Patrick School of the Arts

What Patrick School of the Arts does

Patrick School of the Arts (PSA) is a privately held performing arts education institution headquartered in Prahran, Melbourne, within the Melbourne Polytechnic campus. Founded in 2005 by Todd Patrick as Patrick Studios Australia, PSA delivers part-time and full-time training in dance, music, and theatre for students aged 7 through tertiary level. The core product portfolio comprises seven distinct programs: Junior Elite Program (ages 7-18), Arts High School (Years 7-12, combining VCE via Virtual School Victoria with performing arts training), Tertiary Dance, Tertiary Performing Arts, Tertiary Musical Theatre, VET Dance, and Certificate IV in Dance Teaching & Management. Tertiary and VET programs are delivered in partnership with Ausdance VIC (RTO 204949/20949) and embed nationally accredited Certificate II-IV qualifications.

The business operates three revenue streams: tuition fees as the primary source (ranging from $1,500 for VET Dance to $17,000 for Arts High School), commercial Studio and Costume Hire of its 8 dance studios and extensive wardrobe department, and Patrick Management, an internal talent agency that represents graduates for film, television, music theatre, and live events. The school's go-to-market combines audition-based competitive admissions, a national audition tour spanning Brisbane, Perth, Sydney, Melbourne, Adelaide, and Auckland NZ, live showcases, and word-of-mouth from a documented alumni network that includes Broadway and West End performers.

PSA does not operate proprietary technology and has no disclosed AI capabilities. Operational scale is small, with 1-10 reported employees, a single campus, and no external funding or acquisition history. Competitive positioning rests on faculty credentials (Disney, Broadway, West End credits), an integrated talent placement pipeline via Patrick Management, a stated 90% job placement rate, and 20 years of brand operating history.

Name

Patrick School of the Arts

Legal name

Patrick School of the Arts

Website

https://psarts.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Patrick School of the Arts is a Melbourne-based performing arts school founded in 2005, offering part-time and full-time dance, music, and theatre education from ages 7 through tertiary level, with nationally accredited VET qualifications and an internal talent agency placing graduates in professional productions.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

akta.pro secondary industries

Arts-Focused Private K–12 Schools (EDAJABAN), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Performing arts education
• Dance training programs
• Musical theatre courses
• Dance teaching certification
• Studio rental services

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Tuition Fees: Primary revenue stream from part-time and full-time performing arts education programs including Arts High School, Elite Program, Tertiary Dance, Performing Arts, Musical Theatre, VET Dance, and Dance Teaching & Management courses. Fees are charged annually with payment plan options available.
2. Studio & Costume Hire: State-of-the-art facilities including 8 dance studios, meeting rooms, lecture theatre, and photography studio are available for commercial hire. Costume department offers wigs, accessories, character costumes, gowns, and troupe costumes for external hire. Revenue generated from hourly/daily studio bookings and costume rental.
3. Talent Management (Patrick Management): Internal talent management agency manages and develops careers of performing artists represented by the school. Represents children and adult performers for Film, TV & Music Theatre, and dancers for Dance and Events Industry opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Patrick School of the Arts (PSA) is a Melbourne-based performing arts school that delivers part-time and full-time education and training in dance, music, and theatre to students preparing for professional careers. The school offers structured programs ranging from after-school elite training for children to nationally accredited VET tertiary courses, alongside commercial studio and costume hire services, and operates an internal talent management agency (Patrick Management) for graduate representation.

Product overview

Patrick School of the Arts operates as a multi-product performing arts education institution offering a comprehensive portfolio of programs: Arts High School ( Years 7-12 academic and performing arts education), Elite Program (part-time training ages 7-18), Tertiary Dance, Tertiary Performing Arts, Tertiary Musical Theatre, VET Dance, and Dance Teaching & Management. The institution also offers commercial Studio and Costume Hire services and operates Patrick Management as an internal talent management agency. Programs range from part-time recreational training to full-time intensive tertiary courses, with nationally accredited VET qualifications embedded in tertiary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Arts High School Full-time academic and performance education program for Year 7-12 students, combining VCE curriculum delivered via Virtual School Victoria with comprehensive performing arts training including Acting, Singing, Ballet, Contemporary, Lyrical, Jazz, Hip-Hop, Musical Theatre, and Conditioning.
• Elite Program Part-time after-school training program for young performers aged 7-18, offering dance instruction across multiple styles with focus on technique, fitness, confidence, and creativity. Includes competition participation in Eisteddfods as troupes or soloists across junior (Scanlan, MacCorquodale squads) and senior (Davis, Dinardo squads) divisions.
• Tertiary Dance Intensive full-time tertiary dance program preparing dancers for professional careers. Covers classical ballet, jazz, tap, musical theatre, contemporary, hip hop, acrobatics, and vocal training with industry guest masterclasses.
• Tertiary Performing Arts Triple threat performer training program equally focused on dancing, singing, and acting. Offers nationally accredited VET courses including Certificate II, III, and IV in Dance plus Certificate IV in Musical Theatre.
• Tertiary Musical Theatre Intensive musical theatre training combining strong dance foundation with drama and vocal instruction. Offers Certificate II in Dance, Certificate III in Dance, and Certificate IV in Musical Theatre with industry showcase opportunities. Available as Accredited ($13,800) and Non-Accredited ($13,100) options.
• VET Dance Victorian Certificate of Education (VCE VET Dance) pre-vocational course delivered in partnership with Ausdance VIC, preparing students for auditions as dancers, dance teachers, or choreographers. Results in Certificate II in Dance (CUA20113). Available as VCE subject or part of VCAL program with a two-year part-time commitment.
• Dance Teaching & Management CUA40320 Certificate IV in Dance Teaching & Management delivered in partnership with Ausdance VIC, preparing students to establish or teach in dance studios through lesson planning, choreography, safe dance practices, and business management training. Blended online and face-to-face delivery.
• Studio & Costume Hire Commercial hire service offering state-of-the-art facilities including 8 dance studios, meeting rooms, lecture theatre, photography studio, and extensive costume department for auditions, filming, dance/vocal classes, rehearsals, workshops, photoshoots, and conferences.
• Patrick Management Internal talent management arm managing and developing careers of performing artists, representing children and adult performers for Film, TV & Music Theatre, and talented dancers for Dance and Events Industry opportunities.

