Shot@Life
Shot@Life is a 2012 nonprofit campaign of the United Nations Foundation that mobilizes American grassroots advocates and donor funding to support global childhood immunization programs through UN partners including UNICEF, WHO, and Gavi.
- Company typePrivate
- Founded2012
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Shot@Life does
Shot@Life is a non-profit 501(c)(3) advocacy campaign of the United Nations Foundation (EIN 58-2368165), launched in 2012 and headquartered at 1750 Pennsylvania Ave NW, Suite 300, Washington, D.C. The organization educates Americans about global vaccine inequity, advocates for sustained U.S. government investment in global immunization programs, and partners with UN agencies and private funders to deliver vaccines to children in developing countries. It serves three constituencies: trained grassroots advocates (Shot@Life Champions), U.S. policymakers who control foreign-aid appropriations, and UN implementing partners (UNICEF, WHO, Gavi, UNHCR, CEPI) that deliver vaccines on the ground. Since 2012, the campaign has trained 4,000+ Champions, generated 235,000+ engagements with U.S. members of Congress, and claims credit for helping mobilize $5.7B+ in U.S. government investment and 120M+ vaccine doses for children in developing countries.
Its core offerings are advocacy programs and fundraising tools rather than technology products: the Champion Program (volunteer advocate training and engagement), Mobilize to Immunize (annual fall campaign aligned to World Polio Day and World Pneumonia Day), Advocate to Vaccinate (annual spring campaign), and an online donation platform at act.shotatlife.org. The technology stack is standard nonprofit digital infrastructure consisting of a website, donation portal, email marketing system, and SMS giving capability (text VACCINES to 1-833-904-4626); there are no proprietary technology products, APIs, AI/ML systems, or SDKs.
The revenue model is purely philanthropic. Shot@Life generates income through tax-deductible individual donations (one-time, monthly Booster subscription, planned/estate gifts, stock and DAF grants), corporate partnerships (most notably Walgreens' Get a Shot. Give a Shot. program, capped at $2M per campaign), and foundation grants (Gates Foundation as founding partner). The organization is a small staff operation (1–10 employees) operating as a program of the UN Foundation, with revenue not separately disclosed. Distribution of impact occurs through UN partners who procure and deliver vaccines; the campaign itself does not sell products or services.
Shot@Life firmographics
Firmographics- Name
- Shot@Life
- Legal name
- Shot@Life Campaign
- Website
- https://shotatlife.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shot@Life is a 2012 nonprofit campaign of the United Nations Foundation that mobilizes American grassroots advocates and donor funding to support global childhood immunization programs through UN partners including UNICEF, WHO, and Gavi.
- Ownership category
- akta.pro rank
Shot@Life industry classification
Industry- Product category
- Global Health Advocacy and Immunization Fundraising
- NAICS
- Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Immunization & Vaccine Delivery Programs (BPADAIAB)
- akta.pro secondary industry
- Public Health Communications, Risk Communication & Community Engagement (HLAJAMAH)
Keywords
Where Shot@Life is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shot@Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting global immunization programs. Donations can be made as one-time gifts, monthly contributions, or through fundraising campaigns.
- Corporate and Foundation Partnerships: Funding from corporate partners (such as Walgreens Get a Shot. Give a Shot. program) and foundations (such as Gates Foundation as a founding partner) to support vaccine delivery and advocacy programs.
- Planned Giving and Estate Gifts: Bequest and planned gift options for long-term donor support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | Monthly | Individual donation - variable amounts |
| Subscription | Monthly | Monthly Booster Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Shot@Life product offering
Product offeringCore offering
Shot@Life is a United Nations Foundation campaign that educates American citizens, advocates for U.S. government investment in global immunization programs, and partners with UN agencies to deliver vaccines to children in developing countries. Its core offerings are the Champion Program (trained volunteer advocates), the Mobilize to Immunize and Advocate to Vaccinate seasonal advocacy campaigns, and an online donation platform supporting UN partner vaccine delivery.
