Sienna Mercato
- Company typePrivate
- Founded2013
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Sienna Mercato firmographics
Firmographics- Name
- Sienna Mercato
- Legal name
- Sienna Mercato
- Website
- https://siennamercato.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sienna Mercato industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK), Full-Service Catering (Off-Premise) (HSACAGAA), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where Sienna Mercato is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sienna Mercato business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Food and Beverage Sales: Revenue from three distinct restaurant concepts operating independently with their own menus and payment systems. Customers can dine across floors, consuming food from each venue.
- Catering Services: Off-premise catering for corporate events, weddings, and private gatherings. Menu items include appetizers, salads, meatballs, entrees, sides, and desserts available in half pans (serves 12) and full pans (serves 24).
- Private Events Venue Rental: Hosting private events across three floors with combined capacity of 395 guests. Event types include weddings, rehearsal dinners, corporate gatherings, holiday parties, and social celebrations. Each floor offers distinct atmospheres from casual to upscale rooftop.
- Food Truck Operations: Emporio Meatball Truck brings popular dishes (Buffalo Fried Chicken Balls, Meatball Hoagies, Crack Fries) to off-site events including birthday parties and corporate functions.
- Gift Cards: Digital and physical gift cards sold through ToastTab platform and at the restaurant location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Happy Hour - Tuesdays through Fridays 4:30-6:30pm |
| Unit Pricing | Pay-as-you-go | Emporio Menu Items |
| Unit Pricing | Pay-as-you-go | Mezzo Menu - Pizza, Pasta, and Entrees |
| Unit Pricing | Pay-as-you-go | Il Tetto Menu - Rooftop Beer Garden |
| Unit Pricing | Pay-as-you-go | Catering - Emporio Tier 1 |
| Unit Pricing | Pay-as-you-go | Catering - Mezzo Tier 2 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Sienna Mercato product offering
Product offeringCore offering
Sienna Mercato operates a three-story Italian restaurant marketplace in downtown Pittsburgh's Cultural District, offering three independent dining concepts: Emporio: A Meatball Joint (casual first floor), Mezzo Pizza & Charcuterie (upscale second floor with wood-fired pizza and housemade charcuterie), and Il Tetto Rooftop Beer Garden (third-floor rooftop bar with retractable glass ceiling). Beyond dine-in service, the company sells private event hosting across all three floors, off-premise Italian catering, and operates a mobile Emporio Meatball Food Truck.
Product overview
Sienna Mercato is a three-story Italian restaurant marketplace in Pittsburgh's Cultural District, offering three distinct dining concepts under one roof: Emporio: A Meatball Joint (Floor 1, casual high-energy eatery), Mezzo Pizza & Charcuterie (Floor 2, refined dining with wood-fired pizza and housemade charcuterie), and Il Tetto Rooftop Beer Garden (Floor 3, award-winning rooftop bar). The venue provides private event hosting across all three floors, operates a food truck (Emporio Meatball Truck), and offers catering services with customizable Italian menus. Promotional offerings include Happy Hour (Tue-Fri) and Good Neighbor Discounts for local businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Emporio: A Meatball Joint: A high-energy, bar-oriented, casual Italian eatery on the first floor featuring gourmet meatballs, sandwiches, sides, soups, and salads with classic cocktails and an extensive draft beer selection.
- Mezzo Pizza & Charcuterie
- Il Tetto Rooftop Beer Garden
Products and services
- Emporio: A Meatball Joint First-floor casual Italian eatery and bar specializing in gourmet meatballs in multiple varieties and sauces, plus sandwiches, sides, soups, salads, wood-fired pizza, classic cocktails, and an extensive draft beer selection. Family-friendly with a kids' menu; capacity 105.
- Mezzo Pizza & Charcuterie Second-floor Italian restaurant offering artisanal wood-fired pizzas, Italian cheeses, housemade charcuterie, creative and traditional pasta and entrées, craft cocktails, and an extensive wine list. Open-air garage-style windows overlook Penn Avenue; reservations accepted via OpenTable; capacity 90.
- Il Tetto Rooftop Beer Garden Third-floor 21+ rooftop beer and wine garden featuring craft cocktails, a large draft beer selection, house wines, bar snacks, and panoramic Pittsburgh skyline views under a retractable glass ceiling for year-round operation. Named Pittsburgh's Best Rooftop Bar by Pittsburgh City Paper; capacity 200.
- Private Events
- Catering
- Emporio Meatball Food Truck
Quantifiable outcome
- Combined private event capacity of 395 guests across three floors
Companies that use Sienna Mercato
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sienna Mercato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Sienna Mercato partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OpenTablecoreOpenTable integration for Mezzo restaurant reservations. Guests can book tables for parties of 8 or less through OpenTable platform. Larger parties directed to Events Manager for private event booking.
