Stip & Bloem

What Stip & Bloem does

Stip & Bloem (legal name: Stip & Bloem Gifts & Lifestyle) is a privately held, founder-operated Dutch e-commerce retailer based in Alphen aan den Rijn that sells curated gifts, stationery, homeware, plush toys, self-care products, lunch and travel accessories, and seasonal lifestyle merchandise directly to consumers. The company was established in 2009 by Wendy Lieuw-A-Sie van Steijn and is operated as a sole proprietorship, with the founder personally packing all orders. Its assortment is anchored by official dealer status for Wrendale Designs (a British illustrated brand by Hannah Dale) and exclusive retail of Sjaal met Verhaal, a line of handmade Nepalese wool-felt decorations, with additional lines including Palm Pals, Blossombs, Little Wren - Baby, and licensed collections from Winnie the Pooh and Peter Rabbit.

The business runs on a standard MyOnlineStore CMS platform with no proprietary technology, no API surface, and no AI/ML capabilities. Distribution is direct-to-consumer via a Dutch-language webshop (www.stipenbloem.nl) shipping to the Netherlands and Belgium, supplemented by a warehouse pickup option at the Alphen aan den Rijn location. The revenue model is one-time unit sales of branded merchandise, with individual product prices ranging from €1.95 to €67.95, shipping fees of €4.75-€7.95 (waived above €65 in NL and €100 in BE), and an optional Cadeauservice gift-wrapping and gift-card offering. The target customer is Dutch-speaking individual gift buyers, primarily women and families, purchasing for occasions such as Sinterklaas, Kerst, birthdays, and teacher gifts.

The company has no disclosed funding rounds, no parent company, no institutional investors, and no subsidiaries. Marketing is conducted through an owned email newsletter ("Post van Wendy"), Webwinkelkeur verified reviews, and organic search. The firm has been in continuous operation since 2009 and currently shows no signs of closure, acquisition, or capital-markets activity, characterizing it as a stable, bootstrapped lifestyle business rather than a venture-scale growth entity.

Name

Stip & Bloem

Legal name

Stip & Bloem Gifts & Lifestyle

Website

https://stipenbloem.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Stip & Bloem is a founder-operated Dutch e-commerce retailer selling curated gifts, stationery, homeware, and lifestyle products directly to consumers in the Netherlands and Belgium, anchored by official Wrendale Designs and Sjaal met Verhaal brand partnerships.

Ownership category

akta.pro rank

Product category

Online Gift and Lifestyle Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Online gift shop
• Lifestyle retail
• Stationery retail
• Homeware ecommerce
• Curated gift brands

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales through e-commerce storefront. Sells a wide range of gift and lifestyle products including stationery, homeware, toys, and accessories. No subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stip & Bloem is a Dutch online gift and lifestyle retailer that curates and resells branded products through its own e-commerce webshop, including Wrendale Designs (illustrated homeware, stationery, plush), Sjaal met Verhaal (handmade Nepali wool felt decorations), Palm Pals plush toys, Blossombs seed bombs, Little Wren baby items, and licensed Disney-character collections (Winnie the Pooh, Peter Rabbit). Customers in the Netherlands and Belgium can order online with home delivery or pick up at the Alphen aan den Rijn warehouse.

Product overview

Stip & Bloem Gifts & Lifestyle is a Dutch e-commerce retailer operating since 2009, specializing in an extensive portfolio of gift, homeware, and lifestyle products. The offering is organized around multiple branded collections including Wrendale Designs (British illustrated porcelain, stationery, and plush products), Sjaal met Verhaal (handmade Nepalese wool felt decorations), Palm Pals (small weighted plush toys), Blossombs (seed bomb gifts), and licensed collections (Winnie the Pooh, Peter Rabbit). Additional categories span homeware, stationery, self-care products, lunch/travel accessories, children's items, and fashion accessories. The company also offers a gift service for direct-to-recipient gifting. The business is run by a single owner-operator and emphasizes sustainable business practices.

Differentiator

Problem solved

Functional benefit

Brands

• Wrendale Designs: A British brand of illustrated gifts, stationery, plush toys, and homeware featuring animal artwork by Hannah Dale, sold exclusively through Stip & Bloem as an official dealer in the Netherlands.
• Sjaal met Verhaal