Product overview
Shot@Life is a global health advocacy campaign, not a traditional technology product company. It operates as a platform combining advocacy programs, fundraising tools, and educational resources to advance global vaccine equity. The core offerings include the Champion Program for trained volunteer advocates, the Mobilize to Immunize and Advocate to Vaccinate annual campaigns, and an online donation platform. These programs work together to educate Americans about global vaccine inequity, advocate for U.S. government investment in immunization programs, and mobilize private resources for UN partners delivering vaccines worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Champion Program A trained volunteer advocate network where Americans learn to become global vaccine equity advocates, receiving advocacy training, resources, and opportunities to engage with U.S. policymakers on Capitol Hill. Since 2012, more than 4,000 Champions have been trained.
- Mobilize to Immunize An annual fall advocacy campaign in which Shot@Life Champions raise their voices around key moments such as World Polio Day and World Pneumonia Day to increase vaccine access for children worldwide.
- Advocate to Vaccinate An annual spring advocacy campaign enabling Champions to advocate for global immunization programs through petition signing, congressional meetings, and social media amplification.
- Online Donation Platform A web-based donation system at act.shotatlife.org allowing supporters to make one-time or monthly contributions, start fundraisers, make planned gifts, and donate stocks or DAF grants to support global immunization work.
Quantifiable outcome
- 120 million+ vaccines provided to children since 2012
- +3 more outcomes
Companies that use Shot@Life
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Shot@Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shot@Life partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and supporting.
- UNICEFcoreUNICEF is Shot@Life's primary implementing partner, reaching almost half of the world's children with lifesaving vaccines. Shot@Life raises funds and advocates for support of UNICEF's global immunization work.
- World Health Organization (WHO)coreShot@Life works to raise funds and educate the public about WHO's health and development campaigns, including global immunization programs.
- Gavi, the Vaccine AlliancecoreShot@Life advocates for U.S. government support for Gavi, the world's largest supplier of pneumococcal vaccines in low-income countries, and raises private sector support for Gavi's work.
- Bill & Melinda Gates FoundationcoreA founding partner of Shot@Life, providing foundational support for the campaign's launch and ongoing operations.
- WalgreensflagshipWalgreens Get a Shot. Give a Shot. program has provided more than 20 million polio and measles vaccines to children. For every flu shot or immunization at Walgreens, Healthcare Clinics, and Duane Reade, Walgreens donates the value of a vaccine to Shot@Life (up to $2 million per campaign).
- United Nations Association of the USA (UNA-USA)coreGrassroots advocacy partner supporting Shot@Life's U.S. advocacy program.
- USAIDcoreShot@Life's grassroots activists advocate for sustained funding for USAID global health programs through advocacy with federal representatives.
- Nurses Who VaccinatesupportingOnline community for nurses providing information on preventative medicine and immunizations, partnered to spread vaccine advocacy messages.
- National Association of Pediatric Nurse Practitioners (NAPNAP)supportingProfessional association partner supporting pediatric vaccine advocacy efforts.
- Centers for Disease Control and Prevention (CDC)coreShot@Life advocates for funding for CDC's global measles and polio programs throughout the year.
- UNHCRcoreShot@Life works with UNHCR to help advocate for, fund, and provide vaccines to refugees in humanitarian settings around the world.
- Student National Pharmaceutical Association (SNPhA)supportingStudent organization partner supporting pharmacy student engagement in vaccine advocacy.
- General Federation of Women's Clubs (GFWC)supportingShot@Life partners with GFWC to fundraise and provide life-saving vaccines to children across the globe.
- United to Beat MalariacoreShot@Life's sister campaign under the UN Foundation, working on malaria prevention. The two campaigns held their first joint National Advocacy Summit in 2026.
- Coalition for Epidemic Preparedness Innovations (CEPI)supportingCEPI is working on developing a Bundibugyo Ebola vaccine within 100 days and supports rapid vaccine development for epidemic threats.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Shot@Life competitors and assessment
Company assessmentDirect peers
- Global Citizen: Mass-mobilization platform running petition and advocacy campaigns to pressure governments and corporations on global poverty and health issues. Uses a similar social-media-driven action funnel and targets the same U.S. foreign aid appropriation lines.
