Greetz
Greetz is the Netherlands' first online greeting card service (founded 2004), operating as a subsidiary of Moonpig Group. The Amsterdam-based company sells personalized greeting cards, flowers, gifts, and balloons directly to Dutch consumers through greetz.nl and mobile apps.
- Company typePrivate
- Founded2004
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Greetz does
Greetz is a Dutch online greeting card and gifting platform and the Netherlands' first online greeting card service, launched in 2004. The company serves Dutch consumers directly through its e-commerce website greetz.nl and mobile applications for iOS and Android, offering personalized greeting cards for birthdays, weddings, births, holidays, and other life occasions, complemented by flowers, plants, balloons, and a broad gifts assortment including premium brands such as Tony's Chocolonely, Moët & Chandon, LEGO, Lindt, Rituals, and Patisserie de Bijenkorf.
The platform is built on commercetools e-commerce infrastructure and supports real-time card personalization with photo uploads, custom fonts, colors, stickers, video embedding, and custom interior text. A same-day dispatch system (for orders placed before 23:00) combined with Track & Trace delivery tracking and selective international shipping (including France and the Caribbean) provides a distribution edge. The catalog is differentiated through exclusive designer and licensing partnerships with Dutch brands including Little Dutch, Janneke Brinkman, Nijntje, Blond Amsterdam, Jan van Haasteren, and Loesje.
Greetz combines transaction revenue (cards from €1.99 for postcards through large and mega formats, plus premium gifts) with a recurring subscription (Greetz Plus at €4/month offering 30% off all cards and free first card delivery) and ancillary services (group cards, video cards, custom design, calendar reminders). The company is a wholly-owned subsidiary of UK-listed Moonpig Group plc (LSE: MPG); Greetz is consolidated within Moonpig Group's £373M FY26 revenue, where it returned to growth after prior declines. In September 2025, Greetz expanded its flowers and plants fulfilment through a partnership with arena.online, which opened its first Dutch warehouse near Royal Floraholland Aalsmeer. The company has been recognized with multiple Shopping Awards (2020, 2021, 2025) and was named best online store of the Netherlands in 2020.
Greetz firmographics
Firmographics- Name
- Greetz
- Legal name
- Greetz B.V.
- Website
- https://greetz.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greetz is the Netherlands' first online greeting card service (founded 2004), operating as a subsidiary of Moonpig Group. The Amsterdam-based company sells personalized greeting cards, flowers, gifts, and balloons directly to Dutch consumers through greetz.nl and mobile apps.
- Ownership category
- akta.pro rank
Greetz industry classification
Industry- Product category
- Online Greeting Cards and Gifts
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC), Gift Packaging Design & Branded Packaging (HSACANAH)
Keywords
Where Greetz is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Greetz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Card Sales: Greetz generates revenue primarily from the sale of physical and digital greeting cards. Cards are sold individually at price points starting from €1.99 for postcards. The company offers various card formats including standard cards, photo cards, large cards (€4 promotional pricing), and mega cards. Cards can be purchased with or without envelopes and can be combined with gift additions.
- Gift and Product Sales: Revenue from ancillary gift products including flowers, plants, balloons, chocolate, beverages, jewelry, books, fruit baskets, and experience gifts. Gifts are sold as standalone items or bundled with cards. Premium brands include Tony's Chocolonely, Moët & Chandon, LEGO, Lindt, Rituals, and Patisserie de Bijenkorf.
- Greetz Plus Subscription: Monthly subscription program at €4 per month offering 30% discount on all cards and free first card delivery. This recurring revenue stream provides customer loyalty and higher purchase frequency.
- Premium and Personalized Products: Higher-margin revenue from personalized products including custom-designed cards, photo books, and premium gift items with personalization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard postcard pricing for mass-market affordability |
| Subscription | Monthly | Greetz Plus monthly subscription for frequent senders |
| Unit Pricing | Pay-as-you-go | Large and specialty card formats at premium pricing |
| Unit Pricing | Pay-as-you-go | Gift products ranging from budget to luxury |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Greetz product offering
Product offeringCore offering
Greetz is a Netherlands-based online platform that sells personalized greeting cards, flowers, plants, and curated gifts directly to consumers. The company operates a digital-first e-commerce storefront (greetz.nl) and mobile applications where customers can order cards and gifts for delivery across the Netherlands and Belgium. Offerings include customizable cards (photo, video, group, custom-design), a calendar-based reminder service, and a subscription product (Greetz Plus).
Product overview
Greetz is a Dutch online cards and gifting platform founded in 2004 as the Netherlands' first online greeting card service, now part of the Moonpig Group. The platform operates through three core product lines: Greetz Kaarten (greeting cards for all occasions including birthday, wedding, birth, get-well, condolence, holiday, and more), Bloemen en Planten (flowers and plants delivery), and Cadeaus (gifts including chocolate, balloons, drinks, beauty, home items, toys, and experiences). The ecosystem includes the Greetz App mobile application offering app-exclusive discounts, the Greetz Plus subscription service providing 30% discount on cards and free first delivery, and features like Fotokaarten (photo cards), Videowenskaarten (video cards), Groepswenskaarten (group cards), and custom design tools. Cards can be personalized with photos, custom text, stickers, and sent in various formats (standard, large, mega) with options for same-day dispatch before 23:00. The company also offers international shipping and a calendar reminder service.