- ToastTabcoreToastTab platform used for online ordering, pickup orders, catering orders, and gift card management. Provides point-of-sale and ordering technology infrastructure for the restaurant.
- Good Neighbor Discount Partner BusinessescoreGood Neighbor Discount program includes 13+ local downtown businesses (PNC, UPMC, Highmark, Federated Hermes, Koppers, Dollar Bank, and others) whose employees receive food and drink discounts at all three floors.
- Trivia JockeysminorTrivia Jockeys hosts weekly Smartphone Trivia Night Every Thursday at 7:30pm at Il Tetto rooftop venue, providing entertainment programming for restaurant guests.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sienna Mercato competitors and assessment
Company assessmentRegional players
- Altius: Mount Washington fine-dining Italian restaurant in the greater Pittsburgh market; comparable as a destination Italian venue competing for upscale dining and private-event dollars in the same metro.
- ELEVATION CHOPHOUSE & SPEAKEASY (Pittsburgh): Specialty chophouse with dedicated speakeasy concept in Pittsburgh comparable for multi-concept/specialty-dining capture among Pittsburgh's downtown fine-dining segment.
- Revel + Roost (Pittsburgh): Two-story downtown Pittsburgh restaurant and bar comparable in scale and dual-concept (dining + bar) model to a single floor of Sienna Mercato.
- Monterey Bay Fish Grotto: Mount Washington seafood/fine-dining operator with strong skyline views and private-event focus; directly comparable for rooftop/skyline dining and event hosting in the Pittsburgh market.
- Salt of the Earth (Pittsburgh): Farm-to-table restaurant in Pittsburgh with an award-winning beverage program and private-event offerings; comparable for upscale Pittsburgh downtown dining and event capture.
- The Vetted Table: Multi-concept food hall operator featuring several distinct restaurant concepts under one roof; directly comparable in the multi-concept marketplace format that Sienna Mercato pioneered.
- Station (Schenley / Pittsburgh): Multi-station food hall and event venue in Pittsburgh with comparable private-event banquet offerings and group-dining positioning.
- Bossa Nova (Pittsburgh): Upscale Latin-inspired restaurant and cocktail bar in Pittsburgh comparable for rooftop-style nightlife, large private events, and weekend nightlife spending.
Broad incumbents
- Grand Concourse (Pittsburgh): Iconic Pittsburgh restaurant in the former railroad station with massive private-event capacity; comparable for large-scale corporate and social event hosting in the Pittsburgh metro.
Emerging players
- Ill Draft Wine & Beer Bar Downtown: Pittsburgh downtown drink-focused venue comparable to Il Tetto for happy hour and after-work beverage traffic among Cultural District workers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sienna Mercato social profiles
Digital presenceSienna Mercato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sienna Mercato leadership team
Management profileNumber of profiles
Profiles1 record
Sienna Mercato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sienna Mercato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sienna Mercato
What does Sienna Mercato do?
Sienna Mercato operates a three-story Italian restaurant marketplace in downtown Pittsburgh's Cultural District, offering three independent dining concepts: Emporio: A Meatball Joint (casual first floor), Mezzo Pizza & Charcuterie (upscale second floor with wood-fired pizza and housemade charcuterie), and Il Tetto Rooftop Beer Garden (third-floor rooftop bar with retractable glass ceiling). Beyond dine-in service, the company sells private event hosting across all three floors, off-premise Italian catering, and operates a mobile Emporio Meatball Food Truck.
Is Sienna Mercato a public or private company?
Sienna Mercato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sienna Mercato founded?
Sienna Mercato was founded in 2013. It employs 101 to 250 people.
Where is Sienna Mercato based?
Sienna Mercato is headquartered in Pittsburgh, United States, in the North America region.
How does Sienna Mercato make money?
Five revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are catering Services, private Events Venue Rental, food Truck Operations and gift Cards.
Who are Sienna Mercato's main competitors?
Regional players on record are Altius, ELEVATION CHOPHOUSE & SPEAKEASY (Pittsburgh), Revel + Roost (Pittsburgh), Monterey Bay Fish Grotto, Salt of the Earth (Pittsburgh), The Vetted Table, Station (Schenley / Pittsburgh) and Bossa Nova (Pittsburgh). Grand Concourse (Pittsburgh) is listed as a broad incumbent. Ill Draft Wine & Beer Bar Downtown is listed as an emerging player.
Does Sienna Mercato have an API?
No public API is recorded for Sienna Mercato.
What industry is Sienna Mercato in?
Sienna Mercato's product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.