What PetEdge does

PetEdge is a wholesale distributor and direct-to-consumer retailer of professional pet grooming supplies and equipment, founded in 1956 and operating today as a division of Boss Pet Products, Inc. The company sells professional-grade dog clippers, blades, grooming tables, tubs, dryers, shears, shampoos, nail-care products, and ancillary pet-care categories (collars, toys, treats, health, show-dog supplies) through two owned e-commerce platforms — petedge.com targeting professional groomers and DIY pet enthusiasts, and bosspetedge.com serving dealers and pet-supply retailers. It carries a portfolio of five proprietary brands (Top Performance, Master Equipment, Master Grooming Tools, Heritage, ProSelect) alongside major third-party brands (Andis, Wahl, Oster, Bio-Groom, FURminator, Kenchii). Operational facilities are based in Danvers, MA (corporate HQ) and Kewanee, IL (distribution center handling inbound ocean-container logistics).

The business runs on a standard e-commerce platform with integrated catalog, inventory management, and customer service systems supported by phone (1-800-738-3343) and live chat. No public APIs, SDKs, or AI/ML capabilities are documented. Revenue is generated through transactional one-time product sales across B2C and B2B channels, supplemented by a 45+ year-old sharpening/repair Service Center (certified by top brands), grooming-education resources (Learn2GroomDogs, Grooming Education Center), and a MoeGo salon-management software integration. Customer acquisition is multi-channel, combining organic social (Facebook, Pinterest, Instagram, X, YouTube), email, content/blog, and trade-show presence at SuperZoo and Groom Expo West. Pricing is transparent with promotional discounts, a low-price guarantee, 30-day returns, and free-shipping thresholds at $99 (general) and $2,000 (grooming tables).

The customer base is segmented across professional groomers (primary), DIY pet enthusiasts, dog show handlers, breeders/trainers, and pet supply retailers — a fragmented long-tail without named enterprise anchor accounts. Sister sites Bardel Bows and Frank Rowe and Son operate within the same Boss Pet Products family. The company is privately held with no disclosed funding, no M&A activity, and no leadership team disclosed in the source data.

Name

PetEdge

Legal name

Boss Pet Products, Inc.

Website

https://petedge.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

PetEdge is a 70-year-old wholesale distributor and e-commerce retailer of professional pet grooming supplies, serving professional groomers, DIY pet owners, and pet supply retailers through dual B2C and B2B platforms under Boss Pet Products, Inc.

Ownership category

akta.pro rank

Product category

Pet Grooming Supplies

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Grooming Equipment & Salon Supply Distribution (CRAOAKAH)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Supplies Retail (CRALAIAI), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Dog grooming supplies
• Professional grooming equipment
• Pet grooming tools
• Wholesale pet supplies
• Pet care products

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): PetEdge generates revenue through direct online sales of dog grooming supplies, equipment, tools, shampoos, and accessories to professional groomers and pet enthusiasts through petedge.com. Products are sold at varying price points with promotional discounts and free shipping thresholds.
2. B2B Wholesale/Distribution: The company operates bosspetedge.com as a separate portal for dealers and retail customers, suggesting a wholesale distribution channel for pet supplies retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

PetEdge distributes and sells professional-grade dog grooming supplies, equipment, and pet care products via its e-commerce platform petedge.com, serving professional groomers and DIY pet enthusiasts with an extensive catalog that includes clippers, blades, grooming tables, tubs, dryers, shears, brushes, shampoos, nail care, and pet accessories. The company also operates a separate B2B wholesale portal (bosspetedge.com) for pet retailers and resellers, supported by proprietary brands including Top Performance, Master Equipment, Master Grooming Tools, ProSelect, and Heritage, plus a sharpening and repair service center.

Product overview

PetEdge operates as a comprehensive B2B and B2C e-commerce platform specializing in professional pet grooming supplies and equipment. The platform offers a unified online shopping experience with a catalog of over 50+ branded products spanning clippers/blades, grooming tables, tubs, dryers, tools, shampoos, nail care, health products, and pet accessories. Key proprietary brands include Top Performance (private-label grooming products), Master Equipment (grooming tables and equipment), Master Grooming Tools (hand tools and the Mushu premium shear line), and ProSelect (cages and crates). The company also carries major third-party brands like Andis, Wahl, Oster, Bio-Groom, and FURminator. Additional services include grooming education resources and a sharpening/repair service center. The platform features promotional programs (EDGE Advantage), clearance sales, and free shipping thresholds.

Differentiator

Problem solved

Functional benefit

Brands

• Top Performance: House brand shampoo and grooming product line
• Master Equipment
• Master Grooming Tools
• Heritage

Products and services

• Dog Clippers and Blades Professional-grade electric clippers and replacement blades for dog grooming, including cordless options, adjustable blade clippers, and multi-speed models from brands such as Andis, Oster, Wahl, Kenchii, Artero, and Joyzze, with a complete blade sizing range (3, 4, 5-in-1, 7, 10, 15, 30, 40 and wide blades).
• Dog Grooming Equipment Professional grooming tables (electric, hydraulic, portable, folding), grooming arms, loops, tubs, bathing equipment, cages, crates, and dryers (force, stand, and cage dryers) from brands including Double K, K-9, MetroVac, PowerDri, and X-Power, used daily by professional grooming salons.
• Grooming Tools Hand grooming tools including brushes, combs, dematting tools, deshedding tools, rakes, stripping tools, grooming stools, and tool and blade cases for professional and home grooming use.
• Dog Grooming Shears Professional grooming scissors including straight, curved, thinning/blending, and ball tip shears, plus shear accessory kits, covering engineered options like VG10 stainless steel Mushu shears and 440C stainless steel Heritage shears.
• Dog Shampoo and Finishing Products Professional grooming shampoos (medicated, hypoallergenic, deshedding, moisturizing, oatmeal, flea/tick, color enhancing, puppy), conditioners, finishing sprays, colognes, creative grooming supplies, bows, bandanas, and pet wipes stocked across brands including Top Performance, Bio-Groom, FURminator, Espree, TropiClean, and Best Shot.
• Dog Nail Care Products Professional dog nail clippers, grinders, trimmers, and styptic powders for routine canine nail maintenance in grooming salons and at home.
• Dog Grooming Apparel Protective clothing for professional groomers including aprons, jackets, smocks, pants, tops, leggings, sports bras, and grooming safety items like masks and safety signs.
• Dog Health and Safety Products Dog dental care, eye care, ear care, flea and tick treatments, health supplements, wellness products, aromatherapy, disinfectants, and housetraining supplies for groomers and pet owners.
• Show Dog Supplies Competition and show dog equipment including show dog collars, leads, whitening shampoos, coat enhancers, grooming tables, and grooming tools for professional show preparation.
• Toys and Treats Dog toys (ball, dental, latex, nylon, puzzle, rope, rubber, stuffed, vinyl), dog treats (biscuits, bones, hooves/antlers, meat treats, rawhide, bully treats, KONG), and cat toys and treats.
• Collars, Leads and Pet Apparel Dog collars, leads, harnesses, muzzles, life vests, sweaters, costumes, hoodies, outdoor dog apparel, training leads, and show dog collars and leads.
• Home and Travel Products Dog beds, crates, exercise pens, gates, stairs, ramps, food and water bowls, puppy products, and outdoor accessories for home and travel use.
• Top Performance (Private Label Brand) PetEdge's proprietary private-label brand of professional grooming products including shampoos, conditioners, grooming tools, disinfectants, and grooming loops.
• Master Equipment PetEdge's proprietary equipment brand offering grooming tables, tubs, dryers, grooming arms, stools, and professional grooming station components.
• Master Grooming Tools PetEdge's proprietary brand of professional grooming tools including brushes, combs, shears, blade combs, slicker brushes, and the Mushu line of grooming shears co-developed with Melanie Anne Charland.
• ProSelect PetEdge's proprietary brand of professional dog cages, crates, bowls, and pet care equipment.
• Heritage Grooming Tools PetEdge's proprietary brand of professional grooming shears and accessories including Supreme shears, ergonomic thinner shears, and rubber finger/thumb rings for shear customization.
• Mushu Dog Grooming Shears Premium grooming shears developed with award-winning groomer Melanie Anne Charland, featuring VG10 stainless steel with Rockwell Hardness 60-62 HRC, rhinestone accents, adjustable diamond tension knobs with ball bearings, convex edge blades, and ergonomic handles, available in straight, curved, and thinner styles.
• PetEdge Service Center (Sharpening and Repair) Sharpening and repair services for professional grooming tools, with over 45 years of experience and certifications from top brands, extending the operational lifespan of shears, blades, and other grooming instruments for professional groomers.
• BossPetEdge.com Dealer Portal (B2B Wholesale Channel) Separate B2B e-commerce portal for dealers and retail customers to purchase wholesale quantities of pet grooming supplies and equipment for resale, distinct from the consumer-facing petedge.com storefront.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Learn2GroomDogscoreStrategic or Co-development PartnerEducational partnership providing grooming education resources to PetEdge customers through the Grooming Education Center.
• Wild Blue DogsminorOthersWild Blue Dogs is a 501(c)(3) nonprofit for canine cancer treatment and research. PetEdge supports this cause as part of community involvement.
• Pet Stylist Relief FundminorOthersPet Stylist Relief Fund provides assistance to pet stylists in times of need. PetEdge promotes this fund to support the grooming community.
• Bardel BowsminorChannel Partner/ Reseller/ DistributorBardel Bows is listed as a sister site, suggesting a partnership or common ownership within the Boss Pet Products family.
• Frank Rowe and SonminorChannel Partner/ Reseller/ DistributorFrank Rowe and Son is listed as a sister site within the Boss Pet Products company family, offering scissor cases and potentially other products.
• Melanie Anne CharlandcoreStrategic or Co-development PartnerAward-winning groomer and product developer who collaborated with Master Grooming Tools to create the Mushu line of grooming shears exclusively designed with features not found at similarly priced shears.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groomer's Choice: Groomer's Choice is a direct competitor operating as a wholesale and retail distributor of professional pet grooming supplies to salons and groomers, with a comparable product mix across clippers, shears, shampoos, and tables, and overlapping B2B/B2C distribution model.
• Jeffers Pet: Jeffers Pet is a long-standing mail-order and online retailer of pet supplies, health products, and grooming equipment serving both professional and consumer customers, making it a closely comparable catalog-driven competitor with overlapping product categories.
• KV Supply: KV Supply is a pet industry distributor supplying independent pet retailers with food, supplies, and grooming products, comparable to PetEdge's bosspetedge.com dealer channel in target market and wholesale distribution model.
• Pet Food Experts: Pet Food Experts is a regional pet food and supplies distributor serving independent retailers across the US, comparable to PetEdge's wholesale distribution operations and overlapping in serving the independent pet retail channel.
• Revival Animal Health: Revival Animal Health is an online retailer and catalog distributor specializing in pet health, breeding, and grooming supplies serving professionals and enthusiasts, comparable in catalog breadth, B2B/B2C dual model, and target customer mix.

