What Timeguard does

Timeguard is a UK-based brand of electrical installation and building-control products, wholly owned by Deta Electrical Company Limited since the brand's acquisition in February 2023. Its product range spans wiring accessories (switches, sockets, RCD protection), renewables (PV solar controllers including the PV Boost system), residential and commercial lighting (LEDPRO II floodlights, LEDX Coastal PIR sensors), controls (lighting, climate, timers, smart controls including the Dimax app-controlled dimmers), power distribution (AC/DC isolators and the Circuit Protection range of RCBOs and RCDs), and assistance/access systems (Hark Help kit). Products are positioned as installer-friendly, professional-grade, energy-efficient solutions for residential and commercial buildings.

The company operates a wholesale-and-distribution go-to-market model, selling through UK electrical wholesalers, retailers, and online channels to electrical contractors, installers, specifiers, and end users. Trade exhibitions (such as Elex Coventry), downloadable catalogues, BIM data, photometric files, and a structured newsletter funnel support channel demand and specifier engagement. Pricing is quote-based for trade orders and is not publicly disclosed. Operations are run from the parent group's headquarters at Panattoni Park, Chalton, Bedfordshire, with the registered office in Newbury, England; the brand employs 51-100 staff.

Timeguard functions as a distinct product brand inside a multi-brand Deta Electrical portfolio (which also includes Deta, Vimark, TTE, Tower, Brackenheath, Briticent, Channel Safety, and Deta.e), benefiting from the parent's distribution network and operational infrastructure while maintaining its own product roadmap.

Name

Timeguard

Legal name

Deta Electrical Company Limited

Website

https://timeguard.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Timeguard is a UK brand of professional-grade electrical installation products — wiring accessories, lighting, controls, timers, circuit protection, and PV solar controllers — sold via wholesale and distributor channels to contractors, specifiers, and end users. Owned by Deta Electrical since February 2023.

Ownership category

akta.pro rank

Product category

Electrical Installation Products

NAICS

Electric Lighting Equipment Manufacturing (3351), Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (33531)

SIC

Electrical Industrial Apparatus (3620), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB)

akta.pro secondary industry

Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

Keywords

• Electrical installation products
• Lighting controls
• Circuit protection devices
• Solar PV controllers
• Wiring accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Products Sales: Timeguard generates revenue through the sale of electrical installation products including wiring accessories, lighting, controls, timers, power distribution equipment, and renewable energy products. Products are sold through wholesale, distributor, and retail channels to electrical contractors, installers, and end users.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Timeguard manufactures and distributes a comprehensive range of professional electrical installation products for the UK market, including wiring accessories (switches, sockets, RCD protection), residential and commercial LED lighting, lighting/climate/timer and smart controls, circuit protection devices, AC/DC isolator switches, and renewable energy solutions such as PV solar controllers. The brand is targeted primarily at electrical contractors, installers, wholesalers, and specifiers, with products also reaching end users through retail channels.

Product overview

Timeguard is a brand under Deta Electrical offering a comprehensive portfolio of electrical installation and building control products. The product range spans Wiring Accessories (switches, sockets, RCD protection), Renewables (PV solar controllers), Lighting (residential and commercial), Controls (lighting, climate, timers, smart controls), Power Distribution (circuit protection, isolator switches), and Assistance & Access Systems. Key products include the Solar PV Controller with intelligent PV Boost technology, LEDPRO II professional floodlights, Digital Programmers for Economy 7 control, Slim Line Time Switches, LEDX Coastal PIR sensors, Dimax smart dimmers, and the Circuit Protection range. The brand operates as part of the Deta group, acquired in February 2023, and focuses on installer-friendly, quality electrical products for residential and commercial applications in the UK market.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV Controller Intelligent controller that maximises solar panel returns by transforming solar energy into free hot water through PV Boost technology, targeted at residential and commercial renewable energy installations.
• LEDPRO II Floodlights Professional rewireable LED floodlights engineered for versatility and reliability in both residential and commercial applications.
• Digital Programmer with Boost Control Professional-grade Economy 7 control solution engineered to maximise off-peak energy savings while delivering precise climate control.
• Slim Line 24 Hour Time Switch

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Deta Electrical Company LimitedcoreStrategic or Co-development Partner · 3 February 2023Timeguard is a brand owned by Deta Electrical Company Limited. On February 3, 2023, Deta announced the acquisition of the Timeguard brand. Timeguard operates as a distinct brand within the Deta Electrical portfolio of brands, maintaining its product focus on professional electrical installation products while benefiting from Deta's distribution network and operational infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BG Electrical (Luceco): UK-based manufacturer of wiring accessories, lighting, and EV chargers sold through electrical wholesalers. Comparable to Timeguard in product mix, wholesale GTM, and UK-only footprint, with growing adjacency in EV charging and smart lighting that overlaps with Timeguard's renewables and smart-control offerings.
• Click Scolmore: UK manufacturer of wiring accessories, cable management, lighting, and smart home controls sold primarily through electrical wholesalers. Closely comparable to Timeguard on product mix (switches, sockets, lighting, smart controls), installer channel, and UK-only geographic focus.
• Aurora Lighting: UK-based lighting manufacturer with growing smart controls and connectivity portfolio (Aurora AOne, Enlite). Directly comparable to Timeguard in residential and commercial lighting, LED floodlights, and emerging smart-control adjacencies.
• Crabtree (Siemens): UK heritage wiring accessories brand now owned by Siemens; manufactures switches, sockets, and consumer units distributed through UK electrical wholesalers. Closely comparable to Timeguard on product range, UK installer customer base, and wholesale GTM motion.

Broad incumbents

• Signify (Philips): Global lighting leader (Philips Hue, Interact) with strong UK presence across consumer, professional, and smart-connected lighting. Comparable to Timeguard in LED floodlights (LEDPRO II) and smart lighting controls (Dimax), with materially stronger smart-home software stack and direct-to-consumer brand.
• Hager: European-headquartered electrical equipment manufacturer with a substantial UK business in wiring devices, circuit protection (MCBs, RCDs, RCBOs), and building control systems. Directly comparable to Timeguard in circuit protection, wiring accessories, and installer channel, but at much greater scale and broader geographic reach.
• ABB: Global electrification and automation company with UK presence in circuit protection, wiring accessories, and building systems. Comparable to Timeguard in protection devices and power distribution, with substantially greater scale and international footprint.
• Legrand: Global specialist in electrical and digital building infrastructures including wiring accessories, lighting controls, cable management, and data infrastructure. Direct UK competitor to Timeguard across wiring devices and smart-control categories, with broader portfolio and stronger smart-home positioning (e.g., Legrand/Bticino).
• Schneider Electric (MK Electric): Global energy management and automation company; MK Electric is its UK heritage brand for wiring accessories and circuit protection. Comparable product overlap with Timeguard in switches, sockets, RCDs, and contractor-channel distribution, with materially greater R&D and international scale.
• Eaton: Global power management company with strong UK presence in circuit protection devices, wiring accessories, and residential electrical products (including legacy brands such as MEM and Arrow Hart). Comparable to Timeguard in circuit protection range and contractor-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TimeguardNews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timeguard