K+R

What K+R does

K+R GmbH is a privately held, full-service marketing communications and events agency headquartered in Eschborn (near Frankfurt am Main), Germany, founded in 1994. The firm operates across three integrated service pillars — marketing communication (print, online, direct, e-learning), promotion (competitions, incentives, POS, trade fairs, team building), and brand experience/events (sponsorships, co-partnerships, on-site activation) — delivering projects from concept through execution for clients in the DACH region (Germany, Austria, Switzerland). Its customer base spans global corporations and Mittelstand enterprises, with Mastercard Switzerland (Zürich Open Air event) publicly visible as a named client. The company is led by three co-CEOs (Clara Jurgan, Andreas M. Denk, Michael Roschanski) and operates without any disclosed proprietary technology platform; its delivery model is human-creative professional services supported by standard marketing infrastructure (Webflow website, Microsoft Teams, CDN-backed web delivery).

The business model is project-based professional services revenue from B2B clients, with sales driven through direct client relationships, industry reputation, and partnership-style engagements rather than self-serve or product-led motions. No public pricing, contracts, or revenue figures are disclosed. In 2025 the firm achieved a B rating in the CDP sustainability questionnaire (the highest rating for its size class) and publicly committed to net-zero emissions by 2030, partnering with Alectro for emissions monitoring and reporting. The agency employs approximately 22 named professionals across project management, marketing, creative, art direction, IT/digital, and office management functions, and has operated independently for 30 years without disclosed external investors, parent company, or M&A activity.

Name

K+R

Legal name

K+R GmbH

Website

https://krgroup.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

K+R GmbH is a privately held, DACH-focused marketing communications and events agency in Eschborn, Germany, offering campaign development, promotions, and brand-experience services from concept to execution for global corporations and Mittelstand clients.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Marketing communications agency
• Brand activation services
• Event management
• Promotional campaigns
• Creative agency services

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Marketing Communications Services: Full-service marketing agency providing campaign development, promotions, and events from concept to execution. Revenue is generated through project-based professional services engagements with B2B clients across various industry sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

K+R GmbH is a creative marketing communications agency that develops campaigns, promotions, and events for business clients from concept through execution. The agency's portfolio spans three service pillars: Marketing Communication (product communication, print and online advertising, direct marketing, e-learning), Promotion (competitions, incentives, POS advertising, trade fairs, team building), and Brand Experiences/Events (sponsorships, co-partnerships, ideation, planning, and on-site execution). Services are delivered on a project basis to enterprise and mid-market clients in the DACH region.

Product overview

K+R GmbH is a creative marketing and communications agency based in Eschborn, Germany, offering a comprehensive suite of marketing services rather than a software product. The agency's portfolio consists of three core service pillars: Marketing Communication (product communication, print advertising, online ads, direct marketing, e-learning), Promotion (competitions, incentives, POS advertising, trade fairs, team building), and Brand Experiences/Events (sponsorship support, ideation, concept development, planning, and execution). The agency operates from concept to completion, sometimes delivering full-service campaigns and sometimes focusing on specific areas depending on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Communication Services Core marketing communication services including product communication, print advertising, online ads, direct marketing, and e-learning solutions, designed to strengthen long-term relationships between B2B clients and their target audiences.
• Promotion Services Comprehensive promotion services encompassing competitions, incentives, point-of-sale advertising, trade fair support, and team building activities, supported by project management and market trend expertise for B2B clients.
• Brand Experience / Events Services End-to-end support for sponsorships and co-partnerships including ideation, concept development, planning, and execution, covering asset utilization, branding, on-site presence, and winner group management to create lasting brand memories for B2B clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AlectrocoreStrategic or Co-development PartnerAlectro provides Virtual Sustainability Officer® services to K+R, helping monitor and report emissions as part of their sustainability strategy. K+R uses Alectro to support their path to climate neutrality by 2030, including regular emissions monitoring and reporting.
• CDP (Carbon Disclosure Project)coreOthersK+R participates in CDP's annual sustainability questionnaire, receiving a B rating in 2025. CDP provides the framework for their sustainability disclosure and environmental reporting.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Independent Hamburg-based creative agency focused on brand communication and integrated campaigns — comparable in size, independence, and DACH footprint to K+R.
• denkwerk: German digital-first creative and technology agency combining communication and digital product services; competes with K+R on digital marketing communication briefs across DACH.
• Jung von Matt: Major German independent creative agency with offices across DACH providing brand communications, campaigns, and digital creative — competes for the same enterprise and mid-market clients as K+R in the German-speaking market.
• Kolle Rebbe: Hamburg-based creative and brand communications agency offering integrated campaigns and brand experiences; comparable mid-sized DACH independent competitor to K+R.
• Scholz & Friends: Hamburg-headquartered creative marketing communications agency offering brand strategy, advertising, and digital services across the DACH region — directly comparable to K+R's full-service agency model and target client base.

Broad incumbents

• BBDO Germany: German arm of BBDO Worldwide network delivering creative advertising and brand communication for major advertisers — comparable on creative campaign scope, but with global network scale.
• Serviceplan Group: Europe's largest independent agency group with broad DACH coverage spanning creative, media, digital, and tech — overlaps with K+R but at much greater scale and breadth of services.
• DDB Germany: German arm of global DDB network providing full-service advertising and brand communications — competes for the same DACH enterprise clients as K+R with broader international reach.
• Publicis Groupe Germany: German operations of Publicis network offering advertising, PR, digital, and media services across DACH — broader portfolio but overlapping on integrated campaign work.
• TBWA Germany: German operations of TBWA\ global advertising network offering brand strategy and creative campaigns — comparable on integrated campaign execution and DACH enterprise client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/k-r-gmbh
• Instagraminstagram.com/kr_erleben

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K+R