Retirement Media

What Retirement Media does

Retirement Media, Inc. is a privately held, founder-led retirement-focused media company incorporated in Pennsylvania in 2012 and headquartered at 2700 Horizon Dr., Suite 300B, King of Prussia, PA. The firm produces educational content — articles, expert interviews, video, podcasts, and a long-running radio program, The Crash Proof Retirement Show, broadcast on Philadelphia's 1210 WPHT (CBS Radio Network) — aimed at American retirees and pre-retirees. Its core differentiator is positioning itself as an "alternative media source" offering investigative and fiduciary-oriented journalism on retirement topics including Social Security, long-term care, inflation, and market-volatility protection.

The company's product surface is centered on The Crash Proof Retirement System, a proprietary set of financial vehicles it promotes in close coordination with the affiliated Crash Proof Retirement, LLC (sharing founder Phil Cannella and CEO Joann Small). Retirement Media also differentiates via a recorded-meetings practice in which all consumer financial meetings are audio/video recorded and retained for at least three years, making advisor promises legally binding. Federally registered trademarks (Crash Proof Retirement®, Crash Proof Retirement® Show, Retirement Media, Inc.®) protect the brand identity. The technology stack is a conventional content platform — WordPress-style website, Vimeo/YouTube video distribution, TradingView market-data embed, email newsletter — with no disclosed AI/ML components.

Commercially, Retirement Media operates on a freemium model: educational content and financial checkups are offered at no cost and no obligation, and no pricing is publicly disclosed. The company has 1-10 employees, no disclosed funding rounds, and a reported reach of 2.3 million CBS Radio listeners plus 5,000+ lifetime clients served through the Crash Proof Retirement ecosystem. Revenue mechanics are not transparent in the source data; the unit economics appear to depend on media-driven lead generation feeding the affiliated Crash Proof Retirement practice rather than direct subscription or advertising revenue at the RMI entity level.

Name

Retirement Media

Legal name

Retirement Media, Inc.

Website

https://retirementmediainc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Retirement Media, Inc. is a Pennsylvania-based, founder-led retirement media company producing educational articles, radio, video, and podcasts for American retirees, closely affiliated with Crash Proof Retirement, LLC, and operating on a freemium, no-direct-pricing model.

Ownership category

akta.pro rank

Product category

Retirement Financial Media

NAICS

Broadcasting and Content Providers (516)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYEDAAAJAI

Retirement & Long-Term Planning (401(k), IRA, Pensions)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYFSAEABAI

Retirement Benefits & Social Security/Medicare Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYFSAEABAD

Retirement Income Planning & Decumulation Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

• Retirement media
• Retirement planning education
• Financial journalism
• Retirement radio show
• Retirement video content

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Content & Education: Provides educational content about retirement planning through articles, videos, podcasts, and radio broadcasts. Serves as an alternative media source delivering unbiased journalism to retirees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Retirement Media, Inc. is an alternative media company that produces and distributes educational content on retirement planning through a nationally broadcast radio program (The Crash Proof Retirement Show on 1210 WPHT/CBS Radio Network), a website featuring articles and expert interviews, and downloadable video and podcast content. The company is closely aligned with Crash Proof Retirement, LLC, which offers a proprietary financial planning system (the Crash Proof Retirement System) built on financial life insurance vehicles designed to protect retirement principal from market crashes. Financial checkups are offered to consumers at no cost and with no obligation.

Product overview

Retirement Media Inc. operates primarily as a financial media and education company offering a unified platform of content and services centered on retirement planning. The core product is The Crash Proof Retirement System, a proprietary financial planning approach. Supporting products include The Crash Proof Retirement Show radio program, an RMI Video Player hosting exclusive interviews with industry leaders and government officials, and downloadable podcasts and videos. The company provides educational content covering retirement topics including market volatility, Social Security, tariffs, and financial planning strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• The Crash Proof Retirement Show Independent radio show hosted by Phil Cannella on Philadelphia's #1 Talk Station 1210 WPHT (CBS Radio Network), featuring interviews with industry leaders and government officials on retirement and financial topics, targeted at American retirees.
• RMI Video Player Video player hosting exclusive interviews with industry leaders and high-ranking government officials, including the 2011 interview with SEC Inspector General H. David Kotz, distributed to retirees seeking unbiased retirement information.
• Crash Proof Retirement Podcasts Podcast versions of Retirement Media Inc. content available for download, covering retirement planning, financial education, and industry insights for the retiree audience.
• Crash Proof Retirement Videos Video content available for download from Retirement Media Inc., including expert panel discussions on retirement topics, distributed on Vimeo and YouTube.
• Retirement Media Website (retirementmediainc.com) Company website providing editorial articles, expert interviews, video and podcast libraries, embedded TradingView market data, and access to free no-obligation financial checkups for individual retirees and pre-retirees.

