VOOR IEDER WAT WILS

What VOOR IEDER WAT WILS does

VOOR IEDER WAT WILS, doing business as John's Corner, is a Dutch-language direct-to-consumer webshop that sells pre-owned consumer goods to individual buyers in the Netherlands. The catalog is organized into six product categories: Schilderijen (paintings, €30–€195 including hand-painted reproductions such as 'Fragment uit de Nachtwacht' and 'Meisje met de parel'), Sleutelhangers (keychains, €5), Tin Tin / Kuifje collectibles (die-cast cars, card games, t-shirts, and figurines at €5–€75), Muziek (musical instruments such as a 5-string bass at €50), Allerlei (miscellaneous household and personal items, €5–€75), and an Esperance category that is currently empty. Transactions are initiated through a manual contact form on which buyers submit a 'serieus bod' (serious offer); the owner, a sole individual named John, then coordinates pickup from Haarlem or arranges shipping for a small surcharge.

The technical infrastructure is minimal: the storefront is built and hosted on JouwWeb, a Dutch small-business website builder, with no custom backend, no mobile app, no API surface, no integrations, and no third-party logistics or payment automation visible in the data. The entity is structured as a sole proprietorship in the Netherlands, was founded in 2023, is bootstrapped with no external funding, and is operated by a single individual (headcount band 1–10, with a stated count of 1). Distribution is single-channel and domestic; marketing is limited to organic presence on the webshop itself, with no paid acquisition, social media presence, or SEO strategy disclosed.

The business model is transactional resale of second-hand goods at individually set unit prices, with negotiation-based pricing rather than fixed list pricing. Revenue is one-time per item, with no recurring or subscription component, no licensing, and no advertising or marketplace fees. The customer base is unsegmented general consumers in the Netherlands seeking variety, collectibles, and bargain-priced second-hand merchandise, served entirely via direct contact rather than algorithmic matching or bulk inventory systems.

Name

VOOR IEDER WAT WILS

Legal name

Voor Ieder Wat Wils

Website

https://vooriederwatwils.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

John's Corner (Voor Ieder Wat Wils) is a sole-proprietor Dutch webshop on the JouwWeb platform, reselling pre-owned paintings, keychains, Tin Tin collectibles, musical instruments, and miscellaneous household goods to individual buyers in the Netherlands via a manual contact-based offer process.

Ownership category

akta.pro rank

Product category

Second-hand retail

NAICS

Used Merchandise Retailers (459510), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE)

akta.pro secondary industries

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL), Craft, DIY & Value Variety Stores (CRAEAGAC)

Keywords

• Second-hand goods
• Pre-owned retail
• Used collectibles
• Variety webshop
• Tintin merchandise

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Second-hand goods sales: One-time transaction-based sales of second-hand items. Customers contact via form with serious offers. Items include paintings, keychains, Tin Tin merchandise, music items, and miscellaneous goods. Shipping available for small additional fee, with pickup preferred.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VOOR IEDER WAT WILS (John's Corner) is a Dutch-language webshop that sells a diverse assortment of second-hand and pre-owned items — paintings, keychains, Tintin (Kuifje) merchandise, musical instruments, and miscellaneous household and personal goods — directly to individual consumers. Customers browse the storefront, identify items of interest, and submit inquiries plus a "serious offer" via a contact form; orders are then fulfilled either by local pickup in Haarlem or by domestic shipping for a small additional fee.

Product overview

John's Corner (Voor ieder wat wils) is a Dutch second-hand goods webshop operated on the JouwWeb platform. The store offers a diverse range of pre-owned items organized into six main categories: Schilderijen (paintings), Sleutelhangers (keychains), Tin Tin/Kuifje (Tintin merchandise), Muziek (musical instruments), Allerlei (miscellaneous goods), and Esperance. Products are ordered through a contact-based system where customers express interest and submit offers, with options for local pickup or paid shipping. The shop describes itself as newly established with plans to expand inventory.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Catawiki: Dutch-headquartered online auction platform specializing in curated collectibles, art, and memorabilia. Comparable on the higher-AOV collectibles and paintings side of Voor Ieder Wat Wils's inventory, where provenance and authenticity drive buyer trust.
• Marktplaats: The dominant Dutch C2C second-hand marketplace owned by Adevinta. Directly comparable as the default venue for selling used goods in the Netherlands across virtually every category Voor Ieder Wat Wils lists — paintings, music, household items, collectibles, bikes.

Broad incumbents

• eBay: Global incumbent in online second-hand and collectibles commerce. Competes for the same cross-border buyer of vintage merchandise, keychains, and Tintin-style memorabilia, but operates at vastly broader scale and offers seller infrastructure absent from Voor Ieder Wat Wils.
• Etsy: Global marketplace for handmade, vintage, and collectible goods. Comparable for the paintings, handcrafted items, and vintage Tin Tin-style memorabilia segments where authenticity and creator provenance are key buyer signals.
• Facebook Marketplace: Meta-operated local C2C listings platform deeply embedded in Dutch consumer behavior. Competes for casual second-hand sales across household goods, bikes, instruments, and miscellaneous items and offers a built-in audience the webshop must reach organically.

Emerging players

• Vinted: European second-hand fashion marketplace with growing general-merchandise categories. Overlaps with the apparel and miscellaneous goods portion of Voor Ieder Wat Wils's catalog and represents the modern, frictionless UX the webshop lacks.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOOR IEDER WAT WILS