Differentiator
Problem solved
Functional benefit
Products and services
- Greeting Cards (Greetz Kaarten) Personalized and customizable greeting cards sold online for various occasions, including photo cards, video cards, postcards, group cards, and custom-designed cards, delivered to recipients across the Netherlands and Belgium.
- Flowers and Plants (Bloemen en Planten) Fresh flowers and plants offered online for delivery, ranging from bouquets to single-stem offerings, with options to pair with cards and gifts for occasion-based gifting.
- Gifts (Cadeaus) Curated assortment of gifts from third-party brands such as Tony's Chocolonely, LEGO, Lindt, and others, organized by recipient type, occasion, and price tier, delivered alongside or independent of greeting cards.
- Greetz Plus Subscription-based membership service offering members enhanced benefits such as discounts, free delivery, and priority features on the Greetz platform.
- Greetz Mobile App Native mobile application available on iOS and Android that enables customers to send personalized greeting cards, manage reminders, and order flowers and gifts on the go.
Quantifiable outcome
- Return to growth in FY26 after previous decline
- +1 more outcomes
Companies that use Greetz
Customer profileSegments3 records
Ideal customer profiles2 records
Greetz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greetz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- arena.onlinecorearena.online is a British fulfilment specialist operating Arena Flowers and Patch brands. In September 2025, arena.online opened its first warehouse in the Netherlands near Royal Floraholland Aalsmeer flower auction specifically to serve Greetz. The partnership enables Greetz to offer fulfilment services for flowers and plants to online retailers across Europe. Arena.online leverages its 19-plus years of industry experience in the UK to grow its European operations while serving Greetz's flower and plant delivery needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Greetz competitors and assessment
Company assessmentBroad incumbents
- American Greetings: Major US-based greeting card publisher with digital card platform. Operates in the same category with similar product breadth (cards, ecards, gifts) and is a relevant incumbent comparable, though geographically distant.
- Interflora: Established international flower and gift delivery network with Dutch operations. Comparable on the flowers-and-gifts bundle component of Greetz's offering, particularly relevant given Greetz's arena.online flower fulfillment expansion.
- Hallmark Cards: Largest US greeting card publisher and retailer with growing online personalized card offering. Comparable as a broad incumbent in the greeting card category with an established brand and content library, though its scale and omnichannel footprint exceed Greetz's.
Emerging players
- Etsy: Global online marketplace where independent designers sell personalized greeting cards, prints, and gifts. Comparable as a competing channel for unique and personalized cards, especially via Dutch sellers, though it operates a marketplace model rather than Greetz's owned-inventory approach.
- Bloomon: Dutch direct-to-consumer flower delivery startup. Comparable on the flower and plant delivery component of Greetz's offering and shares the Dutch market focus, though Bloomon pioneered a subscription model absent from Greetz's core flowers business.
Direct peers
- Moonpig: UK-based online greeting card and gifting platform; the parent brand of Moonpig Group plc, which also owns Greetz. Operates the same direct-to-consumer model for personalized cards, flowers, and gifts, making it the closest functional comparable.
- Kaartje2go: Dutch direct competitor offering personalized greeting cards online. Operates in the same Dutch market with overlapping product range (custom cards, postcards, gift bundles), making it the most relevant domestic peer to Greetz.
- Funky Pigeon: UK online retailer of personalized greeting cards, gifts, and flowers, originally launched as an online-only competitor to Moonpig. Closely comparable product mix (custom cards, photo gifts, flowers) and similar DTC digital-first GTM.
- 123Greetings: Long-standing online ecard and greeting card platform. Comparable in digital-first card delivery and personalization, though primarily free ecards rather than physical fulfillment like Greetz.
- Card Factory: UK-listed greeting card and gift retailer with both physical stores and online channels. Comparable in card-and-gift bundling and value-oriented positioning, though it relies more on physical retail than Greetz's digital-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greetz social profiles
Digital presenceGreetz compliance and trust
Trust signalCompliance1 record
Greetz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greetz leadership team
Management profileNumber of profiles
Greetz funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greetz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greetz
What does Greetz do?
Greetz is a Netherlands-based online platform that sells personalized greeting cards, flowers, plants, and curated gifts directly to consumers. The company operates a digital-first e-commerce storefront (greetz.nl) and mobile applications where customers can order cards and gifts for delivery across the Netherlands and Belgium. Offerings include customizable cards (photo, video, group, custom-design), a calendar-based reminder service, and a subscription product (Greetz Plus).
Is Greetz a public or private company?
Greetz is a private company. It is classified as corporate owned and is currently operating.
When was Greetz founded?
Greetz was founded in 2004. It employs 11 to 50 people.
Where is Greetz based?
Greetz is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Greetz make money?
Four revenue lines are on record. Card Sales are the primary driver. The others are gift and Product Sales, greetz Plus Subscription and premium and Personalized Products.
Who are Greetz's main competitors?
Broad incumbents on record are American Greetings, Interflora and Hallmark Cards. Emerging players are Etsy and Bloomon. Direct peers are Moonpig, Kaartje2go, Funky Pigeon, 123Greetings and Card Factory.
Does Greetz have an API?
No public API is recorded for Greetz.
What industry is Greetz in?
Greetz's product category is Online Greeting Cards and Gifts. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 513191 and its SIC code is 2771.