Quantifiable outcome

• Over 5,000 clients served with fiduciary responsibility through recorded meetings
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Crash Proof Retirement, LLCcoreGTM or Marketing Partner · 1 January 2024Close partnership with Crash Proof Retirement, LLC which offers the proprietary Crash Proof Retirement System. Retirement Media promotes Crash Proof Retirement services and its team of licensed retirement phase experts who provide fiduciary responsibility through recorded financial meetings. The companies share founder Phil Cannella and CEO Joann Small.
• CBS Radio Network / 1210 WPHTcoreChannel Partner/ Reseller/ DistributorBroadcast partnership with Philadelphia's #1 Talk Station 1210 WPHT, part of the CBS Radio Network. The Crash Proof Retirement Show airs on this platform reaching 2.3 million listeners across the network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Annuity.org: Annuity.org is a niche educational publisher focused on annuities, retirement income, and related financial vehicles. It overlaps with Retirement Media through retirement-income-vehicle education and lead generation, though it is annuity-led rather than tied to a specific proprietary retirement system.

Direct peers

• The Motley Fool: The Motley Fool is a retail-focused financial media and advisory company producing podcasts, articles, newsletters, and premium services. It directly overlaps with Retirement Media's multi-platform content strategy targeting individual investors, though it skews younger and toward equity investing rather than retirement-specific financial life-insurance vehicles.
• TheStreet: TheStreet is a digital financial news and commentary brand producing articles, video, and newsletters covering markets, investing, and personal finance. It shares Retirement Media's multi-format financial journalism model and audience-overlap, though with broader financial-market emphasis rather than retiree-specific topics.
• SmartAsset: SmartAsset runs a financial-education and advisor-matching platform with heavy emphasis on retirement planning, Social Security, and 401(k)/IRA topics. It is comparable through its content-and-conversion model and similar audience of pre-retirees and retirees seeking advice.
• Bankrate: Bankrate is a leading consumer financial information publisher covering retirement, mortgages, banking, and investing across web, video, and newsletter channels. It is comparable to Retirement Media in combining educational retirement content with lead generation to financial product providers.
• Kiplinger: Kiplinger is a long-running personal finance publisher producing newsletters, articles, and online content heavily focused on retirement income, Social Security, and retirement planning. It mirrors Retirement Media's editorial mission of educating American consumers on retirement and is one of the closest direct comparables in the niche.
• Next Avenue: Next Avenue is a PBS-affiliated media platform dedicated to issues facing Americans 50+, including retirement planning, finances, and aging. It is comparable to Retirement Media in audience segment (older Americans approaching or in retirement) and editorial focus on retirement education.

Broad incumbents

• AARP: AARP is the dominant membership organization serving Americans 50+ and operates an expansive media operation covering retirement, Social Security, and Medicare. It competes in the same audience segment as Retirement Media with vastly greater resources, making it the principal incumbent benchmark for reach and trust in retirement content.
• U.S. News & World Report — Money/Retirement: U.S. News produces substantial consumer-facing retirement content including rankings of retirement calculators, advisors, and financial products. It serves the same informational intent as Retirement Media but at much larger scale and broader financial-coverage remit.
• Forbes Advisor — Retirement: Forbes Advisor operates a major consumer-facing retirement vertical covering IRAs, Social Security, annuities, and retirement income strategy. It is comparable in retirement-education content scope and audience, but with significantly broader brand reach and editorial resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/retirementmediainc
• Xx.com/rmitruth
• LinkedInlinkedin.com/company/retirement-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement Media