Burtons Medical Equipment

What Burtons Medical Equipment does

Burtons Medical Equipment is the veterinary and animal-care division of Burtons Group (legal entity: Burtons of Maidstone Ltd), a privately held UK limited company founded in 1981 and headquartered at River Farm Business Park, Staplehurst, Kent. The group operates four commercial divisions — Burtons Veterinary (equipment, installation, training, and ongoing servicing for clinics worldwide), Burtons Direct / Burtons Grooming (consumer and professional grooming supplies via own website, Amazon, eBay, and physical retail), Burtons Vehicle Systems (custom vehicle conversions including mobile veterinary practices), and Burtons Aquatic Systems (filtration equipment and aquatic foods) — with acquired brands Bowmed, Steriliser Services, K9-Cages, and Vetronic Ltd retained as separate labels.

Underlying the portfolio is in-house manufacturing capability at the Staplehurst headquarters: precision wood, plastic, and metal fabrication supported by three laser centres and additive manufacturing technology. This vertical integration supports both the veterinary equipment production line and custom vehicle conversion work, allowing the group to control specification and lead times internally rather than relying on third-party fabricators.

The business model combines hardware sales (veterinary and aquatics equipment), professional services (vehicle conversion, installation, and servicing), and consumer/transactional retail (grooming supplies via marketplaces and physical store). Pricing is quote-based for custom solutions and enterprise veterinary orders, with free no-obligation quotations for vehicle conversions. The go-to-market is sales-led, supplemented by direct e-commerce across four division websites and third-party marketplaces, with marketing reach extended through Facebook, LinkedIn, Instagram, and YouTube.

Name

Burtons Medical Equipment

Legal name

Burtons of Maidstone Ltd

Website

https://burtons.uk.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Burtons Medical Equipment is a UK-based manufacturer and distributor of veterinary equipment, grooming supplies, vehicle conversions, and aquatics products, serving veterinary clinics, pet-service businesses, and consumers through direct sales, e-commerce, and marketplaces.

Ownership category

akta.pro rank

Product category

Veterinary Medical Equipment

NAICS

Medical Equipment and Supplies Manufacturing (3391), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Surgical & Medical Instruments & Apparatus (3841), Truck & Bus Bodies (3713)

akta.pro primary industry

Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

akta.pro secondary industries

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB), Pet Bedding, Crates & Carriers Retail (CRALAHAF)

Keywords

• Veterinary equipment
• Grooming supplies
• Vehicle conversions
• Aquatics equipment
• Precision manufacturing

Headquarters

HQ city

Marden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Equipment Manufacturing & Distribution: Manufacturing and distribution of veterinary equipment including full portfolio of equipment, installation, and ongoing servicing
2. Grooming Supplies Retail: Retail of grooming supplies through in-store and online channels including Amazon and eBay marketplaces
3. Vehicle Conversion Services: Custom vehicle conversion services including car boot conversions, van fit-outs, and mobile veterinary practice conversions with free quotations
4. Aquatics Equipment Sales: Specialist aquatics equipment and essentials including filtration systems and aquatic foods sold online and in-store

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Burtons Medical Equipment manufactures and distributes a complete portfolio of veterinary equipment, grooming supplies, vehicle conversion services, and aquatics equipment through multiple operating divisions under Burtons Group. The company combines in-house UK manufacturing (precision wood, plastic, and metal fabrication with laser and additive manufacturing capabilities) with distribution, installation, training, and ongoing servicing for veterinary clinics and pet-related businesses worldwide.

Product overview

Burtons Medical Equipment operates as a diversified medical and animal care equipment organization under Burtons Group, established in 1981. The portfolio consists of multiple distinct brands: Burtons Veterinary (core veterinary equipment and support services), Burtons Vehicle Systems (vehicle conversions including mobile veterinary practices), and Burtons Manufacturing (in-house precision fabrication capabilities). These are supplemented by retail-facing sub-brands Burtons Grooming and Burtons Aquatic Systems offering supplies through physical stores and online marketplaces. The company has grown through both organic expansion and strategic acquisitions including Bowmed, Vetronic Ltd, K9-Cages, and steriliser services, providing a vertically integrated offering from manufacturing to end-user distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Burtons Veterinary: Complete portfolio of veterinary equipment and support services for clinics worldwide, including expert advice, hands-on training, product innovation, installation, and ongoing servicing.
• Burtons Direct
• Burtons Vehicle Systems
• Burtons Aquatic Systems
• Burtons Manufacturing

Products and services

• Burtons Veterinary Equipment

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BowmedcoreOthersAcquired company as part of Burtons Group's growth strategy. Part of organic growth and key acquisitions since 1981.
• Steriliser ServicesminorOthersAcquired company expanding Burtons' service capabilities in sterilisation equipment.
• K9-CagesminorOthersAcquired company as part of Burtons Group's veterinary and pet-related product expansion.
• Vetronic LtdcoreOthersAcquired company expanding veterinary technology and equipment capabilities within the group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein Animal Health: Major distributor of veterinary supplies, equipment, and pharmaceuticals globally. Comparable as a broad incumbent in veterinary product distribution, though much larger and focused on consumables and pharmaceuticals alongside equipment.
• Midmark Corporation: Large US-based manufacturer of veterinary and medical equipment, including tables, cabinets, and clinical furniture. Comparable as a broad incumbent in veterinary clinical equipment, though much larger and more diversified across human and animal health.
• Patterson Veterinary Supply: Large US distributor of veterinary equipment, supplies, and technology. Comparable distribution and equipment offering to Burtons Veterinary though at much greater scale and across a wider product portfolio.

Direct peers

• Woodley Veterinary Equipment: UK-based veterinary equipment and diagnostic supplier. Direct UK peer serving similar veterinary practice customers with equipment, instruments, and consumables.
• Jorgensen Laboratories: Veterinary surgical instruments and equipment supplier. Direct peer in veterinary medical/surgical supply, comparable to Burtons Veterinary and Bowmed's clinical instrument offering.
• PetEdge: Wholesale distributor and retailer of pet grooming supplies and equipment. Comparable to Burtons Direct/Grooming division with multi-channel distribution including own website and marketplaces.
• Avante Animal Health: US-based veterinary equipment provider offering surgical and exam room solutions. Comparable as a dedicated veterinary equipment specialist serving clinic customers with hardware and lifecycle support.
• Dispomed Ltd: Canadian manufacturer of veterinary equipment including surgery tables, anesthesia, and dental units. Direct peer in veterinary equipment manufacturing with similar product mix and customer base (veterinary clinics).
• Shor-Line (Schroer Manufacturing): US manufacturer of veterinary equipment, cages, and clinical furniture. Closely comparable to Burtons Veterinary and K9-Cages offering, with similar focus on kennels, exam tables, and surgical equipment.

Regional players

• GVK eBike Conversion (and similar UK vehicle converters): UK vehicle conversion specialists focused on commercial van fit-outs. Comparable to Burtons Vehicle Systems for animal-care and small commercial vehicle conversions within the UK market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBLZcJD62zpfewcs_zKrUyw
• Facebookfacebook.com/burtonsveterinary/?locale=en_GB
• LinkedInlinkedin.com/company/burtons-medical-equipment
• Instagraminstagram.com/burtonsveterinaryequipment/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burtons Medical Equipment