What Shelf Life does

Shelf Life is a healthcare supply chain management platform serving pharmacies, hospitals, telehealth providers, and insurers across Nigeria and Kenya, with expansion activity into Senegal. It operates as the pharmacy-facing vertical of parent company Field Intelligence (Field Intelligence Europe GmbH, headquartered in Berlin) and runs its core operations from Abuja with a Lagos distribution center and a Nairobi operations hub. The company targets SMB pharmacies as its primary segment, supplemented by an enterprise channel that pursues government, parastatal, hospital, and NGO accounts through Regional Account Managers.

The platform is built on Field Intelligence's proprietary Field Supply system, which combines an offline-first mobile application for order capture and customer onboarding with AI/ML-driven demand forecasting and supply optimization. Shelf Life claims one of Africa's largest health supply chain datasets, supported by 110,000+ subscriptions under management and 13,000+ deliveries fulfilled. The product surface includes a Basic Plan with cashback incentives, a Managed Credit Plan offering interest-free buy-now-pay-later credit, and the Shelf Life Accelerator Program for growth-oriented pharmacies.

Shelf Life generates revenue through pharmaceutical product subscriptions, transaction fees on direct sales, and credit-enabled usage-based services. Customers self-onboard online with business license verification or are acquired through field sales associates and referral networks, with marketing supported across website, mobile app, email, social media, and field engagement. The company holds EU-US and Swiss-US Privacy Shield certifications via its parent and integrates with the District Health Information Software for healthcare data exchange.

Name

Shelf Life

Legal name

Field Intelligence Europe GmbH

Website

https://shelflife.co

Company type

Private

Operating status

Operating

Short description

Shelf Life is a healthcare supply chain management platform serving pharmacies, hospitals, telehealth providers, and insurers across Nigeria and Kenya. It delivers pharmaceutical subscriptions, AI-optimized demand forecasting, and buy-now-pay-later credit through its parent Field Intelligence's proprietary Field Supply platform.

Ownership category

akta.pro rank

Product category

Pharmaceutical Supply Chain Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), General Warehousing and Storage (49311), Other Warehousing and Storage (49319)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Public Warehousing & Storage (4220), Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

akta.pro secondary industries

Pharmaceutical & Life Sciences Warehousing (GDP-Compliant) (TLAIACAD), Life Sciences Cold Chain Logistics (2–8°C, -20°C, -80°C) (HLAGAMAA)

Keywords

• Pharmaceutical supply chain
• Pharmacy inventory financing
• Healthcare logistics platform
• Medication subscription service
• Pharmacy distribution Africa

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pharmaceutical Product Subscriptions: Shelf Life provides pharmaceutical subscriptions to pharmacies and healthcare facilities. Customers subscribe to receive regular deliveries of quality medication. The company fulfills over 13,000 deliveries and manages over 110,000 subscriptions under management.
2. Managed Credit Services: Buy now and pay later services with interest-free payment plans, allowing pharmacies to stock up without strain on working capital. The company extends credit facilities to enable inventory purchases.
3. Product Sales Transaction: Direct product sales through ordering platform. Basic Plan customers pay at order or upon delivery with up to 2% cashback on purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shelf Life is a healthcare supply chain management platform that provides pharmaceutical products on a subscription basis to pharmacies, hospitals, telehealth providers, and insurers across Nigeria and Kenya. It combines digital ordering, AI/ML-driven demand forecasting via the Field Supply platform, and embedded financing (pay-as-you-sell / buy-now-pay-later) so pharmacies can stock inventory without upfront capital. Additional growth support is delivered through the Shelf Life Accelerator Program.

Product overview

Shelf Life operates as a healthcare supply chain management platform built on the proprietary Field Supply Platform. The core offering enables pharmacies, hospitals, telehealth providers, and insurers to access affordable pharmaceutical products through a range of subscription plans including the Basic Plan (with free delivery and cashback) and Managed Credit Plan (with buy-now-pay-later options). Additional value-add services include the Accelerator Program for pharmacy growth support.

Differentiator

Problem solved

Functional benefit

Products and services

• Shelf Life Pharmaceutical Subscription Service Subscription-based pharmaceutical product supply service for pharmacies, hospitals, telehealth providers, and insurers across Nigeria and Kenya, delivering quality medicines through the Field Supply platform with free delivery to select or all locations depending on plan tier.
• Shelf Life Managed Credit (Buy Now, Pay Later) Embedded credit/financing service that lets pharmacies purchase pharmaceutical inventory now and pay later with interest-free installments, removing working capital constraints for SMB pharmacy operators.
• Shelf Life Accelerator Program Growth and capacity-building program for SMB pharmacies that includes extended credit, expert-led training, branding support, and networking to help pharmacy operators expand their businesses.

Quantifiable outcome

• 500+ pharmacies accessing affordable pay-as-you-sell medicines
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Field IntelligencecoreStrategic or Co-development PartnerField Intelligence is the parent company and technology provider behind Shelf Life. Shelf Life operates as a product vertical under Field Intelligence, utilizing the proprietary Field Supply platform. Field Intelligence provides the technology infrastructure including AI/ML capabilities and supply chain management systems that power Shelf Life's pharmaceutical distribution services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• mPharma: mPharma is a West Africa–focused healthcare company that manages pharmaceutical inventory and distribution for pharmacies and hospitals, offering inventory financing and supply chain management — a directly comparable model to Shelf Life's pharmacy B2B distribution and credit offering.
• DrugStoc: DrugStoc is a Nigerian B2B pharmaceutical distribution platform connecting pharmacies and hospitals to verified drug manufacturers and distributors — directly comparable to Shelf Life's core Nigerian pharmacy procurement and distribution operation.
• Lifestores Pharmacy: Lifestores is a Nigerian pharmacy chain and B2B pharmaceutical supply platform that combines retail pharmacy operations with technology-enabled distribution for SMB pharmacies — overlapping with Shelf Life's pharmacy supply chain focus in Nigeria.
• Chekkit: Chekkit is a Nigerian pharma-tech platform providing product verification, supply chain traceability, and distribution tools to pharmacies and FMCG companies — operating in the same Nigerian pharmaceutical supply chain technology space as Shelf Life.

Emerging players

• Copia Global: Copia operates a B2B distribution and last-mile logistics network serving SMB retailers across East Africa — comparable to Shelf Life's Kenya operations in terms of SMB retailer distribution and route density, though not pharma-specialized.
• Kasha: Kasha is an East African health and personal care distribution platform serving pharmacies, hospitals, and consumers with last-mile delivery — overlapping with Shelf Life's pharmaceutical distribution and SMB pharmacy focus in Kenya.
• RxAll: RxAll is an African health-tech company providing pharmaceutical authentication, online pharmacy marketplace, and supply chain solutions — overlapping with Shelf Life's pharmaceutical distribution and pharmacy enablement focus, particularly in West Africa.

Broad incumbents

• Imperial Health Sciences: Imperial Health Sciences is a large-scale African pharmaceutical distribution and warehousing operator serving pharma manufacturers, wholesalers, and retailers — a broad incumbent comparable to Shelf Life's logistics and warehousing layer, but at significantly larger scale and without the embedded credit/financing model.

Regional players

• MYDAWA: MYDAWA is a Kenyan online pharmacy and health products platform that also serves as a pharmaceutical distribution channel — comparable in Kenya geography to Shelf Life's Kenyan operations, with overlap on pharmacy supply chain and patient reach.

Others

• Field Intelligence: Field Intelligence is Shelf Life's parent company and platform provider; useful as a strategic reference point but not a market peer in the traditional sense — its broader product lines overlap with Shelf Life's technology backbone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelf Life