Himgiri Group

What Himgiri Group does

Himgiri Group is a privately held, multi-brand automotive dealership group headquartered in North India and founded in 1986 by Mr. Anil Goel. The group operates 41 customer touchpoints — showrooms, sales outlets, and service centers — across Delhi NCR, Western Uttar Pradesh, and Haryana, employing nearly 2,200 professionals. It functions as an authorized dealer for four major OEMs: Hero MotoCorp (two-wheelers), Hyundai Motor India and Tata Motors (passenger cars), and Ashok Leyland (commercial vehicles).

The business spans the full vehicle lifecycle through three revenue streams. New vehicle sales (one-time transactions) account for the largest volume, with annual sales exceeding 42,000 two-wheelers, 7,000 passenger cars, and 6,000 commercial vehicles. After-sales service constitutes a recurring revenue layer, maintaining more than 2.75 lakh vehicles annually through repairs, periodic maintenance, extended warranty programs, and AMC (Annual Maintenance Contract) contracts. A certified pre-owned (H-Promise) used vehicle business completes the lifecycle offering, supporting trade-in and resale of Hyundai vehicles. Pricing for new vehicles is set by the OEMs; service pricing varies by vehicle type and intervention.

Himgiri combines a multi-brand, multi-segment (two-wheeler, passenger, commercial) authorized-dealership model with a corporate and institutional sales channel targeting fleet operators and bulk buyers. Customer segments span individual consumers (two-wheeler and passenger car buyers) and commercial fleet operators, with after-sales service available to all vehicle owners regardless of purchase channel. The group has reported a consolidated turnover exceeding INR 2,000 crore and holds multiple OEM-recognized awards including Highest Order-Retail Achievement, Best H-Promise Business, Highest Market Share Gain, and Regional Best for Service Satisfaction. Leadership transitioned to the second generation in 2016 with Mr. Abhishek Goel (NYU Economics) joining the family business.

Name

Himgiri Group

Legal name

Himgiri Group

Website

https://himgirigroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Himgiri Group is a privately held, multi-brand automotive dealership group in North India, operating 41 showrooms and service centers across Delhi NCR, Western UP, and Haryana as authorized dealer for Hero MotoCorp, Hyundai, Tata Motors, and Ashok Leyland, serving individual consumers and commercial fleet operators with new vehicle sales, after-sales service, and certified pre-owned vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new two-wheelers, passenger cars, and commercial vehicles through authorized dealership agreements with Hero MotoCorp (two-wheelers), Hyundai and Tata Motors (passenger cars), and Ashok Leyland (commercial vehicles). Annual sales exceed 42,000 two-wheelers, 7,000 cars, and 6,000 commercial vehicles.
2. Vehicle Servicing and After-sales: Comprehensive vehicle servicing providing maintenance, repairs, extended warranties, and AMC (Annual Maintenance Contract) services. Services over 2.75 lakh vehicles annually through service centers.
3. Used Vehicle Business: H-Promise certified used vehicle business offering trade-in, resale, and certified pre-owned vehicle sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Himgiri Group is an authorized multi-brand automotive dealership in India that sells new two-wheelers (Hero MotoCorp), passenger cars (Hyundai, Tata Motors) and commercial vehicles (Ashok Leyland), and provides after-sales service, maintenance, and certified pre-owned vehicle sales through 41 customer touchpoints across Delhi NCR, Western Uttar Pradesh, and Haryana.

Product overview

Himgiri Group operates as an authorized multi-brand automotive dealership network, functioning as a unified platform across four major vehicle brands: Hero MotoCorp (two-wheelers), Hyundai and Tata Motors (passenger cars), and Ashok Leyland (commercial vehicles). The group offers sales, service, and spare parts through 41 showrooms, sales outlets, and service centers. Core operations span new vehicle sales across all brands, complemented by automotive service/maintenance and used vehicle sales. The company achieves annual sales volumes exceeding 42,000 two-wheelers, 7,000 cars, and 6,000 commercial vehicles, with a combined annual servicing capacity of 2.75 lakh vehicles. Products are organized as a multi-brand dealership network rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Himgiri Hyundai: Authorized Hyundai car dealership including Hyundai Creta and other passenger vehicles
• Himgiri Hero
• Himgiri Ashok Leyland
• Himgiri Tata

Products and services

• Hero MotoCorp Two-Wheelers
• Hyundai Passenger Cars
• Tata Motors Passenger Cars
• Ashok Leyland Commercial Vehicles
• Vehicle Servicing and Maintenance
• H-Promise Used Vehicles

Quantifiable outcome

• Annual sales exceed 42,000 two-wheelers, 7,000 cars, and 6,000 commercial vehicles
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Hero MotoCorpcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hero MotoCorp two-wheelers. Annual sales exceed 42,000 two-wheelers. Part of Himgiri Group since 1986, achieving top-selling dealership status.
• Hyundai Motor IndiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hyundai passenger cars. Awarded Best H-Promise Business Award for used vehicle business. Top Premium Cars Retail Volume Award recipient.
• Tata MotorscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tata Motors passenger cars. Part of multi-brand dealership network serving Delhi NCR, Western Uttar Pradesh, and Haryana.
• Ashok LeylandcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ashok Leyland commercial vehicles. Annual commercial vehicle sales exceed 6,000 units. Serves fleet operators and corporate customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US auto retailer with ~300 stores across multiple franchises, plus used-car and finance arms. Comparable as a large-scale, multi-brand dealer group with a similarly diversified revenue mix between new vehicles, used vehicles, service, and finance/F&I products, though in a more consolidated and mature US market.
• Group 1 Automotive: US/UK franchised auto dealer group with ~200 dealerships across multiple OEMs and an extensive service network. Comparable as a multi-brand, multi-region dealer group with similar revenue mix (new vehicles, used, parts & service, F&I), useful for valuation benchmarking of dealer-platform economics at scale.
• Asbury Automotive Group: US franchised auto retailer with ~150 dealerships across luxury and mass-market brands, plus significant F&I and service revenue. Comparable as a multi-brand dealer operating across both luxury and volume segments — analogous to Himgiri spanning Ashok Leyland CV to Hyundai/Tata passenger and premium trims — with a strong service-and-parts revenue contribution.
• Lithia Motors (Driveway): One of the largest US franchised auto retailers with nationwide multi-brand dealerships and a growing digital retail channel. Comparable as a multi-OEM, multi-region dealer group that has scaled both physically and online, useful as a benchmark for capital-efficient dealer roll-ups and online channel evolution.

Emerging players

• Cars24: Indian used-car digital platform that buys and sells pre-owned vehicles at scale, partly overlapping with Himgiri's H-Promise certified used-car business. Comparable as a participant in the same used-vehicle value chain (trade-ins, certified pre-owned) that Himgiri taps through Hyundai's program, though operating via an asset-light tech-led model rather than physical dealership.
• Spinny: Tech-enabled Indian used-car retailer offering certified pre-owned vehicles with warranty, operating across major metros. Comparable as a newer-format competitor for the same used-vehicle customer that Himgiri serves via H-Promise, providing a benchmark for digital-led unit economics and pressure on dealer-side margins.

Others

• CarTrade Tech (CarDekho): India's largest auto digital marketplace group (CarDekho, CarWale, OLX Autos) that already powers Himgiri's website. Comparable as a digital infrastructure and lead-generation provider sitting adjacent to traditional dealer economics, with growing ambitions in used-car commerce that could disintermediate dealer relationships over time.

Direct peers

• Popular Vehicles and Services Limited: India's largest listed multi-brand auto dealership group (NSE: PVSL), operating authorized showrooms and service centers across passenger and commercial vehicle brands in South and West India. Most directly comparable as a multi-brand authorized dealer with a similar mix of OEM relationships, service-heavy revenue model, and pan-regional footprint.
• Sundaram Motors: TVS Group's authorized multi-brand auto dealership arm operating across passenger vehicles, commercial vehicles, and service in southern India. Comparable as an established, multi-OEM authorized dealer with a parallel mix of new-vehicle sales, service operations, and institutional scale.
• Landmark Group (Landmark Cars): Authorized multi-brand Indian auto dealer group representing leading passenger car OEMs across multiple states. Comparable as a multi-brand authorized dealer of similar scale competing for similar OEMs (e.g., Hyundai) with regional showrooms plus service infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Himgiri Group