RPT Industries

What RPT Industries does

RPT Industries, LLC is a privately held SaaS company founded in 2008 in the Bismarck, North Dakota area that builds the weTrack platform, a web-based Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) solution purpose-built for the oil and gas industry. The platform tracks services, parts, and equipment history across surface and sub-surface well components — including insert pumps, ESP, gas lift, PCP pumps, rods, wellheads, piston pumps, and frac trees — for both E&P operators and the pump shops, supply stores, and service vendors that work on their wells. weTrack consists of the core weTrack platform with specialized variants for E&P companies and for oilfield suppliers, a weTrack Mobile companion app (available on Google Play), and configurable modules for asset tracking, safety tracking, and analytics with charting, forecasting, and automated reporting. Underlying technical components include template-driven service reports that pre-fill data to reduce human error, a parts catalog that auto-populates metallurgy and material specifications from part numbers, and real-time web-based data access that replaces spreadsheet reconciliation between operators and vendors. The company operates on a monthly subscription basis under quote-based enterprise pricing. Its GTM motion is consultative enterprise sales via 'Request a Demo' and 'Free Trial' CTAs, with onboarding support including historical data transfer, customized report setup, and customer training. Customers include major E&P operators — Hess, XTO Energy, ConocoPhillips, EOG Resources, Chevron, Marathon Oil, Oxy, Equinor (StatOil), Anadarko, LINN Energy, CrownQuest, Grizzly Energy — and oilfield vendors Harbison-Fischer, Knox Oil Field Supply, and Weatherford. The firm maintains strategic partnerships with WellDatabase (providing access to a 5 million-plus oil well dataset across the US and Canada) and ProIT (data security, backup, and recovery). Legal entity is RPT Industries, LLC; no external funding rounds, M&A, or leadership changes are disclosed.

Name

RPT Industries

Legal name

RPT Industries, LLC

Website

https://rptindustries.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

RPT Industries is a Bismarck, North Dakota-based SaaS company, founded in 2008, that provides the weTrack CMMS/EAM platform for oil and gas E&P operators and oilfield service vendors to track, manage, and analyze well equipment and service history.

Ownership category

akta.pro rank

Product category

Oil and Gas Asset Management Software (CMMS/EAM)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)

Keywords

• Oil well equipment tracking
• CMMS EAM software
• Oilfield analytics platform
• Upstream asset management
• Well maintenance software

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. weTrack Software Subscription: Monthly subscription-based SaaS model for the weTrack platform providing CMMS/EAM functionality. Includes onboarding support, historical data transfer, customized report setup, and ongoing customer service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RPT Industries sells weTrack, a web-based CMMS/EAM software platform that tracks all surface and sub-surface serviceable parts and equipment of oil wells, including insert, ESP, gas lift, and PCP pumps. The platform is delivered via monthly subscription and includes specialized variants for E&P operators and oilfield suppliers, with real-time data entry, template-driven service reports, an integrated analytics package, and a companion mobile app for field data capture.

Product overview

RPT Industries offers a unified product ecosystem centered on the weTrack platform, a comprehensive web-based CMMS (Computerized Maintenance Management System) and EAM (Enterprise Asset Management) solution for the oil and gas industry. The weTrack platform serves as the core product, with specialized versions for E&P companies (weTrack for E&P) and oilfield suppliers (weTrack for Suppliers), plus integrated modules for Asset Tracking, Safety Tracking, Analytics, and a Mobile companion app (weTrack Mobile). The platform tracks all surface and sub-surface well equipment and service data across a well portfolio, enabling real-time data collection, customizable reporting, and collaboration between E&P companies and supply vendors. The company's legacy product, Rod Pump Tracker (launched 2008), was the original offering focused specifically on rod pump tracking before expanding to the broader weTrack system in 2017.

Differentiator

Problem solved

Functional benefit

Brands

• weTrack: A comprehensive web-based CMMS (Computerized Maintenance Management System) platform for tracking well equipment, assets, safety, service, and maintenance data for E&P companies and oilfield suppliers.
• Asset Tracking
• Safety Tracking
• weTrack for E&P
• weTrack for Suppliers
• Analytics

Products and services

• weTrack
• weTrack for E&P
• weTrack for Suppliers
• weTrack Mobile
• Rod Pump Tracker

Quantifiable outcome

• Reduction in well downtime through proactive maintenance and equipment performance analysis
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• WellDatabasecoreTechnology or IntegrationPartnership with WellDatabase provides RPT Industries with comprehensive data access to more than 5 million oil wells in the United States and Canada. This partnership enables RPT to enhance its well tracking and analytics capabilities by integrating extensive industry well data into the weTrack platform.
• ProITcoreTechnology or IntegrationProIT partnership provides RPT Industries with data security services including protection against viruses, malware, and hacking. ProIT also provides backups and data recovery options, ensuring client data safety and business continuity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enverus: SaaS analytics and data platform serving the energy value chain, including well-level data and operational analytics. Comparable to RPT as a broader analytics and data vendor to upstream oil and gas decision makers.
• Quorum Software: Offers a broad suite of oil and gas software spanning production, accounting, and land management. Comparable as a broader incumbent providing subscription software to the same E&P customer base that RPT serves.
• Aspen Technology: Asset performance management and industrial AI software for process industries including energy. Comparable to RPT in delivering analytics-driven asset and maintenance optimization, though at a much larger scale and broader scope.
• TGS: Provider of subsurface and well data assets used by E&P operators worldwide. Comparable to RPT in monetizing well-level data for upstream decision making, particularly through the WellDatabase ecosystem.
• SLB (Schlumberger): Global oilfield services company with a growing portfolio of digital and software offerings for upstream operations. Comparable to RPT as an oilfield-adjacent software and data vendor with reach across the same E&P customer base.
• AVEVA Group: Industrial software provider with asset performance and EAM capabilities for process industries. Comparable to RPT as a broader EAM software player targeting asset-intensive operators, though not oilfield-specific.
• Infor EAM: Cloud-based enterprise asset management solution sold across multiple industries including energy. Comparable to RPT in providing subscription EAM functionality to asset-intensive operators, though with broader horizontal reach.
• IBM Maximo: Enterprise asset management platform used across asset-intensive industries including oil and gas. Comparable to RPT as a competing EAM solution, though horizontal rather than oilfield-specialized.

Direct peers

• P2 Energy Solutions: Provides upstream oil and gas software for production, land, and accounting operations. Directly comparable to RPT as a vertical SaaS vendor serving E&P companies on subscription terms.

Emerging players

• Datagration: Oil and gas-focused operational analytics platform offering production forecasting and equipment performance insights. Comparable to RPT as a niche SaaS targeting upstream operational analytics, though with a different analytical emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/RPT-Industries/61551454886552

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPT Industries