Aston Martin Owners Club

What Aston Martin Owners Club does

The Aston Martin Owners Club (AMOC), founded in 1935 and headquartered at The Barn, a restored 600-year-old grange barn near Drayton St Leonard in Oxfordshire, is a non-profit membership organization that serves as the only officially licensed global club for Aston Martin owners and enthusiasts, endorsed by Aston Martin Lagonda. The Club has grown to over 8,000 members across 60 countries, structured through 24 UK Area Representatives and national sections spanning Europe, the Americas, Asia, the Middle East, Africa, and Oceania. Its core products and services include annual membership with access to a global events programme (Concours d'État, racing series, sprints, hill climbs, track days, international tours, and black-tie dinners), the AM Monthly and AM Quarterly publications, an online technical forum, a member classifieds platform, a Car Collection provenance database, the Glovebox Guide to Aston Martin, and a branded merchandise shop. Operations are supported by the ClubExpress platform for membership management and website delivery.

The Club's business model is built on recurring annual membership subscriptions at £135 (UK individual), £110 (international), and £65 (student), with a £35 one-off joining fee, supplemented by merchandise sales, event fees, and partner-sourced member benefits. Commercial partnerships with Lockton (AMOC-approved insurance), Cambridge & Counties Bank (specialist car finance), RM Sotheby's (valuations and auctions), Michelin (tyres), Fairline (luxury motor yachts), and Champagne Pommery extend the value proposition without diluting the membership-led core. The Club also founded the Aston Martin Heritage Trust (AMHT) in 1998 as an independent charity to permanently house its vehicle and memorabilia archive, ringfencing heritage assets from the member-facing organization. With 11–50 employees, a member-governed Management Committee structure, and no external investors, AMOC operates as a mature, community-led non-profit that monetizes prestige, heritage, and access rather than technology or scale.

Name

Aston Martin Owners Club

Legal name

Aston Martin Owners Club

Website

https://amoc.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

The Aston Martin Owners Club is a UK-based non-profit, founded in 1935, serving 8,000+ Aston Martin owners and enthusiasts across 60 countries as the only officially licensed global club for the marque, offering membership subscriptions, publications, events, and partner benefits.

Ownership category

akta.pro rank

Product category

Automotive Owners Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Automotive owners club
• Marque enthusiast community
• Car club membership
• Concours and racing events
• Automobile heritage preservation

Headquarters

HQ city

Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: The Club generates revenue primarily through annual membership fees. Memberships vary by region with UK individual membership at £135 per year, international membership at £110 per year, and student membership starting from £65. A one-off joining fee of £35 applies to new members, which includes a welcome pack.
2. Club Shop and Merchandise: The Club operates a merchandise shop offering branded AMOC clothing, accessories, and items. This provides an additional revenue stream from members purchasing Club-branded merchandise at events and through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Aston Martin Owners Club is a member-based, non-profit automotive enthusiasts' organization that sells annual memberships to Aston Martin owners and enthusiasts. Membership provides access to the Club's publications (AM Monthly and AM Quarterly), an online technical forum, classified ads, a Car Collection provenance database, an exclusive Club Shop for branded merchandise, the AMOC-approved insurance scheme, and a global calendar of Concours, racing, sprint, hill climb, track day, tour, and dinner events.

Product overview

The Aston Martin Owners Club is a membership-based automobile enthusiasts' organization offering a unified product portfolio centered on AMOC Membership. The core membership provides access to a suite of integrated offerings: AM Monthly and AM Quarterly publications for club news and technical content, an Online Forum for technical and social engagement, a Classified Ads platform for buying and selling Aston Martin-related items, a Club Shop for branded merchandise, a Car Collection database for researching vehicle provenance, and the Glovebox Guide to Aston Martin publication. The club organizes events worldwide including Concours, racing, sprints, hill climbs, track days, tours, and international dinners. The product ecosystem is powered by the ClubExpress platform for member management and website functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• AMOC Membership Tiered annual membership (UK Individual £135, International £110, Student from £65, plus a one-off £35 joining fee with welcome pack) providing access to publications, online forum, classifieds, car collection database, AMOC-approved insurance scheme, exclusive merchandise, and the global events calendar for Aston Martin owners and enthusiasts.
• AM Monthly Monthly A5-format club magazine (c. 64 pages, except January) for members, containing Management Committee updates, event information, competitions news, Formula 1 news, and reports from global Club Sections and Areas; available in printed and online versions.
• AM Quarterly Full-colour A4 quarterly publication (c. 80 pages) for members, containing technical articles, historical items, factory news, book and model reviews, member stories, restoration project write-ups, and reports of Club activities from around the world.
• Glovebox Guide to Aston Martin Comprehensive guide to Aston Martin vehicles available in paperback (hardback second edition) and online format for members, covering the marque's model history.
• Club Shop (AMOC branded merchandise) Online and event-based shop offering AMOC branded clothing, accessories, and items available to members and at AMOC stands at major automotive events.
• Concours d'Etat events Prestigious Concours judging events for members' Aston Martin vehicles, run by the Club and featured in the global event calendar.
• AMOC Racing, Sprinting and Hill Climbing Series Organized motorsport series for members including Racing, Sprinting, Hill Climbing, Speed Championship, and Track Days, plus organised trips to events such as Classic Le Mans.
• AMOC International Tours and Dinners International black-tie dinners, summer picnics, local and international drives, tours, and trips to iconic events (e.g., Silverstone Festival) organized for members worldwide.
• AMOC-Approved Insurance Scheme Specialist insurance scheme for Aston Martin vehicles arranged through partner Lockton, available exclusively to Club members as part of the membership package.

