Casa Kids
- Company typePrivate
- Founded1992
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Casa Kids firmographics
Firmographics- Name
- Casa Kids
- Legal name
- Casa Kids
- Website
- https://casakids.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Casa Kids industry classification
Industry- Product category
- Children's Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)
- akta.pro secondary industries
- Small-Space Kids Room Organization (Apartments) (HSAFAIAK), Kids’ & Nursery Storage Retail (Toy Storage, Closet Organizers) (CRAIAJAL)
Keywords
Where Casa Kids is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casa Kids business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Furniture Sales (Brooklyn Collection): Handcrafted custom children's furniture made to order at their Brooklyn workshop. Products include bunk beds, loft beds, Murphy beds, desks, and storage units. Lead time of 8-12 weeks. White glove delivery and installation included for NYC area customers; shipped via white glove service for out-of-state customers.
- Ready-Made Furniture Sales (Essentials Collection): Pre-manufactured furniture line shipped flat-packed from Europe via UPS Ground within one week of ordering. Lower price point than custom Brooklyn Collection. Includes bunk beds, loft beds, twin beds, daybeds, trundle beds, cribs, dressers, and accessories.
- Design Consultation Services: Complimentary 30-minute design assessment, home consultations starting at $800 (credited toward projects over $10,000), and remote consultations at $500 (credited toward purchases above $10,000). Showroom consultations provided at no charge for trade program members.
- Trade Program: Exclusive pricing and consultation access for architects and interior designers who work with the company to provide custom furniture solutions to their clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Brooklyn Collection - Custom Handcrafted Furniture |
| One time/ perpetual license | Pay-as-you-go | Essentials Collection - Ready-Made Furniture |
| Subscription | Monthly | Design Consultation Services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Casa Kids product offering
Product offeringCore offering
Casa Kids designs, manufactures, and sells custom children's furniture made from Baltic birch plywood, including bunk beds, loft beds, Murphy beds, desks, storage units, and complete bedroom sets. The company was founded in 1992 in Brooklyn, NY by Roberto Gil and operates from a showroom in Industry City. They offer both in-person and remote design consultations, with products shipped throughout the United States and internationally.
Product overview
Casa Kids is a custom children's furniture company operating two distinct product lines: the Brooklyn Collection (handcrafted custom furniture made to order in their Red Hook, Brooklyn workshop) and the Essentials Collection (ready-made furniture manufactured in Europe that ships within a week). The Brooklyn Collection includes modular bunk beds, loft beds, Murphy/tuck beds, wall beds, desks, and storage units with 8-12 week lead times, featuring the Monster Bunk Bed as a signature customizable piece. The Essentials Collection offers the Cabina product family including bunk beds, loft beds, L-shaped configurations, twin beds, daybeds, trundle beds, storage drawers, cribs, hanging desks, chairs, dressers, and cabinets in birch finish with white accents. Beyond furniture, Casa Kids provides complementary services including showroom visits, home consultations, remote consultations, complimentary design assessments, and a trade program for architects and interior designers. All products emphasize Baltic birch plywood construction, modularity, and space-saving design for urban environments.
Differentiator
Problem solved
Functional benefit
Brands
- Brooklyn Collection: Custom handcrafted furniture made in the Red Hook, Brooklyn workshop. Features bespoke designs tailored to customer needs with an 8-12 week lead time.
- Essentials Collection
- Casa Collection
Products and services
- Custom Children's Bunk Beds
- Custom Children's Loft Beds
- Custom Children's Murphy Beds
- Custom Children's Desks
- Custom Children's Storage Units Custom children's storage units built from Baltic birch plywood, configured to the dimensions of a specific bedroom and intended to integrate with Casa Kids' bed systems.
- Custom Complete Bedroom Sets Fully coordinated custom children's bedroom sets combining Casa Kids' bunk, loft, or Murphy beds with matching desks and storage units, designed and built to the dimensions of a specific room.
- Custom Design and Consultation Service Paid custom design and consultation service through which Casa Kids produces room-specific furniture plans for clients with atypical or space-constrained bedrooms. Delivered via in-person showroom visits, on-site home consultations in the NYC area, and remote video/phone consultations for out-of-town customers.