- (RED): Consumer-activism-driven fundraising model that converts product purchases into donations for global health programs (HIV/AIDS, now COVID). Operates with the same 'cause-marketing + grassroots mobilization' DNA as Shot@Life.
- RESULTS: Anti-poverty advocacy organization running volunteer-led campaigns that lobby Congress on U.S. foreign aid, including for Gavi and immunization funding. Operates an almost identical 'trained advocate + Capitol Hill engagement' playbook.
- ONE Campaign: Grassroots advocacy organization focused on extreme poverty and preventable disease, with a hallmark model of mobilizing U.S. (and EU) constituents to lobby their elected officials. Shot@Life's Champions program mirrors ONE's volunteer architecture.
- UNICEF USA: The U.S. fundraising and advocacy arm for UNICEF, Shot@Life's primary implementing partner. Shares the UN Foundation umbrella, donor base, and corporate partnership model, and operates a much larger direct donor-funded budget for child welfare.
- United to Beat Malaria: Direct sister campaign of Shot@Life, also under the UN Foundation, operating an identical grassroots advocacy + fundraising model for malaria elimination. Just held its first joint National Advocacy Summit with Shot@Life in 2026, making it the most directly comparable peer.
- Malaria No More: U.S.-based nonprofit deploying comparable grassroots advocacy, celebrity-driven awareness, and Capitol Hill engagement to drive malaria elimination funding. Operates in an overlapping mission category with Shot@Life's vaccine delivery focus.
- END Fund: Private philanthropic initiative focused on ending neglected tropical diseases including via mass drug administration and vaccine-adjacent interventions. Comparable mission overlap on global vaccine-preventable and treatment-preventable diseases.
- Nothing But Nets: Another UN Foundation campaign focused on raising funds for insecticide-treated bed nets to fight malaria. Same parent organization, same grassroots mobilization architecture (volunteer ambassadors, Capitol Hill advocacy), and same model of channeling resources to UN implementing partners.
Others
- Gavi, the Vaccine Alliance: Shot@Life's primary funding-recipient partner and the world's largest pneumococcal vaccine supplier for low-income countries. Not a peer in the advocacy sense, but a structural counterparty whose procurement outcomes effectively determine Shot@Life's downstream mission impact.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shot@Life social profiles
Digital presenceShot@Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shot@Life leadership team
Management profileNumber of profiles
Profiles2 records
Shot@Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shot@Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shot@Life
What does Shot@Life do?
Shot@Life is a United Nations Foundation campaign that educates American citizens, advocates for U.S. government investment in global immunization programs, and partners with UN agencies to deliver vaccines to children in developing countries. Its core offerings are the Champion Program (trained volunteer advocates), the Mobilize to Immunize and Advocate to Vaccinate seasonal advocacy campaigns, and an online donation platform supporting UN partner vaccine delivery.
Is Shot@Life a public or private company?
Shot@Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shot@Life founded?
Shot@Life was founded in 2012. It employs 1 to 10 people.
Where is Shot@Life based?
Shot@Life is headquartered in Washington, United States, in the North America region.
How does Shot@Life make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate and Foundation Partnerships and planned Giving and Estate Gifts.
Who are Shot@Life's main competitors?
Direct peers on record are Global Citizen, (RED), RESULTS, ONE Campaign, UNICEF USA, United to Beat Malaria, Malaria No More, END Fund and Nothing But Nets. Gavi, the Vaccine Alliance is listed as an others.
Does Shot@Life have an API?
No public API is recorded for Shot@Life.
What industry is Shot@Life in?
Shot@Life's product category is Global Health Advocacy and Immunization Fundraising. Its primary akta.pro industry code is BPADAIAB, Immunization & Vaccine Delivery Programs, with a secondary code of HLAJAMAH, Public Health Communications, Risk Communication & Community Engagement. Its NAICS code is 813212 and its SIC code is 8090.