Broad incumbents

• Chewy: Chewy is the largest online pet retailer in the US with broad assortment across food, supplies, and pharmacy, overlapping with PetEdge on grooming supplies and equipment sold D2C, but operating at vastly larger scale and with a mass-market rather than professional-groomer focus.
• Petco: Petco is a national omnichannel pet retailer operating stores plus e-commerce across supplies, grooming services, and veterinary care, overlapping with PetEdge in grooming product sales but adding in-store salon services and broader category reach.
• PetSmart: PetSmart is the largest US specialty pet retailer combining store, e-commerce, and salon/service operations, comparable to PetEdge in grooming supply distribution but serving a much broader pet parent customer base at greater scale.

Others

• Andis Company: Andis is a leading manufacturer of professional clippers and blades that PetEdge distributes, comparable as an ecosystem participant: a key supplier whose direct-to-consumer and channel strategy directly shapes PetEdge's assortment and margin structure.
• Coastal Pet Products: Coastal Pet Products is a manufacturer and supplier of pet collars, leads, harnesses, and grooming accessories serving retail and wholesale channels, comparable to PetEdge as an adjacent supplier/distributor operating in overlapping pet accessory categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/petedge
• YouTubeyoutube.com/channel/UC7vVAbiDhpmCcM2kVXJpwSg
• Facebookfacebook.com/PetEdgeMA
• Instagraminstagram.com/petedge
• Pinterestpinterest.com/Petedge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetEdge