Next Avenue
Next Avenue is a non-profit public-media content brand founded in 2012 under Twin Cities PBS, producing editorial content for Americans aged 50 and older and distributing via the parent's Discover digital platform.
- Company typePrivate
- Founded2012
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Next Avenue does
Next Avenue is a public-television online destination founded in 2012 that produces editorial content aimed at Americans aged 50 and older who seek to maintain active, engaged lives. It operates as a non-profit content brand under Twin Cities PBS (TPT), a PBS member station serving the Minneapolis–Saint Paul metropolitan area, and is headquartered in Saint Paul, Minnesota. The organization employs between 11 and 50 staff, consistent with a focused editorial operation rather than a scaled technology platform.
The core product is a digital content site covering topics relevant to the 50+ demographic; the company does not present a unified SaaS or technology platform, and the input data discloses no proprietary technology stack, mobile application, API surface, or third-party integrations. Content is distributed in part through the Twin Cities PBS Discover platform at discover.tpt.org/nextavenue, indicating that the parent PBS station functions as a digital distribution channel for Next Avenue's editorial output. There is no evidence of a standalone native product, paid subscription offering, or commercial licensing arrangement.
As a non-profit operating within the PBS public-media ecosystem, the implied business model relies on station underwriting, public broadcasting grants, institutional sponsorships, and individual donations rather than direct consumer pricing or enterprise contracts. No pricing model, revenue figures, funding rounds, or financial disclosures are available in the supplied data. There are no indications of AI/ML capabilities, proprietary data assets, patents, certifications, M&A activity, or formal leadership/governance disclosures, leaving significant gaps for any prospective diligence effort.
Next Avenue firmographics
Firmographics- Name
- Next Avenue
- Website
- https://nextavenue.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Next Avenue is a non-profit public-media content brand founded in 2012 under Twin Cities PBS, producing editorial content for Americans aged 50 and older and distributing via the parent's Discover digital platform.
- Ownership category
- akta.pro rank
Next Avenue industry classification
Industry- Product category
- Senior Lifestyle Digital Media
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Online & Hybrid Senior Learning Platforms (EDAAAMAD)
Keywords
Where Next Avenue is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Markets served
Next Avenue business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Next Avenue product offering
Product offeringCore offering
Next Avenue is an online content destination aimed at Americans aged 50 and older, providing editorial content on aging, health, finances, work, and lifestyle. It operates as a programming brand under Twin Cities PBS and is accessible through the Twin Cities PBS Discover platform at discover.tpt.org/nextavenue.
Product overview
Based on the limited source data available, Next Avenue is a channel or programming initiative associated with Twin Cities PBS (TPT). The source data does not provide detailed information about individual products, modules, or a unified platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Next Avenue Online Destination
Companies that use Next Avenue
Customer profileIdeal customer profiles1 record
Next Avenue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Next Avenue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Twin Cities PBSunclearNext Avenue is accessible through the Twin Cities PBS Discover platform (https://discover.tpt.org/nextavenue), suggesting a distribution or content partnership relationship where Twin Cities PBS serves as a channel for accessing Next Avenue's content.
Recent moves1 record
Expansion highlights1 record
Next Avenue competitors and assessment
Company assessmentDirect peers
- AARP: AARP is the dominant U.S. membership organization serving Americans 50+, publishing extensive editorial content across health, money, lifestyle, and policy. It is the most direct competitive peer to Next Avenue given its overlapping target audience and editorial scope.
- Kiplinger: Kiplinger is a long-running personal finance editorial brand with a significant older-adult audience. It overlaps with Next Avenue's editorial focus areas, particularly retirement planning and personal finance.
- NextTribe: NextTribe is a digital media brand and community for women over 50 covering culture, work, health, and lifestyle. It is a direct peer in the 50+ digital editorial category.
- Senior Planet (AARP): Senior Planet is an AARP-affiliated nonprofit offering digital learning, classes, and editorial content for adults 50+. It directly competes with Next Avenue's senior-focused editorial and learning mission.
- ThirdAge: ThirdAge is an online editorial platform targeted at women 50+ covering wellness, relationships, money, and lifestyle. It directly competes with Next Avenue in the 50+ online editorial niche.
Emerging players
- Caring.com: Caring.com is an online resource for family caregivers and older adults covering aging, caregiving, and senior living. It overlaps with Next Avenue's audience and content topics around aging well.
- The Old School Magazine: The Old School Magazine is an emerging print and digital publication for adults over 50 covering culture, lifestyle, and learning. It is an emerging peer in the same senior editorial category.
Broad incumbents
- PBS: PBS is the parent public-media network with which Next Avenue is affiliated through Twin Cities PBS. PBS operates broadly across television and digital content, making it a broad incumbent peer rather than a direct competitor.
- Twin Cities PBS: Twin Cities PBS is the PBS member station that operates Next Avenue as a content brand. As the parent entity, it functions as a broad incumbent whose editorial and distribution decisions shape Next Avenue.
Regional players
- Retirement Living Media: Retirement Living Media publishes editorial content and directories for older adults, retirees, and caregivers. It overlaps with Next Avenue's senior lifestyle and planning editorial scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Next Avenue social profiles
Digital presenceNext Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Avenue leadership team
Management profileNumber of profiles
Next Avenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Avenue
What does Next Avenue do?
Next Avenue is an online content destination aimed at Americans aged 50 and older, providing editorial content on aging, health, finances, work, and lifestyle. It operates as a programming brand under Twin Cities PBS and is accessible through the Twin Cities PBS Discover platform at discover.tpt.org/nextavenue.
When was Next Avenue founded?
Next Avenue was founded in 2012. It employs 11 to 50 people.
Where is Next Avenue based?
Next Avenue is headquartered in Saint Paul, United States, in the North America region.
Who are Next Avenue's main competitors?
Direct peers on record are AARP, Kiplinger, NextTribe, Senior Planet (AARP) and ThirdAge. Emerging players are Caring.com and The Old School Magazine. Broad incumbents are PBS and Twin Cities PBS. Retirement Living Media is listed as a regional player.
Does Next Avenue have an API?
No public API is recorded for Next Avenue.
What industry is Next Avenue in?
Next Avenue's product category is Senior Lifestyle Digital Media. Its primary akta.pro industry code is EDAAAMAD, Online & Hybrid Senior Learning Platforms. Its NAICS code is 51929.