TDW

What TDW does

TDW Bi Consulting is a Brazilian business intelligence and information-management consulting firm founded in 2005 and headquartered in São Paulo, with a secondary office in Rio de Janeiro. The firm is a subsidiary of the Synoro Group conglomerate. Its service portfolio is organized into four core lines: Consulting (data strategy, governance, environment evaluation, and mentoring), Projects (design, construction, and operationalization of data environments and custom analytical solutions), Support Services (production maintenance, incident response, and performance improvement), and Staff Augmentation (allocation of DBAs, data modelers, architects, ETL developers, BI/report developers, and project managers). Two branded initiatives underpin the model: TDW LABS, an R&D laboratory that evaluates new technologies and trains the consultant team, and TDW BI GROUP, a recurring practitioner user community.

The underlying technology stack is conventional BI/data management rather than AI-native: ETL, data integration, databases, reports, dashboards, and analytical models, with explicit reference to real-time data collection, business-rule engines, and marketing-campaign management applications. Pricing is quote-based and not publicly disclosed; the go-to-market is direct enterprise engagement. Customers include Bradesco, Itaú, B3, C&A, Riachuelo, Cielo, Hospital Albert Einstein, Porto Seguro, Mapfre, Natura, Bayer, Vivo, and Globo, spanning banking, retail, healthcare, insurance, telecommunications, and media. The firm delivers 40+ projects and 120,000+ project hours per year with a team of 100+ consultants.

Revenue mechanics are professional-services based: consulting, fixed-scope projects, recurring production support, and time-and-materials staff augmentation. There is no product resale, no disclosed ARR or revenue figure, no public listing, no institutional funding rounds, and no M&A activity in the public record. Marketing channels are modest: a corporate website, a careers page, and a YouTube channel used to publish news and reinforce category positioning. The operating geography is concentrated in Brazil's two largest metro economies.

Name

TDW

Legal name

TDW Bi Consulting

Website

https://tdwbi.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

TDW Bi Consulting is a São Paulo-based business intelligence and data management consulting firm, founded in 2005 as a subsidiary of Synoro Group, serving large Brazilian enterprises in banking, retail, healthcare, insurance, telecommunications, and media with strategy, implementation, support, and staff-augmentation services delivered by 100+ consultants.

Ownership category

akta.pro rank

Product category

Business Intelligence Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Business intelligence consulting
• Data management services
• ETL integration projects
• Data governance consulting
• BI implementation services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services including strategy and governance, environment evaluation, and mentorship for information management and BI implementation.
2. Project Services: Design, construction and operationalization of data environments including application implementation and custom analytical solutions.
3. Staff Augmentation: Allocation of professional staff including database administrators, data architects, ETL developers, report developers, and project managers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TDW Bi Consulting provides professional services that help enterprises convert raw data into competitive advantage through information management and business intelligence. Its offer comprises four service lines: Consulting (data strategy, governance, environment evaluation, mentoring), Projects (design, build, operationalization, and implementation of BI applications and analytical solutions), Support Services (production environment maintenance and performance improvement), and Staffing/Resource Allocation (placement of DBAs, data architects, ETL developers, report developers, and project managers).

Product overview

TDW is a business intelligence consulting company that offers a portfolio of professional services focused on transforming data into competitive advantage. The offering consists of four core service lines: Consulting (strategy, governance, evaluation, and mentorship), Projects (design, construction, operationalization, and implementation), Support Services (production environment maintenance and performance improvement), and Staffing/Resource Allocation. The company also operates two strategic initiatives—TDW LABS, an R&D laboratory for evaluating new technologies and developing customized solutions, and TDW BI GROUP, a user community that meets to discuss BI and information management topics. All services are delivered by a team of over 100 specialized consultants operating from offices in São Paulo and Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Brands

• TDW LABS: Research and development laboratory created by TDW to promote the study and practical application of new technologies in the information management segment. Also used to evaluate new market products, develop customized solutions, and train TDW's consulting team.
• TDW BI GROUP

Products and services

• Consultoria (Consulting Services) Strategy and governance consulting covering data management strategy, data governance, reference architecture definition, implementation roadmaps, and corporate data models; plus environment/project evaluation and mentoring on best practices for analytical tools. Designed for large enterprises seeking to formalize information management.
• Projetos (Project Services) Design, construction, and operationalization of data capture mechanisms, integration processes, databases, reports, dashboards, analytical models, and custom applications; includes implementation of applications such as marketing campaign management and real-time (NRT) data collection and analysis. Targeted at enterprises executing BI transformation projects.
• Serviços de Apoio (Support Services) Production environment support including corrective and evolutionary maintenance, production incident response, environment management, end-user support, and performance analysis and improvement. Intended for enterprises with BI environments already in production that require ongoing sustainment.
• Alocação (Staff Augmentation / Resource Allocation) Allocation of specialized professionals including database administrators, data administrators, data modelers, systems architects, functional consultants, ETL developers, report/dashboard developers, analytical model developers, and project managers. Designed for enterprises needing specialized data and BI talent on a temporary or project basis.

Quantifiable outcome

• Over 120,000 hours of completed projects annually
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Synoro GroupparentStrategic or Co-development PartnerTDW is a company belonging to the Synoro group, using this parent company's resources and brand to operate in the Brazilian market.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Indicium: Indicium is a Brazilian data and analytics consultancy specializing in modern data stack implementations, BI, and data engineering. It competes head-to-head with TDW in enterprise data transformation projects across Latin America.
• Bip Brazil: Bip is a global consulting firm with a strong Brazilian practice focused on data, analytics, and business intelligence transformation. It is a direct competitor to TDW, offering comparable BI consulting, data platform implementations, and managed analytics services to large Brazilian enterprises.
• Compass UOL: Compass UOL is a Brazilian technology consultancy with significant data, cloud, and BI capabilities serving large enterprises. It competes with TDW for enterprise data transformation engagements in Brazil.
• CI&T: CI&T is a large Brazilian-born digital and data consulting firm serving global enterprises with analytics, BI, and software engineering services. It is a comparable Brazilian-rooted peer that has scaled BI/data offerings to multinational clients.
• MJV Technology & Innovation: MJV is a Brazilian consulting firm offering data analytics, BI, and digital transformation services to enterprise clients. Its focus on data-driven consulting and delivery model closely mirrors TDW's professional services approach.

Broad incumbents

• TOTVS: TOTVS is the largest Brazilian enterprise software company, increasingly bundling analytics and BI services alongside its ERP platform. As a broad incumbent, it overlaps with TDW in enterprise data consulting and managed analytics delivery.
• Stefanini: Stefanini is a major Brazilian-founded global IT services provider offering analytics, BI, and digital transformation among a broad portfolio. As a much larger incumbent, it competes with TDW on enterprise data projects where scale and breadth are valued.
• NTT Data Brasil: NTT Data operates a large Brazilian IT services arm covering BI, data, and analytics consulting. As a global systems integrator with deep local presence, it is a broad incumbent competing with TDW for large enterprise analytics deals.

Regional players

• Wavicle Data Solutions: Wavicle is a US-based pure-play data and analytics consultancy specializing in cloud data platforms, BI, and data engineering. Its services-led BI delivery model is structurally analogous to TDW's core offerings.
• Slalom: Slalom is a US-based consulting firm with strong data and analytics practices serving enterprise clients. While geographically focused on North America, its business model and BI consulting focus are highly comparable to TDW's services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQvAQEqbfLGtbSlX9yZGm1A
• Facebookfacebook.com/TDWConsulting
• LinkedInlinkedin.com/company/tdw-bi-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDW