What Aston Martin does

Aston Martin Lagonda Global Holdings plc is a UK-headquartered (Gaydon, Warwickshire) ultra-luxury sports car manufacturer founded in 1913 and listed on the London Stock Exchange since 2018. Its product portfolio spans the front-engine Vantage and DB12 (Super Tourer) families, the V12-powered flagship Vanquish, the DBX/DBX S luxury performance SUVs, the limited-run Valhalla plug-in hybrid mid-engine supercar (999 units), and the Valkyrie hypercar programme (Coupe, Spider, AMR Pro, LM variants) developed with Adrian Newey/Red Bull Advanced Technologies. Core technology is built around hand-built 4.0-litre twin-turbo V8 engines sourced from Mercedes-AMG, carbon-fibre monocoques, ZF 8-speed automatics, and a world-first dual-screen Apple CarPlay Ultra integration.

The business operates a build-to-order model through approximately 160 franchised dealers across roughly 50 countries, layered with direct-to-consumer configurators, Q by Aston Martin bespoke personalization (attachment rates above 60% on certain nameplates), and an event-driven go-to-market anchored by the Aston Martin Aramco F1 Team. Revenue is generated predominantly from hardware sales (5,448 wholesale units in FY2025, average selling price £252,000, up 17% YoY), supplemented by F1 operations, technology/powertrain licensing (Lucid, Mercedes-Benz), brand licensing (Mattel, Tandem Group), and residential real-estate collaborations. FY2025 revenue was £1.26 billion (down 21% YoY), with a £363.9 million pre-tax loss and net debt of £1.46 billion by end-March 2026, prompting a 20% workforce reduction, a £300 million cut to the five-year capital plan, and repeated capital injections from controlling shareholder Lawrence Stroll's Yew Tree Consortium.

Name

Aston Martin

Legal name

Aston Martin Lagonda Limited

Website

https://astonmartin.com

Company type

Public

Founded year

1913

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aston Martin is a UK-based ultra-luxury sports car manufacturer (founded 1913, LSE-listed) serving ultra-high-net-worth buyers through a build-to-order model across roughly 50 countries, with complementary F1, bespoke personalization, and brand-licensing revenue streams.

Ownership category

akta.pro rank

Product category

Luxury Sports Cars

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motor Vehicle Parts & Accessories (3714), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

Keywords

• Luxury sports cars
• Grand tourers
• High-performance vehicles
• Luxury SUVs
• Bespoke automotive

Headquarters

HQ city

Gaydon

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Vehicle Sales: Core revenue from sale of ultra-luxury sports cars, GTs, SUVs and hypercars. 2025 wholesale volumes of 5,448 units; Q1 2026 revenue £270.4 million, average selling price £252,000 (up 17% YoY driven by Valhalla deliveries).
2. Bespoke Personalization (Q by Aston Martin): Personalization services under the Q by Aston Martin brand with attachment rates exceeding 60% on Q bespoke options for certain nameplates; growing approximately 25% year-on-year.
3. Technology/Powertrain Licensing (with Lucid Motors): Powertrain supply agreement with Lucid Motors (2024) and engineering collaborations with Mercedes-Benz, providing a technology licensing and partnership revenue stream.
4. Brand Licensing & Merchandise: Licensing partnerships with Mattel Brick Shop (die-cast/building sets), Tandem Group (UK/Ireland/Europe/Middle East licensed products), and other merchandise partners managed by agents such as The Joester Loria Group and Brandgenuity.
5. Branded Residences: Interiors by Aston Martin branded residential real estate, including the Setai Residences Interiors by Aston Martin project in João Pessoa, Brazil (45-storey tower), and previous Japan and Florida collaborations.
6. F1 Naming Rights Sale: Sale of perpetual naming rights to the Formula One team (Aston Martin Aramco F1 Team) to AMR GP Holdings for £50 million as a one-time capital/liquidity measure.

Go-to-market motion4 records

Core offering

Aston Martin Lagonda is a British ultra-luxury sports car manufacturer that designs, engineers and hand-builds sports cars, grand tourers, luxury SUVs and hypercars — including the Vantage, DB12, Vanquish, DBX and Valkyrie/Valhalla programmes. The company sells these vehicles through franchised dealers and direct-to-consumer configurators, primarily under a build-to-order model, and complements core vehicle sales with the Q by Aston Martin bespoke personalisation service, brand and powertrain licensing, Formula 1 racing operations, and limited-edition lifestyle products.

