What Data Dynamic Informatic does

Data Dynamic Informatic AG (DDIAG) is a Swiss IT services and software reseller founded in 1989, headquartered in Köniz near Bern, with regional offices in Luzern, Zürich, and Lausanne. The company serves small and medium-sized enterprises (KMU) across Switzerland, delivering ERP software (primarily SelectLine neo and its modules), complementary business software (Infoniqa ONE 50 for financial accounting, ADMIA for time recording), and full-stack IT infrastructure services spanning cloud, on-premise, and hybrid deployments. DDIAG holds the highest-tier SelectLine Kompetenz Partner designation and has deployed 425+ active SelectLine systems and 700+ projects across its customer base, which spans roughly 50 named SMB references in manufacturing, medical technology, logistics, retail, construction, and services.

The core technology stack is anchored on SelectLine neo ERP — a modular suite covering order processing, inventory, production, CRM, payroll (Swissdec-certified for electronic salary reporting), financial accounting, and archiving — complemented by a proprietary DDI-Cloud platform operating from two Swiss data centers in Lupfig and Schlieren with automatic failover. Security, backup, and endpoint protection are delivered via partnerships with Sophos, Acronis, Avast, and Microsoft, with integrations to Shopware for eCommerce and OpenAI for document text recognition in the Doqio archiving product. A REST-based SelectLine API enables custom integrations.

DDIAG's business model combines subscription software licensing (SelectLine ERP, Infoniqa, ADMIA) with managed cloud infrastructure fees and a significant professional services layer covering conception, implementation, training, support, and maintenance. The company sells exclusively through direct sales (enterprise field sales and inside sales), targeting Swiss SMEs with a bilingual (German/French) nationwide coverage. Recent product launches (SelectLine versions 24.2 in Nov 2024, 25.2 in Jul 2025, 25.3 in Nov 2025, and 25.4 in Feb 2026) demonstrate ongoing feature expansion, including a cloud-based Finance Portal, EBICS payment integration, and an AI Help assistant.

Name

Data Dynamic Informatic

Legal name

Data Dynamic Informatic AG

Website

https://ddiag.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Dynamic Informatic AG (DDIAG) is a Swiss IT services firm and highest-tier SelectLine ERP reseller that implements, supports, and hosts business software plus IT infrastructure for small and medium-sized enterprises across Switzerland.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software for SMEs

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industry

Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)

Keywords

• ERP software
• SelectLine partner
• IT infrastructure
• Cloud services
• Payroll accounting

Headquarters

HQ city

Liebefeld

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SelectLine ERP Software Sales: DDIAG resells and implements SelectLine ERP as a certified Competence Partner. Revenue is generated through software licensing (per-seat or subscription), update/maintenance contracts, and associated implementation services. SelectLine pricing is standardized by the vendor; DDIAG acts as the reseller and implementation partner.
2. Business Software (Infoniqa ONE 50, ADMIA): Additional business software sales including Infoniqa ONE 50 (financial accounting) and ADMIA (time recording). Revenue derived from software licensing and implementation services.
3. IT Infrastructure Solutions: DDIAG provides IT infrastructure services including DDI-Cloud, On Premise, and Hybrid solutions. Revenue includes cloud subscription fees, infrastructure deployment services, and managed services.
4. IT Security Services: Security solutions including Sophos firewall, Endpoint Protection, Acronis backup, IT security training, and cyber insurance brokerage. Revenue from product licenses, subscriptions, and consulting services.
5. Professional Services: Conception and project management, implementation, support and training, and maintenance services. These wrap around the software and infrastructure offerings and represent a significant revenue stream for the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Data Dynamic Informatic AG (DDIAG) is the highest-tier SelectLine Kompetenz Partner in Switzerland, reselling, implementing and supporting SelectLine ERP, financial accounting (Rechnungswesen), Swissdec-certified payroll (Lohnbuchhaltung) and document archiving (Doqio) for Swiss SMEs. It complements this with Infoniqa ONE 50 financial software, ADMIA time recording, and its own IT infrastructure portfolio including proprietary DDI-Cloud (dual Swiss data centers with automatic failover), on-premise and hybrid solutions, Sophos/Avast security, Acronis backup, and live monitoring, wrapped in conception, implementation, training, support and maintenance services.