Quantifiable outcome
- 10-year warranty on all products, demonstrating confidence in durability
- +2 more outcomes
Companies that use Casa Kids
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Casa Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Casa Kids partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Casa Kids competitors and assessment
Company assessmentBroad incumbents
- Pottery Barn Kids: Williams-Sonoma-owned national children's furniture and decor retailer offering bunk beds, loft beds and storage solutions at premium-but-mass-market price points. Directly comparable as a kids' furniture retailer with overlapping product categories, though at much larger scale and broader distribution than Casa Kids.
- West Elm: Williams-Sonoma-owned modern furniture retailer serving design-conscious urban consumers with bedroom, kids' room and nursery collections. Comparable as a premium design-driven furniture retailer targeting similar urban demographics and overlapping on kids' room furniture.
- Design Within Reach: Premium modern furniture retailer offering architect-designed pieces with strong emphasis on craftsmanship and design provenance. Comparable in architect-led design ethos and premium custom positioning, though focused on adult designer furniture rather than children's.
- Crate & Barrel: Large national furniture retailer where Roberto Gil designed collections, indicating direct historical overlap with Casa Kids. Comparable as a premium furniture retailer serving design-conscious urban consumers with broader adult and home categories.
- Wayfair: Largest online furniture marketplace with extensive children's and bedroom furniture assortments. Comparable as a distribution channel competitor in the kids' furniture category, especially relevant for Essentials Collection's flat-pack shipped-from-Europe model.
- Room & Board: Modern American furniture retailer emphasizing craftsmanship, sustainability and made-in-USA production. Comparable in craft-first, sustainably-sourced positioning and direct-to-consumer showroom model, though focused on adult furniture.
- IKEA (Children's / STUVA line): Mass-market furniture giant with dedicated children's ranges (STUVA, MÅLSÄTRA) including loft beds, bunk beds, and storage systems designed for small spaces. Comparable as a competitor in space-maximizing children's furniture, though at dramatically lower price points and global scale.
Direct peers
- Oeuf: Brooklyn-based designer of modern, sustainable children's furniture including bunk beds, cribs and loft beds using birch plywood. Closest comparable peer — same city, similar design ethos (Soho and Brooklyn lofts), sustainable materials, and convertible/modular kids' furniture — though Oeuf is more design-distributed and less custom.
- Babyletto: Direct-to-consumer brand specializing in modern, GREENGUARD Gold certified cribs and children's furniture sold online. Comparable as a modern, sustainability-focused kids' furniture brand targeting design-conscious millennial parents with similar product categories (cribs, beds, dressers).
Emerging players
- Namesake (formerly Copeland Furniture / Namesake Kids): DTC modern kids' and nursery furniture brand offering convertible cribs, beds, and dressers in sustainable wood finishes. Comparable as a design-forward, sustainably-built children's furniture brand with similar convertible/modular positioning to Casa Kids' products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Casa Kids social profiles
Digital presenceCasa Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Kids leadership team
Management profileNumber of profiles
Profiles1 record
Casa Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Kids
What does Casa Kids do?
Casa Kids designs, manufactures, and sells custom children's furniture made from Baltic birch plywood, including bunk beds, loft beds, Murphy beds, desks, storage units, and complete bedroom sets. The company was founded in 1992 in Brooklyn, NY by Roberto Gil and operates from a showroom in Industry City. They offer both in-person and remote design consultations, with products shipped throughout the United States and internationally.
Is Casa Kids a public or private company?
Casa Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa Kids founded?
Casa Kids was founded in 1992. It employs 1 to 10 people.
Where is Casa Kids based?
Casa Kids is headquartered in Brooklyn, United States, in the North America region.
How does Casa Kids make money?
Four revenue lines are on record. Custom Furniture Sales (Brooklyn Collection) is the primary driver. The others are ready-Made Furniture Sales (Essentials Collection), design Consultation Services and trade Program.
Who are Casa Kids's main competitors?
Broad incumbents on record are Pottery Barn Kids, West Elm, Design Within Reach, Crate & Barrel, Wayfair, Room & Board and IKEA (Children's / STUVA line). Direct peers are Oeuf and Babyletto. Namesake (formerly Copeland Furniture / Namesake Kids) is listed as an emerging player.
Does Casa Kids have an API?
No public API is recorded for Casa Kids.
What industry is Casa Kids in?
Casa Kids's product category is Children's Furniture. Its primary akta.pro industry code is CRAIAAAE, Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds), with a secondary code of HSAFAIAK, Small-Space Kids Room Organization (Apartments). Its NAICS code is 337122 and its SIC code is 2511.