Quantifiable outcome

• 90% of students work in famed theatre and stage productions in Australia and abroad, including New York's Broadway and London's West End
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Virtual School Victoria (VSV)coreStrategic or Co-development Partner · 1 January 2026VSV provides academic education for Year 9-12 Arts High School students. VSV is a registered State Government school offering the Victorian curriculum online. For the past 10 years, PSA has had a successful partnership with VSV for gifted students pursuing supplementary training such as performing arts. From 2026, VSV provides academic curriculum for Years 9-12 only.
• Ausdance VIC (RTO 20949)coreStrategic or Co-development PartnerDelivers nationally accredited vocational training programs including CUA40320 Certificate IV in Dance Teaching & Management. Partnership enables PSA to offer VET qualifications to students seeking dance teaching careers and studio management skills.
• Ausdance VIC (RTO 204949)coreStrategic or Co-development PartnerPartnership for VCE VET Dance program delivering Certificate II in Dance CUA20113. Pre-vocational course preparing students for tertiary dance training auditions.
• Ausdance VIC (RTO 204949)coreStrategic or Co-development PartnerFrom 2027, Ausdance VIC will be the RTO for Certificate III courses in Dance/Musical Theatre. New RTO partnership enabling nationally accredited qualifications for first-year students.
• Swinburne UniversityminorStrategic or Co-development PartnerPartnership mentioned for providing nationally accredited qualifications for Tertiary students. Note: This may be historical as current RTO partnerships appear to be with Ausdance VIC.
• Melbourne PolytechniccoreStrategic or Co-development PartnerPSA is centrally located within Melbourne Polytechnic's campus in Prahran. Uses NICA's state-of-the-art facilities including acrobatic classes on tumbling floors with foam pits. Shared campus environment with access to broader educational infrastructure.
• Rowville Secondary CollegeminorImplementation/ SI/ Consulting PartnerDance program students from Rowville Institute of the Arts visit PSA for whole-day industry workshops. Students experience range of dance style classes, watch rehearsals, and learn industry tips for success in performing arts.
• Lowther HallminorImplementation/ SI/ Consulting PartnerDance students attend Lyrical and Jazz workshops led by highly knowledgeable teachers. Students gain valuable insights from watching full-time students rehearse for concerts.
• Kairos ConventionminorChannel Partner/ Reseller/ DistributorAssociation with Kairos Convention for conducting auditions in Auckland, New Zealand. Enables PSA to hold international auditions and recruit students from New Zealand.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stagecoach Performing Arts: International franchise network of part-time performing arts schools for children and teens. Comparable in part-time junior training programs and franchise-style expansion, though positioned as recreational rather than career-pathway training.
• Queensland Conservatorium Griffith University: Larger Higher Education provider of accredited tertiary performing arts training in Queensland. Competes for the same nationwide applicant pool for tertiary dance and musical theatre, but offers degree-granting programs rather than VET certifications.
• Western Australian Academy of Performing Arts (WAAPA): Edith Cowan University's flagship performing arts school; one of Australia's largest and most prestigious performing arts training institutions. Comparable in delivering accredited tertiary dance, music theatre, and performing arts training with high industry placement rates.
• Collarts (Australian College of the Arts): Independent Higher Education institution offering accredited performing arts diplomas and degrees across dance, music theatre, and performing arts. Comparable in tertiary-level training offerings and industry-oriented curriculum.

Direct peers

• Brent Street Studios: Sydney-based performing arts school offering full-time and part-time training in dance, singing, and acting. Comparable in product portfolio (junior to tertiary programs) and industry-placement-focused value proposition, though geographically separated.
• Australian Theatre for Young People (ATYP): Sydney-based performing arts education and producing organization for young people. Competes for the same Australia-wide pool of aspiring young performers through workshops, productions, and accredited training programs.
• Ministry of Dance (Jason Coleman): Melbourne-based full-time and part-time dance and performing arts school offering VET-accredited courses. Direct competitor for tertiary dance students and a similar studio-based training model in the same Melbourne market.
• Sydney Theatre School: Independent Sydney-based performing arts school delivering full-time and part-time dance, musical theatre, and acting training. Comparable in commercial, audition-based model targeting aspiring professional performers in Australia.
• National Institute of Circus Arts (NICA): Australia's premier performing arts training institution co-located on the same Melbourne Polytechnic campus as PSA. Comparable in delivering accredited tertiary performing arts education with studio-based training, offering direct competition for the same student pool and faculty talent.
• Victorian College of the Arts Secondary School (VCASS): Government-funded Years 7-12 specialist school in Melbourne for the arts, directly competing with PSA's Arts High School program (Years 7-12). Both serve high school students combining academic and performing arts training in the same Melbourne market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/patrickstudios
• Facebookfacebook.com/patrickstudiosaustralia
• Instagraminstagram.com/patrickschoolofthearts
• TikToktiktok.com/@patrickschoolofthearts
• LinkedInlinkedin.com/company/patrick-studios-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patrick School of the Arts