Product overview

Data Dynamic Informatic (DDIAG) offers a modular ERP-centric portfolio centered on SelectLine ERP for small and medium enterprises in Switzerland. The core SelectLine ERP product manages orders, inventory, and production with extensible modules including CRM, Leistung (billing), PC-Kasse (POS), Artikelmanager, EDI, RMA, Versand (shipping), Produktion, Mobile, MDE, BDE, and API. This core system extends via dedicated modules for Rechnungswesen (financial accounting with Anlagenbuchhaltung, OPOS, Finance Portal, Kassabuch), Lohnbuchhaltung (Swissdec-certified payroll with Lohnportal), and Archivierung (Doqio document management). Additional business software includes Infoniqa ONE 50 for accounting and the ADMIA suite (Chrono, Terminal, MobileApp) for time tracking. IT infrastructure services encompass DDI-Cloud (Swiss-hosted private/community cloud), On Premise, Hybrid solutions, and security offerings including Sophos firewall and Endpoint Protection. Backup solutions include Acronis Cyber Backup, Online Backup, and data archiving in Swiss data centers. All offerings are complemented by implementation, support, training, and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• DDI-Cloud: Swiss cloud platform offering private and community cloud solutions for SMEs with high availability and security, operated from data centers in Lupfig and Schlieren.
• ADMIA

Products and services

• SelectLine ERP Modular ERP software for Swiss SMEs covering order processing, inventory, production, purchasing, and base CRM; sold and implemented by DDIAG as the highest-tier SelectLine Kompetenz Partner.
• SelectLine Rechnungswesen (Financial Accounting) Financial accounting software for Swiss SMEs managing bookings, open items, VAT, cost accounting, multi-currency and reports; includes Anlagenbuchhaltung, OPOS, Finance Portal and Kassabuch modules.
• SelectLine Lohnbuchhaltung (Payroll) Swissdec-certified payroll software for Swiss SMEs with electronic salary notification (ELM), source tax functions, and Lohnportal for digital document delivery to employees.
• SelectLine Doqio (Document Archiving) Cloud-based digital document archiving tool with automatic text and data recognition, accessible via laptop or iOS/Android apps with drag-and-drop or photo capture import.
• Infoniqa ONE 50 Financial Accounting Accounting software for Swiss SMEs and fiduciaries offering general ledger, debtor and creditor accounting, dunning, VAT, cost centers, budgeting and ISO 20022 payment traffic support.
• ADMIA Time Tracking Suite (Chrono, Terminal, MobileApp) Swiss-developed time and attendance management comprising ADMIA Chrono (central software), ADMIA Terminal (clock terminal with badge/chip ID) and ADMIA MobileApp (smartphone app with GPS routing), used for project and order time tracking and expense calculation.
• DDI-Cloud Proprietary Swiss cloud platform operated from data centers in Lupfig and Schlieren offering private and community cloud with automatic failover between data centers for high availability and scalability for SMEs.
• On Premise IT Infrastructure Local IT infrastructure solutions including MS Hyper-V server virtualization, HPE and Synology storage, server and client environments, and LAN/WLAN/internet setups for Swiss SMEs.
• Hybrid IT Solutions Hybrid IT combining local infrastructure with cloud capabilities for data control, SaaS cost efficiency, high availability, and location-independent working for Swiss SMEs.
• Sophos Firewall Solutions Sophos XGS-series firewalls providing protection against cyber threats with accelerated data traffic for cloud and SaaS applications, delivered as part of DDIAG's IT security portfolio.
• Endpoint Protection Cloud-based antivirus for company and home-office endpoint devices with real-time virus detection and central management; delivered as part of DDIAG's security portfolio (including Avast Business).
• Acronis Cyber Backup Scalable backup solution protecting any workload and storage target with AI-based prevention of crypto-mining attacks, sold and implemented by DDIAG.
• Online Backup (Acronis Cloud Storage) Secure, locally encrypted and scalable offsite backup of all workloads to Swiss data centers with configurable retention periods.
• LIVE Monitoring Real-time monitoring of devices, systems, networks, firewalls and applications with proactive detection of bottlenecks, system overloads and incidents before outages occur.
• IT Consulting and Project Management Conceptual design and project management services delivered alongside DDIAG's ERP, business software and IT infrastructure offerings for Swiss SMEs.
• ERP and IT Implementation Services Implementation services for SelectLine ERP, business software, cloud and security solutions, including configuration, customization and go-live support for Swiss SME customers.
• Support and Training Services Ongoing support and training services for ERP, business software and IT solutions, including user training sessions for SelectLine and ADMIA products.
• Maintenance Services Recurring maintenance contracts for SelectLine ERP and DDIAG-installed IT infrastructure, ensuring updates, patches and operational reliability for customers.