Quantifiable outcome

• Winner of Club of the Year at International Historic Motoring Awards 2025
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cambridge & Counties BankcoreGTM or Marketing Partner · 1 January 2025Cambridge & Counties Bank is the official finance partner of the Aston Martin Owners Club for 2025 and beyond. The partnership combines shared vision of delivering outstanding customer service and mutual passion for the Aston Martin brand. The bank specializes in classic and specialist car finance, having funded an extraordinary range of vehicles including Aston Martin DB5, Aston Martin GT4 race cars, and modern Aston Martin models. Total drawdowns over £170m with cars financed spanning pre-1900 to modern performance icons.
• Aston Martin LagondacoreStrategic or Co-development PartnerAston Martin Lagonda is the automotive manufacturer behind the Aston Martin brand. The Club is officially licensed by Aston Martin Lagonda as the only global club for Aston Martin owners and enthusiasts. This official endorsement means the Club works in partnership with the manufacturer on many activities and events, and maintains strong links with the factory. The partnership provides legitimacy to the Club while the Club provides a community platform for Aston Martin owners.
• LocktoncoreGTM or Marketing PartnerLockton is the Club's recommended insurance partner, providing the AMOC approved insurance scheme for members. Lockton is a large independent insurance broker that offers specialized coverage for Aston Martin vehicles. The partnership provides exclusive insurance benefits to Club members as part of their membership package.
• Aston Martin Heritage Trust (AMHT)coreStrategic or Co-development PartnerThe Aston Martin Heritage Trust was founded by the Club in 1998 to provide a permanent home for its extensive archive of vehicles and memorabilia. The Trust now operates independently as a charity with the aim of inspiring and educating people in every aspect of the marque's heritage. The Club maintains a close relationship with AMHT, which provides discounted services to Club members including historical information on cars, build sheets, and access to the vehicle database.
• RM Sotheby'sminorGTM or Marketing PartnerRM Sotheby's is a prestigious auction house specializing in collector automobiles. The Club recommends RM Sotheby's as a valuation and auction service for members seeking to buy or sell Aston Martin vehicles. The partnership provides members with access to trusted valuation services and auction platforms.
• MichelinminorGTM or Marketing PartnerMichelin is a global tire manufacturer and Club partner. The partnership provides members with access to quality tires for their Aston Martin vehicles through the Club's partner network.
• Champagne PommeryminorGTM or Marketing PartnerChampagne Pommery is a premium champagne house and Club partner. The partnership likely involves Pommery champagne being served at Club events and available through member offers, enhancing the luxury positioning of the Club.
• FairlineminorGTM or Marketing PartnerFairline is a British luxury motor yacht manufacturer and Club partner. The partnership provides members with access to yachting experiences and represents a lifestyle partner aligning with the prestige of Aston Martin ownership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bentley Drivers Club: Direct peer — a UK-based single-marque luxury car club with membership subscriptions, racing/Concours events, and a similarly heritage-focused positioning.
• Jaguar Enthusiasts' Club: Direct peer — a UK-based single-marque enthusiast club operating on annual membership subscriptions, regional sections, racing events, and concours judging for Jaguar owners and enthusiasts.
• Porsche Club of Great Britain: A direct peer — a marque-specific club for Porsche owners/enthusiasts offering racing, concours, tours, and regional sections in a similar organizational pattern to AMOC.
• Lotus Club UK: A direct peer — a UK-based single-marque owners club with membership model, racing events, and concours support closely matching AMOC's format.
• Rolls-Royce Owners Club: Direct peer — a marque-exclusive club for ultra-luxury car owners with membership, technical support, events, and heritage focus comparable to AMOC's offering for Aston Martin owners.
• Ferrari Owners Club: A direct peer that is also a marque-specific luxury car owners club with similar membership model, racing events, concours, and global regional structure. Highly comparable to AMOC given parallel audience and activities.

Others

• Federation of British Historic Vehicle Clubs: Umbrella organization representing historic vehicle clubs in the UK. Comparable as an industry body that AMOC engages with for advocacy and historic motoring recognition.
• Royal Automobile Club: A prestige motoring organization where AMOC held its 1948 relaunch meeting. Comparable as an adjacent membership-based motoring organization, but not a single-marque competitor.

Emerging players

• Aston Martin Heritage Trust: Founded by AMOC in 1998 and now operating independently as a charity, AMHT provides heritage/archive services to Aston Martin owners. Partially overlaps with AMOC's archival and educational offerings, though focused on heritage preservation rather than social/events.
• Classic Racing Club / VSCC: The Vintage Sports-Car Club organizes racing and competitive events for pre-war cars, overlapping with AMOC's Pre-War section activities and racing/sprint events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AstonMartinClubSpain
• Instagraminstagram.com/amochq
• Xx.com/amoc_sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aston Martin Owners Club