiple clinic sites across Southern Illinois, including Carterville and Marion, providing primary care, dental, behavioral health, and pharmacy services to underserved populations — same operating model, geography, and federal funding regime as RHI.
• Rural Health Group: Federally Qualified Health Center operating a network of community health centers in rural northeastern North Carolina, providing family medicine, dental, behavioral health, and pharmacy to underserved rural populations — directly comparable rural FQHC operating model.
• Compass Health Network: Multi-site Federally Qualified Health Center and behavioral health provider serving rural and underserved communities across Missouri and surrounding regions, offering integrated primary care, dental, behavioral health, and pharmacy — comparable FQHC operating model and patient population.

Others

• National Association of Community Health Centers (NACHC): National membership and advocacy organization representing FQHCs and community health centers; relevant as the industry association that shapes federal FQHC policy, funding advocacy, and operational standards affecting RHI's operating environment.

Broad incumbents

• Southern Illinois Healthcare (SIH): Regional not-for-profit health system serving the same Southern Illinois footprint as RHI, anchored by hospitals in Herrin, Carbondale, and Murphysboro. Offers overlapping primary care services but at much larger scale and as part of a broader inpatient portfolio.

Emerging players

• Centerstone of Illinois: Behavioral health and substance use disorder provider operating across Illinois with significant rural footprint; relevant peer for RHI's behavioral health and Medication-Assisted Treatment (MAT) service line and overlapping patient populations in Southern Illinois.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAw7VL3FOcxhlEwFRr60E9A
• Facebookfacebook.com/ruralhealthinc
• Instagraminstagram.com/ruralhealthinc1
• LinkedInlinkedin.com/company/rural-health-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Health