Product overview

Aston Martin Lagonda is a British ultra-luxury sports car manufacturer whose 2026 product line is structured around a multi-model portfolio rather than a single unified platform. The front-engine sports-car family is led by the Vantage (Vantage Coupe, Vantage Roadster and the new Vantage S performance flagship) and the Super Tourer DB12 range (DB12, DB12 Volante, plus the 60th Anniversary Editions and the new DB12 S). The flagship grand-tourer role is held by the V12-powered Vanquish and Vanquish Volante, alongside limited-run front-engine specials Valour and Valiant. Luxury SUV buyers are served by the DBX707 and the new DBX S. At the hypercar tier, Aston Martin offers the Valhalla plug-in hybrid mid-engine supercar (limited to 999 units) and the Valkyrie programme with its Coupe, Spider, AMR Pro and LM variants — the LM variant driven by The Heart of Racing to LMGT3 podiums at the 2026 Le Mans 24 Hours. Racing operations are represented by the AMR26 Formula One car. Supporting all of this is the 'Q by Aston Martin' bespoke personalization service, the Aston Martin connected-car app for over-the-air updates, and a separately marketed lifestyle product, the limited-edition AMR-C01-R Hypercar Edition racing simulator created with Curv Racing Simulators.

Differentiator

Problem solved

Functional benefit

Brands

• Aston Martin Aramco Formula One Team: Formula One racing team branded with title partner Aramco, fielding drivers Fernando Alonso and Lance Stroll; partners include CoinPayments (Global Partner since 2025).
• Q by Aston Martin
• Aston Martin F1
• Aston Martin Lagonda

