GameLab Education

What GameLab Education does

GameLab Education is a privately held educational technology company founded in 2013 and headquartered in Santiago, Chile. The company develops and sells a portfolio of seven browser-based business simulation games used in higher education: Sodapop (operations, inventory, and capacity management), Winegame (supply chain and the Bullwhip Effect), Startup Journey Game (new venture creation and entrepreneurship), Warehouse Game (distribution center operations and logistics), Negotiation Game (alliance-based negotiation), Pricingame (revenue management), and the Balanced Scorecard Game (strategic management). Each simulator is designed to let students apply theoretical business concepts in a risk-free environment, paired with an instructor platform that provides tests, manuals, case studies, teaching notes, sample scenarios, and an end-of-simulation debrief visualizing each student's decisions and outcomes. The underlying technology is a web-based simulation platform with no disclosed AI/ML components and no public API or SDK.

GameLab monetizes through seat-based licensing — $15.00 per student for a 6-month unlimited access period — sold via multi-year institutional contracts that bundle instructor platform access, real-time support, and customizable scenarios. The go-to-market combines direct sales to professors and business schools (contact forms, quote requests, Calendly-led meetings) with channel distribution through The Case Centre (active) and Ivey Publishing (announced as coming soon). The company claims adoption by more than 140 business schools worldwide and reports 145 institutions, 185 instructors, and roughly 24,900 cumulative student players for its Warehouse Game alone. Named institutional customers include Georgetown University, University of Michigan, Northwestern, Columbia, NYU, Dartmouth, INSEAD, University of Toronto, and several leading Latin American universities. The company operates with 1-10 employees and has not disclosed any external funding, patents, awards, regulatory actions, or AI/ML initiatives.

Name

GameLab Education

Legal name

GameLab Education

Website

https://gamelabeducation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

GameLab Education is a Santiago-based edtech company selling seven browser-based business simulation games (operations, supply chain, entrepreneurship, negotiation, revenue management, logistics, and strategy) on a per-seat license model to business schools worldwide, with 140+ institutional customers across 44 countries.

Ownership category

akta.pro rank

Product category

Educational Technology / Business Simulation Software

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Simulation-Based Learning & Virtual Labs (EDAGAEAG)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Business simulation software
• Educational technology
• Experiential learning platforms
• Business school simulators
• Instructor learning tools

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Simulator Access Licensing: Per-student access to educational simulators with 6-month unlimited access period. Includes instructor platform access, real-time support, and customizable scenarios.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GameLab Education develops and licenses browser-based business simulation games for higher education, sold on a per-student subscription basis to business schools and universities. Its portfolio of seven simulators covers operations management, supply chain, entrepreneurship, logistics, negotiation, revenue management, and strategic management, each paired with an instructor platform, debriefing analytics, and customizable scenarios that enable experiential learning in a risk-free environment.

Product overview

GameLab Education is an educational technology company offering a portfolio of seven business simulation games designed for higher education and business schools. The simulations cover key business disciplines including operations management, supply chain management, entrepreneurship, negotiation, revenue management, and strategic planning. Each simulator provides a risk-free environment where students apply theoretical knowledge, with instructor platforms offering debriefing capabilities, tests, manuals, case studies, and teaching notes. The product portfolio includes Sodapop Game (operations/inventory/capacity), Winegame (supply chain/Bullwhip Effect), Startup Journey Game (entrepreneurship/new venture creation), Warehouse Game (distribution center operations), Negotiation Game (negotiation/collaborative logistics), Pricingame (revenue management/pricing), and Balanced Scorecard Game (strategic management). Trusted by more than 140 business schools worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sodapop Game Operations, inventory, and capacity management simulator that puts business knowledge into practice in a realistic and controlled environment for business school students.
• Winegame Supply chain simulator that visualizes problems occurring when supply chain members fail to communicate, demonstrating delays in the delivery of final products.
• Startup Journey Game Entrepreneurship and new venture creation simulator in which students experience different strategies and decisions and observe how these affect the success of their company.
• Warehouse Game Operations and logistics simulator in which each team manages a distribution center for one week, defining workers, task assignments, and task prioritization.
• Negotiation Game Negotiation simulator in which players must obtain the best savings by forming alliances and reaching agreement before time runs out.
• Pricingame Revenue management simulator in which each team assumes the role of Revenue Manager, setting prices to maximize company profits across four different stages.
• Balanced Scorecard Game Strategic management and business administration simulator built on the neXstore convenience-store case study, in which students plan and execute a new strategy following the Balanced Scorecard methodology.

Quantifiable outcome

• Trusted by 140+ business schools worldwide with 24,900+ student players

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The Case CentrecoreChannel Partner/ Reseller/ DistributorThe Case Centre is the independent home of the case method, inspiring and transforming business education worldwide. It is a not-for-profit organization. GameLab simulators are distributed through The Case Centre to their global network of business school clients.
• Ivey PublishingcoreChannel Partner/ Reseller/ DistributorIvey Publishing is the leader in providing business case studies with a global perspective. It has over 39,000 products in the Ivey collection. Distribution partnership is listed as coming soon.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marketplace Simulations: Marketplace Simulations develops business simulations used in undergraduate and graduate business programs, covering topics like marketing, strategy, and entrepreneurship. It directly competes with GameLab's per-seat classroom licensing model and is a like-for-like comparison in business school procurement.
• Capsim: Capsim is a long-established provider of business simulations (Capstone, Foundation, etc.) used in business schools for strategy, operations, and marketing courses. It is the most direct competitor to GameLab in the higher-ed business simulation category, offering a similar portfolio across multiple business disciplines.
• Smartsims: Smartsims builds business simulations tailored for university business courses, including operations, marketing, and strategy. It is a direct, like-sized peer to GameLab focused on classroom licensing for higher education institutions.
• Interpretive Simulations: Interpretive Simulations produces business simulations (StratSim, etc.) used widely in business schools for strategy and operations courses. It is a direct competitor to GameLab in classroom-based business simulation licensing, with a comparable product catalogue and instructor-support tooling.
• Forio (now part of SugarCRM / simulation platform): Forio provides a platform for building and deploying interactive simulations and games, frequently used for business education and training. It overlaps with GameLab's browser-based simulation delivery model for business school and corporate training use cases.

Broad incumbents

• Pearson Education: Pearson is a global education publisher with textbooks, digital tools, and learning platforms across higher education. It is a broad incumbent that competes with GameLab for higher-ed teaching and learning budgets, though it does not focus exclusively on business simulations.
• Ivey Publishing: Ivey Publishing distributes business cases and learning materials (39,000+ products) to business schools worldwide. It is both a GameLab channel partner and a broad incumbent whose content catalogue competes with GameLab for the same instructor budgets.
• The Case Centre: The Case Centre is a not-for-profit distributor of business cases and teaching materials to business schools globally. It is a GameLab distribution partner and a broad incumbent aggregator in the same B2B procurement channel.
• Harvard Business Publishing Education: Harvard Business Publishing Education distributes cases, simulations, and course materials to business schools globally. While broader than GameLab (cases, articles, simulations), it is the dominant incumbent in the same procurement category and competes for the same faculty budget.
• Cengage / South-Western Educational Publishing: Cengage is a major higher-education publisher offering textbooks, digital courseware, and learning platforms used in business courses. It competes with GameLab indirectly as a broad incumbent serving the same faculty procurement category.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gamelabed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameLab Education