Products and services

• Wrendale Designs Collection A British illustrated brand featuring nature and animal-themed artwork by Hannah Dale, sold at Stip & Bloem as an official dealer. The collection encompasses porcelain mugs, jugs and vases, tins, placemats, coasters, trays, kitchen textiles, napkins, chalkboards, cushions, wooden boards, seasonal items (Christmas, Halloween), greeting cards, notebooks, pens, calendars, plush toys, fashion accessories, and self-care items. Targeted at Dutch consumers seeking distinctive British gift and homeware brands.
• Sjaal met Verhaal Collection An exclusive brand of handmade felt decorations from Nepal, including felt flowers (spring/summer and autumn/winter), felt birds, hangers, wreaths, garlands, and seasonal ornaments (Sinterklaas, Christmas, Valentine's), made from 100% wool felt and featuring Dutch-inspired designs such as Delfts Blauw. Sold to Dutch consumers seeking handmade, ethically crafted home décor and gifting items.
• Palm Pals Small weighted plush toys designed to fit in the palm of the hand and stand or sit upright, available in animals, food items, and seasonal themes. Targeted at gift buyers and children.
• Blossombs Seed bombs containing organic flower seeds, presented in egg-cart style packaging with various themes. Targeted at consumers seeking sustainable, low-cost novelty gifts.
• Little Wren – Baby Sub-brand collection of baby textile products and greeting cards designed for infants and young children, including Little Wren textile items and coordinating gift bags.
• Classic Winnie the Pooh Collection Disney-licensed collection of Classic Winnie the Pooh plush toys and accessories sold to Dutch consumers as licensed children's gifts.
• Peter Rabbit Collection Peter Rabbit branded plush toys and merchandise from the classic children's franchise, sold as licensed children's gifts.
• Isabelle Rose A lifestyle and gift product brand offered at Stip & Bloem, covering assorted gift and lifestyle items.
• Gift Service (Cadeauservice) Paid gift wrapping and gift card service enabling customers to send presents directly to recipients, including gift bags and gift boxes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Wrendale DesignscoreChannel Partner/ Reseller/ DistributorOfficial dealer of Wrendale Designs, a British brand known for wildlife illustrations by Hannah Dale. Stip & Bloem stocks one of the largest Wrendale collections in the Netherlands, all available from stock. The brand was founded by Hannah Dale who started creating greeting cards after successfully selling paintings to local shops.
• Stichting Alphense KinderboerderijenminorOthersStip & Bloem is a sponsor of the Alphense Children's Farm Foundation, demonstrating commitment to local community and social responsibility.
• Sjaal met VerhaalcoreChannel Partner/ Reseller/ DistributorExclusive brand sold by Stip & Bloem featuring handmade felt decorations from Nepal. Products include felt flowers, birds, garlands, and decorations made from 100% wool felt, entirely handcrafted in Nepal.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• HEMA: HEMA is a Dutch variety retailer selling homeware, stationery, gifts, and lifestyle products both in stores and online. Competes with Stip & Bloem on everyday gifting, homeware, and stationery at value/mid price points, with a much broader mass-market positioning.
• Bol.com: Bol.com is the dominant Dutch and Belgian e-commerce marketplace, carrying a very wide range of homeware, gifts, stationery, toys, and lifestyle products. It competes with Stip & Bloem across most categories but does not specialize in curated, premium gifting.
• Hallmark: Hallmark is a global greeting card, gift wrap, and licensed gift brand with retail and online presence. Comparable to Stip & Bloem on the stationery, greeting cards, and occasion gifting categories, but as a broad global incumbent rather than a Dutch specialist.
• Action: Action is a large European discount variety retailer with strong presence in the Netherlands, selling homeware, gifts, stationery, and lifestyle products at low price points. Competes with Stip & Bloem in the gift and homeware category but at a sharply different price and scale positioning.

Direct peers

• Casa.nl: Casa is a Dutch home furnishings and lifestyle retailer (both physical stores and webshop) selling homeware, decorative items, and gifts. Comparable to Stip & Bloem on the broader home & gifting assortment targeting Dutch consumers, though at much larger scale with a physical retail footprint.
• Riviera Maison: Riviera Maison is a Dutch home, lifestyle, and gift brand with both retail stores and online sales of decorative homeware, stationery, and gift items. Highly comparable to Stip & Bloem on product type and premium gifting positioning, though with a strong owned-brand model rather than reseller model.
• Greetz: Greetz is a leading Dutch online greeting card and gift service, including personalized cards, flowers, and gift bundles. Comparable to Stip & Bloem on the gifting, stationery, and occasion-driven consumer segment, with a more digital/personalized service model.
• Fonq: Fonq is a Dutch online home, lifestyle, and gift retailer offering a broad curated assortment of homeware, kitchenware, and design-led products. It is directly comparable to Stip & Bloem in the Dutch e-commerce home & lifestyle gifting category, though operating at significantly larger scale.
• Kaartje2go: Kaartje2go is a Dutch online personalized greeting card and small-gift platform. Directly comparable to the stationery and gifting portion of Stip & Bloem's assortment, particularly around personal/occasion gifting in the Dutch market.
• Pip Studio: Pip Studio is a Dutch design-led home, lifestyle, and gift brand selling porcelain, stationery, and homeware. Overlaps with Stip & Bloem on the premium illustrated homeware and stationery assortment, and is also a brand-type competitor for Wrendale Designs-style positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stipenbloem
• Facebookfacebook.com/stipenbloem.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stip & Bloem