Products and services

• Vantage S Hand-built front-engine, rear-wheel-drive sports car powered by a 4.0L twin-turbo V8 producing 680 PS and 800 Nm, with 0-60 mph in 3.3 seconds and 202 mph top speed.
• Vantage Coupe Hand-crafted front-engine, rear-wheel-drive sports coupe with a 4.0L twin-turbo V8 producing 680 PS, integrated Apple CarPlay Ultra infotainment and a 6D Inertial Measurement Unit stability system.
• Vantage Roadster Front-engine, rear-wheel-drive convertible sports car with a Z-fold fabric roof (6.8 seconds open/close up to 31 mph) and the same 680 PS twin-turbo V8 as the Vantage Coupe.
• DB12 S Performance variant of the DB12 Super Tourer with the 4.0L twin-turbo V8 elevated to 700 PS, 120-millisecond shift ZF 8-speed automatic, fixed carbon rear spoiler, Carbon Ceramic Brakes and wireless Apple CarPlay Ultra.
• DB12 Two-door Super Tourer coupe with 2+2 seating, 4.0L twin-turbo V8 producing 680 PS, deployable Aeroblade rear spoiler, Apple CarPlay and optional Bowers & Wilkins audio.
• DB12 Volante Convertible Super Tourer with fabric roof and the 680 PS twin-turbo V8 powertrain shared with the DB12 coupe.
• DB12 Volante 60th Anniversary Edition Limited 60th Anniversary Edition of the DB12 Volante, configured via the dedicated Volante 60th Anniversary Editions page.
• Vanquish (third generation, V12) Flagship series-production grand tourer with a 5.2-litre twin-turbo V12 producing 835 PS and 1,000 Nm, the most powerful series-production Aston Martin to date, with Carbon Ceramic Brakes and a deployable Aeroblade spoiler.
• Vanquish Volante Convertible flagship with the 5.2L twin-turbo V12 producing 835 PS, Z-fold fabric roof and deployable Aeroblade.
• Vanquish Volante 60th Anniversary Edition Limited 60th Anniversary Edition of the Vanquish Volante, configured via the dedicated Volante 60th Anniversary Editions page.
• DBX S Performance SUV variant of the DBX range, positioned alongside the existing DBX707.
• DBX707 Ultra-luxury performance SUV powered by an AMG-sourced twin-turbo 4.0L V8 producing 697 hp, mated to a nine-speed automatic all-wheel-drive system.
• Valhalla Series-production mid-engine plug-in hybrid supercar combining an AMG-sourced 4.0L twin-turbo V8 with three electric motors for 1,064 hp, 0-60 mph in 2.4 seconds; limited to 999 units from £850,000.
• Valkyrie Track/road hybrid hypercar programme developed with Adrian Newey / Red Bull Advanced Technologies; the #007 Valkyrie campaigns in the FIA World Endurance Championship Hypercar class.
• Valkyrie Spider Open-top derivative of the Valkyrie hypercar programme.
• Valkyrie AMR Pro Track-only evolution of the Valkyrie hypercar programme for ultimate circuit performance.
• Valkyrie LM Endurance-racing Le Mans specification of the Valkyrie hypercar.
• Valour Limited-run special edition in Aston Martin's front-engine portfolio.
• Valiant Limited-run special edition listed alongside Valour in Aston Martin's current model lineup.
• Aston Martin AMR26 Formula One Car 2026-season Aston Martin Aramco Honda Formula One race car driven by Fernando Alonso and Lance Stroll, replacing previous AMR24/AMR25 platforms.
• Q by Aston Martin In-house bespoke commission service enabling customers to personalise paint, materials, stitching, jewellery and unique specification options across the model range.
• AMR-C01-R Hypercar Edition Racing Simulator Limited-edition home racing simulator (24 units worldwide) co-developed with Curv Racing Simulators to commemorate the Valkyrie Le Mans programme, featuring a carbon-fibre monocoque chassis, Valkyrie-inspired seating and NVIDIA RTX 50 Series graphics.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ferrari: Direct ultra-luxury sports car manufacturer with comparable model lineup (Vantage/DB12 vs Roma/296 GTB), F1 presence, branded lifestyle revenue (Mugello, brand licensing), and similar ASP discipline in the £200k-£500k range. Closest publicly-listed peer by business model and customer base.
• Lamborghini: Volkswagen Group ultra-luxury sports car and SUV maker (Huracán, Revuelto, Urus) competing in the same ultra-high-net-worth customer segment with comparable ASPs and limited-edition strategy (e.g., Revuelto, Countach LPI 800). Strong direct competitor across Vantage, DB12, and DBX ranges.
• Bentley: Volkswagen Group ultra-luxury brand offering Continental GT, Flying Spur and Bentayga with comparable ASPs (£200k+) and a similar British heritage positioning. Recently committed to a full EV transition by 2030, making it a key competitive benchmark for Aston Martin's electrification roadmap.
• Rolls-Royce Motor Cars: BMW Group ultra-luxury marque (Phantom, Spectre, Cullinan) serving the same UHNW customer base as Aston Martin's Vanquish, DB12 and Valhalla programmes. Comparable ASP (£300k-£500k+), bespoke commissions (Rolls-Royce Bespoke vs Q by Aston Martin), and brand-licensing extension into residences.
• McLaren Automotive: British ultra-luxury sports car and hypercar manufacturer (750S, Artura, W1) competing head-to-head with Vantage, DB12 and Valhalla. Comparable mid-engine hybrid supercar strategy (Artura) and similar reliance on outsourced powertrains, making it the closest volume-scale competitor in the ultra-luxury sports car niche.
• Bugatti (Rimac): Ultra-luxury hypercar maker now combined with Rimac under Porsche/Croatia ownership (Tourbillon, Chiron successor). Directly comparable to Aston Martin's Valkyrie and Valhalla programmes in the £2M-£3M+ hypercar bracket with extreme limited editions.

Broad incumbents

• Porsche AG: Volkswagen Group sports/luxury car maker (911, Panamera, Cayenne, Macan, Taycan) with a broader volume base but overlapping customer set for the Vantage and DB12. Listed comparison peer for capital-markets and margin discipline benchmarking.

Emerging players

• Pagani Automobili: Italian ultra-limited hypercar manufacturer (Utopia, Huayra) comparable to Aston Martin's Valkyrie and Valour/Valiant limited editions. Smaller production base (hundreds vs thousands), but directly comparable bespoke model and price point (£2M+).
• Koenigsegg Automotive: Swedish boutique hypercar maker (Gemera, Jesko) competing in the same hybrid megacar segment as Valhalla and Valkyrie. Comparable technology approach (lightweight carbon, hybrid powertrains, ultra-limited production) and similar dependence on a few high-ASP models.
• Lucid Motors: US luxury EV maker (Lucid Air, Gravity) with which Aston Martin signed a powertrain supply agreement in 2024. Comparable ultra-premium positioning (£150k+) and a strategic partner/technology peer for Aston Martin's delayed electrification roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/astonmartin
• Facebookfacebook.com/astonmartin
• LinkedInlinkedin.com/company/aston-martin-lagonda-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds13 records

Investors10 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aston Martin