Quantifiable outcome

• 425+ active SelectLine systems successfully deployed at customer sites
• +4 more outcomes

Named customers52 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SelectLine Software AGcoreTechnology or IntegrationDDIAG is the highest-tier SelectLine Kompetenz Partner in Switzerland. SelectLine Software AG develops and licenses the SelectLine ERP product family, which DDIAG resells, implements, customizes, and supports for Swiss SME customers. This is DDIAG's primary software platform and the foundation of its business.
• InfoniqacoreTechnology or IntegrationDDIAG is an Infoniqa Key Partner, reselling and implementing Infoniqa ONE 50 financial accounting software for Swiss SMEs and trustees. Infoniqa ONE 50 complements SelectLine ERP in the DDIAG portfolio.
• Captain FinnminorChannel Partner/ Reseller/ DistributorDDIAG is a Captain Finn specialist dealer (Fachhändler), reselling Captain Finn products as part of its broader IT solutions portfolio.
• Allianz Versicherung (via Remo Krähenbühl)minorGTM or Marketing PartnerDDIAG acts as a broker/mediator for Allianz cyber insurance products, offering cyber risk coverage and prevention services to its IT customer base in partnership with Allianz Versicherung.
• ZibrisminorGTM or Marketing PartnerZibris serves as a cloud partner referenced in a DDIAG customer success story (Bürki Verpackungstechnik AG cloud migration). Zibris provides cloud infrastructure services in cooperation with DDIAG.
• SwissdeccoreTechnology or IntegrationSwissdec is the Swiss standardization organization for electronic payroll data exchange. DDIAG's SelectLine Lohn is Swissdec-certified, enabling compliant electronic salary notifications (ELM) to Swiss social security institutions and insurance providers. The certification is issued by Swissdec and maintained by DDIAG through SelectLine Software AG.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aveniq AG: Swiss cloud and business-software provider for SMEs, offering ERP-adjacent SaaS and managed services across German-speaking Switzerland — comparable scope and target customer to DDIAG.
• msg systems AG: German-speaking enterprise IT consulting firm with deep SAP/Microsoft practices that also targets mid-market and regulated-industry ERP implementations across Germany, Austria, and Switzerland — overlap in DACH SMB/mid-market deal pool.
• Abacus Research AG: Swiss developer of the Abacus ERP/business software suite, directly competing with SelectLine/DDIAG for Swiss SMB and mid-market ERP deals. Comparable horizontal mid-market ERP positioning with strong Swiss regulatory and bilingual coverage.
• Allgeier SE: German mid-market IT solutions and services group with ERP/MSP practices across DACH; competes with DDIAG for German-speaking SMB/mid-market ERP implementation and managed-services mandates.
• Netrics AG: Swiss managed-IT and cloud services provider (formed from merger of InfoGuard, Veltigroup, and others) serving Swiss SMEs with comparable cloud, security, and managed services — overlapping heavily with DDIAG's IT infrastructure side.
• Be-terna Group: European mid-market ERP, BI, and cloud consulting/implementation firm with strong DACH footprint; competes for the same SMB/mid-market ERP project work as DDIAG at slightly larger scale.

Broad incumbents

• SelectLine Software AG: The German ERP vendor whose product DDIAG resells and implements; controls channel terms, certification tiers, and product roadmap. A broader incumbent in DACH SMB ERP rather than a head-to-head reseller.
• Microsoft (Dynamics 365): Global cloud-ERP and business-applications incumbent whose Dynamics 365 Business Central targets the same Swiss Mittelstand segment; competes via global R&D depth and Microsoft 365 attach rather than vertical ERP specialization.
• Swisscom AG: Switzerland's dominant telecom and major provider of SME cloud, workplace, and managed-IT services. Overlaps with DDIAG's infrastructure/security/cloud offering as a large incumbent rather than specialist reseller.
• Sage Group plc: Global SMB-focused accounting and ERP vendor with active Swiss channel. Competes for the same Swiss SMB back-office modernization budget with cloud-native Sage Business Cloud products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DDIAG
• LinkedInlinkedin.com/company/data-dynamic-informatic-ag
• Instagraminstagram.com/ddi_ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Dynamic Informatic