Clubsportive

What Clubsportive does

Clubsportive (legal entity Clubsportive Zuidas B.V.) operates a single high-end fitness club at Gustav Mahlerlaan 24 on Amsterdam's Zuidas business district, housed in a 2,750m² facility featuring a 25m swimming pool, wooden sauna, recovery zone, luxury changing rooms, and complimentary towel and laundry services. The company offers 130+ weekly group classes spanning PILAT3S, boxing, HYROX, HIIT, yoga, strength training, and the newer Hybrid Studio formats (Calisthenics, Metcon, Functional Bodybuilding, WOD), plus differentiated modalities such as Nuforma self-service reformer Pilates, Red Light Therapy, Cold Plunge immersion, cryotherapy, and private locker rentals. Member access and class booking are managed through a proprietary mobile application (iOS and Android) that handles QR-code entry, personal training scheduling, peak-hour monitoring, and membership upgrades.

The business is monetized through multi-year subscription contracts billed every four weeks covering base membership, supplemented by ancillary revenue from Personal Training credits (4-24 credit packs or 52-week PT Memberships), private locker rentals, and day passes used for lead generation. A separate Corporate Fitness sub-brand provides a B2B channel enabling employers to purchase memberships for staff under the Dutch Werkkostenregeling (WKR) tax framework, which permits tax-free allocation of a portion of the wage bill toward employee wellness benefits. Clubsportive is a privately held subsidiary of Urban Gym Group B.V., a Dutch fitness conglomerate that also owns the TrainMore, Gymbox, and BTY CLB brands; the company employs between 11 and 50 staff, has been operating since 1998, and maintains GDPR-compliant data practices under a shared group-level privacy policy. The legal entity is domiciled in the Netherlands, and membership is restricted to the country of purchase, reflecting a deliberate single-site, single-market premium positioning rather than a multi-unit rollout.

Name

Clubsportive

Legal name

Clubsportive Zuidas B.V.

Website

https://clubsportive.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Clubsportive is a premium single-location fitness club on Amsterdam's Zuidas, operating a 2,750m² facility with a pool, wellness area, 130+ weekly classes, recovery services, and personal training, serving urban professionals and corporate clients via subscription memberships and B2B wellness programs.

Ownership category

akta.pro rank

Product category

Premium Fitness and Wellness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Premium fitness club
• Wellness and recovery
• Group fitness classes
• Personal training services
• Corporate fitness programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees billed every 4 weeks for gym access, unlimited classes, pool, wellness area, and basic amenities. Memberships available in 1-year and 2-year contract terms with automatic renewal into indefinite-period memberships after contract expiration.
2. Personal Training Sessions: Additional module to gym membership offering 1-on-1 personal training. Sold as PT Memberships (52-week), PT Packs (4-24 credits), or PT Promo packages with validity periods ranging from 4 to 28 weeks.
3. Premium Upgrades and Add-ons: Optional add-ons including private lockers (minimum 6-month commitment), cryotherapy, Red Light Therapy, Cold Plunge access, and other luxury services sold as additional modules to base membership.
4. Day Passes and Trials: One-time access passes for non-members to experience club facilities, used for lead generation and conversion to paid memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Clubsportive operates a premium, single-location fitness club on Amsterdam's Zuidas business district, offering members access to a 2,750m² facility that includes a 25m swimming pool, wellness area with sauna, state-of-the-art gym equipment, and recovery zones. Memberships bundle unlimited group classes (130+ weekly sessions covering PILAT3S, Boxing, HYROX, HIIT, yoga, strength training, Calisthenics, Metcon, Functional Bodybuilding, Workout of the Day), with add-on services such as Personal Training, Nuforma self-service reformer Pilates, Cold Plunge, Red Light Therapy, and private locker rentals. The proprietary Clubsportive mobile app manages QR-code club access, class booking, Personal Training scheduling, and membership administration, while a separate corporate fitness channel sells employer-sponsored wellness packages leveraging Dutch WKR tax benefits.

Product overview

Clubsportive is a high-end fitness club operator offering a unified membership platform with multiple interconnected products and services. The core offering combines a 2750m² gym facility with the Clubsportive mobile app for access control and class booking. Members receive unlimited access to 130+ weekly group classes including PILAT3S, Boxing, HYROX, and the recently launched Hybrid Studio (Calisthenics, Metcon, Functional Bodybuilding). Premium add-ons include Personal Training sessions, Nuforma reformer Pilates, Cold Plunge therapy, Red Light Therapy, and Private Locker service. The company also operates a Corporate Fitness sub-brand offering B2B fitness solutions for companies with employee wellness programs. All services are managed through the companion mobile app available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym & Wellness Facilities Membership Full-access membership to a 2,750m² premium club including state-of-the-art gym equipment, 25m indoor swimming pool, wooden sauna, wellness area, luxury changing rooms, complimentary towel service, and unlimited group classes — billed every four weeks on 1-year or 2-year contracts with auto-renewal into indefinite-period memberships. Intended for working professionals in the Amsterdam Zuidas seeking a single premium fitness and wellness destination.
• Group Fitness Classes Over 130 weekly fitness classes including PILAT3S, Boxing, HYROX, Interval Training, Strength Training, and the Hybrid Studio offering (Calisthenics, Metcon, Functional Bodybuilding, Workout of the Day); unlimited access included with the core membership and booked via the Clubsportive app.
• Personal Training One-on-one certified personal training with in-house Clubsportive trainers, sold as standalone 52-week PT Memberships (with auto-conversion to monthly rolling membership) or PT credit Packs (4–24 credits with 4–28 week validity). Available exclusively through Clubsportive (only in-house trainers may provide training services on premises per club rules).
• Nuforma Self-Service Reformer Pilates Self-service reformer Pilates machine combining springs, weights, and built-in instructor guidance for fusion training merging Pilates, yoga, and strength training; suitable for all fitness levels and available as part of the Clubsportive offering at the Amsterdam Zuidas location.
• Cold Plunge Therapy Cold water immersion therapy aimed at accelerating muscle recovery, enhancing energy, boosting the immune system, and improving mental clarity; offered as a walk-in recovery service with no appointment required and included with club membership.
• Red Light Therapy Light-based recovery and wellness therapy treatment provided as part of the on-site recovery zone facilities at the Amsterdam Zuidas club, available to members.
• Corporate Fitness Program B2B corporate wellness offering for companies: provides employees access to the premium club, wellness area, group classes, recovery facilities, and team-building fitness events, delivered under the Dutch Werkkostenregeling (WKR) so employers can offer gym memberships as a tax-efficient employee benefit.
• Private Locker Service Exclusive private locker rental for secure personal storage at the Amsterdam Zuidas club, with a minimum 6-month commitment that can be cancelled on a monthly basis thereafter.

Quantifiable outcome

• 8 weeks free membership promotion (worth up to €318)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Urban Gym Group B.V.coreOthersParent company of Clubsportive. Urban Gym Group also owns TrainMore, Gymbox, and BTY CLB fitness brands. Clubsportive operates under the parent company's data protection policies, camera surveillance systems, and Data Protection Officer (mr. Bente van den Beuken of De Vos & Partners Advocaten). Shared administrative systems and services across the group.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gymbox: Urban Gym Group sibling brand operating premium fitness clubs in the Netherlands with a similar luxury positioning, group-class-led model, and shared administrative infrastructure.
• TrainMore: Direct sister brand under Urban Gym Group B.V. offering premium fitness clubs in the Netherlands with similar subscription model and overlapping Amsterdam Zuidas-area professional target market.
• BTY CLB: Another Urban Gym Group-owned premium fitness brand in the Netherlands; comparable membership-based luxury gym positioning and shared corporate parent overhead.

Broad incumbents

• SportCity: Large Dutch fitness chain with a comparable premium urban-club offering, multi-site footprint, and corporate wellness programs — a broader incumbent in the same Dutch premium segment as Clubsportive.
• Equinox: Global ultra-premium fitness club operator with luxury amenities, recovery services, and a high-income professional target demographic broadly comparable to Clubsportive's Zuidas positioning.
• David Lloyd Leisure: Premium UK/European health and racquets club operator with comparable family/club, pool, spa, and class-led offering; sets the benchmark for premium multi-amenity club economics in the region.
• Virgin Active: Premium international health club operator with locations in the Netherlands; comparable luxury positioning, group classes, wellness amenities, and corporate wellness partnerships.
• Basic-Fit: Europe's largest low-cost gym operator with broad Dutch presence; competes for the same urban Amsterdam membership and corporate fitness demand, though at the value rather than premium end.
• Holmes Place: Premium European health club chain offering fitness, wellness, spa, and recovery amenities to urban professionals — a directly comparable high-end club concept operating in select European cities.

Emerging players

• The Loft Amsterdam: Boutique premium fitness and wellness studio in Amsterdam targeting urban professionals; competes for the same Zuidas-area high-end consumer and corporate wellness spend as Clubsportive at a smaller, more boutique scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Clubsportive
• Facebookfacebook.com/clubsportive
• Instagraminstagram.com/clubsportive_zuidas
• Xx.com/clubsportive
• LinkedInlinkedin.com/company/clubsportive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubsportive